WoodSpring Hotels

What WoodSpring Hotels does

WoodSpring Hotels operates an economy extended-stay hotel franchise brand under Choice Hotels International, Inc. (NYSE: CHH), with 265+ locations across the United States as of Q1 2025. Founded in 2003 and acquired by Choice Hotels on February 1, 2018 (rebranded from Value Place to WoodSpring Suites in 2015), the brand offers suite-style accommodations featuring in-room kitchens (two-burner cooktop, full-size refrigerator/freezer, microwave, prep sink), weekly and monthly rate plans, and pet-friendly options at most properties. WoodSpring has been ranked #1 in guest satisfaction among economy extended-st stay hotel brands by J.D. Power for four consecutive years (2022-2025).

The brand operates a standardized operational platform across all franchised properties: a centralized Choice Hotels reservations engine, the proprietary Simply CLEAN 99-point housekeeping program with bi-weekly stay-over service and annually recertified staff, free high-speed Wi-Fi, smoke-free hotels, 24/7 guest laundry, and the Choice Privileges loyalty program. Distribution occurs through the woodspring.com direct booking engine, a toll-free reservations line (844.974.6835), a dedicated Major/National Accounts and Global Sales Team for corporate negotiated rates, individual hotel front desks, and third-party OTAs (Expedia, Booking.com) connected via the Choice Hotels global distribution system.

Revenue is generated through franchise fees paid by independently owned and operated properties to Choice Hotels, plus ancillary transactional revenue at the property level (pet fees, kitchen pack purchases, premium Wi-Fi tiers, linen exchanges). Target customers span project-based workers in construction, IT, energy, and medical verticals; corporate accounts and business travelers on long-term assignments; military and government personnel; relocating families; and leisure tourists. Weekly rates average 34% and monthly rates average 44% savings per night versus nightly rates, anchoring a value proposition built around cost-efficient long-duration stays.

Name

WoodSpring Hotels

Legal name

Choice Hotels International, Inc.

Website

https://woodspring.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WoodSpring Hotels is an economy extended-stay hotel franchise brand under Choice Hotels International, operating 265+ locations across the United States offering suite-style rooms with in-room kitchens and discounted weekly and monthly rates for project-based workers, healthcare travelers, military personnel, and relocating families.

Ownership category

akta.pro rank

Product category

Economy Extended Stay Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC)

Keywords

• Extended stay hotels
• Economy hotel franchising
• Suite accommodations
• Hotel reservations
• Weekly hotel rates

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Franchise Fees and Room Revenue: WoodSpring Suites operates as a franchise brand under Choice Hotels International. All WoodSpring Suites hotels are independently owned and operated under franchise agreements. Revenue is generated through room night sales at each franchised property, with franchise fees paid to Choice Hotels. Room rates vary by property and length of stay, with nightly, weekly, and monthly rate options.
2. Extended Stay Ancillary Revenue: Additional revenue streams include pet fees at pet-friendly locations, linen exchange services for more frequent housekeeping, and sale of kitchen packs (Simply Cooking and Simply Dining packs) and coffee makers at front desks. Extended stay guests may also purchase higher-speed Wi-Fi tiers at select locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

WoodSpring Suites is an economy extended stay hotel brand operating through a franchise model under Choice Hotels International, offering all-suite accommodations with in-room kitchens, tiered nightly/weekly/monthly rates, and standardized housekeeping. The brand serves 265+ locations across the United States with weekly rates averaging 34% per-night savings and monthly rates averaging 44% per-night savings versus nightly pricing.

Product overview

WoodSpring Suites operates as an extended stay hotel brand under Choice Hotels International, offering a portfolio of over 265 locations across the United States. The core product consists of suite-style accommodations designed for stays of a week or longer, featuring in-room kitchens with essential appliances. The offering is structured around tiered pricing: nightly rates, weekly rates (averaging 34% savings), and monthly rates (averaging 44% savings). Add-on modules include pet-friendly accommodations, smoke-free options, and the Simply CLEAN housekeeping program. The brand targets construction crews, IT professionals, medical professionals, energy sector workers, tourists, military personnel, and homeowners in transition.

Differentiator

Problem solved

Functional benefit

Products and services

• WoodSpring Suites Extended Stay Hotel Stays All-suite extended stay accommodations with in-room kitchens, free Wi-Fi, and pet-friendly options available at most locations. Serves individual travelers, project-based workers, relocating families, corporate accounts, and leisure tourists needing stays of a few nights up to several months.

Quantifiable outcome

• Guests save an average of 34% per night on weekly hotel rates compared to nightly rates
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Choice Hotels InternationalcoreStrategic or Co-development Partner · 1 February 2018On February 1, 2018, WoodSpring Suites (formerly WoodSpring Hotels) were acquired by Choice Hotels International. All WoodSpring Suites hotels are independently owned and operated as franchised properties under the Choice Hotels International extended stay hotel inventory. Choice Hotels provides the franchise platform including the reservations system, brand standards (Simply CLEAN program), Choice Privileges loyalty program, and marketing infrastructure.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Home2 Suites by Hilton: Hilton's midscale all-suite extended stay brand with kitchens, rapidly expanding across the U.S. and competing with WoodSpring in secondary markets for long-stay project-based travelers.
• Staybridge Suites: IHG's upscale extended stay brand with in-suite kitchens and evening socials, competing for the longer-stay corporate and project-worker segment that overlaps with WoodSpring's weekly/monthly rate offerings.
• MainStay Suites: Choice Hotels' midscale extended stay brand and sister brand to WoodSpring, offering suite-style rooms with kitchens for extended stays — directly comparable product targeting similar customer segments.
• InTown Suites: Extended stay economy hotel brand with weekly and monthly rates and in-room kitchens, directly competing with WoodSpring for value-driven long-stay guests across the U.S.
• Extended Stay America: Operates the largest dedicated economy extended stay hotel footprint in the U.S., directly competing with WoodSpring for the same project-based and budget-conscious long-stay customer segments.
• Candlewood Suites: IHG's midscale extended stay brand offering suite-style accommodations with kitchens for weekly and monthly stays, competing in the same project-based traveler segment as WoodSpring.
• Suburban Studios: Choice Hotels' economy extended stay brand offering weekly and monthly rates, competing directly with WoodSpring under the same parent franchise platform.

Broad incumbents

• Hyatt House: Hyatt's upscale extended stay brand with full kitchens targeting long-stay business and project-based travelers, representing a higher-tier competitor in the same weekly/monthly stay category.
• Residence Inn by Marriott: Marriott's upscale extended stay brand with full kitchens and longer-stay focus, competing for higher-end project-based and relocating guests and reflecting broader category economics.
• TownePlace Suites by Marriott: Marriott's midscale extended stay brand with kitchens designed for stays of five nights or more, competing in the same mid-tier weekly/monthly segment where WoodSpring operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/woodspringstay
• LinkedInlinkedin.com/company/woodspring-suites

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WoodSpring Hotels