San Francisco Bay Coffee

What San Francisco Bay Coffee does

San Francisco Bay Coffee is a family-owned, private American coffee roaster founded in 1979 and headquartered in Lincoln, California, with 251-500 employees. The company operates a vertically integrated model spanning green-coffee sourcing, roasting, and distribution, with direct farming relationships across eight countries (Mexico, Guatemala, Panama, Honduras, Nicaragua, Colombia, Rwanda, and Indonesia) through its Cafe Rentable program. Social-impact investments reported by the company include over 63 schools built, more than 1,700 housing communities, and more than a dozen medical centers in farmer communities. All products are verified as Responsibly Sourced under Enveritas (a nonprofit that assesses 100,000+ farms annually), and the Lincoln, CA roasting facility is Zero Waste Certified at the silver level (94% waste diverted from landfill).

The core product portfolio spans three primary formats: OneCUP single-serve pods (BPI-certified commercially compostable, plant-based, compatible with K-Cup brewers), whole bean coffee in 2 lb bags, and ground coffee in 12-28 oz bags, with a sub-brand (Organic Coffee Company) carrying USDA-certified organic SKUs and a decaf line processed via the Swiss Water chemical-free method. Product differentiation rests on 100% Arabica beans, a two-stage quality control process (physical inspection plus 16-point cupping), and proprietary compostable pod material engineering. Pricing is unit-based, with pods ranging from $13.59 (12-count) to $76.49 (120-count), and a Subscribe & Save subscription model offers 10% recurring savings with free shipping over $30.

Revenue is generated through four channels: direct e-commerce D2C sales (sfbaycoffee.com), Amazon marketplace, a dedicated wholesale portal (wholesaler.sfbaycoffee.com) for B2B and foodservice, and select retail distribution. The company is co-led by co-founders Barbara Rogers and Jon Rogers, with Albert Troutman as CFO. The company is a co-plaintiff (alongside TreeHouse) in antitrust litigation against Keurig Dr Pepper seeking combined damages of up to $2.35 billion, alleging monopolization of the coffee pod market after Keurig's patent expired in 2012. The firm is privately held with no disclosed funding rounds, no M&A activity, and no parent company.

Name

San Francisco Bay Coffee

Legal name

San Francisco Bay Coffee Company

Website

https://sfbaycoffee.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

San Francisco Bay Coffee grows, imports, and roasts its coffee, and a deep commitment to social and environmental responsibility.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Green Coffee Processing (Hulling, Grading, Decaffeination) (AFAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Gourmet coffee roaster
• Single-serve coffee pods
• Whole bean coffee
• Compostable coffee pods
• Organic coffee products

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells directly to consumers through their e-commerce website, offering OneCUP pods, whole bean, and ground coffee in various sizes. They utilize a subscription model (Subscribe & Save) offering 10% discount on recurring orders with free shipping over $30.
2. Marketplace Sales: Products are sold through Amazon marketplace, reaching customers through third-party e-commerce platforms.
3. Wholesale Distribution: The company has a wholesale program (wholesaler.sfbaycoffee.com) for bulk orders to retailers and foodservice operators.
4. Retail Sales: Products are available through select retailers, including seasonal offerings at various retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

San Francisco Bay Coffee is a family-owned gourmet coffee roaster that grows, imports, and roasts 100% Arabica coffee, selling it through direct e-commerce, Amazon, retail, and wholesale channels. The company's core products are OneCUP single-serve pods (BPI-certified commercially compostable, plant-based), whole bean coffee (2 lb bags), and ground coffee (12-28 oz bags), spanning roast levels from light to extra dark. They also operate an Organic Coffee Company sub-brand offering USDA-certified organic options, with decaffeinated varieties processed via the Swiss Water chemical-free method.

Product overview

San Francisco Bay Coffee offers a diversified portfolio of gourmet coffee products centered around three primary formats: OneCUP™ single-serve pods (plant-based and commercially compostable), whole bean coffee (2 lb bags), and ground coffee (12-28 oz bags). The core brand includes signature blends like French Roast, Fog Chaser, Bay Bridge Blend, and Donut Shop across roast levels from light to extra dark. The company operates two sub-brands: Organic Coffee Company (USDA-certified organic products) and a decaf line processed via the Swiss Water® chemical-free method. Products are distributed in multiple pack sizes (12-120 count for pods) and are compatible with most K-Cup brewers. The company emphasizes responsible sourcing verified by Enveritas, commercially compostable packaging (BPI certified), and family-owned farming partnerships across Latin America, Africa, and Indonesia. Supporting offerings include coffee merchandise, digital gift cards, and subscriptions with 10% savings.

Differentiator

Problem solved

Functional benefit

Brands

• Organic Coffee Company: A sub-brand dedicated to USDA-certified organic coffee products featuring 100% Arabica beans, with no chemical pesticides or fertilizers, emphasizing sustainability and fair trade practices. Products include organic whole beans, ground coffee, and OneCUP pods.

