Lap of love veterinary hospice

What Lap of love veterinary hospice does

Lap of Love Veterinary Hospice & In-Home Euthanasia is a US private veterinary services company founded in 2009 and headquartered in Lutz, Florida, that specializes exclusively in end-of-life care for companion animals. Its core offerings are in-home hospice care, in-home euthanasia, telehospice consultations (phone/video), cremation and aftercare, and free virtual pet loss support groups, supplemented by ancillary programs such as The Loving Path end-of-life planning, Pet Memorial Keepsakes, a Quality-of-Life Assessment tool, and a Pet Hospice Journal. The company is identified as a key player in the pet hospice services market alongside general veterinary chains Banfield Pet Hospital and VCA Inc., and operates within an addressable market projected to grow from $98.39M in 2026 to $140.25M by 2032 at a 6.45% CAGR.

The business runs a field-based service model in which licensed veterinarians travel to pet owners' homes across at least nine US states (New Jersey, New York, Connecticut, Missouri, Florida, California, Illinois, Texas, Georgia), with appointments coordinated through a 24/7 call center and online booking. Revenue is generated from professional service fees for in-home visits, with no public pricing; monetization is quote-based and varies by location and service type, supplemented by aftercare and keepsake revenue. The company has expanded sequentially into Atlanta (Oct 2025), West Chicago (Dec 2025), and the Sarasota/Manatee/Charlotte counties of Florida (Apr 2026), with each market staffed via named veterinarian recruitment.

Lap of Love employs 501–1,000 people and is founder-led by CEO and veterinarian Dani McVety. It is privately held, with The Cortec Group appearing as an institutional investor; no parent company or public listing is disclosed. Customer engagement extends beyond the single visit through a Pet Loss Resource Center, professional referral resources for partner clinics, and a content-heavy marketing approach including a Quality-of-Life assessment, educational content on common cat and dog diseases, and testimonial-driven demand generation.

Name

Lap of love veterinary hospice

Legal name

Lap of Love Veterinary Hospice & In-Home Euthanasia

Website

https://www.lapoflove.com/

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lap of Love Veterinary Hospice provides in-home end-of-life veterinary care — hospice, euthanasia, telehospice, cremation, and grief support — to pet families across multiple US states from its Lutz, Florida headquarters.

Ownership category

akta.pro rank

Product category

Veterinary Hospice and In-Home Euthanasia Services

NAICS

Veterinary Services (541940)

SIC

Services-Health Services (8000)

akta.pro primary industry

End-of-Life Care (Hospice & In-Home Euthanasia) (HLAMAAAL)

Keywords

• In-home pet euthanasia
• Veterinary hospice care
• Pet end-of-life services
• Pet aftercare cremation
• Telehospice veterinary

Headquarters

HQ city

Lutz

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Home Veterinary Hospice Services: Core service providing in-home hospice care for pets during their final days, focusing on comfort and quality of life
2. In-Home Euthanasia: Peaceful passing services provided in the comfort and tranquility of the pet's home
3. Cremation & Aftercare: Aftercare services including cremation and personal keepsakes for memorializing beloved pets
4. Pet Loss Support: Free virtual Pet Loss Support Groups providing healthy coping skills and grief support

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lap of Love Veterinary Hospice & In-Home Euthanasia is a US veterinary services company that sends veterinarians to pet owners' homes to provide end-of-life care for dogs, cats, and other pets. Its core services are in-home veterinary hospice, in-home euthanasia, telehospice phone/video consultations, cremation and memorial aftercare, and free virtual pet-loss grief support groups. Appointments are scheduled via a 24/7 support center and online booking across multiple U.S. states.

Product overview

Lap of Love Veterinary Hospice & In-Home Euthanasia provides a suite of in-home end-of-life veterinary care services. The core offerings center around two primary services: In-Home Euthanasia (allowing pets peaceful passing at home) and Veterinary Hospice (family-focused comfort care during final days). These are supported by complementary services including Cremation & Aftercare (cremation and memorial keepsakes), Telehospice (phone/video consultations for guidance), and Pet Loss Support (free virtual support groups). Additional resources include The Loving Path program, Quality-of-Life Assessment tools, and a Pet Hospice Journal. The company operates a 24/7 support center and serves pet families across multiple U.S. regions.

Differentiator

Problem solved

Functional benefit

Brands

• The Loving Path: A service offering by Lap of Love for end-of-life care planning and support.
• Pet Hospice Journal

Products and services

• In-Home Euthanasia Core service that allows pets to experience a peaceful passing in the comfort and tranquility of their own home, provided by veterinarians dispatched to pet owners' residences across multiple U.S. service areas.
• Veterinary Hospice Family-focused, in-home hospice care that helps ensure dogs and cats are comfortable and happy during their final days, delivered by veterinarians in pet owners' homes.
• Cremation & Aftercare Aftercare services including cremation and personal keepsakes that allow families to forever memorialize their beloved pets after the passing.
• Telehospice Personal phone and video consultations where Lap of Love team members help pet owners gain clarity around what is best for their ailing or aging pet, providing guidance without requiring an in-person visit.
• Pet Loss Support Free, virtual Pet Loss Support Groups focused on healthy coping skills, grief reactions, and honoring the lives of pets, available to bereaved families.
• The Loving Path Additional support program from Lap of Love for pet families navigating end-of-life decisions and care planning.
• Pet Memorial Keepsakes Memorial products offered to help families honor and remember their pets after they pass, sold as part of the aftercare offering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Banfield Pet Hospital: Largest general veterinary chain in the U.S. with hospital locations across the country. Listed alongside Lap of Love as a key player in the pet hospice services market, though Banfield's offering is far broader and not specialized in in-home end-of-life care.
• VCA Animal Hospitals: Major U.S. veterinary hospital network owned by Mars Petcare. Identified alongside Lap of Love as a key player in the pet hospice services market, but operates primarily as a full-service clinic chain rather than a specialized in-home hospice provider.
• BluePearl Pet Hospital: Specialty and emergency veterinary hospital chain (also under Mars Petcare). Comparable as a higher-acuity veterinary services operator, though its delivery model is facility-based rather than in-home.

Direct peers

• Caring Pathways: Regional in-home pet hospice and euthanasia provider serving the Denver/Colorado front range. Directly comparable to Lap of Love in service model (mobile vets, in-home end-of-life care, family support) but limited to a specific geography.

Others

• Pet Peace of Mind: Nonprofit organization that supports hospice and palliative care for pets of hospice patients. Thematically aligned with Lap of Love's mission of compassionate pet end-of-life care, but operates as a charity enabling other providers rather than delivering services directly.
• Trupanion: Leading pet medical insurance provider. Adjacent to Lap of Love through pet healthcare economics and end-of-life funding, though Trupanion is a financial product rather than a service competitor.
• Embrace Pet Insurance: U.S. pet health insurance provider offering wellness and accident/illness coverage. Adjacent ecosystem participant relevant to end-of-life veterinary affordability, though not a direct service competitor to Lap of Love.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lap of love veterinary hospice