Developer docs
API playgroundTry for free, no card

Search company profiles

St. Louis Cardinals

Full company profile

uuid00061y2

Namestring
St. Louis Cardinals
Legal namestring
St. Louis Cardinals
Websiteurl
mlb.com
Company typeenum
Private
Founded yearint
1882
Descriptiontext

The St. Louis Cardinals are a professional baseball franchise and a member club of Major League Baseball, competing in the National League Central Division. The franchise traces its origins to 1882, when it was established as the St. Louis Brown Stockings, making it one of the two oldest continuously operating franchises in the National League; it has accumulated 11 World Series championships, the most of any NL club. The club plays its home games at Busch Stadium in St. Louis, Missouri.

The franchise is privately held by the DeWitt family — led by Bill DeWitt Jr. and Bill DeWitt III — and is not publicly traded or funded through external capital markets. Its operations sit inside the centralized MLB ecosystem, which governs scheduling, national broadcast and streaming rights, umpiring, the amateur draft, and the minor-league player development pipeline. On the field, as of mid-2026 the Cardinals sit at 52-49 (.515), third in the NL Central and 11.5 games out of first place, indicating a non-contending season rather than an active rebuild or sell-off.

Commercially, the franchise monetizes through the standard MLB revenue stack: a share of league-wide national media rights, local regional sports network and over-the-air broadcast fees, gate receipts and premium hospitality at Busch Stadium, sponsorship and suite revenue, concessions, and licensed merchandise distributed via MLB's league-wide retail and e-commerce channels. Customer segments are distributed across regional season-ticket holders, national MLB pass subscribers, casual walk-up attendance, corporate sponsors, and a dispersed licensed-merchandise consumer base; no single counterparty materially drives franchise revenue.

Short descriptiontext

The St. Louis Cardinals are a privately held, professionally run MLB baseball franchise in the National League Central, owned by the DeWitt family and based at Busch Stadium in St. Louis, Missouri, serving a national fan and broadcast audience.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSt Louis, United States
HQ citystring
St Louis
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
professional baseball franchise, live sports entertainment, licensed sports merchandise, stadium ticketing services, sports media broadcasting
Industry2 codes
PRIMARYMPAKAAAC
Baseball & Softball Leagues
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)
SECONDARYMPAKAEAA
Professional & Major League Stadiums
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)
Product category
Professional Sports Franchise (Major League Baseball)
Social media profiles1 record
Cost components5 values
Personnel, Operations, Marketing or Sales, Infrastructure, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

The St. Louis Cardinals are a Major League Baseball franchise that competes in the National League Central Division and plays home games at Busch Stadium in St. Louis, Missouri. Founded in 1882, the team delivers live professional baseball entertainment to fans, distributes content via MLB's league-wide digital platforms (MLB.TV, MLB.com, MLB Audio, MLB Shop), and monetizes the franchise through ticket sales, merchandise, media rights, and sponsorships. The franchise is privately held by the DeWitt family.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The St. Louis Cardinals are a Major League Baseball team. The source data provided is from MLB.com (the league's official website) rather than from St. Louis Cardinals-specific team pages. The available source material covers MLB-wide digital products and services including MLB.TV streaming, MLB.com website features, and various MLB league programs, but does not contain specific product or service information dedicated to the St. Louis Cardinals organization.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

St. Louis Cardinals

Professional Sports Franchise (Major League Baseball)mlb.com

The St. Louis Cardinals are a privately held, professionally run MLB baseball franchise in the National League Central, owned by the DeWitt family and based at Busch Stadium in St. Louis, Missouri, serving a national fan and broadcast audience.

What St. Louis Cardinals does

The St. Louis Cardinals are a professional baseball franchise and a member club of Major League Baseball, competing in the National League Central Division. The franchise traces its origins to 1882, when it was established as the St. Louis Brown Stockings, making it one of the two oldest continuously operating franchises in the National League; it has accumulated 11 World Series championships, the most of any NL club. The club plays its home games at Busch Stadium in St. Louis, Missouri.

