Chloe + Isabel
Chloe + Isabel is a US social commerce jewelry brand that sells hand-designed fashion jewelry ($18-$200) directly to consumers and through independent Merchandisers who run personalized e-boutiques and earn 25-40% commissions.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chloe + Isabel does
Chloe + Isabel is a US-based social commerce fashion jewelry company founded in 2011 by Chantel Waterbury, a former merchandising executive at Target, Macy's, LVMH, Cartier, Tiffany and Co., and Ippolita. The company sells hand-designed, hypoallergenic and nickel-free fashion jewelry in four core categories (necklaces, earrings, bracelets, and rings/pins) priced from $18 to $200, backed by a Lifetime Replacement Guarantee. Its core technology is an e-commerce platform that powers personalized Merchandiser e-boutiques and a virtual back-office for social selling, augmented by integrations with major payment processors (Visa, Mastercard, Amex, Discover, PayPal, Apple Pay) and Facebook OAuth login.
The business runs on a social retail / direct-sales model: independent Merchandisers purchase a one-time $175 Starter Kit containing $600+ of jewelry, branded materials, and access to a training academy, then earn 25-40% commissions on sales generated through their own online boutiques and in-person pop-up shops. Managers earn additional team-based commissions. The company generates revenue from two streams: direct jewelry transactions (DTC e-commerce plus Merchandiser-fulfilled orders) and one-time Starter Kit fees. Supporting products include e-Gift Cards ($50-$200) and the Passport Rewards loyalty program. The company served fashion-conscious US consumers and aspiring women entrepreneurs, operating exclusively within the United States (including Puerto Rico) from its New York City design studio and headquarters at 40 Exchange Place.
Chloe + Isabel firmographics
Firmographics- Name
- Chloe + Isabel
- Legal name
- Chloe and Isabel, Inc.
- Website
- https://chloeandisabel.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Chloe + Isabel is a US social commerce jewelry brand that sells hand-designed fashion jewelry ($18-$200) directly to consumers and through independent Merchandisers who run personalized e-boutiques and earn 25-40% commissions.
- Ownership category
- akta.pro rank
Chloe + Isabel industry classification
Industry- Product category
- Fashion Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
- akta.pro secondary industries
- Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN), Statement & Trend Jewelry (CRAKABAB)
Keywords
Where Chloe + Isabel is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chloe + Isabel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Jewelry Sales: Chloe + Isabel sells fashion jewelry directly to consumers through their website and through independent Merchandisers who earn 25-40% commission on sales. Merchandisers can also achieve Manager status for team commissions.
- Merchandiser Starter Kit: One-time $175 fee for new Merchandisers to launch their business, which includes over $600 in jewelry, carrying case, marketing materials, and access to training academy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fashion jewelry starting at $18 |
| One time/ perpetual license | Pay-as-you-go | Merchandiser Starter Kit - $175 one-time fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Chloe + Isabel product offering
Product offeringCore offering
Chloe + Isabel hand-designs and sells fashion jewelry — necklaces, earrings, bracelets, and rings — directly to consumers and through a network of independent Merchandisers who operate personalized online boutiques and host in-person pop-up shops. The portfolio targets the affordable luxury segment, with jewelry priced from $18 to $200, made of hypoallergenic and nickel-free materials and backed by a Lifetime Replacement Guarantee. New Merchandisers launch their business via a one-time $175 starter kit that bundles jewelry pieces, a branded carrying case, marketing materials, a personalized e-boutique, and training.
Product overview
Chloe + Isabel is a fashion jewelry lifestyle brand offering a curated collection of hand-designed jewelry products. The core product portfolio consists of four main categories: necklaces, earrings, bracelets, and rings/pins. The company sells directly to consumers through a social retail model where Merchandisers operate their own online boutiques. Supporting offerings include e-Gift Cards in $50-$200 denominations, a Merchandiser Business Starter Kit ($175 one-time fee with $600+ of jewelry), and the Passport Rewards loyalty program. All jewelry is designed in their NYC studio, is hypoallergenic and nickel-free, starts at $18, and is backed by a Lifetime Replacement Guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Necklaces Fashion jewelry necklaces in multiple styles (pendant, statement, layering, collar) and varied design motifs, sold direct-to-consumer and through Merchandisers.
- Earrings Fashion jewelry earrings including studs, drops, hoops, clip-ons, and chandeliers in multiple metal platings, sold direct-to-consumer and through Merchandisers.
- Bracelets Fashion jewelry bracelets including bangle sets, wrap, chain, cuff, and stretch styles with crystal and pavé embellishments, sold direct-to-consumer and through Merchandisers.
- Rings + Pins Fashion jewelry rings (cocktail, stackable, statement) with crystal pavé and stone accents plus decorative pins, sold direct-to-consumer and through Merchandisers.
