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Gorillas

Full company profile

uuid00063h2

Namestring
Gorillas
Legal namestring
Gorillas.io
Websiteurl
gorillas.io
Company typeenum
Private
Founded yearint
2020
Descriptiontext

Gorillas was a Berlin-based rapid grocery delivery company founded in 2020 that operated a direct-to-consumer quick commerce service across Europe and the United States. The company fulfilled orders through a network of urban dark store micro-fulfillment centers, using dedicated rider couriers to deliver groceries and everyday essentials to consumers within minutes via a mobile application available on iOS and Android. Orders were placed through the gorillas.io app, which offered thousands of products at retail prices and targeted time-constrained urban consumers in major cities including Berlin, London, Amsterdam, and New York.

The business model centered on direct product sales to consumers through the mobile app, with revenue derived from product margins on grocery items. Gorillas scaled rapidly on the strength of venture capital, raising approximately $1.3 billion across multiple funding rounds, including a nearly $1 billion Series C in October 2021 led by Delivery Hero at a $3.1 billion post-money valuation, with participation from Tencent, Coatue, DST Global, and Dragoneer. The company also acquired French peer Frichti in January 2022 to expand into France. By 2022, however, unit economics had deteriorated, with reported monthly losses of approximately €60 million amid low margins, regulatory pressure on gig worker classification, and post-pandemic demand normalization.

In January 2023, Turkey-based Getir acquired Gorillas for approximately £1.2 billion, creating Europe's largest rapid grocery delivery network. Despite the combination, the merged entity continued to incur substantial losses. In April 2024, Getir shut down Gorillas' operations in Germany, the UK, the US, and the Netherlands as part of a broader retreat to its home market of Turkey. The gorillas.io app is no longer active and the service has been discontinued.

Short descriptiontext

Gorillas was a Berlin-based rapid grocery delivery startup founded in 2020 that operated a direct-to-consumer mobile app service in major European cities and New York. Orders were fulfilled from urban dark stores and delivered in minutes by rider couriers; the company was acquired by Getir in 2023 and ceased operations in 2024.

Operating statusenum
Closed
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersBerlin, Germany
HQ citystring
Berlin
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
rapid grocery delivery, quick commerce, dark store fulfillment, on-demand delivery, urban grocery service
Industry4 codes
1Delivery-Only Dark Stores / Micro-Fulfillment Grocers
CodeCRAHAIADPrimaryYes
2Grocery & Convenience Delivery Platforms
CodeBPAMAHACPrimaryNo
3Grocery & Convenience Delivery
CodeTLAAADADPrimaryNo
4Micro-fulfillment & Dark Store Operations
CodeCRAFAMAKPrimaryNo
NAICS code2 codes
  • Grocery and Convenience Retailers4451
  • Supermarkets and Other Grocery Retailers (except Convenience Retailers)44511
SIC code1 code
  • Retail-Convenience Stores5412
Product category
Quick Commerce Grocery Delivery
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Grocery Product Sales
TypeTransaction Fee
Description

Gorillas generated revenue through direct sales of groceries and everyday essentials to consumers via its mobile app. The platform offered thousands of products at retail prices, with orders fulfilled from local dark store facilities and delivered by rider couriers. Revenue came from product margins on grocery items sold directly to consumers.

gorillas.io
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Gorillas operated a rapid grocery delivery service through a dedicated mobile app (iOS/Android) that allowed urban consumers to order groceries and everyday essentials for delivery in minutes. Orders were picked from local dark store micro-fulfillment facilities and delivered by a dedicated rider courier network, offering thousands of products at retail prices across major European cities and select US markets.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Sub-30-minute delivery of groceries and essentials
+1 more record
Product overview1 text field

Gorillas was a single unified rapid grocery delivery product consisting of a mobile app and associated delivery service. The platform allowed customers to order groceries and everyday essentials through its mobile application, with orders picked from local facilities (dark stores) and delivered quickly by dedicated rider couriers. The service is no longer active as the gorillas.io app has been discontinued.

Product and service1 record
1Gorillas App
CategoryQuick Commerce Grocery Delivery
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds6 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors22 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Gorillas

Quick Commerce Grocery Deliverygorillas.io

Gorillas was a Berlin-based rapid grocery delivery startup founded in 2020 that operated a direct-to-consumer mobile app service in major European cities and New York. Orders were fulfilled from urban dark stores and delivered in minutes by rider couriers; the company was acquired by Getir in 2023 and ceased operations in 2024.

