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St. Louis Cardinals

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uuid00061y2

Namestring
St. Louis Cardinals
Legal namestring
St. Louis Cardinals
Websiteurl
mlb.com
Company typeenum
Private
Founded yearint
1882
Descriptiontext

The St. Louis Cardinals are a professional baseball franchise and a member club of Major League Baseball, competing in the National League Central Division. The franchise traces its origins to 1882, when it was established as the St. Louis Brown Stockings, making it one of the two oldest continuously operating franchises in the National League; it has accumulated 11 World Series championships, the most of any NL club. The club plays its home games at Busch Stadium in St. Louis, Missouri.

The franchise is privately held by the DeWitt family — led by Bill DeWitt Jr. and Bill DeWitt III — and is not publicly traded or funded through external capital markets. Its operations sit inside the centralized MLB ecosystem, which governs scheduling, national broadcast and streaming rights, umpiring, the amateur draft, and the minor-league player development pipeline. On the field, as of mid-2026 the Cardinals sit at 52-49 (.515), third in the NL Central and 11.5 games out of first place, indicating a non-contending season rather than an active rebuild or sell-off.

Commercially, the franchise monetizes through the standard MLB revenue stack: a share of league-wide national media rights, local regional sports network and over-the-air broadcast fees, gate receipts and premium hospitality at Busch Stadium, sponsorship and suite revenue, concessions, and licensed merchandise distributed via MLB's league-wide retail and e-commerce channels. Customer segments are distributed across regional season-ticket holders, national MLB pass subscribers, casual walk-up attendance, corporate sponsors, and a dispersed licensed-merchandise consumer base; no single counterparty materially drives franchise revenue.

Short descriptiontext

The St. Louis Cardinals are a privately held, professionally run MLB baseball franchise in the National League Central, owned by the DeWitt family and based at Busch Stadium in St. Louis, Missouri, serving a national fan and broadcast audience.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSt Louis, United States
HQ citystring
St Louis
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
professional baseball franchise, live sports entertainment, licensed sports merchandise, stadium ticketing services, sports media broadcasting
Industry2 codes
PRIMARYMPAKAAAC
Baseball & Softball Leagues
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)
SECONDARYMPAKAEAA
Professional & Major League Stadiums
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)
Product category
Professional Sports Franchise (Major League Baseball)
Social media profiles1 record
Cost components5 values
Personnel, Operations, Marketing or Sales, Infrastructure, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

The St. Louis Cardinals are a Major League Baseball franchise that competes in the National League Central Division and plays home games at Busch Stadium in St. Louis, Missouri. Founded in 1882, the team delivers live professional baseball entertainment to fans, distributes content via MLB's league-wide digital platforms (MLB.TV, MLB.com, MLB Audio, MLB Shop), and monetizes the franchise through ticket sales, merchandise, media rights, and sponsorships. The franchise is privately held by the DeWitt family.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The St. Louis Cardinals are a Major League Baseball team. The source data provided is from MLB.com (the league's official website) rather than from St. Louis Cardinals-specific team pages. The available source material covers MLB-wide digital products and services including MLB.TV streaming, MLB.com website features, and various MLB league programs, but does not contain specific product or service information dedicated to the St. Louis Cardinals organization.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

St. Louis Cardinals

Professional Sports Franchise (Major League Baseball)mlb.com

The St. Louis Cardinals are a privately held, professionally run MLB baseball franchise in the National League Central, owned by the DeWitt family and based at Busch Stadium in St. Louis, Missouri, serving a national fan and broadcast audience.

What St. Louis Cardinals does

The St. Louis Cardinals are a professional baseball franchise and a member club of Major League Baseball, competing in the National League Central Division. The franchise traces its origins to 1882, when it was established as the St. Louis Brown Stockings, making it one of the two oldest continuously operating franchises in the National League; it has accumulated 11 World Series championships, the most of any NL club. The club plays its home games at Busch Stadium in St. Louis, Missouri.