Products and services

• OneCUP Coffee Pods Single-serve coffee pods made from plant-based, BPI-certified commercially compostable materials compatible with most K-Cup brewers. Available in multiple roast levels, flavors, and pack sizes (12, 36, 80, 120 count).
• Whole Bean Coffee Fresh-roasted whole bean coffee sold in 2 lb bags, sourced from global farming partners and available in multiple roast levels including decaf and organic options.
• Ground Coffee Medium-ground coffee for automatic drip brewers and pour-over methods, available in 12 oz and 28 oz bags, including cold brew coarse ground options.
• Organic Coffee Company Sub-brand featuring USDA-certified organic coffee products including pods, whole bean, and ground coffee, with no chemical pesticides or fertilizers used in the supply chain.
• French Roast OneCUP Coffee Pods Dark roast coffee pods with bold, smoky flavor profile; one of the company's best sellers with 4.9 rating from over 5,400 reviews.
• Fog Chaser Coffee Medium-dark roast blend with complex finish featuring notes of semi-sweet chocolate and toffee, made from beans sourced from Central and South America.
• Bay Bridge Blend Medium roast blend sourced from Central America, South America, and Africa with notes of cocoa, vanilla, citrus fruit, and brown sugar; available in regular and decaf versions.
• Donut Shop Coffee Medium-light roast with crisp, bright flavor, candied fruit notes, sweet citrus finish, and smooth body; sourced from Arabica beans in Africa and Central America.
• Organic Rainforest Blend USDA Certified Organic medium-dark roast with notes of creamy cocoa and brown sugar, sourced from Central America.
• 100% Colombian Coffee Single-origin medium roast made from 100% Colombian Arabica beans grown in the Antioquia region, featuring fruity overtones with notes of cherry, citrus, and long cocoa finish.
• Variety Packs Curated assortments of OneCUP pods including Favorite Four, Distinct Assortment (80 count), Dark Roast Collection (40 count), Medium Roast Selection (40 count), and Flavored Medley (40 count).
• Decaf Coffee Decaffeinated coffee options using the Swiss Water Process to remove 99.9% of caffeine while preserving flavor; available in pods, whole bean, and ground formats across multiple blends.
• Coffee Merchandise Coffee-related merchandise including Campfire Mugs, Tote Bags, Digital Gift Cards, and Airscape Classic airtight coffee storage canisters.
• Digital Gift Cards Digital gift cards available in $25, $50, $75, and $100 denominations, sent via email to the purchaser for forwarding to recipients.
• Pumpkin Spice and Caramel OneCUP Coffee Pods Seasonal medium roast OneCUP coffee pods in Pumpkin Spice and Caramel flavors, made from 100% Arabica beans with BPI-certified commercially compostable packaging.

Quantifiable outcome

• 94% of facility waste diverted from landfill through Zero Waste Certification
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• EnveritascoreStrategic or Co-development PartnerEnveritas is a nonprofit organization that provides sustainability assurance for the coffee and cocoa industries. San Francisco Bay Coffee uses Enveritas for independent verification of responsible sourcing across their entire supply chain. Enveritas visits more than 100,000 farms annually across Asia, Africa, and Latin America to assess social, environmental, and economic conditions. Unlike traditional certifications, Enveritas funds assessments rather than charging farmers, making verification accessible to smallholder farmers.
• Cafe Rentable Program PartnerscoreStrategic or Co-development PartnerMulti-country farmer support program working with coffee-growing communities across Mexico, Guatemala, Panama, Honduras, Nicaragua, Colombia, Rwanda, and Indonesia. The program provides education, field support, and technical training to farmers, focusing on pruning cycles, farming maintenance practices, and processing efficiency. According to baseline data, only 29% of participating farmers had access to technical education before entering the program.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Keurig Dr Pepper: Dominant U.S. single-serve pod manufacturer and the market leader that SF Bay Coffee competes with through its K-Cup-compatible OneCUP pods. Keurig is also the named defendant in SF Bay's antitrust lawsuit, making it the most consequential counterparty in the category.
• Lavazza: Major Italian coffee roaster with a broad portfolio of beans, ground coffee, and espresso pods sold globally through retail and DTC. Overlaps with SF Bay on premium roasted coffee and pod formats, but at significantly larger scale and broader geographic reach.
• Eight O'Clock Coffee: Long-established mainstream coffee brand owned by Tata Consumer Products, offering whole bean, ground, and pods at value-to-mid-tier price points across grocery and DTC. Comparable as a competing coffee CPG brand, but without SF Bay's sustainability-led differentiation.

Direct peers

• Peet's Coffee: Specialty coffee roaster offering premium whole bean, ground, and pod coffees through DTC e-commerce, retail, and wholesale — directly comparable in product format, target consumer, and quality positioning to SF Bay Coffee.
• Stumptown Coffee Roasters: Specialty coffee roaster focused on direct-trade sourcing and premium whole bean/ground coffee for DTC, wholesale, and café channels. Comparable in specialty positioning and sustainability story, though it does not emphasize single-serve pods.
• Counter Culture Coffee: Specialty sustainable coffee roaster with direct-trade farmer relationships, sustainability certifications, and education-driven marketing — closely aligned with SF Bay's Enveritas-verified, farmer-story-led approach and similar specialty/ethical positioning.
• Community Coffee Company: Family-owned specialty coffee roaster founded in 1919, comparable to SF Bay in ownership structure, multi-format product portfolio (pods, whole bean, ground), and direct-to-consumer plus retail distribution model.
• Cameron's Coffee: Specialty roaster focused on flavored and craft single-serve coffee pods sold through grocery and DTC. Direct competitor in the gourmet K-Cup-compatible pod segment where SF Bay's OneCUP competes.
• Kicking Horse Coffee: Canadian specialty roaster with strong sustainability and Fair Trade/Organic positioning, selling whole bean, ground, and pod formats through DTC and grocery. Mirrors SF Bay's ethical-sourcing-led premium strategy and similar product mix.
• Café Britt: Latin America-anchored specialty roaster with direct farmer relationships and DTC e-commerce, similar in origin-story-driven marketing and ethical sourcing — comparable as a regional specialty roaster leveraging tropical coffee origins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/SFBCoffee
• Facebookfacebook.com/SanFranciscoBayGourmetCoffee
• Instagraminstagram.com/sfbaycoffee
• Xx.com/SFBAYcoffee

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Francisco Bay Coffee