GE Capital
GE Capital is the financial services subsidiary of General Electric, now resized to three industrial-aligned units—GECAS aviation leasing, GE Healthcare Equipment Finance, and GE Energy Financial Services—after a decade of major divestitures of consumer and commercial finance businesses globally.
- Company typePrivate
- Founded1932
- HeadquartersOttawa, Canada
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What GE Capital does
GE Capital was established in 1933 as the financial services subsidiary of General Electric, growing into a diversified commercial and consumer finance platform offering equipment leasing, asset-based lending, commercial distribution finance, aviation finance, healthcare equipment finance, fleet management, corporate lending, and consumer credit products across more than a dozen countries. Following the 2008 financial crisis, GE pursued a multi-year divestiture program under successive CEOs, selling the bulk of its consumer and commercial finance businesses between 2009 and 2020—including the EUR 700 million sale of Nordic consumer banking to Santander, the sale of Australian and New Zealand operations to Element Financial, Wells Fargo, Latitude, and Bain Capital/Deutsche Bank, the sale of UK fleet services to Arval, UK equipment finance to Asset Link Capital/Victoria Asset Finance, and US retail credit cards to Synchrony Financial.
In November 2021, parent General Electric announced its split into three focused industrial companies—GE Aerospace, GE Healthcare (spun off January 2023), and GE Vernova—with GE Capital resized and refocused to directly support these industrial operations through three retained verticals: GE Capital Aviation Services (GECAS), GE Healthcare Equipment Finance, and GE Energy Financial Services. GE Artesia B.V. in the Netherlands was liquidated and dissolved in 2023, and GE SCF S.C.A., a French covered bond vehicle, is pending sale to AFL in H2 2026. The GE Capital website today functions primarily as a legacy customer support portal directing former customers to successor entities.
The remaining business model is industrial finance rather than diversified finance: GECAS acquires and leases commercial aircraft to airlines globally; GE Healthcare Equipment Finance provides capital for medical imaging and ultrasound equipment placements; and GE Energy Financial Services provides project and structured finance for power and renewable energy. The company does not actively originate new business in most segments. Revenue mechanics rely on interest income, lease payments, and equipment sale-leaseback arrangements with industrial counterparties.
GE Capital firmographics
Firmographics- Name
- GE Capital
- Legal name
- GE Capital
- Website
- https://www.gecapital.com/
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GE Capital is the financial services subsidiary of General Electric, now resized to three industrial-aligned units—GECAS aviation leasing, GE Healthcare Equipment Finance, and GE Energy Financial Services—after a decade of major divestitures of consumer and commercial finance businesses globally.
- Ownership category
- akta.pro rank
GE Capital industry classification
Industry- Product category
- Commercial Finance and Equipment Leasing
- NAICS
- Depository Credit Intermediation (5221), Offices of Bank Holding Companies (551111)
- SIC
- Finance Lessors (6172), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Industrial Manufacturing (Machinery, Equipment) (FSABACAD)
- akta.pro secondary industries
- Corporate Strategic Real Assets & Infrastructure Venture Investing (FSANAHAN), Real Estate (Commercial Property, REITs) (FSABACAH)
Keywords
Where GE Capital is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
GE Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Equipment Finance and Leasing: Equipment financing, leasing, and lending services generating interest income and fee revenue from commercial customers across aviation, healthcare, energy, and general equipment sectors.
- Consumer/Retail Credit: Store cards, credit cards, personal loans, and car loans sold to consumer customers, generating interest income and interchange fees. These portfolios have been sold to Santander and Synchrony Financial.
- Asset-Based Lending and Commercial Distribution Finance: Asset-based lending, debtor finance, and commercial distribution finance providing working capital and secured lending solutions to commercial clients.
- Fleet Solutions: Fleet management and financing services for commercial vehicle fleets, generating lease income and service fees. Businesses sold to Element Financial and Arval.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
GE Capital product offering
Product offeringCore offering
GE Capital is the financial services arm of General Electric, historically providing equipment leasing, asset-based lending, commercial distribution finance, fleet solutions, corporate finance, aviation finance, and healthcare equipment finance to commercial and industrial customers. Following extensive restructuring, the company has divested most consumer and commercial finance businesses and now directly supports GE industrial operations in aviation, healthcare, and energy.
