Plymouth Rock Assurance Corp.

Name

Plymouth Rock Assurance Corp.

Legal name

Plymouth Rock Assurance Corporation

Website

https://plymouthrock.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Personal Property and Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers and Related Activities (524), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

akta.pro secondary industry

Personal Auto Add-Ons & Endorsements (Roadside, Rental Reimbursement, OEM Parts) (FSAJAAAL)

Keywords

• Auto insurance
• Home insurance
• Property casualty insurance
• Renters insurance
• Motorcycle insurance

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Auto Insurance Premiums: Primary revenue from private passenger auto insurance policies. Subscription-based recurring premiums with various coverage options including liability, collision, comprehensive, and specialized coverages.
2. Home Insurance Premiums: Homeowners, condo, and renters insurance policies generating recurring premiums. Covers dwelling, personal property, liability, and additional living expenses.
3. Other Insurance Products: Motorcycle, motorhome, umbrella, term life, and pet insurance products. Pet insurance offered through Fetch partnership.
4. Pet Insurance Referral: Revenue from partnership with Fetch Pet Insurance for pet health coverage, administered through Plymouth Rock's independent agents.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Plymouth Rock Assurance underwrites and sells personal lines property and casualty insurance — primarily private passenger auto, homeowners, condo, and renters coverage — across six northeastern U.S. states, with add-on specialty lines such as motorcycle, umbrella, term life, flood, and pet insurance. Policyholders pay recurring monthly premiums and receive differentiated claims and service experiences (mobile Crashbusters representatives, Door to Door Valet repair coordination, Get Home Safe taxi reimbursement, CarPics photo appraisals) plus optional telematics-based usage programs (Road Rewards, DriveSavely, YUBI) that price risk and reward safe driving.

Product overview

Plymouth Rock Assurance is a regional property and casualty insurance provider offering a comprehensive portfolio of insurance products across the Northeastern United States. The core product suite includes Personal Auto Insurance, Home Insurance, Condo Insurance, Renters Insurance, and Motorcycle Insurance, with additional products such as Umbrella Insurance, Flood Insurance, Pet Insurance, and Term Life Insurance available as add-on coverages. The company differentiates through proprietary claim service brands including Crashbusters Mobile Claim Service, Door to Door Valet Claim Service, CarPics Photo Appraisals, and Get Home Safe safety benefit program. Plymouth Rock also offers three telematics-based usage insurance programs: Road Rewards, DriveSavely, and YUBI, which reward safe driving behavior. The company operates primarily in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Pennsylvania, with an A.M. Best rating of A- (Excellent). The company has served over 900,000 customers and sold over $2.4 billion in annual premium.

Differentiator

Problem solved

Functional benefit

Brands

• Road Rewards: A usage-based telematics insurance program that rewards participants with a discount for good driving behavior. Available within the Plymouth Rock Assurance mobile application.
• DriveSavely
• YUBI
• Crashbusters
• Door to Door Valet Claim Service
• CarPics
• Get Home Safe
• GLASSCARE
• Keep Calm and Rock On