What Gorillas does

Gorillas was a Berlin-based rapid grocery delivery company founded in 2020 that operated a direct-to-consumer quick commerce service across Europe and the United States. The company fulfilled orders through a network of urban dark store micro-fulfillment centers, using dedicated rider couriers to deliver groceries and everyday essentials to consumers within minutes via a mobile application available on iOS and Android. Orders were placed through the gorillas.io app, which offered thousands of products at retail prices and targeted time-constrained urban consumers in major cities including Berlin, London, Amsterdam, and New York.

The business model centered on direct product sales to consumers through the mobile app, with revenue derived from product margins on grocery items. Gorillas scaled rapidly on the strength of venture capital, raising approximately $1.3 billion across multiple funding rounds, including a nearly $1 billion Series C in October 2021 led by Delivery Hero at a $3.1 billion post-money valuation, with participation from Tencent, Coatue, DST Global, and Dragoneer. The company also acquired French peer Frichti in January 2022 to expand into France. By 2022, however, unit economics had deteriorated, with reported monthly losses of approximately €60 million amid low margins, regulatory pressure on gig worker classification, and post-pandemic demand normalization.

In January 2023, Turkey-based Getir acquired Gorillas for approximately £1.2 billion, creating Europe's largest rapid grocery delivery network. Despite the combination, the merged entity continued to incur substantial losses. In April 2024, Getir shut down Gorillas' operations in Germany, the UK, the US, and the Netherlands as part of a broader retreat to its home market of Turkey. The gorillas.io app is no longer active and the service has been discontinued.

Gorillas firmographics

Firmographics
Name
Gorillas
Legal name
Gorillas.io
Website
https://gorillas.io
Company type
Private
Founded year
2020
Operating status
Closed
Headcount range
5,001–10,000 employees
Short description
Gorillas was a Berlin-based rapid grocery delivery startup founded in 2020 that operated a direct-to-consumer mobile app service in major European cities and New York. Orders were fulfilled from urban dark stores and delivered in minutes by rider couriers; the company was acquired by Getir in 2023 and ceased operations in 2024.
Ownership category
akta.pro rank

Gorillas industry classification

Industry
Product category
Quick Commerce Grocery Delivery
NAICS
Grocery and Convenience Retailers (4451), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
SIC
Retail-Convenience Stores (5412)
akta.pro primary industry
Delivery-Only Dark Stores / Micro-Fulfillment Grocers (CRAHAIAD)
akta.pro secondary industries
Grocery & Convenience Delivery Platforms (BPAMAHAC), Grocery & Convenience Delivery (TLAAADAD), Micro-fulfillment & Dark Store Operations (CRAFAMAK)

Keywords

  • Rapid grocery delivery
  • Quick commerce
  • Dark store fulfillment
  • On-demand delivery
  • Urban grocery service

Where Gorillas is headquartered

Location

Headquarters

HQ city
Berlin
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

Gorillas business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Grocery Product Sales: Gorillas generated revenue through direct sales of groceries and everyday essentials to consumers via its mobile app. The platform offered thousands of products at retail prices, with orders fulfilled from local dark store facilities and delivered by rider couriers. Revenue came from product margins on grocery items sold directly to consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Gorillas product offering

Product offering

Core offering

Gorillas operated a rapid grocery delivery service through a dedicated mobile app (iOS/Android) that allowed urban consumers to order groceries and everyday essentials for delivery in minutes. Orders were picked from local dark store micro-fulfillment facilities and delivered by a dedicated rider courier network, offering thousands of products at retail prices across major European cities and select US markets.

Product overview

Gorillas was a single unified rapid grocery delivery product consisting of a mobile app and associated delivery service. The platform allowed customers to order groceries and everyday essentials through its mobile application, with orders picked from local facilities (dark stores) and delivered quickly by dedicated rider couriers. The service is no longer active as the gorillas.io app has been discontinued.

