What Atlantis Resorts does

Atlantis Resorts is a Dubai-headquartered luxury hospitality brand operated by privately-held Kerzner International Limited, delivering an integrated destination-resort model that bundles premium lodging, entertainment, dining, wellness, retail, and MICE into a single guest experience. Its core operating properties are Atlantis, The Palm (opened 2008) and Atlantis The Royal (opened 2023), both anchored on Palm Jumeirah, with additional resorts in Sanya (China) and pipeline assets in the Maldives (493 keys, opening 2029) and Jeddah (Saudi Arabia). The underlying assets include Aquaventure World — Guinness World Records-certified as the world's largest waterpark with 105+ slides across Neptune, Poseidon, and Trident towers — and the Lost Chambers Aquarium, which houses 65,000 marine animals across 14 immersive chambers and 21 exhibits.

The product surface spans more than 50 restaurants and bars across the two Dubai resorts, including three Michelin-starred venues (FZN by Björn Frantzén with three stars, Ossiano, and Dinner by Heston Blumenthal) and celebrity chef concepts such as Nobu by the Beach, Bread Street Kitchen, Hakkasan, and Estiatorio Milos. Complementary offerings include Atlantis The Royal's six Signature Penthouses (capped by a 1,128 sqm Royal Mansion), AWAKEN wellness and the AEON Clinic, the Atlantis Explorers Club (ages 3–12), Cloud 22 adult-only pool, the Wavehouse entertainment venue, luxury retail boutiques, and the Atlantis Atlas Project sustainability programme (the first Middle East destination to earn AZA accreditation).

Revenue is generated through accommodation (room nights and penthouses across all properties), per-cover F&B and tasting-menu transactions, day-visitor waterpark and aquarium tickets, corporate meetings and events, wellness and retail transactions, and branded-residence sales at a roughly 42% premium over non-branded comparable Dubai product. Go-to-market combines a direct-to-consumer booking platform (atlantis.com and the Atlantis Circle mobile app) with global travel-trade partner enablement, a dedicated MICE sales team, and strategic GTM partnerships such as the Emirates Airlines Travel Insurance Reward programme. Customer segments span HNW luxury travellers, luxury family travellers, corporate and MICE clients, real-estate investors, and culinary enthusiasts, served across the Middle East, Asia Pacific, and South Asia.

Name

Atlantis Resorts

Legal name

Kerzner International Limited

Website

https://atlantis.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Atlantis Resorts is a Dubai-headquartered luxury hospitality brand operating integrated destination resorts on Palm Jumeirah and in Sanya, with pipeline assets in the Maldives and Jeddah. It serves high-net-worth leisure travellers, families, and corporate clients through lodging, dining, attractions, wellness, and branded residences.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury resort hospitality
• Destination entertainment resorts
• Waterpark and aquarium
• Celebrity chef dining
• Hotel accommodations

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Luxury Hotel Accommodations: Revenue from room bookings across Atlantis properties including Deluxe Rooms, Imperial Club Rooms, Suites, and Signature Penthouses at Atlantis The Palm and Atlantis The Royal.
2. Fine Dining & Celebrity Chef Restaurants: Revenue from 17+ restaurants and bars including Michelin-starred establishments featuring celebrity chefs such as Nobu, Heston Blumenthal, and Björn Frantzén.
3. Aquaventure Waterpark & Marine Experiences: Day visitor tickets to the world's largest waterpark and marine animal experiences including dolphin swims, sea lion encounters, and aquarium diving programs.
4. Meetings, Incentives, Conferences & Events (MICE): Corporate event venues, weddings, and private celebrations with state-of-the-art conference facilities and dedicated event planning services.
5. Retail & Shopping Boutiques: Luxury retail boutiques including brands like Missoni, Self-Portrait, and PatBo across two floors of shopping at Atlantis The Royal.
6. Spa, Wellness & Lifestyle Services: AWAKEN Spa and Wellness services, ALKEMY salon styling, and AEON Clinic regenerative medicine treatments.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Atlantis Resorts operates an integrated luxury destination resort model combining hotel accommodations, waterpark and aquarium attractions, celebrity-chef dining, wellness facilities, and event venues under one property. The brand runs flagship resorts Atlantis, The Palm and Atlantis The Royal in Dubai, with additional properties in Sanya (China) and upcoming developments in the Maldives and Jeddah, all operated by Kerzner International Limited.

Product overview

Atlantis Resorts operates as a luxury hospitality brand under Kerzner International, offering an integrated entertainment destination concept across multiple properties. The portfolio includes flagship resorts Atlantis, The Palm and Atlantis The Royal in Dubai, along with upcoming properties in the Maldives (opening 2029) and Jeddah. Core offerings combine premium accommodations (rooms, suites, signature penthouses) with integrated attractions including Aquaventure World (the world's largest waterpark), the Lost Chambers Aquarium, and over 30 award-winning restaurants featuring Michelin-starred and celebrity chef dining concepts. Supporting products include the Atlantis Circle loyalty programme, Atlantis Explorers kids club, AWAKEN wellness facilities, Wavehouse entertainment venue, and the Atlantis Atlas Project sustainability initiative. The resorts collectively position themselves as comprehensive destination experiences rather than traditional hotels.