Product overview
GE Capital is a financial services company that has undergone significant restructuring, having sold or discontinued most of its former business units. The company now operates primarily to directly support GE industrial businesses. Legacy operations include GE Capital Leasing & Lending for equipment financing, while most other divisions (Retail/Credit Card, Real Estate, UK operations, Australia/New Zealand, Spain/Portugal, Mortgage Services, GE Artesia Netherlands) have been sold to various buyers or discontinued. The remaining active focus appears to be supporting GE's core industrial operations.
Differentiator
Problem solved
Functional benefit
Products and services
- GE Capital Aviation Services (GECAS)
Companies that use GE Capital
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
GE Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GE Capital partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Element FinancialcoreElement Financial acquired Custom Fleet Australia & New Zealand from GE Capital on September 30, 2015. Additionally, Element Financial now manages lien release inquiries for multiple former GE Capital fleet and GELCO entities following their wind-down. These are successor entity relationships for divested fleet services businesses.
- Latitude Financial ServicescoreLatitude Financial Services (Australia) became the successor for GE Money consumer finance entities in Australia, including GE Capital Finance Australia, GE Personal Finance Pty Ltd, and GE Automotive Financial Services. These entities now operate under Latitude's brand for personal loans, car loans, credit cards, and retail finance products.
- Santander Cards UK LtdcoreSantander Cards UK Ltd acquired the GE Capital Bank business based in Leeds in 2009. This includes store card portfolios for major UK retailers (Asda, B&Q, BHS, Comet, Debenhams, Harrods, New Look, DFS, Dorothy Perkins, Evans, Ernest Jones, House of Fraser, Laura Ashley, Mothercare, Russell & Bromley, PayPal, Topshop/Topman, RyanAir).
- ArvalcoreGE Capital Fleet Services in the UK was sold to Arval in 2015. Arval now manages the former GE Capital fleet services business for UK customers.
- Wells Fargo (CDF)coreGE Capital Commercial Distribution Finance business was sold to Wells Fargo in 2016. The UK and Ireland CDF business is now operated by Wells Fargo CDF (cdf.wf.com/irelanduk/). Commercial Distribution Finance Australia was also sold to Wells Fargo CDF.
- Bain Capital Credit and Deutsche BankcoreGE Capital completed the sale of its Corporate & Business Lending businesses to Bain Capital Credit and Deutsche Bank on May 3, 2016. The Debtor Finance business became part of Scottish Pacific Business Finance.
- Synchrony FinancialcoreSynchrony Financial became the successor for former GE Capital Retail (credit card) customers. Former GE Capital customers are directed to contact Synchrony Financial at 1-866-419-4096 or via synchronyfinancial.com for account inquiries, lien releases, and customer support.
- Pepper Servicing SpainminorPepper Servicing Spain became the successor servicer for GE Money Spain customer service and collections. Former GE Money España customers are directed to Pepper Servicing Spain for all inquiries.
- Whitestar Asset SolutionsminorWhitestar Asset Solutions became the customer service and collections provider for GE Money Portugal. Former GE Money Portugal customers are directed to Whitestar for inquiries and support.
- Asset Link Capital / Link Financial Outsourcing (Victoria Asset Finance)minorGE Equipment Finance UK was sold to Asset Link Capital (No. 7) Limited. Effective August 24, 2020, agreements are managed by Link Financial Outsourcing Ltd trading as Victoria Asset Finance Ltd. This covers equipment finance and commercial finance inquiries in the UK (excluding healthcare).
- Santander Consumer (UK) plccoreThe First National Motor Finance No.1 business was sold to Santander Consumer (UK) plc in 2005. This covers UK car loans originated under the GE Capital brand, now managed by Santander Consumer UK's customer relations team in Redhill, Surrey.
Scale indicators3 records
Recent moves8 records
Expansion highlights2 records
GE Capital competitors and assessment
Company assessmentDirect peers
- AerCap Holdings: AerCap is the world's largest aircraft leasing company, formed in part through the 2021 combination with GECAS. It is the most direct comparable to GE Capital's aviation finance business, operating an identical aircraft-leasing model with similar airline customer base and balance-sheet profile.
