Times-7

What Times-7 does

Times-7 Research Limited is a New Zealand-based designer and manufacturer of fixed RAIN RFID (UHF) antennas, headquartered in Petone, Lower Hutt. Founded in 2006, the company operates with 1–10 employees and ships products engineered and manufactured end-to-end at its Lower Hutt facility. Its portfolio spans far-field, near-field, and specialised antennas (ground/underfloor, doorway, and conveyor/tunnel/packing-station variants), serving more than 11 verticals including retail, transport and logistics, medical and pharmaceutical, manufacturing, airport baggage handling, cleanrooms, food processing, commercial laundries, data centres, events, and portals/dock doors.

The company's technical differentiation rests on a patented multi-port, multi-linear antenna architecture that electronically switches between multiple beams with different tilt angles and polarisation, providing polarisation and spatial diversity without the 3dB gain loss typical of circularly polarised antennas. This architecture underpins quantifiable performance claims, including 100% read rates in tunnel integrations and the ability to read thousands of densely packed tags in seconds, as well as form-factor innovations such as the compact 640 x 650 x 8.6mm A9044M packing station antenna and the ultra-low-profile UHMWPE radome used in the A6011 conveyor series. IP protection includes US Patents 8,604,981 and 12,645,897 B2, AU 2008276731, NZ 556602, and pending EP Application 4302229.

Times-7 generates revenue primarily through direct hardware sales of its antenna portfolio, supplemented by distribution of Impinj readers (as a Gold Partner) and Zebra readers (as a Registered Reseller for ANZ), antenna accessories (connector protector backplates, mounting plates, cables), custom antenna design services, and optional extended warranties. The company sells through a global network of regional distributors and Value-Add Resellers across Americas, EMEA, Asia Pacific, and Oceania, complemented by direct sales for custom and technical enquiries. Pricing is quote-based, contracts are typically multi-year, and the company markets itself through a digital-first approach (website, LinkedIn, YouTube, white papers, industry events such as RAIN In Action 2026). No external investors beyond a 2014 angel round (~$1.18M NZD) and a 2021 Callaghan Innovation grant are disclosed, and the entity remains privately held with no parent company.

Name

Times-7

Legal name

Times-7 Research Limited

Website

https://times-7.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Times-7 Research Limited designs and manufactures fixed RAIN RFID antennas at its New Zealand facility, serving retail, logistics, healthcare, manufacturing, and airport baggage customers worldwide through a global distributor and VAR network.

Ownership category

akta.pro rank

Product category

RAIN RFID Antennas

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

RF & Wireless Components/Modules (RF front-end, antennas, industrial wireless modules) (IMAGAJAG)

akta.pro secondary industry

Avionics Communication Systems (VHF/UHF/SATCOM/Data Link) (IMABAFAG)

Keywords

• RAIN RFID antennas
• UHF RFID hardware
• Fixed RFID readers
• RFID antenna manufacturing
• RFID reader distribution

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. RAIN RFID Antenna Sales: Times-7 generates primary revenue through the sale of fixed RAIN RFID antennas, including far-field, near-field, and specialised antennas for various applications such as retail, logistics, healthcare, manufacturing, and transportation. The company also manufactures custom antennas to specification.
2. RFID Reader Distribution: As a distributor of Impinj products (Gold Partner) and Registered Reseller of Zebra products for ANZ, Times-7 generates revenue through the resale of RFID readers and associated equipment.
3. Antenna Accessories: Sales of antenna accessories including Connector Protector Backplates, Mounting Plates, and Cables to support antenna deployment.
4. Extended Warranty Services: Times-7 offers extended warranty options for purchased equipment, providing additional warranty coverage beyond the standard 12-month period for an additional price.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Times-7 designs, manufactures, and sells fixed RAIN RFID (UHF) antennas, including far-field, near-field, and specialised variants for packing stations, conveyor belts, tunnels, doorways, ground/underfloor, and airport baggage handling. It complements its proprietary antennas by distributing Impinj and Zebra RFID readers, supplying antenna accessories, and providing custom antenna design and extended warranty services to enterprise customers worldwide.