Differentiator

Problem solved

Functional benefit

Brands

• The Atlantis Circle: Atlantis Dubai's dining recognition programme offering exclusive privileges across Atlantis, The Palm and Atlantis The Royal, with membership tiers (Blue, Silver, Gold, Black) based on annual spending.
• Aquaventure World
• Atlantis Atlas Project
• Atlantis Dubai

Quantifiable outcome

• Guinness World Records certified world's largest waterpark
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• Nobu Matsuhisa (Nobu)coreStrategic or Co-development PartnerWorld-renowned Chef Nobu Matsuhisa brings the first Nobu pool and beach club concept to Atlantis The Royal. Nobu by the Beach offers signature Japanese-Peruvian cuisine with beachside dining, pool access, and Night Swims experiences.
• Heston Blumenthal (Dinner by Heston Blumenthal)coreStrategic or Co-development PartnerMichelin-starred Chef Heston Blumenthal's restaurant at Atlantis The Royal transforms contemporary British cuisine with historical innovation and unexpected presentations.
• Björn Frantzén (FZN)coreStrategic or Co-development PartnerThree Michelin-starred Chef Björn Frantzén brings FZN by Björn Frantzén to Atlantis Dubai, blending modern European fine dining with Japanese influences in an intimate 27-seat restaurant.
• Gordon Ramsay (Bread Street Kitchen & Bar)coreStrategic or Co-development PartnerCelebrity Chef Gordon Ramsay's Bread Street Kitchen & Bar at Atlantis, The Palm offers British dining favorites including the iconic Sunday Roast and Wellington Wednesdays.
• HakkasancoreStrategic or Co-development PartnerMichelin-starred Cantonese restaurant and bar led by Executive Chef Andy Toh, offering authentic recipes with contemporary technique at Atlantis, The Palm.
• Estiatorio MiloscoreStrategic or Co-development PartnerPremium Greek seafood dining experience at Atlantis The Royal, bringing Mediterranean flavors with warm Greek hospitality and views of the Skyblaze Fountain.
• Guinness World RecordscoreOthersOfficial certification of Aquaventure World as the world's largest waterpark, officially recognised with the title for most waterslides in a waterpark.
• Emirates AirlinescoreGTM or Marketing PartnerPartnership through Travel Insurance Reward program where Emirates Travel Insurance holders receive resort credit equivalent to insurance value when booking stays.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Jumeirah Group: Dubai Holding-owned luxury hotel operator running iconic Gulf properties such as Burj Al Arab, Jumeirah Beach Hotel and Madinat Jumeirah. Directly comparable to Atlantis as a destination-resort brand anchored on Palm Jumeirah-adjacent real estate with strong F&B and leisure attractions.
• Bvlgari Hotels & Resorts: Ultra-luxury hospitality brand by LVMH/ Marriott, with flagship Dubai property on Jumeira Bay Island commanding the highest branded-residence pricing in Dubai (AED 10,668/sq ft — directly cited as the only market above Atlantis). Direct competitor for top-end Dubai guests.
• One&Only Resorts: Kerzner-managed ultra-luxury resort brand operating destination properties in Mauritius, Maldives, Dubai and Mexico. Direct peer under the same parent operator, competing in the same ultra-luxury experiential-resort segment.

Broad incumbents

• Mandarin Oriental Hotel Group: Globally distributed luxury hotel group strong on F&B-led experiences and celebrity-chef programming, with resort properties in comparable markets. Comparable to Atlantis in culinary-led luxury positioning.
• Four Seasons Hotels and Resorts: Global ultra-luxury hotel operator with comparable resort properties and branded residences in markets such as Dubai, Maldives and Hainan. Broad incumbent comparable for aspirational luxury positioning and MICE/F&B premium pricing.
• Raffles Hotels & Resorts: Accor-managed historic luxury hotel brand with resort properties in comparable destination markets and strong F&B heritage. Comparable for premium-resort positioning and MICE capture.
• Kerzner International (parent): The parent company operating Atlantis, One&Only and Siro hotel brands globally. Relevant for portfolio context and brand architecture comparisons within the same luxury hospitality group.

Emerging players

• Aman Resorts: Ultra-luxury resort brand operating ultra-private experiential resorts globally, including upcoming projects in the Middle East and Asia. Overlaps with Atlantis on ultra-high-net-worth clientele and exclusivity-led pricing.
• SIX SENSES Hotels Resorts Spas: IHG-owned ultra-luxury resort brand focused on wellness, sustainability, and destination experiences. Comparable in experiential luxury positioning, especially given Atlantis's AWAKEN wellness and Atlas Project sustainability pillars.
• The Red Sea Global (AMAALA / The Red Sea): Saudi PIF-backed developer of ultra-luxury destination resorts on the Red Sea coast, including branded partnerships in Jeddah-adjacent real estate. Will directly overlap with Atlantis Jeddah and compete for Red Sea luxury demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/ATLANTIS
• YouTubeyoutube.com/atlantisthepalmTV
• Facebookfacebook.com/atlantisthepalm
• LinkedInlinkedin.com/company/atlantis-resorts
• Instagraminstagram.com/atlantisthepalm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantis Resorts