Premier Tech

What Premier Tech does

Premier Tech is a privately held Canadian industrial technology company founded in 1923 and headquartered in Rivière-du-Loup, Quebec. Following its 2007 take-private after 20 years on the Toronto Stock Exchange, the company has built a diversified portfolio organized into seven business groups: PT Growers and Consumers (horticulture and consumer gardening under brands such as PRO-MIX, AGTIV, Alaskan, C-I-L, Wilson), PT Systems and Automation (Chronos packaging and palletizing equipment with acquired brands including vonGAL, STONEPAK, TOMA, Slootweg, Prairie, Kockums), PT Water and Environment (Ecoflo biofilters, Rewatec, Eparco, Ecoprocess, Calona), PT Digital (smart manufacturing software including Liveline, OpRize, SyncRun, Necton, and the Mirego-built Forra enterprise AI platform), PT Life Sciences (natural ingredients for human and animal nutrition), and the recently launched PT Controlled Culture (vertical farming via the 2026 acquisitions of Inno-3B and Artechno). Underlying technologies span biostimulant-enhanced growing media with mycorrhizae, passive organic-media biofiltration, robotic industrial packaging lines, manufacturing execution systems, and generative AI integrations linking Claude and GPT models to enterprise resource planning, customer relationship management, manufacturing execution, and advanced planning systems.

The business model is predominantly hardware-led, generating revenue through equipment sales, installation, and aftermarket support for industrial customers (enterprise field sales), and through retail distribution of consumer gardening, lawn, pest-control, and winter products to homeowners. Software and services are emerging revenue streams, with Forra positioned as a recurring-license AI platform and PT Digital offering project-based and platform-based digital manufacturing services. Customer segments span commercial growers, manufacturing and industrial companies, residential and commercial water treatment buyers, municipalities, and enterprises pursuing AI-driven digital transformation. The company operates manufacturing facilities in Canada, the United States (Montgomery, Alabama and Woods Cross City, Utah), Mexico (Apodaca), France (Saint-André-de-Cubzac), and the Netherlands, supported by approximately 6,100 team members across 31 countries and a stated annual revenue exceeding USD 1 billion.

Premier Tech's go-to-market combines direct enterprise sales for complex automation and digital projects, inside sales for mid-market and consumer inquiries, certified installer/dealer networks for water treatment, and high-visibility co-title sponsorships of Alpecin-Premier Tech and FENIX-Premier Tech professional cycling teams. Long-term ownership has funded a sustained acquisition cadence (at least 14 transactions between 2018 and 2024, plus the 2026 Inno-3B/Artechno deals) that has extended the portfolio into adjacent industrial verticals, while internal R&D alliances with Cornell University, INRAE, TWB, and the HIFA non-profit, together with the University of Premier Tech (UPT) training platform, support continuous capability development across the seven business groups.

Name

Premier Tech

Legal name

Premier Tech Ltd.

Website

https://premiertech.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Premier Tech is a privately held Canadian industrial technology company operating across seven business groups (Growers and Consumers, Systems and Automation, Water and Environment, Digital, Life Sciences, and Controlled Culture), serving commercial growers, manufacturers, water treatment buyers, and digital enterprises in 31 countries with annual revenue exceeding USD 1 billion.

Ownership category

akta.pro rank

Product category

Diversified Industrial Manufacturing

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Horticulture, Nursery & Greenhouse Operations (EDAOAOAB)

akta.pro secondary industries

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK), Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM)

Keywords

• Horticulture growing media
• Industrial packaging equipment
• Wastewater treatment systems
• Controlled environment agriculture
• Enterprise AI platforms