The franchise is privately held by the DeWitt family — led by Bill DeWitt Jr. and Bill DeWitt III — and is not publicly traded or funded through external capital markets. Its operations sit inside the centralized MLB ecosystem, which governs scheduling, national broadcast and streaming rights, umpiring, the amateur draft, and the minor-league player development pipeline. On the field, as of mid-2026 the Cardinals sit at 52-49 (.515), third in the NL Central and 11.5 games out of first place, indicating a non-contending season rather than an active rebuild or sell-off.

Commercially, the franchise monetizes through the standard MLB revenue stack: a share of league-wide national media rights, local regional sports network and over-the-air broadcast fees, gate receipts and premium hospitality at Busch Stadium, sponsorship and suite revenue, concessions, and licensed merchandise distributed via MLB's league-wide retail and e-commerce channels. Customer segments are distributed across regional season-ticket holders, national MLB pass subscribers, casual walk-up attendance, corporate sponsors, and a dispersed licensed-merchandise consumer base; no single counterparty materially drives franchise revenue.

St. Louis Cardinals firmographics

Firmographics
Name
St. Louis Cardinals
Legal name
St. Louis Cardinals
Website
https://mlb.com
Company type
Private
Founded year
1882
Operating status
Operating
Headcount range
51–100 employees
Short description
The St. Louis Cardinals are a privately held, professionally run MLB baseball franchise in the National League Central, owned by the DeWitt family and based at Busch Stadium in St. Louis, Missouri, serving a national fan and broadcast audience.
Ownership category
akta.pro rank

St. Louis Cardinals industry classification

Industry
Product category
Professional Sports Franchise (Major League Baseball)
akta.pro industry
PRIMARYMPAKAAAC
Baseball & Softball Leagues
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)
SECONDARYMPAKAEAA
Professional & Major League Stadiums
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

  • Professional baseball franchise
  • Live sports entertainment
  • Licensed sports merchandise
  • Stadium ticketing services
  • Sports media broadcasting

Where St. Louis Cardinals is headquartered

Location

Headquarters

HQ city
St Louis
HQ country
United States
HQ region
North America

Markets served

St. Louis Cardinals business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure, Others

St. Louis Cardinals product offering

Product offering

Core offering

The St. Louis Cardinals are a Major League Baseball franchise that competes in the National League Central Division and plays home games at Busch Stadium in St. Louis, Missouri. Founded in 1882, the team delivers live professional baseball entertainment to fans, distributes content via MLB's league-wide digital platforms (MLB.TV, MLB.com, MLB Audio, MLB Shop), and monetizes the franchise through ticket sales, merchandise, media rights, and sponsorships. The franchise is privately held by the DeWitt family.

Product overview

The St. Louis Cardinals are a Major League Baseball team. The source data provided is from MLB.com (the league's official website) rather than from St. Louis Cardinals-specific team pages. The available source material covers MLB-wide digital products and services including MLB.TV streaming, MLB.com website features, and various MLB league programs, but does not contain specific product or service information dedicated to the St. Louis Cardinals organization.

Differentiator

Problem solved

Functional benefit

Companies that use St. Louis Cardinals

Customer profile

Ideal customer profiles2 records

St. Louis Cardinals technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

St. Louis Cardinals partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

St. Louis Cardinals competitors and assessment

Company assessment

Market position

Competitive moat3 records

Customer concentration

St. Louis Cardinals social profiles

Digital presence

St. Louis Cardinals financial estimates

Financial estimate

Revenue estimate

Valuation estimate

St. Louis Cardinals leadership team

Management profile

Number of profiles

Profiles2 records

St. Louis Cardinals funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

St. Louis Cardinals M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Louis Cardinals

What does St. Louis Cardinals do?

The St. Louis Cardinals are a Major League Baseball franchise that competes in the National League Central Division and plays home games at Busch Stadium in St. Louis, Missouri. Founded in 1882, the team delivers live professional baseball entertainment to fans, distributes content via MLB's league-wide digital platforms (MLB.TV, MLB.com, MLB Audio, MLB Shop), and monetizes the franchise through ticket sales, merchandise, media rights, and sponsorships. The franchise is privately held by the DeWitt family.

Is St. Louis Cardinals a public or private company?

St. Louis Cardinals is a private company. It is classified as family owned and is currently operating.

When was St. Louis Cardinals founded?

