Gorillas
Gorillas was a Berlin-based rapid grocery delivery startup founded in 2020 that operated a direct-to-consumer mobile app service in major European cities and New York. Orders were fulfilled from urban dark stores and delivered in minutes by rider couriers; the company was acquired by Getir in 2023 and ceased operations in 2024.
- Company typePrivate
- Founded2020
- HeadquartersBerlin, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Gorillas does
Gorillas was a Berlin-based rapid grocery delivery company founded in 2020 that operated a direct-to-consumer quick commerce service across Europe and the United States. The company fulfilled orders through a network of urban dark store micro-fulfillment centers, using dedicated rider couriers to deliver groceries and everyday essentials to consumers within minutes via a mobile application available on iOS and Android. Orders were placed through the gorillas.io app, which offered thousands of products at retail prices and targeted time-constrained urban consumers in major cities including Berlin, London, Amsterdam, and New York.
The business model centered on direct product sales to consumers through the mobile app, with revenue derived from product margins on grocery items. Gorillas scaled rapidly on the strength of venture capital, raising approximately $1.3 billion across multiple funding rounds, including a nearly $1 billion Series C in October 2021 led by Delivery Hero at a $3.1 billion post-money valuation, with participation from Tencent, Coatue, DST Global, and Dragoneer. The company also acquired French peer Frichti in January 2022 to expand into France. By 2022, however, unit economics had deteriorated, with reported monthly losses of approximately €60 million amid low margins, regulatory pressure on gig worker classification, and post-pandemic demand normalization.
In January 2023, Turkey-based Getir acquired Gorillas for approximately £1.2 billion, creating Europe's largest rapid grocery delivery network. Despite the combination, the merged entity continued to incur substantial losses. In April 2024, Getir shut down Gorillas' operations in Germany, the UK, the US, and the Netherlands as part of a broader retreat to its home market of Turkey. The gorillas.io app is no longer active and the service has been discontinued.
Gorillas firmographics
Firmographics- Name
- Gorillas
- Legal name
- Gorillas.io
- Website
- https://gorillas.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Closed
- Headcount range
- 5,001–10,000 employees
- Short description
- Gorillas was a Berlin-based rapid grocery delivery startup founded in 2020 that operated a direct-to-consumer mobile app service in major European cities and New York. Orders were fulfilled from urban dark stores and delivered in minutes by rider couriers; the company was acquired by Getir in 2023 and ceased operations in 2024.
- Ownership category
- akta.pro rank
Gorillas industry classification
Industry- Product category
- Quick Commerce Grocery Delivery
- NAICS
- Grocery and Convenience Retailers (4451), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Delivery-Only Dark Stores / Micro-Fulfillment Grocers (CRAHAIAD)
- akta.pro secondary industries
- Grocery & Convenience Delivery Platforms (BPAMAHAC), Grocery & Convenience Delivery (TLAAADAD), Micro-fulfillment & Dark Store Operations (CRAFAMAK)
Keywords
Where Gorillas is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Gorillas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Grocery Product Sales: Gorillas generated revenue through direct sales of groceries and everyday essentials to consumers via its mobile app. The platform offered thousands of products at retail prices, with orders fulfilled from local dark store facilities and delivered by rider couriers. Revenue came from product margins on grocery items sold directly to consumers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Gorillas product offering
Product offeringCore offering
Gorillas operated a rapid grocery delivery service through a dedicated mobile app (iOS/Android) that allowed urban consumers to order groceries and everyday essentials for delivery in minutes. Orders were picked from local dark store micro-fulfillment facilities and delivered by a dedicated rider courier network, offering thousands of products at retail prices across major European cities and select US markets.
Product overview
Gorillas was a single unified rapid grocery delivery product consisting of a mobile app and associated delivery service. The platform allowed customers to order groceries and everyday essentials through its mobile application, with orders picked from local facilities (dark stores) and delivered quickly by dedicated rider couriers. The service is no longer active as the gorillas.io app has been discontinued.
Differentiator
Problem solved
Functional benefit
Products and services
- Gorillas App
Quantifiable outcome
- Sub-30-minute delivery of groceries and essentials
- +1 more outcomes
Companies that use Gorillas
Customer profileSegments1 record
Ideal customer profiles1 record
Gorillas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Gorillas partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Gorillas competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Gorillas social profiles
Digital presenceGorillas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gorillas leadership team
Management profileNumber of profiles
Gorillas funding detail
Funding detailFunding overview
Funding rounds6 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gorillas M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gorillas
What does Gorillas do?
Gorillas operated a rapid grocery delivery service through a dedicated mobile app (iOS/Android) that allowed urban consumers to order groceries and everyday essentials for delivery in minutes. Orders were picked from local dark store micro-fulfillment facilities and delivered by a dedicated rider courier network, offering thousands of products at retail prices across major European cities and select US markets.
Is Gorillas a public or private company?
Gorillas is a private company. It is classified as corporate owned and is currently closed.
When was Gorillas founded?
Gorillas was founded in 2020. It employs 5,001 to 10,000 people.
Where is Gorillas based?
Gorillas is headquartered in Berlin, Germany, in the Europe region.
How does Gorillas make money?
One revenue line is on record: grocery Product Sales.
Does Gorillas have an API?
No public API is recorded for Gorillas.
What industry is Gorillas in?
Gorillas's product category is Quick Commerce Grocery Delivery. Its primary akta.pro industry code is CRAHAIAD, Delivery-Only Dark Stores / Micro-Fulfillment Grocers, with a secondary code of BPAMAHAC, Grocery & Convenience Delivery Platforms. Its NAICS code is 4451 and its SIC code is 5412.