What Promova does

Promova is a privately held language learning company founded in 2019 (originally as "Ten Words" and later "Words Booster") and headquartered in Limassol, Cyprus, with a secondary office in Las Vegas, Nevada. The company operates a consumer and B2B language learning platform covering 12+ languages, including English, Spanish, French, German, Italian, Japanese, Korean, Chinese, Portuguese, LATAM Spanish, Arabic, Ukrainian, and American Sign Language. Its core product is a freemium mobile and web application delivering bite-sized lessons (3,100+), AI-powered speaking practice via an AI Tutor and AI Role-Play features, personalized learning plans, shadowing exercises for pronunciation, and free SEO-driven vocabulary tools such as a pronunciation checker, synonym finder, and past-tense identifier.

The underlying technology combines human-authored course content from certified linguists and teachers with applied AI capabilities spanning speech recognition, generative AI dialogue simulation, NLP-based grammar and phrasing analysis, and an adaptive recommendation engine. Supplementary offerings include private tutoring (4/8/12 lessons per month), group lessons, an in-car CarPlay Tutor, Dyslexia Mode accessibility features, and an enterprise product (Promova Corporate) for teams with admin dashboards and progress reporting. A celebrity-led layer — built around boxing champion Oleksandr Usyk as Chief Discipline Officer — includes Usyk Mode and a Discipline Course.

Promova generates revenue primarily through subscription tiers (Premium and Fluent) sold to individual learners, annual enterprise contracts via Promova Corporate, private tutoring plans, and ambassador/affiliate commission economics that are largely cost-side. Distribution is multi-channel: iOS, Google Play, Huawei AppGallery, the web, CarPlay, and channel partnerships including the Ukrainian government's Diia.Signature (free Premium for all Ukrainians for three years) and Brazilian programs via Instituto KondZilla and Rede Mulher Empreendedora. As of late 2025/early 2026, the platform reported 23M+ downloads across 190+ countries, 46M lessons taken, a 4.7 App Store rating, and a 4.6 Google Play rating.

Name

Promova

Legal name

Promova Limited

Website

https://promova.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Promova is a privately held, AI-augmented language learning platform offering bite-sized courses, AI speaking practice, and tutoring across 12+ languages to 23M+ users worldwide, with separate consumer and enterprise product lines.

Ownership category

akta.pro rank

Product category

Language Learning Platform

NAICS

Language Schools (61163), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC)

akta.pro secondary industries

Online Language Learning Platforms (Self-Paced) (EDAMAFAC), Pronunciation, Speech Recognition & Accent Training Tools (EDAFAOAG), Digital Language Learning Content (Apps, Online Courses, Mobile-first) (EDAGAHAM)

Keywords

• Language learning platform
• Online language courses
• AI language tutoring
• Mobile learning app
• Corporate language training

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Promova Premium Subscription: Premium subscription offering accelerated progress with access to all courses and advanced features. Core features remain free. Premium provides full course access and enhanced AI features.
2. Promova Fluent Subscription: Additional subscription tier for users seeking fluency with enhanced features beyond standard Premium.
3. Promova Corporate / Business Training: Complete learning solution for teams and businesses including self-paced courses, live sessions, and admin management. Targets enterprise language training needs with dedicated onboarding.
4. Private Tutoring: Certified tutors provide structured lessons with plans between 4, 8, or 12 lessons per month. Includes free trial lesson for new students.
5. Ambassador Program Commission: 75% commission on sales generated through ambassador tracking links, with additional bonuses for high performance and consistent content creation.
6. Affiliate Program Commission: 50% commission on confirmed sales through affiliate links, with increased commission levels as affiliates progress through performance tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Promova operates an AI-powered language learning platform that combines human-created courses built by certified linguists with AI-driven speaking practice, including an AI Tutor that provides real-time grammar and phrasing feedback, AI Role-Play for scenario-based conversation simulations, and speech recognition for pronunciation training. The platform delivers bite-sized lessons (5–15 minutes) across 12+ languages via mobile app, web, and CarPlay, with a separate enterprise training solution (Promova for Business) for corporate teams. Free standalone web tools (Pronunciation Checker, Synonym Finder, Past Tense Identifier, Part of Speech Identifier, Antonym Finder) drive top-of-funnel acquisition.

Product overview

Promova is a comprehensive language learning platform that combines AI innovation with human expertise. The core offering is the Promova Language Learning App, which provides bite-sized lessons, AI-powered speaking practice through AI Tutor and AI Role-Play features, and personalized learning paths. The platform offers 12+ languages including English, Spanish, French, German, Italian, Korean, Japanese, Chinese, Portuguese, Arabic, Ukrainian, and American Sign Language. Additional products include free vocabulary tools (Pronunciation Checker, Synonym Finder, Antonym Finder, Part of Speech Identifier, Past Tense Identifier), enterprise solutions (Promova for Business), content products (Promova Podcast, Blog), and specialty courses (Usyk Mode discipline course). The platform also offers private tutoring and group lessons as premium services.

Differentiator

Problem solved

Functional benefit

Brands

• Promova for Good: Initiative partnering with non-profits to support refugees and underrepresented communities with free and discounted access to language tools.