Headquarters

HQ city

Rivière-du-loup

HQ country

Canada

HQ region

North America

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. PT Growers and Consumers (Horticulture): Revenue from growing media products (PRO-MIX), soil amendments, fertilizers, turf solutions, and consumer gardening products. Includes B2B sales to commercial growers and B2C sales to homeowners through retail channels.
2. PT Systems and Automation: Industrial packaging and processing equipment including bagging, palletizing, case packing, and load securing machines. Robotic and conventional solutions for manufacturing facilities. Revenue from equipment sales, installation, and aftermarket support.
3. PT Water and Environment: Wastewater treatment systems, rainwater management, liquid storage tanks, and solid waste recycling solutions. Products include Ecoflo biofilters, Rewatec, and Eparco systems for residential and commercial applications.
4. PT Digital: Smart manufacturing services, digital integration solutions, and software products including Liveline 3D configurator, OpRize MES, SyncRun APS, Necton connected equipment, and Mirego custom development.
5. Forra AI Platform: Enterprise AI platform enabling organizations to build and deploy AI assistants, agents, and intelligent workflows. Revenue model appears to be platform/SaaS based with enterprise licensing.
6. PT Life Sciences: Natural ingredients and biotechnology products for human and animal nutrition, functional supplements with pre/probiotic properties, and natural alternatives to antibiotics for animal biosecurity.
7. PT Controlled Culture: End-to-end automated multi-layer growing solutions for controlled environment agriculture (CEA), combining vertical farming systems, irrigation, water treatment, and digital technologies for growers and producers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Premier Tech manufactures and sells horticulture growing media (PRO-MIX), industrial packaging and processing equipment (Chronos), passive biofiltration wastewater treatment systems (Ecoflo), smart manufacturing software and digital AI platforms (Forra, OpRize, Liveline), and controlled environment agriculture/vertical farming solutions. The company sells direct to enterprise clients in industrial and agricultural markets and consumer products through retail channels to homeowners, while operating manufacturing facilities across North America, Europe, and Latin America.

Product overview

Premier Tech is a diversified industrial technology company operating across seven distinct business groups: PT Growers and Consumers (horticulture, agriculture, home and garden), PT Systems and Automation (industrial packaging and palletizing), PT Water and Environment (wastewater treatment, rainwater management, liquid storage, solid waste recycling), PT Digital (smart manufacturing and 3D visualization), PT Life Sciences (nutrition, functional supplements, biosecurity), and PT Controlled Culture (controlled environment agriculture/vertical farming). The portfolio includes multiple acquired and developed sub-brands: PRO-MIX (growing media), AGTIV (field agriculture), Premier Tech Chronos (packaging equipment), TOMA (robotics), Ecoflo/Rewatec/Ecoprocess (water treatment), Mirego/Forra (digital/AI platforms), and Vervio/Artechno/Aqualeap/Inno-3B (controlled culture/vertical farming). The company operates as a unified portfolio of complementary technologies serving global industrial markets since 1923.

Differentiator

Problem solved

Functional benefit

Brands

• PRO-MIX: Growing media brand for horticulture and agriculture
• AGTIV
• Chronos
• Ecoflo
• Rewatec
• Alaskan
• C-I-L
• Wilson
• Mirego
• Liveline
• OpRize
• Syncrun
• Necton
• Vervio
• Aqualeap
• Ecoprocess
• Calona
• Eparco
• STONEPAK
• Slootweg
• Prairie
• Kockums
• TOMA
• VanDerKnaap
• PROMOSS
• Alpecin - Premier Tech
• FENIX - Premier Tech
• Ecoflo Chronos