Products and services

• Auto Insurance Private passenger auto insurance coverage for Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Pennsylvania, including liability, collision, comprehensive, and optional coverages such as accident forgiveness, full glass coverage, new car replacement, and loan/lease gap coverage. Sold to individual drivers across the Northeast.
• Home Insurance Homeowners insurance covering dwelling, other structures, personal belongings, loss of use, personal liability, and medical payments, with optional coverages including utility service line, cyber and identity protection (via CyberScout), home systems breakdown, flood insurance, and green upgrades. Available to homeowners in Plymouth Rock's six-state Northeast footprint.
• Condo Insurance Condominium insurance covering interior structure, personal belongings, personal liability, and emergency living expenses, protecting what the condo association's master policy does not, including cabinets, fixtures, and personal possessions.
• Renters Insurance Rental insurance covering personal belongings from damage or theft, personal liability for injuries to others, and living expenses if temporarily forced out of the unit due to a covered loss.
• Motorcycle Insurance Motorcycle insurance available in Massachusetts, New Jersey, and Pennsylvania, covering damages similar to auto insurance with specialized coverages including the Get Home Safe benefit as part of the Rider Essential Assurance package.
• Umbrella Insurance Supplemental liability insurance that increases coverage limits beyond home or auto policies, providing additional protection if the policyholder is held responsible for injuries or damages to others, particularly for those with significant assets.
• Term Life Insurance Term life insurance coverage available in New Jersey, providing financial protection for specified terms.
• Commercial Auto Insurance Commercial vehicle insurance for business vehicles covering liability, collision, comprehensive, and other commercial-specific coverages.
• Crashbusters Mobile Claim Service Mobile claim service in which a Plymouth Rock representative travels to the policyholder at a time and place of their choosing to assess and appraise vehicle damage, often issuing payment on the spot.
• Door to Door Valet Claim Service Full-service claims repair coordination: Plymouth Rock picks up the damaged vehicle, transports it to a repair shop of the customer's choice, and returns it when repairs are complete, including rental car coordination for customers with rental coverage.
• CarPics Photo Appraisals Smartphone-based photo submission tool for auto damage assessment that eliminates the need for in-person inspection and may result in same-day payment.
• Get Home Safe Safety benefit that reimburses eligible auto and motorcycle policyholders up to $50 for a one-way taxi fare when they find themselves in an unsafe-to-drive situation, available once per policy year at no additional charge.
• Road Rewards Telematics Program Optional usage-based insurance program accessed through the Plymouth Rock Assurance mobile app, collecting location data and driving behavior (speed, acceleration, braking) to calculate driving scores and provide feedback and rewards for good driving.
• DriveSavely Telematics Program Usage-based insurance program for Massachusetts drivers that tracks driving habits via app or device and rewards participants with discounts for good driving behavior, using telematics to track and score driving habits.
• YUBI Telematics Program Optional usage-based insurance program accessed through a separate mobile application that collects driving behavior and location data to calculate driving scores and provide feedback on driving behavior.
• GLASSCARE Optional deductible waiver program for glass repairs, covering simple glass breaks, chips, nicks, and cracks resulting from a covered loss with no deductible.
• 24HR Roadside Assistance Roadside assistance coverage available as an optional upgrade for New Jersey and Pennsylvania customers with Assurance Preferred package, or included in Assurance Premier for Massachusetts, New Hampshire, and Connecticut customers. Covers flat tires, lockout assistance, emergency gas delivery, and towing.
• Pet Insurance (via Fetch) Pet health insurance offered through a partnership with Fetch Pet Insurance for dogs and cats, covering prescription medications, emergency vet visits, specialists, surgeries, hospital stays, and breed-specific conditions. Policies are administered through Plymouth Rock's independent agents and underwritten by AXIS Insurance Company.
• Flood Insurance (via Neptune Flood) Private flood insurance offered through a partnership with Neptune Flood to Connecticut homeowners, providing coverage exceeding FEMA's National Flood Insurance Program (NFIP) offerings.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Fetch Pet InsurancecoreStrategic or Co-development PartnerPlymouth Rock partnered with Fetch (by Fetch Insurance Services, LLC) to offer comprehensive pet health insurance for dogs and cats. Fetch provides coverage including prescription medications, emergency vet visits, specialists, and breed-specific issues. Fetch policies are underwritten by AXIS Insurance Company. Available through Plymouth Rock independent agents.
