WoodSpring Hotels
WoodSpring Hotels is an economy extended-stay hotel franchise brand under Choice Hotels International, operating 265+ locations across the United States offering suite-style rooms with in-room kitchens and discounted weekly and monthly rates for project-based workers, healthcare travelers, military personnel, and relocating families.
- Company typePrivate
- Founded2003
- HeadquartersRockville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What WoodSpring Hotels does
WoodSpring Hotels operates an economy extended-stay hotel franchise brand under Choice Hotels International, Inc. (NYSE: CHH), with 265+ locations across the United States as of Q1 2025. Founded in 2003 and acquired by Choice Hotels on February 1, 2018 (rebranded from Value Place to WoodSpring Suites in 2015), the brand offers suite-style accommodations featuring in-room kitchens (two-burner cooktop, full-size refrigerator/freezer, microwave, prep sink), weekly and monthly rate plans, and pet-friendly options at most properties. WoodSpring has been ranked #1 in guest satisfaction among economy extended-st stay hotel brands by J.D. Power for four consecutive years (2022-2025).
The brand operates a standardized operational platform across all franchised properties: a centralized Choice Hotels reservations engine, the proprietary Simply CLEAN 99-point housekeeping program with bi-weekly stay-over service and annually recertified staff, free high-speed Wi-Fi, smoke-free hotels, 24/7 guest laundry, and the Choice Privileges loyalty program. Distribution occurs through the woodspring.com direct booking engine, a toll-free reservations line (844.974.6835), a dedicated Major/National Accounts and Global Sales Team for corporate negotiated rates, individual hotel front desks, and third-party OTAs (Expedia, Booking.com) connected via the Choice Hotels global distribution system.
Revenue is generated through franchise fees paid by independently owned and operated properties to Choice Hotels, plus ancillary transactional revenue at the property level (pet fees, kitchen pack purchases, premium Wi-Fi tiers, linen exchanges). Target customers span project-based workers in construction, IT, energy, and medical verticals; corporate accounts and business travelers on long-term assignments; military and government personnel; relocating families; and leisure tourists. Weekly rates average 34% and monthly rates average 44% savings per night versus nightly rates, anchoring a value proposition built around cost-efficient long-duration stays.
WoodSpring Hotels firmographics
Firmographics- Name
- WoodSpring Hotels
- Legal name
- Choice Hotels International, Inc.
- Website
- https://woodspring.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- WoodSpring Hotels is an economy extended-stay hotel franchise brand under Choice Hotels International, operating 265+ locations across the United States offering suite-style rooms with in-room kitchens and discounted weekly and monthly rates for project-based workers, healthcare travelers, military personnel, and relocating families.
- Ownership category
- akta.pro rank
WoodSpring Hotels industry classification
Industry- Product category
- Economy Extended Stay Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC)
Keywords
Where WoodSpring Hotels is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WoodSpring Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Franchise Fees and Room Revenue: WoodSpring Suites operates as a franchise brand under Choice Hotels International. All WoodSpring Suites hotels are independently owned and operated under franchise agreements. Revenue is generated through room night sales at each franchised property, with franchise fees paid to Choice Hotels. Room rates vary by property and length of stay, with nightly, weekly, and monthly rate options.
- Extended Stay Ancillary Revenue: Additional revenue streams include pet fees at pet-friendly locations, linen exchange services for more frequent housekeeping, and sale of kitchen packs (Simply Cooking and Simply Dining packs) and coffee makers at front desks. Extended stay guests may also purchase higher-speed Wi-Fi tiers at select locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nightly Rates - Standard 1-6 night stays |
| Unit Pricing | Pay-as-you-go | Weekly Rates - 7 to 13 night extended stays |
| Unit Pricing | Monthly | Monthly/Long Stay Rates - 30+ nights |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
WoodSpring Hotels product offering
Product offeringCore offering
WoodSpring Suites is an economy extended stay hotel brand operating through a franchise model under Choice Hotels International, offering all-suite accommodations with in-room kitchens, tiered nightly/weekly/monthly rates, and standardized housekeeping. The brand serves 265+ locations across the United States with weekly rates averaging 34% per-night savings and monthly rates averaging 44% per-night savings versus nightly pricing.
Product overview
WoodSpring Suites operates as an extended stay hotel brand under Choice Hotels International, offering a portfolio of over 265 locations across the United States. The core product consists of suite-style accommodations designed for stays of a week or longer, featuring in-room kitchens with essential appliances. The offering is structured around tiered pricing: nightly rates, weekly rates (averaging 34% savings), and monthly rates (averaging 44% savings). Add-on modules include pet-friendly accommodations, smoke-free options, and the Simply CLEAN housekeeping program. The brand targets construction crews, IT professionals, medical professionals, energy sector workers, tourists, military personnel, and homeowners in transition.