Products and services

• Promova Language Learning App Mobile and web application offering bite-sized language lessons, AI-powered speaking practice, and personalized learning paths for 12+ languages. Combines human-created courses built by certified linguists with AI-driven features including AI Tutor, AI Role-Play, speech recognition, and shadowing.
• Promova AI Tutor AI-powered conversation partner that provides honest feedback after every session — what went well, what needs more practice, and what to do next. Acts as an autonomous AI conversation partner with real-time grammar and phrasing corrections for individual language learners.
• Promova for Business Enterprise language training solution offering self-paced courses, live sessions, admin dashboards, assigned learning paths, and progress reporting. Targets corporate teams and businesses requiring employee language training, with onboarding completed in less than 24 hours and no IT setup required.
• Private Tutoring One-on-one sessions with certified tutors available in 4, 8, or 12 lessons per month plans, including a free trial lesson for new students. Targets individual learners seeking structured, personalized instruction.
• Group Lessons Online group English lessons where learners participate in collaborative learning experiences with other learners, supplementing self-paced app learning.
• American Sign Language Course ASL courses making language learning accessible to deaf and hard-of-hearing communities, expanding Promova's language offering beyond spoken languages.
• Discipline Course Course co-created with boxing champion Oleksandr Usyk focusing on building discipline and consistency in language learning habits, embedding a discipline-first mindset into the learning journey.
• Pronunciation Checker Free online tool allowing users to listen to word pronunciations, view transcriptions, and learn how to use words correctly. Database of over 100,000 words for English pronunciation practice, also serving as an SEO/acquisition tool.
• Synonym Finder Free vocabulary tool helping users find synonyms for words to diversify their English vocabulary and improve language expression.
• Past Tense Identifier Free tool enabling users to type any verb and receive all its past tense forms with usage examples, including handling of irregular verbs, spelling changes, and context-specific usage.
• Part of Speech Identifier Grammar tool allowing users to look up any word and get its definition, examples, parts of speech, and tips for proper usage.
• Antonym Finder Free vocabulary tool helping users find antonyms (opposite words) to enhance their English language skills, with categorization into gradable, complimentary, and relational antonyms.

Quantifiable outcome

• 93% of learners report measurable progress toward their language goals (Product analytics, 2024)
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature11 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Usyk FoundationflagshipStrategic or Co-development Partner · 25 June 2026Partnership to provide 1,000 athletes free access to Promova's language learning platform. The Usyk Foundation, co-founded by three-time undisputed world boxing champion Oleksandr Usyk, aims to support athletes with language skills through discipline-focused learning.
• Instituto KondZillacoreStrategic or Co-development Partner · 11 September 2025Partnership to bring free English learning to young people from São Paulo's outskirts. Instituto KondZilla, a Brazilian cultural and social organization, partners with Promova to democratize access to language education in underserved communities.
• U.S. Service WorkersminorGTM or Marketing Partner · 12 August 2025Donation of $40,000 in ASL (American Sign Language) access to 1,000 U.S. service workers. Partnership focused on accessibility and community support for service workers.
• Rede Mulher EmpreendedoracoreStrategic or Co-development Partner · 23 July 2025Joint initiative to democratize access to English for women entrepreneurs. Partnership focuses on supporting female business owners with language skills for professional growth and international business opportunities.
• Ready to FightflagshipStrategic or Co-development Partner · 19 January 2024Global sports, tech, and business ecosystem co-founded by Oleksandr Usyk. Usyk serves as Promova's honorary Chief Discipline Officer, bringing discipline-first mindset to language learning to help learners build consistent habits.
• President of Ukraine / Ministry of Digital TransformationcoreStrategic or Co-development PartnerPartnership as part of the Future Perfect national program initiated by Ukraine's President. Coordinated by Ministry of Digital Transformation, provides all Ukrainians free Premium access for three years via Diia.Signature.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Duolingo: Duolingo is the global category leader in mobile language learning with a gamified freemium model, AI-driven personalization (Duolingo Max), and hundreds of millions of MAUs. It is the most directly comparable competitor to Promova across consumer subscription language learning.
• Babbel: Babbel is a subscription language learning app focused on conversational proficiency, with structured courses built by linguists. It competes with Promova on the same self-paced adult learner segment and similar freemium-to-premium mechanics.
• Memrise: Memrise offers consumer language learning with spaced repetition, native speaker video clips, and AI tutoring features. It targets the same self-paced adult learner segment and competes head-to-head with Promova on speaking and vocabulary practice.
• Busuu: Busuu (acquired by Chegg) provides subscription-based language courses with community feedback from native speakers and AI-driven review. It is directly comparable to Promova on consumer language courses, AI-driven study, and tiered subscription pricing.
• italki: italki operates a global marketplace for one-on-one language tutoring with professional teachers and community tutors. It competes directly with Promova's Private Tutoring and Group Lessons products for paying language learners seeking human instruction.
• Preply: Preply is an online language tutoring marketplace with AI-powered tutor matching and corporate training offerings. It competes with Promova on private tutoring, group lessons, and Promova for Business.

Broad incumbents

• Rosetta Stone: Rosetta Stone is an established, broad-incumbent language learning brand offering self-paced courses for individuals, schools, and enterprises. It overlaps with Promova across consumer subscriptions and corporate L&D, though its portfolio extends well beyond language learning.
• Coursera: Coursera is a broad online education platform with language courses from universities and partners. It overlaps with Promova's enterprise and self-paced language learning offerings but operates as a multi-discipline MOOC rather than a language specialist.

Emerging players

• Drops: Drops (acquired by Khan Academy) is a visual, gamified vocabulary-focused language learning app. It overlaps with Promova on mobile-first language learning and vocabulary acquisition but focuses on short-session word memorization rather than conversational speaking.
• Cambly: Cambly offers on-demand 1:1 English tutoring with native speakers and corporate English training. It competes with Promova on private tutoring and Promova Corporate, particularly in the English-as-a-second-language segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@promovaapp
• Facebookfacebook.com/promova
• Instagraminstagram.com/promova
• TikToktiktok.com/@promova

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promova