What Reut USA does

Reut USA is a 501(c)(3) nonprofit organization headquartered in the Los Angeles area (Woodland Hills, with a second address in Beverly Hills) that operates as the US fundraising and program arm of the Reut Group, Israel's social impact organization specializing in societal innovation. Founded in 2005 with a staff of 1-10, the organization supports and promotes research and programs targeting prosperity and resilience for Israel and the Jewish People across three concentric focus areas: Israel, the Jewish people, and humanity. Its core product is TOM: Tikkun Olam Makers, a global open-source platform that designs and disseminates extremely affordable assistive technologies for people with disabilities and the elderly, with all innovations made available at no cost through tomglobal.org. Supporting programs include Israel 15: Leapfrog Center (socioeconomic transformation for Israeli peripheral regions), Firewall Israel (research and strategy against de-legitimization and BDS), Israel-World Jewry Relations, and Thought Leadership under founder Gidi Grinstein.

The organization generates revenue exclusively through tax-deductible donations from individuals, foundations, and organizations, accepting contributions online, by check, wire, and securities transfer; no product pricing exists. The only disclosed institutional funding is a $250,000 grant from the Jim Joseph Foundation in August 2016, and total annual revenue is not publicly disclosed. Reut USA's go-to-market is community-led and event-driven: it engages volunteers, professionals, and students via the TOM volunteer platform and TOM@University program in North American universities, while research frameworks are distributed through direct engagement with Jewish organizations, Israeli municipalities, and pro-Israel advocacy networks such as the Anti-Defamation League. The organization serves four primary constituencies — Jewish communities and organizations, the pro-Israel advocacy network, people with disabilities and the elderly (via TOM), and Israeli cities and regions — and has stated an ambition to help 250 million people through TOM within a decade.

Name

Reut USA

Legal name

Reut USA

Website

https://reutusa.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Reut USA is a 501(c)(3) nonprofit and US arm of Israel's Reut Group that supports research and programs on Israel-Diaspora relations, anti-delegitimization strategy, and the TOM open-source assistive technology platform for people with disabilities and the elderly.

Ownership category

akta.pro rank

Product category

Nonprofit social impact and societal innovation programs

NAICS

Civic and Social Organizations (813410), Research and Development in the Social Sciences and Humanities (54172), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), International Affairs (9721)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industry

Post-Conflict Recovery, Reconciliation & Social Cohesion Programs (BPADAFAL)

Keywords

• Nonprofit social impact
• Jewish community programs
• Assistive technology designs
• Israel advocacy research
• Adaptive leadership consulting

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Reut USA operates as a 501(c)(3) nonprofit organization and generates revenue primarily through tax-deductible donations from individuals, foundations, and organizations. Donations are accepted online via credit card, by check, wire transfer, and securities transfers. Federal ID # 20-3585888.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Reut USA is a 501(c)(3) nonprofit that supports and promotes research and programs designed to ensure prosperity and resilience for Israel and the Jewish People while making a contribution to humanity. Its core offerings are program initiatives rather than commercial products: TOM (Tikkun Olam Makers) creates and disseminates free open-source affordable assistive technology designs for people with disabilities and the elderly; Israel 15 / Leapfrog Center scales socioeconomic transformation models in Israeli peripheral regions; Firewall Israel provides research and strategy against the de-legitimization of Israel; and Israel-World Jewry Relations bridges the Israel-Diaspora relationship.

Product overview

Reut USA is a nonprofit organization operating as a portfolio of social impact programs rather than a unified software platform. The core flagship initiative is TOM: Tikkun Olam Makers, which creates and disseminates open-source assistive technologies for people with disabilities and the elderly globally. Supporting programs include Israel 15: Leapfrog Center (regional socioeconomic transformation), Firewall Israel (pro-Israel advocacy strategy), Israel-World Jewry Relations (Diaspora engagement), and Thought Leadership initiatives. All programs combine research and strategy, design and technology, field work, and adaptive leadership to effect systemic change.

Differentiator

Problem solved

Functional benefit

Brands

• TOM: Tikkun Olam Makers: A groundbreaking innovative venture based on the Jewish value of 'Tikkun Olam' (repairing the world), designed to create and disseminate extremely affordable solutions for neglected needs of people with disabilities and the elderly across the world.