Differentiator
Problem solved
Functional benefit
Products and services
- WoodSpring Suites Extended Stay Hotel Stays All-suite extended stay accommodations with in-room kitchens, free Wi-Fi, and pet-friendly options available at most locations. Serves individual travelers, project-based workers, relocating families, corporate accounts, and leisure tourists needing stays of a few nights up to several months.
Quantifiable outcome
- Guests save an average of 34% per night on weekly hotel rates compared to nightly rates
- +3 more outcomes
Companies that use WoodSpring Hotels
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles5 records
WoodSpring Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WoodSpring Hotels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Choice Hotels InternationalcoreOn February 1, 2018, WoodSpring Suites (formerly WoodSpring Hotels) were acquired by Choice Hotels International. All WoodSpring Suites hotels are independently owned and operated as franchised properties under the Choice Hotels International extended stay hotel inventory. Choice Hotels provides the franchise platform including the reservations system, brand standards (Simply CLEAN program), Choice Privileges loyalty program, and marketing infrastructure.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
WoodSpring Hotels competitors and assessment
Company assessmentDirect peers
- Home2 Suites by Hilton: Hilton's midscale all-suite extended stay brand with kitchens, rapidly expanding across the U.S. and competing with WoodSpring in secondary markets for long-stay project-based travelers.
- Staybridge Suites: IHG's upscale extended stay brand with in-suite kitchens and evening socials, competing for the longer-stay corporate and project-worker segment that overlaps with WoodSpring's weekly/monthly rate offerings.
- MainStay Suites: Choice Hotels' midscale extended stay brand and sister brand to WoodSpring, offering suite-style rooms with kitchens for extended stays — directly comparable product targeting similar customer segments.
- InTown Suites: Extended stay economy hotel brand with weekly and monthly rates and in-room kitchens, directly competing with WoodSpring for value-driven long-stay guests across the U.S.
- Extended Stay America: Operates the largest dedicated economy extended stay hotel footprint in the U.S., directly competing with WoodSpring for the same project-based and budget-conscious long-stay customer segments.
- Candlewood Suites: IHG's midscale extended stay brand offering suite-style accommodations with kitchens for weekly and monthly stays, competing in the same project-based traveler segment as WoodSpring.
- Suburban Studios: Choice Hotels' economy extended stay brand offering weekly and monthly rates, competing directly with WoodSpring under the same parent franchise platform.
Broad incumbents
- Hyatt House: Hyatt's upscale extended stay brand with full kitchens targeting long-stay business and project-based travelers, representing a higher-tier competitor in the same weekly/monthly stay category.
- Residence Inn by Marriott: Marriott's upscale extended stay brand with full kitchens and longer-stay focus, competing for higher-end project-based and relocating guests and reflecting broader category economics.
- TownePlace Suites by Marriott: Marriott's midscale extended stay brand with kitchens designed for stays of five nights or more, competing in the same mid-tier weekly/monthly segment where WoodSpring operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WoodSpring Hotels social profiles
Digital presenceWoodSpring Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
WoodSpring Hotels leadership team
Management profileNumber of profiles
WoodSpring Hotels funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WoodSpring Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WoodSpring Hotels
What does WoodSpring Hotels do?
WoodSpring Suites is an economy extended stay hotel brand operating through a franchise model under Choice Hotels International, offering all-suite accommodations with in-room kitchens, tiered nightly/weekly/monthly rates, and standardized housekeeping. The brand serves 265+ locations across the United States with weekly rates averaging 34% per-night savings and monthly rates averaging 44% per-night savings versus nightly pricing.
Is WoodSpring Hotels a public or private company?
WoodSpring Hotels is a private company. It is classified as corporate owned and is currently operating.
When was WoodSpring Hotels founded?
WoodSpring Hotels was founded in 2003. It employs 501 to 1,000 people.
Where is WoodSpring Hotels based?
WoodSpring Hotels is headquartered in Rockville, United States, in the North America region.
How does WoodSpring Hotels make money?
Two revenue lines are on record. Franchise Fees and Room Revenue is the primary driver. The others are extended Stay Ancillary Revenue.
Who are WoodSpring Hotels's main competitors?
Direct peers on record are Home2 Suites by Hilton, Staybridge Suites, MainStay Suites, InTown Suites, Extended Stay America, Candlewood Suites and Suburban Studios. Broad incumbents are Hyatt House, Residence Inn by Marriott and TownePlace Suites by Marriott.
Does WoodSpring Hotels have an API?
No public API is recorded for WoodSpring Hotels.
What industry is WoodSpring Hotels in?
WoodSpring Hotels's product category is Economy Extended Stay Hotels. Its primary akta.pro industry code is THAGAEAC, Extended-Stay Suites (Kitchenette/All-Suite). Its NAICS code is 72111 and its SIC code is 7011.