Positive Coaching Alliance

Name

Positive Coaching Alliance

Legal name

Positive Coaching Alliance

Website

https://positivecoach.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Youth Sports Coaching Education

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Youth sports training
• Coach education programs
• Athletic leadership development
• Sports culture workshops
• Youth coaching resources

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grants: As a national nonprofit organization, PCA generates revenue through donations from individuals, corporate partners, and grants from foundations including New York Life Foundation ($15M commitment), Thunderbirds Charities ($25,000 grants), and Under Armour/ESPN partnerships.
2. Training Workshop Fees: PCA generates revenue through workshop delivery to youth sports organizations, schools, and community groups. Workshops are available in-person and online for coaches, athletes, parents, and leadership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Positive Coaching Alliance is a national nonprofit that delivers training workshops, self-paced online courses, and a library of free downloadable resources to help youth sports coaches, athletes, parents, and administrators build positive sports cultures. Core offerings include in-person and virtual workshops across Coach, Athlete, Parent, Leadership, and Business Teams tracks, online courses on a dedicated learning platform, and the Positive Youth Sports Culture Index assessment tool.

Product overview

Positive Coaching Alliance offers a multi-modal portfolio centered on training and development programs for the youth sports ecosystem. The core offerings include in-person and virtual PCA Workshops (Coach, Athlete, Parent, Leadership, and Business Teams tracks) and self-paced Online Courses accessible through a dedicated learning platform. These are complemented by the Resource Zone—a library of thousands of free downloadable guides, tip sheets, and tools covering topics from coaching philosophy and mistake rituals to mental wellness and bias recognition. PCA also provides an assessment tool called the Positive Youth Sports Culture Index, along with community-focused programs including Youth Sports Community Coalitions, Coach Recruitment initiatives, and Community Roundtables. Additional offerings include the Coach of the Year recognition program, the Ask PCA consultation service, and partner-developed resources like the Dove Body Confident Sport Toolkit. The portfolio is delivered through direct training, online self-service, downloadable resources, and community organizing—serving coaches, athletes, parents, schools, youth sports organizations, and pro sports teams across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Positive Youth Sports Culture Index: An index helping organizations and schools assess their current status, set goals, implement strategies, and track progress toward improvement in youth sports culture.
• Dick Tomey Legacy Fund
• Lee Corso Legacy Fund

Products and services

• PCA Workshops In-person or live virtual workshop sessions for coaches, athletes, parents, and organizational leaders covering positive youth sports culture, mental health, leadership development, and life skills training. Delivered on-site at partner organizations or through virtual sessions.
• Online Courses Self-paced digital training courses accessible through PCA's online learning platform (pca.myabsorb.com), allowing coaches, parents, and athletes to complete training on their own schedule.
• Positive Youth Sports Culture Index An assessment tool that helps organizations and schools evaluate their current youth sports culture status, set improvement goals, implement strategies, and track progress over time.
• Youth Sports Community Coalitions Collaborative community-based initiatives bringing together youth sports organizations, schools, and local stakeholders to improve sports access and equity in under-resourced communities.
• Coach Recruitment Program Initiatives focused on recruiting and training volunteer coaches, particularly for underserved communities where trained adult leadership is most needed.
• Community Roundtables Facilitated discussion sessions bringing together stakeholders in local youth sports ecosystems to address shared challenges and develop collaborative solutions.
• Coach of the Year Program An annual award program recognizing coaches who exemplify positive youth sports values and make significant impacts on young athletes through their coaching approach.
• Ask PCA A consultation service allowing individuals and organizations to submit questions and receive guidance from PCA's team of experts on positive youth sports practices.