Products and services

• PRO-MIX Growing Media Ready-to-use growing media products for horticulture, turf, landscaping, and agriculture applications, incorporating biostimulants, biocontrols, and mycorrhizae technology to increase crop yields and plant health.
• Chronos Packaging and Processing Equipment World-leading packaging and processing equipment offering weighing, feeding, bagging, palletizing, case packing, and load securing solutions for industrial manufacturing facilities, including robotic and conventional solutions.
• Ecoflo Biofiltration Wastewater Treatment System Passive biofiltration wastewater treatment system using organic peat moss media that works without additional energy source through gravity mechanisms, designed with ecodesign principles including long life expectancy, compact form factor, repairability, and lowest carbon footprint for concrete-based on-site wastewater treatment.
• Forra Enterprise AI Platform Enterprise AI platform designed to facilitate and accelerate AI adoption at scale by organizations. Connects major AI models to existing enterprise systems and enables businesses to build AI assistants, agents, and intelligent workflows in a secure environment.
• AGTIV Field Agriculture Solutions Agricultural technology products that maximize growth and vitality of food crops in field agriculture settings, including biostimulants and biocontrols.
• Liveline 3D Production Line Configurator Real-time 3D production line configurator designed for original equipment manufacturers to empower sales teams by showing customers their future production lines in real time.
• OpRize Manufacturing Execution System (MES) Manufacturing execution system software enabling organizations to understand and optimize their production in real time.
• Necton Connected Equipment Solutions Connected equipment and industrial IoT solutions for monitoring and integration of industrial equipment.
• SyncRun Advanced Planning and Scheduling Advanced planning and scheduling (APS) software solution for manufacturing optimization.
• Rewatec Water Storage and Treatment Storage tanks and treatment solutions for water, chemicals, and corrosive liquids, serving residential and commercial water management applications.
• Eparco On-Site Wastewater Treatment Systems Concrete-based on-site wastewater treatment systems manufactured at the Saint-André-de-Cubzac facility in France, offering solutions with lowest carbon footprint.
• Alaskan Ice Melters and Preventers Winter defense solutions offering ice preventers and ice melters gentle on concrete and vegetation for homeowners and commercial winter maintenance.
• C-I-L Lawn and Garden Products Consumer lawn and garden products brand sold to homeowners for DIY lawn care and gardening applications.
• Wilson Pest and Parasite Control Consumer pest and parasite control solutions for indoor and outdoor use by homeowners.
• Premier Tech Controlled Culture CEA Solutions (Vervio, Artechno, Aqualeap, Inno-3B) End-to-end automated multi-layer growing solutions for controlled environment agriculture combining vertical farming systems, irrigation, water filtration, and digital technologies for growers and producers. Includes Vervio multi-layer growing systems, Artechno vertical farming solutions, Aqualeap water filtration and irrigation, and Inno-3B modular vertical farming systems.

Quantifiable outcome

• METRO's distribution center in Varennes supplies 650 pharmacies with automated palletization
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, flagship, supporting and historical.

