Rebundle
Rebundle is a founder-led beauty technology company that makes the first patented plant-based braiding hair from banana fiber, selling direct-to-consumer, through Ulta Beauty, and via a 116-braider affiliate network serving women seeking non-toxic protective styles and the professional stylists who install them.
- Company typePrivate
- Founded2018
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rebundle does
Rebundle is a direct-to-consumer beauty technology company that developed and patented the first plant-based braiding hair, using repurposed banana stems and biopolymers as a non-toxic, biodegradable alternative to conventional synthetic extensions. The company's flagship ReGen Hair Fiber™ technology produces fiber that is 97% plant-based, USDA BioPreferred certified, MyMicrobiome Standard certified, and clinically tested on sensitive and eczema-prone skin. Founded in 2018 by Ciara Imani May, a University of Missouri alumna, Rebundle is incorporated in Missouri with primary operations in the St. Louis area and serves women who wear protective hairstyles (knotless braids, box braids, faux locs, twists) along with the professional braiders who install them.
The braidbetter product line spans seven color variants across Earth Tones (Natural, Chocolate, Jet, Salt) and Sun Tones (Spice, Honey, Ocean), offered in 18", 22", and 30" lengths and priced $31-$36 per bundle, with an average installation requiring roughly four bundles. Supporting products include the cloud9 Braid Setting Mousse, Baby Tress co-branded Edge Styler, Mini Styling Sets, gift cards, and gift sets. Distribution combines rebundle.co direct e-commerce (Shopify-hosted, international duties included), flagship retail with Ulta Beauty, wholesale through Faire for salons and independent retailers, an independent retail network (Zoet Beauty Supply GA, Simplee Beautiful NY, Beauty Supply Refresh MO, Ginko Store London), and a Brooklyn pickup location at Marché Rue Dix. A Braider Program of 116 registered stylists, paying 15% commission with a 10% client discount, functions as both a distribution layer and a community-led content engine.
Revenue mechanics are fundamentally transactional/one-time purchase: DTC e-commerce, retail wholesale through Ulta and Faire, and international retail. The company holds a USPTO patent granted August 2025, multiple third-party certifications (USDA Biobased, MyMicrobiome, clinical testing, Prop 65-clean), and credible earned media placements in Vogue, The Cut, InStyle, Essence, Bustle, and Allure. Documentary "Reclaimed: Beyond the Braid" was selected for the 2026 ESSENCE Film Festival, reinforcing the brand's positioning around synthetic hair health risks. With 1-10 employees, ~$1.51M cumulative funding across pre-seed and grants, and no disclosed revenue, Rebundle is an early-stage founder-led CPG company executing a multi-pronged expansion of channel, product, and geography.
Rebundle firmographics
Firmographics- Name
- Rebundle
- Legal name
- Rebundle
- Website
- https://rebundle.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rebundle is a founder-led beauty technology company that makes the first patented plant-based braiding hair from banana fiber, selling direct-to-consumer, through Ulta Beauty, and via a 116-braider affiliate network serving women seeking non-toxic protective styles and the professional stylists who install them.
- Ownership category
- akta.pro rank
Rebundle industry classification
Industry- Product category
- Beauty and Personal Care — Hair Extensions
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Extensions, Wigs & Hairpieces (CRABABAH)
Keywords
Where Rebundle is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rebundle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Direct Product Sales: One-time purchase model for braiding hair bundles and styling products sold directly to consumers through e-commerce and retail partners. Average 4 bundles needed per full head installation.
- Wholesale Distribution: Wholesale sales to salons and retail partners through Faire platform. Retailers purchase at wholesale pricing for resale.
- Retail Partnerships: Products sold through major retailers including Ulta Beauty. Products available at Ulta.com and physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | braid*better* bundles (Earth Tones) |
| Unit Pricing | Pay-as-you-go | braid*better* bundles (Sun Tones) |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Styling Products |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Rebundle product offering
Product offeringCore offering
Rebundle manufactures and sells braidbetter, a patented plant-based braiding hair made from repurposed banana fiber, marketed as a non-toxic, biodegradable alternative to synthetic braiding hair. The product line is sold in multiple color variants (Natural, Chocolate, Jet, Salt, Spice, Honey, Ocean) and lengths (18", 22", 30"), supported by complementary styling products (cloud9 Braid Setting Mousse, Baby Tress edge styler, Mini Styling Set) and distributed direct-to-consumer, through Ulta Beauty retail, and via wholesale to salons.
Product overview
Rebundle is a direct-to-consumer beauty technology company offering plant-based braiding hair products. The core product is braidbetter, a USDA-certified biobased (97% plant-based) braiding hair made from repurposed banana fiber. The braidbetter line includes seven color variants organized into two collections: Earth Tones (Natural, Chocolate, Jet, Salt) and Sun Tones (Honey, Ocean, Spice), available in lengths from 18" to 30". Supporting products include the cloud9 Braid Setting Mousse for styling and maintenance, the Baby Tress X Rebundle Edge Styler for edge control, Mini Styling Sets for travel, Gift Cards, and Gift Sets. The company also offers a Shipping Protection add-on through Route. All products are positioned as non-toxic, clinically tested alternatives to conventional synthetic braiding hair that may contain harmful chemicals.
Differentiator
Problem solved
Functional benefit
Brands
- braid*better*: The primary plant-based braiding hair product line made from banana fiber. Available in multiple colors including Natural, Chocolate, Jet, Spice, Honey, Salt, and Ocean.
- ReGen Hair Fiber™
Products and services
- braidbetter Plant-Based Braiding Hair Plant-based braiding hair made from repurposed banana fiber using ReGen Hair Fiber™ technology. The primary product line offering multiple color variants (Natural, Chocolate, Jet, Salt, Spice, Honey, Ocean) in lengths of 18", 22", and 30". Marketed as itch-free, non-toxic, biodegradable alternative to synthetic braiding hair for protective styles.