Differentiator

Problem solved

Functional benefit

Products and services

  • Gorillas App

Quantifiable outcome

  • Sub-30-minute delivery of groceries and essentials
  • +1 more outcomes

Companies that use Gorillas

Customer profile

Segments1 record

Ideal customer profiles1 record

Gorillas technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Gorillas partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Gorillas competitors and assessment

Company assessment

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Gorillas social profiles

Digital presence

Gorillas financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Gorillas leadership team

Management profile

Number of profiles

Gorillas funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Gorillas M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorillas

What does Gorillas do?

Gorillas operated a rapid grocery delivery service through a dedicated mobile app (iOS/Android) that allowed urban consumers to order groceries and everyday essentials for delivery in minutes. Orders were picked from local dark store micro-fulfillment facilities and delivered by a dedicated rider courier network, offering thousands of products at retail prices across major European cities and select US markets.

Is Gorillas a public or private company?

Gorillas is a private company. It is classified as corporate owned and is currently closed.

When was Gorillas founded?

Gorillas was founded in 2020. It employs 5,001 to 10,000 people.

Where is Gorillas based?

Gorillas is headquartered in Berlin, Germany, in the Europe region.

How does Gorillas make money?

One revenue line is on record: grocery Product Sales.

Does Gorillas have an API?

No public API is recorded for Gorillas.

What industry is Gorillas in?

Gorillas's product category is Quick Commerce Grocery Delivery. Its primary akta.pro industry code is CRAHAIAD, Delivery-Only Dark Stores / Micro-Fulfillment Grocers, with a secondary code of BPAMAHAC, Grocery & Convenience Delivery Platforms. Its NAICS code is 4451 and its SIC code is 5412.