• AnaquacoreTechnology or Integration · 31 March 2026Premier Tech selected Anaqua's RightHub AI-native IP management platform to modernize its global IP operations. The platform enables streamlined workflows, enhanced data management, actionable insights, and reduced repetitive tasks, replacing legacy homegrown systems.
• UCI (Union Cycliste Internationale)flagshipGTM or Marketing Partner · 9 February 2026Premier Tech became main partner of the 2026 UCI Road World Championships in Montreal. This provides significant brand visibility and aligns with the company's cycling-related marketing strategy.
• Alpecin-Premier Tech Cycling TeamflagshipGTM or Marketing Partner · 5 December 2025Premier Tech is co-title sponsor of this UCI WorldTeam multidisciplinary cycling team, active on the WorldTour in road racing, cyclo-cross, gravel, mountain, and track disciplines. The partnership started over 30 years ago.
• FENIX-Premier Tech Cycling TeamflagshipGTM or Marketing Partner · 5 December 2025Premier Tech is co-title sponsor of this UCI Women's WorldTeam, versatile in road racing, cyclo-cross, gravel, mountain biking and track cycling.
• INRAE (Institut national de recherche pour l'agriculture, la alimentation et l'environnement)coreStrategic or Co-development Partner · 26 November 2025Premier Tech and INRAE partnered to bring together science and innovation to reuse treated wastewater. The collaboration focuses on research and development of sustainable water treatment solutions.
• St Michel - PREFERENCE HOME - Auber93supportingGTM or Marketing Partner · 18 November 2025Premier Tech became sponsor of this cycling team including the women's ProTeam program with elite Canadian cyclists, including two from Quebec.
• HIFA (Innovation and Advanced Training Halls / Halles d'innovation et de formation avancée)coreStrategic or Co-development PartnerPremier Tech is one of the ideators and founding members of HIFA, a non-profit organization supporting Quebec manufacturers in improving efficiency and productivity through automation, robotization, and digital transformation. Premier Tech contributes expertise in automation and smart manufacturing.
• TWB (Toulouse White Biotechnology)coreStrategic or Co-development PartnerPremier Tech announced a strategic partnership with TWB, an expert in industrial biotechnologies conducting R&D projects and designing sustainable innovative solutions. TWB supports Premier Tech's biotechnology development initiatives.
• CIC Pro Cycling AcademysupportingGTM or Marketing PartnerPremier Tech supports this French cycling team supporting riders from recreational to continental level.
• ADEME (French Agency for Ecological Transition)supportingStrategic or Co-development PartnerFrench government agency supporting ecological transition that partnered on the wastewater treatment production site project.
• Innovation and Advanced Training Halls (HIFA)coreStrategic or Co-development PartnerNon-profit innovation center with Premier Tech as founding member, providing support for Quebec manufacturers in automation, robotization, and digital transformation.
• Cornell UniversityhistoricalStrategic or Co-development PartnerResearch partnership with Cornell University that led to the development of PRO-MIX, the world's first ready-to-use growing medium, launched in 1968.
• Communauté de Communes du Grand CubzaguaissupportingGTM or Marketing PartnerLocal government community in Nouvelle-Aquitaine region supporting Premier Tech's establishment of the production site.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Scotts Miracle-Gro: Largest North American consumer horticulture and growing media company (Miracle-Gro, Scotts, Ortho). Direct comparable to Premier Tech's PT Growers and Consumers group (PRO-MIX, C-I-L, Alaskan, Wilson) in the consumer and commercial horticulture channel.
• ICL Group: Global specialty fertilizers and biostimulants producer serving agriculture and horticulture. Comparable to Premier Tech's AGTIV biostimulant portfolio and growing-media inputs targeting crop yield and soil health.
• Haver & Boecker: German family-owned manufacturer of industrial packaging, weighing, and mixing equipment. Direct competitor in the bagging, palletizing, and bulk packaging machinery market served by Chronos, STONEPAK, and vonGal.
• PTC: Software provider for digital transformation of industrial operations (CAD, PLM, IIoT). Comparable to PT Digital's smart manufacturing portfolio (OpRize MES, SyncRun APS, Necton connected equipment, Liveline 3D configurator).
• Berger: Canadian peat-based growing media manufacturer with global reach in horticulture. Closely comparable to PRO-MIX in the professional and commercial growing media segment.
• Bühler Group: Swiss industrial equipment manufacturer for food, feed, and advanced materials processing. Comparable to Premier Tech Chronos in industrial weighing, bagging, and processing machinery for similar end markets.

Broad incumbents

• Krones AG: Global leader in packaging and bottling machinery for beverages and food. Overlaps with Premier Tech's packaging equipment portfolio but is significantly larger and broader in scope.
• Siemens Digital Industries: Industrial automation and digitalization software giant (MindSphere, Opcenter, NX). Comparable to PT Digital and Forra AI offerings in MES, APS, and AI-enabled manufacturing intelligence, but at a much larger enterprise scale.
• Veolia Environnement: World-leading water and wastewater services company. Comparable to PT Water and Environment's Ecoflo, Eparco, and Rewatec product lines in on-site and decentralized wastewater treatment, though Veolia operates at vastly larger scale.
• Xylem: Global water technology company providing pumps, treatment, and metering solutions. Overlaps with Premier Tech's water and environment portfolio in residential and commercial water/wastewater applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJvTAonip61jqJnHmHJnMNQ
• Facebookfacebook.com/premiertech
• LinkedInlinkedin.com/company/premier-tech
• Instagraminstagram.com/premiertech/?hl=fr-ca
• Xx.com/_premiertech

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A14 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Tech