Highways Performance Space

What Highways Performance Space does

Highways Performance Space is a non-profit performing arts organization founded in 1999 and based in Santa Monica, California, positioned as a venue dedicated to experimental and "new performance" work in Southern California. Its core function is curating and presenting contemporary, often avant-garde live performance, serving artists, audiences, and the broader experimental arts community. The organization operates with a small staff of 1-10 employees and maintains a web presence at highwaysperformance.org.

No products, services catalog, pricing model, technology stack, or revenue mechanics are documented in the available data. As a non-profit performing arts venue, the organization is presumed to operate on a mix of ticket revenue, space rentals, donations, and foundation grants, but the source material does not disclose any of these revenue streams, customer segments, or go-to-market details. The only documented external funding event is a $30,000 grant from the Mike Kelley Foundation For The Arts recorded on March 21, 2022.

The dataset is notably thin: no management team, no corporate structure details, no partnerships, no geographic footprint beyond Santa Monica, no technology integrations, no patents or certifications, and no customer or member information are available. This absence of operational and financial disclosure is itself the most salient analytical finding, as it precludes quantitative assessment of scale, sustainability, or growth and frames the organization as a small, founder-and-grant-dependent cultural institution rather than a scalable enterprise.

Name

Highways Performance Space

Website

https://highwaysperformance.org

Company type

Private

Founded year

1999

Headcount range

1–10 employees

Short description

Highways Performance Space is a non-profit performing arts venue in Santa Monica, California, founded in 1999, dedicated to presenting experimental and contemporary live performance for artists and audiences in Southern California.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts venue
• Experimental performance space
• Live arts nonprofit
• Independent theater programming
• Gallery theater rental

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Highways Performance Space is a nonprofit performing arts venue in Santa Monica that hosts and presents new, experimental live performance work, including theater, dance, and interdisciplinary pieces. It provides a small, intimate gallery-stage space where independent artists, ensembles, and companies can develop and present work, while audiences attend ticketed performances. The organization also functions as a curator and programmer of cutting-edge performance programming in Southern California.

Product overview

No product or service information available in the provided source content.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Performance Programming at Highways Performance Space Curated season of new and experimental live performances (theater, dance, and interdisciplinary work) presented at the Highways venue in Santa Monica, intended for local arts audiences and the wider Southern California community.
• Venue Rental and Production Support for Independent Artists Rental of the gallery-style performance space, along with curatorial and production support, for independent artists, ensembles, and small companies developing and presenting new work at the Santa Monica venue.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Celebration Theatre: Celebration Theatre is a small Los Angeles-based theater company producing original and alternative theatrical work. Comparable as an indie non-profit theater presenting experimental and original productions in the LA market.
• The Actors' Gang: The Actors' Gang is a Los Angeles-based theater company producing original, often provocative and experimental work. It is highly comparable as a non-profit experimental performance organization operating in the same Southern California market.
• Bootleg Theater: Bootleg Theater is a small Los Angeles performance venue and theater company programming experimental and emerging-artist work. Comparable as a similarly scaled indie performance space serving LA's alternative performance community.
• REDCAT (Roy and Edna Disney CalArts Theater): REDCAT is a multidisciplinary contemporary arts presenting venue in downtown Los Angeles focused on experimental performance, music, and visual arts — directly comparable to Highways as an experimental performance space serving the LA-area creative community.
• Center for the Art of Performance at UCLA: UCLA's CAP presents contemporary dance, music, theater, and spoken word at a dedicated Westwood performance space. Comparable as a performing-arts presenter/venue focused on contemporary work in the LA market.

Emerging players

• The Kitchen: The Kitchen is a New York-based non-profit performance space presenting experimental work in dance, music, and theater. Comparable as a non-profit venue championing avant-garde performance, though operating on the East Coast.

Regional players

• The Theatre at Ace Hotel (Downtown LA): The Theatre at Ace Hotel is a restored historic performance venue in downtown Los Angeles hosting concerts, comedy, and live events. Comparable as an LA-area live performance venue operator, though more commercial in orientation.
• The Broad Stage: Broad Stage is a mid-sized Santa Monica-based performing arts venue presenting music, dance, and theater. Overlaps with Highways geographically and as a presenter, but operates at a larger institutional scale with broader programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/highwaysps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highways Performance Space