Quantifiable outcome

• 20 Million+ youth reached by programs and resources since 1998
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ESPN and Disney Jr.coreGTM or Marketing Partner · 23 June 2026ESPN and Disney Jr. partnered with Every Kid Sports (not directly with PCA) to provide youth sports grants and free clinics for children ages 3-7 from income-restricted families. PCA is referenced as a training provider for volunteer coaches in related initiatives. The partnership reached families in eight U.S. cities, with Year 1 data showing half of participating families reported it was their child's first time playing a sport.
• National Recreation and Park Association (NRPA)minorGTM or Marketing Partner · 11 March 2026NRPA distributed over $1.2 million in grants to parks and recreation agencies across 25 states through a youth sports initiative partially funded by ESPN. Greeley Recreation Department received a $2,500 grant to host a PCA training session for volunteer coaches, demonstrating PCA's role as a training provider within this ecosystem.
• San Francisco 49ers FoundationcoreStrategic or Co-development Partner · 3 February 2026San Francisco 49ers Foundation co-hosted the Sports Done Right Summit with PCA during Super Bowl Week 2026 in San Francisco. Over 200 youth sports ecosystem leaders gathered to address rising costs and declining participation in under-resourced communities. Summit emphasized cross-sector collaboration among professional sports teams, corporate brands, funders, and community organizations.
• Jed FoundationcoreStrategic or Co-development PartnerJed Foundation partnered with PCA to create the 'Coaches' Guide to Supporting High School Athlete Mental Health,' helping coaches recognize and reach out to struggling athletes and connect them to professional help when needed.
• Arizona DiamondbackscoreGTM or Marketing PartnerArizona Diamondbacks partner with PCA to deliver youth sports programming and mental health initiatives in Arizona communities.
• Phoenix Suns & MercurycoreGTM or Marketing PartnerPhoenix Suns & Mercury partner with PCA to support youth sports development and positive coaching initiatives in Arizona.
• Arizona CardinalscoreGTM or Marketing PartnerArizona Cardinals partner with PCA to deliver youth sports programming and support positive sports culture in Arizona communities.
• Fiesta Sports FoundationcoreGTM or Marketing PartnerFiesta Sports Foundation partners with PCA to support youth sports initiatives and programming in Arizona.
• Children's Home of PoughkeepsieminorStrategic or Co-development PartnerChildren's Home of Poughkeepsie collaborated with PCA on resources for parents and caregivers supporting athletes through the college recruiting process. Dr. Suzanne Button, Clinical Psychologist, contributed expertise to guides on protecting athlete well-being during recruiting.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Alliance for Youth Sports (NAYS): Closest direct peer—national nonprofit providing coach training, certification, and youth sports education programs to leagues, schools, and administrators across the U.S.
• Up2Us Sports: National nonprofit focused on training and placing coaches in underserved communities; competes directly for the same foundation grants (e.g., NY Life 'Coaching the Future') and youth-coaching mission.
• Girls on the Run International: Nonprofit delivering youth sports and life-skills programming to girls through schools; shares the development-through-sport thesis and donor/grantor ecosystem with PCA.
• Boys & Girls Clubs of America: Co-grantee with PCA under the NY Life Foundation initiative; large youth-development nonprofit that operates youth sports programming and competes for school district and foundation partnerships.
• Project Play (Aspen Institute): National youth sports initiative convening leagues, governing bodies, and funders around access and participation; overlaps with PCA's research, advisory, and convening activities (e.g., Sports Done Right Summit).

Broad incumbents

• YMCA of the USA: Largest community-based youth sports and recreation operator in the U.S.; offers in-house coaching training but overlaps with PCA as a delivery channel and partner/potential competitor for school and community league contracts.

Regional players

• USA Basketball / US Youth Soccer / USA Volleyball (National Governing Bodies): National governing bodies that deliver coach education and youth programming within their sport; potential partners (PCA already works with USA Soccer) but also competing voices for coach-training dollars.

Emerging players

• Right To Play International: Global nonprofit using sport to educate and empower children; comparable development-through-sport mission, donor base, and workshop-style delivery model to PCA.
• Laureus Sport for Good: Global foundation funding sport-for-development programs; shares PCA's grant-maker/funding intermediary role in the youth sports ecosystem and could be a partner or competitor for foundation capital.
• Women's Sports Foundation: Nonprofit advancing gender equity through sports; aligned mission with PCA's Dove Body Confident Sport and girls-coaching initiatives and overlaps as a peer voice in the youth sports equity conversation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/positivecoachus
• Facebookfacebook.com/positivecoachingalliance
• LinkedInlinkedin.com/company/positive-coaching-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Coaching Alliance