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deutsche-startups.deDer Delaware Flip und die europäische KI-SouveränitätThe author argues that European startups are pressured to restructure in Delaware to attract US investment, but this sacrifices digital sovereignty. He contends the proposed EU Inc. lacks legal protection against US extraterritorial data access, such as the CLOUD Act, and needs tax harmonization and VC acceptance to become viable.CoinMarketCapThe delivery graveyard: Why Africa’s largest market cannot keep food startups alive: Guest Post by Technext.ngMultiple food delivery startups, including GoLemon, Jumia Food, Bolt Food, FoodCourt, and Eden Life, have failed in Nigeria despite the market's apparent potential of 220 million people and a young, urbanizing population. The article argues that while food delivery business models are structurally flawed globally—as evidenced by the collapse of Reef Technology, Getir, Gorillas, and others—Nigerian operators face compounding pressures from unreliable electricity, poor road infrastructure, currency instability, and regulatory uncertainty that accelerate failure. The author contends that unlike in the US or Europe, where failed startup employees find alternative employment within weeks, Nigerian workers in the gig economy have no safety net, making the human cost of these failures disproportionate.ApplicantesAsí funciona Beelivery, el Uber de los recados que triunfa en Reino UnidoBeelivery, a UK-based delivery app, operates without physical stores or inventory, using independent shoppers to deliver orders from local stores. It covers over 90% of UK households across 300 cities and has raised about $12.4 million in funding. The company focuses on urgent deliveries like alcohol and snacks, charging variable fees.TrendxinsightsQuick Commerce Market Revenue Projected at USD 52.25 Billion by 2034 at 22.4%A market research report by TrendX Insights projects the Quick Commerce Market will grow from $8.47 billion in 2025 to $52.25 billion by 2034, representing a compound annual growth rate of 22.4% over the forecast period 2026–2034. The report identifies the dark store micro-fulfilment model enabling sub-thirty-minute delivery as the dominant operational structure, with Asia Pacific holding the largest revenue share in 2025 while Europe is projected to register the highest growth rate through 2034. Key market trends include urban convenience culture driving consumer demand, category expansion beyond staples into fresh produce and pharmacy increasing average order values, and leading quick commerce operators including Getir, Gorillas, Flink, GoPuff, Zepto, Blinkit, Swiggy Instamart, DoorDash, and Amazon Fresh competing for market share.Coherent Market InsightsEurope Quick E-Commerce (Quick Commerce) Market Size, 2033A market research report projects the Europe quick commerce market will grow from $10.00 billion in 2026 to $21.56 billion by 2033, representing a compound annual growth rate of 11.6%. The report identifies key growth drivers including changing consumer lifestyles, urbanization, and smartphone penetration, while noting challenges such as low order values, high last-mile delivery costs, fierce competition, and regulatory scrutiny. Major European quick commerce companies covered include Getir, Gorillas, DoorDash/Wolt, Uber Eats/Getir, Flink, and Gopuff among others operating across Germany, the U.K., France, and other European markets.MediumWhy 10-Minute Delivery Is Economically Rational in India and Structurally Broken in the USAn analytical piece compares the unit economics of quick commerce (10-minute grocery delivery) in India versus the United States, finding that India's model—enabled by low labor costs (~$0.65-0.80 per delivery), dense urban areas, and frequent small-basket consumer behavior—has scaled to a $6-7 billion market, while US operators (Jokr, Buyk, Gorillas, Fridge No More) failed within 18 months due to rider costs 9-20x higher (~$5.71-13 per delivery), expensive real estate in dense neighborhoods, and consumer behavior favoring planned stock-up shopping. Blinkit reached contribution-positive status by Q3 FY2024, while GoPuff—the only surviving major US operator—has never consistently achieved profitability despite $5.25 billion in funding, illustrating that the quick commerce model requires specific structural conditions (low labor, density, high-frequency demand) to generate positive unit economics.openPR.comTop Players and Market Competition in the Quick Commerce IndustryThe quick commerce market is projected to reach $358.16 billion by 2030, growing at a compound annual growth rate of 22.0%, driven by rising demand for instant delivery services, investments in automation technologies, and expanding urban lifestyle preferences. In January 2023, Turkey-based Getir Retail Logistics acquired Germany's Gorillas Technologies Ltd. to expand its European footprint by integrating Gorillas' delivery network and dark store infrastructure. In March 2024, Amazon.com Inc. launched same-day prescription delivery services in New York City and Los Angeles, featuring small fulfillment centers, round-the-clock pharmacist access, and e-bike or electric van delivery.Market Data ForecastEurope Quick Commerce Market Size, Share & Trends, 2033The Europe quick commerce market is valued at USD 54.90 billion in 2025 and projected to reach USD 115.40 billion by 2034, growing at a CAGR of 8.60%, driven by urbanization, smartphone penetration, and demand for ultra-fast delivery under 30 minutes. The market faces significant challenges including fragile unit economics, high customer acquisition costs averaging over €40 in cities like London and Paris, regulatory pressure on labor practices through laws like Spain's Rider Law, and intensifying competition from traditional retailers like Carrefour and REWE leveraging existing store networks for quick commerce fulfillment. Key market players profiled include Getir, Gorillas, Flink, and Carrefour Express, with the market consolidating after the 2023 Gorillas-Getir merger and Getir's exit from UK operations in 2024.GrowthmarketreportsQuick Commerce Platform Market Research Report 2033The global quick commerce platform market reached USD 38.2 billion in 2024 and is projected to grow at a CAGR of 15.7% from 2025 to 2033, reaching an estimated value of USD 128.3 billion by 2033, driven by rising demand for ultra-fast delivery, increasing smartphone adoption, and digital transformation in retail. Asia Pacific leads the market with USD 14.5 billion in 2024, followed by North America at USD 10.7 billion and Europe at USD 8.6 billion. The market is characterized by three primary business models—marketplace, inventory-led, and hybrid—with key players including Gorillas, Getir, Gopuff, DoorDash, Instacart, Swiggy Instamart, and Delivery Hero investing heavily in technology, logistics optimization, and strategic partnerships to gain competitive advantage.SiftedGorillas: The new WeWork?Multiple current and former employees have accused Gorillas, the Berlin-based on-demand grocery delivery startup, of maintaining a toxic work culture characterized by aggressive management practices, including the founder allegedly sending videos of himself swearing and screaming over delayed orders. The article details worker protests by riders in Berlin over conditions including heavy delivery bags causing back injuries, arbitrary firings during probation periods, and a June 2021 data breach that exposed the personal data of 200,000 customers due to security vulnerabilities in the company's white-labelled app sourced from Lebanese company Eddress. Gorillas is also reportedly struggling to raise capital, having lowered its fundraising target from $1 billion at a $6 billion valuation to $600 million at a significantly reduced valuation, raising concerns about the sustainability of its rapid growth model and comparisons to the WeWork collapse.