The franchise is privately held by the DeWitt family — led by Bill DeWitt Jr. and Bill DeWitt III — and is not publicly traded or funded through external capital markets. Its operations sit inside the centralized MLB ecosystem, which governs scheduling, national broadcast and streaming rights, umpiring, the amateur draft, and the minor-league player development pipeline. On the field, as of mid-2026 the Cardinals sit at 52-49 (.515), third in the NL Central and 11.5 games out of first place, indicating a non-contending season rather than an active rebuild or sell-off.

Commercially, the franchise monetizes through the standard MLB revenue stack: a share of league-wide national media rights, local regional sports network and over-the-air broadcast fees, gate receipts and premium hospitality at Busch Stadium, sponsorship and suite revenue, concessions, and licensed merchandise distributed via MLB's league-wide retail and e-commerce channels. Customer segments are distributed across regional season-ticket holders, national MLB pass subscribers, casual walk-up attendance, corporate sponsors, and a dispersed licensed-merchandise consumer base; no single counterparty materially drives franchise revenue.

St. Louis Cardinals firmographics

Firmographics
Name
St. Louis Cardinals
Legal name
St. Louis Cardinals
Website
https://mlb.com
Company type
Private
Founded year
1882
Operating status
Operating
Headcount range
51–100 employees
Short description
The St. Louis Cardinals are a privately held, professionally run MLB baseball franchise in the National League Central, owned by the DeWitt family and based at Busch Stadium in St. Louis, Missouri, serving a national fan and broadcast audience.
Ownership category
akta.pro rank

St. Louis Cardinals industry classification

Industry
Product category
Professional Sports Franchise (Major League Baseball)
akta.pro industry
PRIMARYMPAKAAAC
Baseball & Softball Leagues
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)
SECONDARYMPAKAEAA
Professional & Major League Stadiums
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

  • Professional baseball franchise
  • Live sports entertainment
  • Licensed sports merchandise
  • Stadium ticketing services
  • Sports media broadcasting

Where St. Louis Cardinals is headquartered

Location

Headquarters

HQ city
St Louis
HQ country
United States
HQ region
North America

Markets served

St. Louis Cardinals business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure, Others

St. Louis Cardinals product offering

Product offering

Core offering

The St. Louis Cardinals are a Major League Baseball franchise that competes in the National League Central Division and plays home games at Busch Stadium in St. Louis, Missouri. Founded in 1882, the team delivers live professional baseball entertainment to fans, distributes content via MLB's league-wide digital platforms (MLB.TV, MLB.com, MLB Audio, MLB Shop), and monetizes the franchise through ticket sales, merchandise, media rights, and sponsorships. The franchise is privately held by the DeWitt family.

Product overview

The St. Louis Cardinals are a Major League Baseball team. The source data provided is from MLB.com (the league's official website) rather than from St. Louis Cardinals-specific team pages. The available source material covers MLB-wide digital products and services including MLB.TV streaming, MLB.com website features, and various MLB league programs, but does not contain specific product or service information dedicated to the St. Louis Cardinals organization.

Differentiator

Problem solved

Functional benefit

Companies that use St. Louis Cardinals

Customer profile

Ideal customer profiles2 records

St. Louis Cardinals technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

St. Louis Cardinals partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

St. Louis Cardinals competitors and assessment

Company assessment

Market position

Competitive moat3 records

Customer concentration

St. Louis Cardinals social profiles

Digital presence

St. Louis Cardinals financial estimates

Financial estimate

Revenue estimate

Valuation estimate

St. Louis Cardinals leadership team

Management profile

Number of profiles

Profiles2 records

St. Louis Cardinals funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

St. Louis Cardinals M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Louis Cardinals

What does St. Louis Cardinals do?

The St. Louis Cardinals are a Major League Baseball franchise that competes in the National League Central Division and plays home games at Busch Stadium in St. Louis, Missouri. Founded in 1882, the team delivers live professional baseball entertainment to fans, distributes content via MLB's league-wide digital platforms (MLB.TV, MLB.com, MLB Audio, MLB Shop), and monetizes the franchise through ticket sales, merchandise, media rights, and sponsorships. The franchise is privately held by the DeWitt family.

Is St. Louis Cardinals a public or private company?