Products and services

• TOM: Tikkun Olam Makers Open-source platform and global program that designs and disseminates extremely affordable solutions for the neglected needs of people with disabilities and the elderly, available at no cost worldwide via tomglobal.org.
• Israel 15: Leapfrog Center Initiative to scale socioeconomic transformation models for Israeli cities and regions, with primary efforts in the Western Galilee and the Western Negev through community building and design thinking.
• Firewall Israel Central-brain research and strategy initiative for the pro-Israel network combating de-legitimization of Israel, anti-Semitism, and the BDS movement, including the ADL-Reut Collaboration (ARC).
• Israel-World Jewry Relations Program combining top-down and bottom-up approaches to bridge the growing rift between Israel and the Jewish Diaspora across communities in Israel and worldwide.
• Thought Leadership Strategic frameworks and big-ideas program under Gidi Grinstein's leadership centered on three concentric circles — Israel, the Jewish people, and the world — to drive societal innovation.

Quantifiable outcome

• TOM aims to help 250 million people within a decade through affordable assistive technologies
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Anti-Defamation League (ADL)coreStrategic or Co-development Partner · 1 January 2016In January 2016, the Reut Group and the Anti-Defamation League (ADL) partnered to update the pro-Israel network's approach to countering Delegitimization. This partnership, known as ARC (ADL-Reut Collaboration), focuses on unique research and strategy to model best practices, share knowledge, drive collaboration, and leverage the entire pro-Israel community space. The collaboration was based on Reut's foundational research on the issue published in January 2010.
• Reut GroupcoreStrategic or Co-development PartnerReut USA works in partnership with the Reut Group, Israel's leading social impact organization specializing in societal innovation. The Reut Group operates both within Israel and throughout the Jewish world, creating and scaling innovative models that tackle challenges faced by Israel and the Jewish people. Reut USA supports and promotes research and programs designed by the Reut Group.
• Adaptive Design Association (ADA)minorStrategic or Co-development PartnerTOM partners with the Adaptive Design Association (ADA), a NYC-based community organization. Amber Zedeck interned with ADA during college and helped design and build equipment for kids with disabilities. In summer 2023, TOM partnered with ADA to document two of their most popular adaptations using TOM's project editor.
• Jewish Communities WorldwidecoreStrategic or Co-development PartnerReut USA engages with Jewish communities worldwide through its programs, including Israel-World Jewry Relations, TOM initiatives, and thought leadership. The organization works with both top-down and bottom-up approaches to bridge gaps between Israel and Diaspora communities.
• Israeli Government and MunicipalitiescoreStrategic or Co-development PartnerReut USA, through the Israel 15 (Leapfrog Center) initiative, works with Israeli cities and regions including Western Galilee, Western Negev, and Tsfat to support their journey towards growth, resilience, and inclusiveness through community building and design thinking.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reut Group: Parent/sister organization based in Israel. Operates the same portfolio of programs (TOM, Firewall Israel, Israel 15 Leapfrog Center, Israel-Diaspora relations) from the Israeli side and is the strategic anchor for Reut USA's work.
• Anti-Defamation League (ADL): Core strategic partner since 2016 through the ADL-Reut Collaboration (ARC). Operates in the same anti-Semitism and counter-delegitimization space, serving as the US implementation counterpart to Reut's research and strategy work.
• Jewish Agency for Israel: Quasi-governmental organization connecting Israel and world Jewry through programs like Birthright Israel and Shar Plan. Highly comparable to Reut USA's Israel-Diaspora relations mission; CDO Gail Reiss was previously President/CEO of Jewish Agency International.
• Birthright Israel Foundation: Major Israel-Diaspora engagement organization where founder Gidi Grinstein played a foundational design role. Shares Reut USA's core mission of strengthening Jewish Peoplehood and US-Israel identity ties.
• StandWithUs: US-based pro-Israel advocacy and education organization fighting BDS and anti-Semitism. Overlaps with Reut's Firewall Israel mission, with comparable grassroots-education and university-campaign focus.

Broad incumbents

• American Jewish Committee (AJC): Established advocacy organization working on anti-Semitism, Israel-Diaspora relations, and US-Israel policy. Overlaps with Reut's Firewall Israel and Israel-Diaspora programs as a larger, broader incumbent in the same space.
• UJA-Federation of New York: Major New York Jewish federation funding Jewish communal, Israel, and social-service programs. Directly comparable donor/funder audience and Israel-engagement mission; former Reut USA staffer Arielle Kaye spent 4.5 years there.

Emerging players

• PJ Library: Jewish family-engagement nonprofit distributing children's books and content globally. Shares the Tikkun Olam framing and Jewish-educational outreach approach; former Reut Director Michelle Betty Levy was a Program Producer there.
• Enable Community Foundation: Maker-focused nonprofit creating open-source assistive devices for people with disabilities — directly comparable to TOM's mission of affordable, community-built assistive technology solutions.
• e-NABLE: Global volunteer community designing and 3D-printing free prosthetic hands for children and adults. Closely parallel to TOM's open-source, volunteer-driven assistive-tech approach targeting neglected needs of people with disabilities.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reut USA