- e-Gift Cards Digital gift cards available in $50, $100, $150, and $200 denominations for purchasing Chloe + Isabel jewelry products.
- Merchandiser Business Starter Kit One-time $175 package that bundles over $600 of jewelry pieces, a branded carrying case, marketing materials, a personalized e-boutique with no annual fees, online office access, training academy access, and business supplies (lookbooks and order forms) for women launching a Chloe + Isabel social retail business.
Companies that use Chloe + Isabel
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Chloe + Isabel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Chloe + Isabel partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Chloe + Isabel competitors and assessment
Company assessmentDirect peers
- Origami Owl: Social-selling jewelry brand (lockets and customizable pieces) operating through independent Designers — closely comparable on social-retail GTM, female entrepreneur base, and personalized fashion-jewelry product.
- Gorjana: DTC fashion jewelry brand with own retail stores and strong e-commerce presence; targets the same affordable-luxury, fashion-conscious female demographic with layering pieces and everyday collections.
- Kendra Scott: DTC fashion jewelry brand operating its own retail stores plus online; comparable to Chloe + Isabel on affordable-luxury price positioning, fashion-conscious female customer, and design-led product — although distributed via owned stores rather than social selling.
- Noonday Collection: Social-selling accessories and jewelry brand using 'Ambassadors' — closely aligned with Chloe + Isabel on mission-driven, women-empowerment positioning and consultant-based social retail model.
- BaubleBar: Online-first fashion jewelry retailer targeting trend-driven women in the same $20–$200 price band; competes directly with Chloe + Isabel's DTC e-commerce and shares the affordable-luxury positioning.
- Paparazzi Accessories: Direct-sales fashion jewelry company selling $5 accessories through a network of independent consultants — overlaps Chloe + Isabel on MLM-style social selling, female entrepreneur recruitment, and fashion-jewelry product.
- Stella & Dot: Social-selling fashion jewelry and accessories brand using independent Stylists and personalized e-boutiques — the closest direct competitor to Chloe + Isabel's Merchandiser model in category, customer profile, and GTM motion.
- Premier Designs: Long-established direct-sales jewelry company using independent Representatives — shares the social-retail model and fashion-jewelry category, though operating at a lower price point and broader assortment.
Broad incumbents
- Tory Burch: Established fashion and accessories brand whose jewelry line competes for the same fashion-conscious, higher-discretionary-spend customer at the upper end of Chloe + Isabel's price band.
- Etsy: Online marketplace hosting thousands of independent fashion-jewelry sellers; competes indirectly by aggregating long-tail fashion-jewelry supply and capturing search demand that might otherwise flow to Chloe + Isabel's e-commerce site.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Chloe + Isabel social profiles
Digital presenceChloe + Isabel compliance and trust
Trust signalCompliance2 records
Chloe + Isabel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chloe + Isabel leadership team
Management profileNumber of profiles
Profiles3 records
Chloe + Isabel funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chloe + Isabel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chloe + Isabel
What does Chloe + Isabel do?
Chloe + Isabel hand-designs and sells fashion jewelry — necklaces, earrings, bracelets, and rings — directly to consumers and through a network of independent Merchandisers who operate personalized online boutiques and host in-person pop-up shops. The portfolio targets the affordable luxury segment, with jewelry priced from $18 to $200, made of hypoallergenic and nickel-free materials and backed by a Lifetime Replacement Guarantee. New Merchandisers launch their business via a one-time $175 starter kit that bundles jewelry pieces, a branded carrying case, marketing materials, a personalized e-boutique, and training.
Is Chloe + Isabel a public or private company?
Chloe + Isabel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chloe + Isabel founded?
Chloe + Isabel was founded in 2011. It employs 501 to 1,000 people.
Where is Chloe + Isabel based?
Chloe + Isabel is headquartered in New York, United States, in the North America region.
How does Chloe + Isabel make money?
Two revenue lines are on record. Direct Jewelry Sales are the primary driver. The others are merchandiser Starter Kit.
Who are Chloe + Isabel's main competitors?
Direct peers on record are Origami Owl, Gorjana, Kendra Scott, Noonday Collection, BaubleBar, Paparazzi Accessories, Stella & Dot and Premier Designs. Broad incumbents are Tory Burch and Etsy.
Does Chloe + Isabel have an API?
No public API is recorded for Chloe + Isabel.
What industry is Chloe + Isabel in?
Chloe + Isabel's product category is Fashion Jewelry. Its primary akta.pro industry code is CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings), with a secondary code of CRAFADAN, Jewelry, Watches & Luxury Goods Online Retailers. Its NAICS code is 458310 and its SIC code is 5944.