Product overview

Times-7 is a RAIN RFID antenna manufacturer offering a comprehensive portfolio of fixed UHF RFID antennas. The core product line includes Far-field Antennas, Near-field Antennas, and Specialised Antennas (comprising Ground & Underfloor, Doorway, and Conveyor/Tunnel/Packing Station variants). Key products include the A5010 general-purpose antenna and the specialised A9044M Packing Station Antenna for e-commerce verification. The company also distributes Impinj (as Gold Partner) and Zebra (as Registered Reseller) RFID readers, along with antenna accessories and custom antenna design services. All products are engineered and manufactured in New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• A9044M Packing Station Antenna Purpose-built antenna for high-accuracy packing and shipment verification in e-commerce and micro-fulfilment operations. Features multi-linear polarised 4-port design in a compact 640 x 650 x 8.6mm form factor, with flexible upright or flush mounting and the ability to integrate into existing RFID tunnels.
• A5010 Antenna Fixed RAIN RFID antenna for general-purpose fixed-reader RFID deployments across retail, logistics, and industrial applications.
• A6011 Circularly Polarised Antenna Series Circularly polarised flat panel antenna array designed for conveyor belt-based UHF RFID applications such as airport baggage handling. Features an ultra-low-profile UHMWPE radome with inbuilt 5° ramps to reduce belt friction and is engineered for continuous 24x7 operation.
• A6015 Circularly Polarised Antenna Specialised antenna for airport baggage tracking and baggage handling systems.
• Far-field Antennas Product line of RAIN RFID antennas designed for far-field applications with extended read ranges.
• Near-field Antennas

Quantifiable outcome

• 100% read rates when integrated into tunnel systems
• +3 more outcomes

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• CispercoreStrategic or Co-development Partner · 18 June 2026Times-7 collaborated with Cisper to create a white paper on RFID infrastructure design, antenna selection, and deployment in healthcare and pharmaceutical environments. This co-authored technical document provides a practical framework for RFID implementation in clinical settings.
• ImpinjcoreTechnology or IntegrationTimes-7 is a Distributor and Gold Partner for Impinj products. This partnership enables Times-7 to offer Impinj readers (including R700, xSpan, and R420 Speedway Reader) as part of complete RFID solutions alongside Times-7's proprietary antenna products.
• Zebra TechnologiescoreTechnology or IntegrationTimes-7 is a Registered Reseller of Zebra products for the ANZ (Australia/New Zealand) region. This partnership allows Times-7 to bundle Zebra readers (FXR90, FX9600, MC3390xR, MC3330xR) with Times-7 antennas as integrated solutions.
• Global Distributor NetworkcoreChannel Partner/ Reseller/ DistributorTimes-7 maintains a global distributor network covering Americas, EMEA (Europe, Middle East, Africa), Asia Pacific, and Oceania (Australia/New Zealand) regions. The Oceania distribution is handled through dedicated distributors in Australia and New Zealand.
• Value Add Resellers (VARs)coreChannel Partner/ Reseller/ DistributorTimes-7 partners with Value Add Resellers who provide integration and deployment services for Times-7 antenna solutions in various vertical markets.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Kathrein RFID: Kathrein's RFID division produces UHF RFID antennas for retail, logistics, and industrial automation. Highly comparable to Times-7 in product scope and customer verticals, with deeper scale as a broader incumbent.
• MTI Wireless Edge: MTI Wireless Edge manufactures fixed RFID antennas alongside other wireless products. It is the most direct head-to-head competitor to Times-7 in fixed RAIN RFID antennas for industrial and retail deployments.
• Keonn Technologies: Keonn Technologies builds RFID antenna and reader systems, including specialised fixed readers and antennas for retail, library, and industrial use. Direct competitor in fixed RFID antenna systems.
• CAEN RFID: CAEN RFID designs and manufactures UHF RFID readers and antennas for industrial and logistics applications. Comparable fixed-RFID antenna portfolio serving overlapping enterprise customers with Times-7.
• Convergence Systems Limited (CSL): CSL designs and manufactures UHF RFID antennas and readers for logistics, asset tracking, and industrial applications. Directly comparable fixed-RFID antenna product set.

Broad incumbents

• Impinj: Impinj is the dominant RAIN RFID IC and fixed-reader platform provider and a Times-7 distribution partner (Gold Partner). Comparable because Impinj sets the platform layer that Times-7 antennas attach to, and is a potential competitive threat if it expands antenna offerings.
• Honeywell: Honeywell's productivity solutions include rugged RFID readers and sensing products aimed at warehouse, manufacturing, and logistics customers. Comparable as a broad incumbent that can package RFID readers and antennas into enterprise solutions alongside Times-7's fixed antenna offering.
• Zebra Technologies: Zebra Technologies provides fixed and mobile RFID readers across enterprise verticals and is a Times-7 Registered Reseller partner for ANZ. Compares as a broader incumbent whose reader ecosystem Times-7 antennas integrate with, while also being a candidate to vertically bundle its own antennas.
• Laird Connectivity: Laird Connectivity makes a broad range of antennas and wireless components including RFID-capable products, serving industrial IoT and connectivity markets. Overlaps with Times-7 on RFID antenna SKUs but operates at much larger scope across multiple wireless technologies.
• Alien Technology: Alien Technology supplies RFID tags, inlays, and readers serving retail, logistics, and industrial customers. Comparable because it competes for the same RFID stack wallet and offers some adjacent fixed-reader/antenna capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@times-7
• LinkedInlinkedin.com/company/times-7
• Xx.com/antonydt7

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Times-7