St. Louis Cardinals was founded in 1882. It employs 51 to 100 people.

Where is St. Louis Cardinals based?

St. Louis Cardinals is headquartered in St Louis, United States, in the North America region.

Does St. Louis Cardinals have an API?

No public API is recorded for St. Louis Cardinals.

What industry is St. Louis Cardinals in?

St. Louis Cardinals's product category is Professional Sports Franchise (Major League Baseball). Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues, with a secondary code of MPAKAEAA, Professional & Major League Stadiums.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
Si2 Relievers Cardinals Could Target to Boost Bullpen for 2027The St. Louis Cardinals' bullpen ERA of 4.40 ranks fifth worst in the NL, prompting consideration of free-agent relievers for 2027. The article names JoJo Romero and Paul Sewald as potential targets, with Romero offering high-leverage left-handed relief and Sewald providing closing experience.SiCardinals' Chaim Bloom Knows St. Louis Has a Long Way to GoCardinals president Chaim Bloom said the team won 77 games in 2026 but is not yet a contender, acknowledging the young core is coming together. He noted the Brewers' roster is mostly under contract and led by No. 1 prospect Jesus Made, while St. Louis holds the No. 2 farm system. Bloom said the organization has a long way to go to reach Milwaukee's level.SiCardinals Could Chase Eugenio Suarez on One-Year Deal This WinterThe St. Louis Cardinals are open to a short-term third baseman, and Eugenio Suarez could fit that need. Suarez hit 26 homers and 74 RBIs in 2026, and he is expected to become a free agent after his one-year, $15 million deal with the Reds expires.Wikipedia1982 Major League Baseball postseasonThe St. Louis Cardinals defeated the Milwaukee Brewers 4-3 in the 1982 World Series, winning their first title since 1967. The Cardinals' 12-run Game 6 victory was the largest margin since 1968, and the Brewers' manager pulled a pitcher in Game 7, leading to the Cardinals' win.EIN PresswireA look back at the St. Louis Cardinals’ recent trade deadline acquisitionsThe Cardinals' trade deadline acquisitions from 2023 to 2026 are reviewed, showing a shift from roster moves to prospect-building. The team's system ranking improved from 21st to 4th, but the rebuild focused on pitching, leaving position players vulnerable.SiUnlikely Trade Partner for Ryan McMahon Becoming Clear for YankeesThe Yankees may trade Ryan McMahon to the St. Louis Cardinals, who are open to a short-term third baseman. McMahon, who has one year left on his contract, could be sent for catcher Pedro Pages, who has two minor-league options. The move would free up the Yankees to pursue another third baseman like Teruaki Sato.Nate"충분한 한국인 아니다" 아쉬워한 한국계 내야수 초대박! '구단 역대 2호' 키스톤 동반 수상·신인 황금장갑 보인다 : 네이트 스포츠JJ Weatherholt, a Korean-American second baseman for the St. Louis Cardinals, was named to the 2026 Gold Glove NL shortstop finalists. He debuted with a .242 average, 17 home runs, and 51 RBIs, and his defensive contributions led to a joint league-leading OAA. If he wins, he becomes the Cardinals' second rookie to win a Gold Glove.SiCardinals to Explore Trades Involving Three, Including Ivan HerreraThe St. Louis Cardinals are exploring trades involving catchers Pedro Pages, Ivan Herrera, and Jimmy Crooks in the coming months. Herrera, 26, brings the most value with his bat and three seasons of control, while Crooks, 25, is a top prospect with three years of control. The team expects to engage in discussions about these players.YahooSt. Louis Cardinals Ground-Ball Machine Would Fit A's Pitching ApproachThe St. Louis Cardinals could acquire Cardinals right-hander Andre Pallante from the Athletics, who posted a 3.83 ERA and 56.2% ground-ball rate in 2026. The trade would address a short-term need at third base, with options including Max Muncy and Tommy White, though none are a perfect fit.SiThis Day in Cardinals History: 'Go Crazy Folks! Go Crazy!'On October 14, 1985, Ozzie Smith hit a home run in Game 5 of the NLCS against the Dodgers, giving St. Louis a 3-2 win. The Cardinals later won Game 6 to reach the World Series, their second since 1982.