- cloud9 Braid Setting Mousse
Companies that use Rebundle
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Rebundle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Rebundle partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Ulta BeautyflagshipMajor retail partnership for distribution of braid*better* products through Ulta.com and physical store locations. Products including two-packs exclusively available at Ulta.com.
- FairecoreWholesale distribution platform for salon and retail partners. Rebundle sells through Faire to reach independent retailers with terms including free returns on first order and 60-day payment terms.
- Myesha EvonflagshipFilmmaker and director who created documentary 'Reclaimed: Beyond the Braid' exploring synthetic hair industry toxicity and Rebundle's emergence as safe alternative. Film selected for ESSENCE Film Festival 2026.
- Uganda Banana Fiber SupplierscoreProduction partners in Uganda processing banana fibers using proprietary methods for Rebundle's plant-based hair technology.
- Kenya Banana Fiber SupplierscoreExpanding supplier network in Kenya for banana fiber extraction and processing as part of growing East African supply chain.
- Zoet Beauty SupplyminorIndependent beauty supply retailer in Mableton, Georgia (1025 Veterans Memorial Hwy SE) stocking Rebundle products.
- Simplee BeautifulminorRetail stockist at 115 Edgecombe Avenue, New York, NY 10030 carrying Rebundle braiding hair products.
- Ginko Store LondonminorInternational retail partner in London carrying Rebundle products for UK market distribution.
- Marché Rue DixminorBrooklyn pickup location at 1453 Bedford Avenue where customers can collect online orders.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Rebundle competitors and assessment
Company assessmentEmerging players
- Pattern Beauty: Pattern Beauty (founded by Tracee Ellis Ross) is a textured and curly hair brand sold through Sephora and DTC. It targets the same consumer demographic with similar brand-led, culturally-resonant positioning.
- Bread Beauty Supply: Bread Beauty Supply is a textured hair brand focused on simple, plant-based daily care. It is comparable to Rebundle's plant-based, clean-beauty positioning within the textured hair category.
- Mielle Organics: Mielle Organics is a fast-growing textured hair care brand built on natural ingredients, recently valued above $1B. It is comparable to Rebundle's styling products and demonstrates the scale potential of natural-ingredient textured hair brands.
- TGIN (Thank God It's Natural): TGIN is a Black-owned, natural-ingredient textured hair care brand. It shares Rebundle's community-driven, founder-led DNA and natural-ingredient positioning, serving an overlapping customer base.
Broad incumbents
- Cantu Beauty: Cantu is a mass-market textured hair care brand offering shampoos, conditioners, and styling products. It is comparable to Rebundle's styling product line (cloud9 mousse, edge styler) as a textured-hair adjacency.
- Janet Collection: Janet Collection is a major synthetic hair extensions and braiding hair brand with broad retail distribution. It competes head-to-head with Rebundle in the braiding hair aisle but relies on conventional synthetic fibers rather than plant-based materials.
- Freetress: Freetress is a widely distributed synthetic braid and crochet hair brand from Shake-N-Go. It targets the same end consumer (women seeking protective styles) at significantly lower price points, making it the dominant mass-market competitor.
- SheaMoisture: SheaMoisture is a large, established textured and natural hair care brand owned by Unilever. It serves the same Black-women consumer demographic with natural-ingredient positioning and is a benchmark for plant/natural branding in the category.
- X-Pression: X-Pression is a leading pre-stretched synthetic braiding hair brand with deep penetration in beauty supply stores. It competes directly with Rebundle on the same use cases (box braids, knotless braids) but at a fraction of the price.
Direct peers
- RastAfri: RastAfri is the leading natural/plant-based braiding hair brand (selling synthetic-free extensions for dreadlocks and braids), making it the most directly comparable peer to Rebundle in the plant-based braiding hair category it pioneered.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Rebundle social profiles
Digital presenceRebundle compliance and trust
Trust signalCompliance3 records
Rebundle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rebundle leadership team
Management profileNumber of profiles
Profiles1 record
Rebundle funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rebundle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rebundle
What does Rebundle do?
Rebundle manufactures and sells braidbetter, a patented plant-based braiding hair made from repurposed banana fiber, marketed as a non-toxic, biodegradable alternative to synthetic braiding hair. The product line is sold in multiple color variants (Natural, Chocolate, Jet, Salt, Spice, Honey, Ocean) and lengths (18", 22", 30"), supported by complementary styling products (cloud9 Braid Setting Mousse, Baby Tress edge styler, Mini Styling Set) and distributed direct-to-consumer, through Ulta Beauty retail, and via wholesale to salons.
Is Rebundle a public or private company?
Rebundle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rebundle founded?
Rebundle was founded in 2018. It employs 1 to 10 people.
Where is Rebundle based?
Rebundle is headquartered in Charlotte, United States, in the North America region.
How does Rebundle make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution and retail Partnerships.
Who are Rebundle's main competitors?
Emerging players on record are Pattern Beauty, Bread Beauty Supply, Mielle Organics and TGIN (Thank God It's Natural). Broad incumbents are Cantu Beauty, Janet Collection, Freetress, SheaMoisture and X-Pression. RastAfri is listed as a direct peer.
Does Rebundle have an API?
No public API is recorded for Rebundle.
What industry is Rebundle in?
Rebundle's product category is Beauty and Personal Care — Hair Extensions. Its primary akta.pro industry code is CRABABAH, Hair Extensions, Wigs & Hairpieces. Its NAICS code is 456120 and its SIC code is 2844.