The Los Angeles Tribune
The Los Angeles Tribune is a privately held multi-platform media organization (founded 1886, revived 2020) operating a digital news site, podcast network, film division, and regional magazines, serving Southern California, Texas multicultural, and global audiences via freemium advertising-supported content.
- Company typePrivate
- Founded1886
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Los Angeles Tribune does
The Los Angeles Tribune is a privately held, multi-platform media organization originally founded in 1886 and revived in April 2020 after a long hiatus. Its core product is a WordPress-based digital news publication at thelosangelestribune.com covering Tech, Business, Art, Sports, Entertainment, Politics, Food, and Wellness verticals for a primary audience of Los Angeles County residents (10.4 million population reach) plus a global readership, with positioning as independent journalism free from corporate or partisan influence. The organization has expanded its content portfolio into a Podcast Network (LATPN, two named shows with exclusive sales handled by Mission Media), a Film Division producing documentaries such as 'Pillars of Power' and 'The Rise of the Lioness' (with theatrical distribution through AMC, Regal, and Cinemark), the Los Angeles Tribune International Film Festival (LATIFF), a Publishing House for book production, a print magazine, and branded merchandise via a Bonfire storefront.
The technology stack is commodity rather than proprietary: WordPress CMS, RSS feed syndication (including integration of LA Times and BBC headlines), email newsletter distribution, and a separate podcast hosting domain at latpn.com. The company maintains three operational geographies—Los Angeles (headquarters), Houston, and Dallas—with content produced by a small editorial team of roughly 11–50 people including twelve named columnists and executives. Revenue is generated through a portfolio of small streams: digital advertising and sponsored content (primary), publishing and merchandise sales (one-time license model), and film distribution and licensing royalties. Pricing for general news content is freemium with no disclosed subscription, while paid merchandise is sold direct via Bonfire. The go-to-market motion is direct-to-consumer via website, supplemented by event-driven engagement through the LATIFF film festival and live events.
The Los Angeles Tribune firmographics
Firmographics- Name
- The Los Angeles Tribune
- Legal name
- The Los Angeles Tribune
- Website
- https://thelosangelestribune.com
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Los Angeles Tribune is a privately held multi-platform media organization (founded 1886, revived 2020) operating a digital news site, podcast network, film division, and regional magazines, serving Southern California, Texas multicultural, and global audiences via freemium advertising-supported content.
- Ownership category
- akta.pro rank
The Los Angeles Tribune industry classification
Industry- Product category
- Digital News Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
- akta.pro secondary industries
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where The Los Angeles Tribune is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Los Angeles Tribune business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital advertising and sponsored content: The publication generates revenue through advertising placements and sponsored content articles within its digital platform, attracting readers across its multiple content verticals including Tech, Business, Art, Sports, Entertainment, Politics, Food, and Wellness.
- Publishing and merchandise sales: Revenue from published works and branded merchandise sold through the company's store, including Bonfire storefront for The Los Angeles Tribune merchandise.
- Film division and theatrical distribution: The Los Angeles Tribune Films division produces documentary content including Pillars of Power, with theatrical distribution through AMC, Regal, and Cinemark locations. Revenue generated from film distribution, productions, and related content licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free digital access with optional email signup |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
The Los Angeles Tribune product offering
Product offeringCore offering
The Los Angeles Tribune is an independent digital news publication and multi-platform media organization that produces free journalism across eight content verticals (Tech, Business, Art, Sports, Entertainment, Politics, Food, and Wellness). Beyond its core digital news platform, it operates a podcast network, a film division producing documentaries, regional magazines in Texas, a publishing house, and branded merchandise, all targeted at delivering non-partisan, non-corporate journalism to Southern California and global audiences.
Product overview
The Los Angeles Tribune is a multi-platform media organization established since 1886, operating a portfolio of news, entertainment, and publishing products. The core offering is its digital news platform providing coverage across Tech, Business, Art, Sports, Entertainment, Politics, Food, and Wellness categories. The organization has expanded into regional publications (Houston Times Magazine, Dallas Herald Magazine), a Podcast Network producing culturally-driven content, and a Film Division producing documentaries such as Pillars of Power and The Rise of the Lioness. Additional offerings include a Publishing House and Magazine. The publication serves Southern California and a global audience with journalism free from corporate or partisan influences.
Differentiator
Problem solved
Functional benefit
Brands
- LATIFF: Los Angeles Tribune International Film Festival - an international film awards program honoring films that inspire change.
- Pillars of Power
Products and services
- The Los Angeles Tribune (Digital News Platform) The flagship digital news platform of The Los Angeles Tribune, providing news coverage across Tech, Business, Art, Sports, Entertainment, Politics, Food, and Wellness categories. Serves Southern California community and global readers with independent, fact-based journalism free from corporate or partisan influences.
- The Houston Times Magazine A regional flagship publication expanding The Los Angeles Tribune's coverage into Texas, featuring bilingual content in English and Spanish targeting multicultural Houston audiences.
- The Dallas Herald Magazine A regional flagship publication expanding The Los Angeles Tribune's coverage into Texas, featuring bilingual content in English and Spanish targeting multicultural Dallas audiences.
- Los Angeles Tribune Podcast Network A podcast production and distribution network producing podcasts such as The Art of Rebounding and Elevated Game, creating culturally-driven and faith-driven inspirational entertainment content distributed through latpn.com and exclusive partner Mission Media.
- The Los Angeles Tribune Magazine The print magazine version of The Los Angeles Tribune featuring in-depth journalism and leadership content.
- The Los Angeles Tribune Publishing House Publishing services operated by The Los Angeles Tribune, producing books and written content for authors and contributors.