- CIT Group: CIT Group is a commercial finance company providing equipment leasing, lending, and advisory services across industries including healthcare, transportation, and industrial. It mirrors GE Capital's pre-restructuring diversified equipment-finance model most closely among US peers.
- Air Lease Corporation: Air Lease is a publicly traded aircraft leasing company that finances commercial jet aircraft to airlines globally. It competes directly with GECAS/GE Capital Aviation Services for new aircraft placements with airline customers and has a similar fleet-financing value proposition.
- DLL: DLL is a global vendor finance company offering equipment leasing and lending across agriculture, food, healthcare, and clean tech. It competes with GE Capital's remaining equipment finance and healthcare equipment finance franchises for vendor and end-user financing relationships.
- Siemens Financial Services: Siemens Financial Services is the captive finance arm of Siemens, providing equipment financing for industrial customers in energy, healthcare, and manufacturing. Like GE Capital post-restructuring, it is an industrial-aligned finance subsidiary focused on supporting its parent's equipment sales.
- Avolon Aerospace Leasing: Avolon is one of the world's largest aircraft leasing platforms, providing fleet financing to airlines across narrowbody, widebody, and freighter categories. It is a direct competitor to GE Capital Aviation Services in airline-customer aircraft leasing.
Broad incumbents
- Element Fleet Management: Element Fleet Management acquired Custom Fleet Australia & New Zealand from GE Capital and operates one of the largest fleet management and financing platforms globally. It is a broad incumbent in fleet services directly comparable to GE Capital's former Fleet Solutions business.
- Synchrony Financial: Synchrony Financial acquired GE Capital's retail credit card and store card portfolio and now services former GE Capital consumer customers. It is a broader incumbent in consumer and commercial credit, comparable to GE Capital's pre-divestiture retail finance business.
- Santander Consumer Finance: Santander Consumer Finance acquired multiple GE Capital consumer finance businesses across the Nordics and UK (GE Money Bank, store card portfolios, First National Motor Finance). It is a broad incumbent in European consumer and retail credit, comparable to GE Capital's former consumer banking franchise.
- Wells Fargo Commercial Distribution Finance: Wells Fargo acquired GE Capital's Commercial Distribution Finance businesses in the US, UK/Ireland, and Australia. As a top-5 US bank with a deep inventory finance and CDF franchise, it is a broad incumbent comparable to GE Capital's former commercial distribution finance operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GE Capital social profiles
Digital presenceGE Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
GE Capital leadership team
Management profileNumber of profiles
Profiles10 records
GE Capital subsidiaries and ownership
Company hierarchySubsidiaries23 records
GE Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GE Capital M&A and investment
M&A and investmentM&A4 records
Investments132 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GE Capital
What does GE Capital do?
GE Capital is the financial services arm of General Electric, historically providing equipment leasing, asset-based lending, commercial distribution finance, fleet solutions, corporate finance, aviation finance, and healthcare equipment finance to commercial and industrial customers. Following extensive restructuring, the company has divested most consumer and commercial finance businesses and now directly supports GE industrial operations in aviation, healthcare, and energy.
Is GE Capital a public or private company?
GE Capital is a private company. It is classified as corporate owned and is currently operating.
When was GE Capital founded?
GE Capital was founded in 1932. It employs 1,001 to 5,000 people.
Where is GE Capital based?
GE Capital is headquartered in Ottawa, Canada, in the North America region.
How does GE Capital make money?
Four revenue lines are on record. Equipment Finance and Leasing is the primary driver. The others are consumer/Retail Credit, asset-Based Lending and Commercial Distribution Finance and fleet Solutions.
Who are GE Capital's main competitors?
Direct peers on record are AerCap Holdings, CIT Group, Air Lease Corporation, DLL, Siemens Financial Services and Avolon Aerospace Leasing. Broad incumbents are Element Fleet Management, Synchrony Financial, Santander Consumer Finance and Wells Fargo Commercial Distribution Finance.
Does GE Capital have an API?
No public API is recorded for GE Capital.
What industry is GE Capital in?
GE Capital's product category is Commercial Finance and Equipment Leasing. Its primary akta.pro industry code is FSABACAD, Industrial Manufacturing (Machinery, Equipment), with a secondary code of FSANAHAN, Corporate Strategic Real Assets & Infrastructure Venture Investing. Its NAICS code is 5221 and its SIC code is 6172.