St. Louis Cardinals is a private company. It is classified as family owned and is currently operating.

When was St. Louis Cardinals founded?

St. Louis Cardinals was founded in 1882. It employs 51 to 100 people.

Where is St. Louis Cardinals based?

St. Louis Cardinals is headquartered in St Louis, United States, in the North America region.

Does St. Louis Cardinals have an API?

No public API is recorded for St. Louis Cardinals.

What industry is St. Louis Cardinals in?

St. Louis Cardinals's product category is Professional Sports Franchise (Major League Baseball). Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues, with a secondary code of MPAKAEAA, Professional & Major League Stadiums.

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Live signals
SiWhat the Cardinals Can Learn From the Two World Series RostersThe Cardinals should study the Brewers and Rays' pitching, as both teams have top-5 rotation ERAs. St. Louis finished 12th with a 4.17 staff ERA and needs an ace, possibly from the minors, to become a contender.Si3 Former Cardinals Starters That Could Be Reunion Candidates This OffseasonThe St. Louis Cardinals are considering re-signing three former starters: Dustin May, Jack Flaherty, and Steven Matz. May was traded to the Brewers and finished 7-9 with a 4.70 ERA; Flaherty posted a 4.48 ERA with Detroit; Matz started 11 games for the Rays. All three could help the Cardinals' rotation for 2027.SiWhat It Would Take Cardinals to Sign Phillies All-Star Alec BohmThe St. Louis Cardinals are considering signing Phillies All-Star Alec Bohm to third base, with a short-term deal possible. Bohm's projected market value is over $37 million across three seasons, and a one-year or one-year with option deal would be ideal for St. Louis.SiFive Former Cardinals Will Play in the 2026 World SeriesThe 2026 World Series will feature five former St. Louis Cardinals players, with two on the Brewers and three on the Rays. Brewers pitchers Dustin May and JoJo Romero were traded to Milwaukee, while Rays players Steven Matz, Richie Palacios, and Ryan Vilade have prior Cardinals stints. The series begins October 23.SiOne World Series Player Who Would Be a Perfect Fit for the CardinalsThe Cardinals could target left-handed reliever JoJo Romero in free agency, as he posted a 3.35 ERA with 43 strikeouts in 43 innings for St. Louis this season. The team's bullpen ranked in the bottom third, and Romero's familiarity with the organization makes him a low-cost option.SiCardinals-Angels Reid Detmers Would Be Dangerous Mistake for St. LouisThe author argues the St. Louis Cardinals should not trade for Angels pitcher Reid Detmers, citing his 3.36 ERA in 2026 but a 6.70 ERA in 2024. He says the price tag is too high and trading elite prospects would be a dangerous mistake for a rebuilding team.SiRanking Cardinals Players Most Likely To Be Traded Before 2027 SeasonThe St. Louis Cardinals' trade candidates for the 2027 season are ranked from least to most likely: Jimmy Crooks, Pedro Pages, and Nolan Gorman. Crooks is 25 and under team control through 2031, while Gorman has struggled offensively and may need a change of scenery.WikipediaNick RaquetNick Raquet returned to baseball in 2023 with the York Revolution, posting a 13-7 record and 3.71 ERA. He signed with the St. Louis Cardinals in 2024, later re-signed in 2025, and debuted in September 2025. He was designated for assignment on April 5, 2026.EIN PresswireCardinals Dream Offseason: 3 Moves That Would Change EverythingThe St. Louis Cardinals are considering signing Alec Bohm, Shane Bieber, and Jonathan Loaisiga to improve their roster. Bohm hit .305/.383/.424 with 29 RBIs in 50 games in 2026, while Loaisiga posted a 2.42 ERA in 67 appearances. Adding these players could make the team a wild-card contender.SiCardinals Dream Offseason: 3 Moves That Would Change EverythingThe St. Louis Cardinals are advised to pursue three offseason moves: signing Alec Bohm, Shane Bieber, and Jonathan Loaisiga. Bohm, Bieber, and Loaisiga would address the team's third-base and bullpen weaknesses, potentially making them a playoff contender. The article notes the Cardinals' young roster and need for more pieces.