- Bonfire Merchandise Store Branded merchandise storefront selling 'THE TRIBU' merchandise and other Tribune-branded items through Bonfire, providing a revenue stream and brand merchandise for loyal readers.
Quantifiable outcome
- Serving 10.4 million citizens in Los Angeles County
Companies that use The Los Angeles Tribune
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Los Angeles Tribune technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Los Angeles Tribune partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Mission MediacoreMission Media serves as the exclusive sales partner for The Art of Rebounding podcast produced by The Los Angeles Tribune Podcast Network. This partnership handles distribution and monetization of the podcast content, with Mission Media managing exclusive sales for the Harold 'Lefty' Williams tell-all interview series.
- AMC TheatrescoreAMC Theatres serves as a theatrical distribution partner for Los Angeles Tribune Films content. The documentary Pillars of Power is being distributed through AMC locations as part of the film division's expansion into theatrical releases.
- Regal CinemascoreRegal Cinemas serves as a theatrical distribution partner for Los Angeles Tribune Films content, enabling theatrical release of documentaries and film productions through Regal theater locations.
- CinemarkcoreCinemark serves as a theatrical distribution partner for Los Angeles Tribune Films content, extending the film's theatrical reach across Cinemark theater locations nationwide.
- 5120 Entertainmentcore5120 Entertainment serves as the production entity powering the Elevated Game podcast hosted by Gerald Wayne, featuring Harold 'Lefty' Williams. The partnership positions the show within the Los Angeles Tribune Podcast Network while 5120 Entertainment handles production.
- Moe RockcoreMoe Rock serves as co-director of Pillars of Power documentary alongside Dawna Campbell, representing a creative partnership in film production for the Los Angeles Tribune Film Division.
Scale indicators5 records
Recent moves8 records
Expansion highlights7 records
The Los Angeles Tribune competitors and assessment
Company assessmentEmerging players
- The Intercept: Independent investigative news outlet focused on adversarial journalism and accountability reporting. Comparable to the Tribune in alternative positioning and reader-funded/alternative-revenue model, though operating at national scale.
- The Real News Network: Independent, nonprofit progressive news network producing digital and video journalism. Comparable to the Tribune in mission-driven positioning and multi-format digital distribution approach.
Regional players
- The Dallas Morning News: The dominant daily newspaper serving the Dallas-Fort Worth market where the Tribune has launched The Dallas Herald Magazine. Key incumbent competitor in the Tribune's second Texas market.
- Houston Chronicle: The dominant newspaper serving the Houston market where the Tribune has launched The Houston Times Magazine. Represents the entrenched incumbent the Tribune's Texas expansion must compete against for advertisers and readers.
Direct peers
- Long Beach Post: Independent local digital news outlet serving Long Beach and surrounding Southern California communities. Direct competitor for SoCal hyperlocal news audiences and alternative-journalism readers.
- Voice of San Diego: Nonprofit investigative news organization serving the San Diego region. Comparable to the Tribune as an alternative, mission-driven regional news outlet prioritizing independent journalism over corporate influence.
- LA Weekly: Long-running alternative weekly newspaper covering Los Angeles arts, culture, and politics. Closely comparable to the Tribune in alternative-journalism positioning, serving overlapping SoCal audiences seeking non-mainstream coverage.
- Los Angeles Times: The dominant newspaper in the Los Angeles market and the primary competitor for LA-area readership, advertising dollars, and journalistic talent. Notably, the Tribune currently syndicates LA Times RSS content, highlighting the structural asymmetry between the two publications.
- LAist: Southern California-focused nonprofit digital news outlet covering LA news, culture, and community. Competes directly with the Tribune for LA County readers and represents the modern alternative/nonprofit news model in the same market.
- Pasadena Now: Hyperlocal independent digital news outlet serving Pasadena and greater Southern California. Comparable as an independent, alternative regional news source competing for the same SoCal community readership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Los Angeles Tribune social profiles
Digital presenceThe Los Angeles Tribune financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Los Angeles Tribune leadership team
Management profileNumber of profiles
Profiles12 records
The Los Angeles Tribune subsidiaries and ownership
Company hierarchySubsidiaries5 records
The Los Angeles Tribune funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Los Angeles Tribune M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Los Angeles Tribune
What does The Los Angeles Tribune do?
The Los Angeles Tribune is an independent digital news publication and multi-platform media organization that produces free journalism across eight content verticals (Tech, Business, Art, Sports, Entertainment, Politics, Food, and Wellness). Beyond its core digital news platform, it operates a podcast network, a film division producing documentaries, regional magazines in Texas, a publishing house, and branded merchandise, all targeted at delivering non-partisan, non-corporate journalism to Southern California and global audiences.
Is The Los Angeles Tribune a public or private company?
The Los Angeles Tribune is a private company. It is classified as unknown and is currently operating.
When was The Los Angeles Tribune founded?
The Los Angeles Tribune was founded in 1886. It employs 11 to 50 people.
Where is The Los Angeles Tribune based?
The Los Angeles Tribune is headquartered in Los Angeles, United States, in the North America region.
How does The Los Angeles Tribune make money?
Three revenue lines are on record. Digital advertising and sponsored content is the primary driver. The others are publishing and merchandise sales and film division and theatrical distribution.
Who are The Los Angeles Tribune's main competitors?
Emerging players on record are The Intercept and The Real News Network. Regional players are The Dallas Morning News and Houston Chronicle. Direct peers are Long Beach Post, Voice of San Diego, LA Weekly, Los Angeles Times, LAist and Pasadena Now.
Does The Los Angeles Tribune have an API?
No public API is recorded for The Los Angeles Tribune.
What industry is The Los Angeles Tribune in?
The Los Angeles Tribune's product category is Digital News Publishing. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press, with a secondary code of MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos). Its NAICS code is 513110 and its SIC code is 2711.