Roses in Concrete Community School

What Roses in Concrete Community School does

Roses in Concrete Community School is a K-8 institution founded in 2014 by Jeff Duncan-Andrade in East Oakland, California, with Prakash Bhaskaran serving as Chief Financial Officer. The school was originally positioned as a center of health and community-oriented education, and received a $750,000 grant from Google.org in February 2016 as its primary disclosed capital infusion. No subsequent funding, enrollment figures, or operating metrics for the school are disclosed in the available data, and headcount is reported as 1-10.

The web domain rosesinconcrete.org currently operates as Urbanroses, a WordPress-based blog publishing content under the byline of Elmer C. Dunn. The site's stated focus is youth subcultures and urban youth development in America, but the published content mix is dominated by affiliate-driven articles promoting offshore online casinos, mobile slots, live dealer platforms, eSports skin betting (CS:GO), GamStop-free bookmakers, no-deposit bonuses, and adjacent offers such as ghostwriting services and European auto body repair. This content mix indicates the domain has been repurposed from its original educational mission into a low-overhead affiliate arbitrage operation.

The business model is advertising and affiliate marketing on a free, ungated, self-serve blog with global reach. Distribution is through the website itself plus generic social media handles on Facebook, Twitter, YouTube, Instagram, and LinkedIn. There are no paid products, no registered users, no enterprise customers, and no disclosed revenue. The underlying school entity and the current Urbanroses blog operation appear to be either organizationally separate or a repurposing of the school's web presence; the input data does not reconcile the two.

Name

Roses in Concrete Community School

Legal name

Urbanroses

Website

https://rosesinconcrete.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Roses in Concrete Community School is a K-8 school founded in 2014 in East Oakland by Jeff Duncan-Andrade, funded by a $750,000 Google.org grant in 2016. Its domain currently operates as Urbanroses, a WordPress blog monetized through offshore gambling and eSports betting affiliate links.

Ownership category

akta.pro rank

Product category

K-8 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Services (611)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

STEM/STEAM-Focused Private K–12 Schools (EDAJABAM)

Keywords

• K-8 education
• Community school
• Primary education
• Youth development
• Urban education

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Advertising and Affiliate Marketing: The website generates revenue through embedded third-party affiliate links to online casinos and gambling platforms, as well as promotional content placement throughout the blog posts. The site contains numerous casino and betting-related affiliate links and sponsored content recommendations.

Distribution channels1 record

Marketing channels2 records

Core offering

Roses in Concrete Community School is a K-8 community school in East Oakland that functions as a center of health and youth development. The school serves elementary and middle school students, with an associated web presence (rosesinconcrete.org) that publishes blog content exploring American youth subcultures and urban youth development. The organization operates with 1-10 employees and was founded in 2014.

Product overview

Roses in Concrete Community School operates Urbanroses (rosesinconcrete.org), a blog focused on urban youth development and subculture exploration in America. The website publishes educational content about historical and contemporary youth subcultures including punk, hip-hop, grunge, hippie, biker, surf, and emo movements. The platform features blog articles organized into categories (Blog and Subculture), along with informational content about sociology and cultural topics. The site functions as a content publication platform rather than a technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• K-8 Community School Education Program
• Urbanroses Blog (rosesinconcrete.org)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• Lighthouse Community Charter School: Oakland-based public charter K-12 school serving a similar East Oakland / immigrant / low-income student population with a community-rooted, equity-driven model. Directly comparable on geography, mission framing, and grade span.
• KIPP Bay Area Public Schools: Bay Area charter network operating multiple K-8 campuses in Oakland and surrounding cities serving predominantly low-income students of color. Comparable on demographics, grade span, and urban community-school positioning.
• Aspire Public Schools: California-based charter network founded in Oakland serving K-12 students from underserved communities. Comparable on geography, mission, and grade span, though Aspire operates at materially larger scale.
• East Side Preparatory School: East Palo Alto-based independent K-8 school serving a comparable Bay Area underserved community with a holistic, health-and-identity-centered educational model. Comparable on community focus, grade span, and pedagogical philosophy.
• Urban Montessori Charter School: Oakland-based charter school serving K-8 students with a learner-centered, equity-focused model in the same East Bay community context. Comparable on geography, mission, and small-school operating profile.
• Education for Change Public Schools: Oakland-based charter management organization operating multiple K-8 schools serving predominantly low-income communities of color. Comparable on geography, demographics, and grade span.

Emerging players

• National Equity Project: Oakland-rooted nonprofit advancing equity-focused leadership development in schools and youth-serving systems. Comparable on mission framing around educational equity and Oakland-based identity, though it operates as a capacity-building intermediary rather than a school operator.
• Communities in Schools of Oakland: Oakland affiliate of the Communities in Schools network, providing integrated student supports in public schools. Comparable on Oakland geography and the integration of health/social supports into K-12 education, though it works inside existing schools rather than operating one.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/roses-in-concrete-community-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roses in Concrete Community School