• Neptune FloodcoreStrategic or Co-development PartnerPlymouth Rock partnered with Neptune Flood, a private flood insurance provider, to offer comprehensive flood coverage to Connecticut homeowners. Neptune provides coverage exceeding FEMA's National Flood Insurance Program (NFIP) offerings.
• Cambridge Mobile Telematics, Inc.coreTechnology or IntegrationTelematics vendor providing data collection and administration for Plymouth Rock's usage-based insurance programs including Road Rewards and DriveSavely. Collects location data, driving behavior metrics including speed, acceleration, braking, and phone usage.
• The Floow North America, Inc.coreTechnology or IntegrationTelematics vendor receiving driving data to administer Plymouth Rock telematics programs. May retain, use, or disclose data in anonymized and aggregated form for program administration and their own business purposes.
• Boston BruinsminorGTM or Marketing PartnerSports team partnership offering exclusive Bruins perks, home game tickets, and priority access to concerts and events for Plymouth Rock policyholders in the Boston market.
• Boston Red SoxminorGTM or Marketing PartnerPartnership providing Red Sox home game ticket discounts and gear savings for Plymouth Rock customers, with special home insurance fan program.
• New England PatriotsminorGTM or Marketing PartnerSports partnership offering Patriots fan benefits and exclusive perks for Plymouth Rock policyholders in the New England region.
• New York YankeesminorGTM or Marketing PartnerPinstripe Perks program offering Yankees ticket access and fan discounts for Plymouth Rock customers, particularly in the New York market.
• AXIS Insurance CompanycoreOthersUnderwriter for Fetch Pet Insurance policies offered through Plymouth Rock. AXIS is an Illinois corporation providing insurance in the U.S.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Auto-Owners Insurance: Mutual regional P&C carrier writing personal and commercial lines across 26 states through independent agents. Comparable on agent-driven distribution, regional focus, and product mix that overlaps substantially with Plymouth Rock's auto and home offerings.
• Main Street America Insurance: Regional P&C insurer (subsidiary of Hanover Insurance Group) writing personal and small commercial lines through independent agents in the eastern U.S. Comparable on agent-driven distribution and regional personal lines focus.
• Hanover Insurance Group: Publicly traded regional P&C insurer (NYSE: THG) writing personal and commercial lines across the Northeast and Midwest. Comparable on regional personal auto/home focus with similar agency distribution, though at larger scale and with commercial line diversification.
• Erie Insurance Group: Regional mutual P&C insurer writing personal auto, home, and commercial coverage across the eastern half of the U.S. Comparable on regional carrier positioning, agent-driven distribution model, and customer-service-led brand differentiation.
• Norfolk & Dedham Group: Mutual insurance group writing personal lines (auto, home) in New England states including Massachusetts. Comparable as a regional mutual/private carrier competing in Plymouth Rock's core MA and CT markets with similar agency-driven distribution.
• Safety Insurance Group: Publicly traded regional P&C insurer (NASDAQ: SAFT) writing private passenger auto and homeowners insurance in Massachusetts, New Hampshire, and Maine. Closely comparable in product mix and Northeast concentration; notably, Plymouth Rock's parent holds a meaningful minority stake in Safety, highlighting direct strategic overlap.
• Amica Mutual Insurance: Mutual insurer headquartered in Rhode Island writing personal auto, home, and life coverage nationally with strong Northeast presence. Comparable on regional heritage, customer-service reputation, and mutual/private ownership structure.
• Arbella Insurance Group: Privately held regional property and casualty insurer headquartered in Quincy, Massachusetts, writing personal auto, home, and business insurance primarily across New England. Directly comparable to Plymouth Rock on regional focus, product mix, and agent-driven distribution in the same core geography.

Broad incumbents

• GEICO: Direct-to-consumer auto insurance subsidiary of Berkshire Hathaway and the second-largest private passenger auto insurer in the U.S. Comparable as a core competitor in Plymouth Rock's primary product line, but with national scale and direct distribution.
• Progressive: Largest U.S. private passenger auto insurer with a multi-channel model (direct, agent, and commercial). Comparable in core product line and digital claims/telematics sophistication, with materially greater scale and a national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/plymouthrock
• Facebookfacebook.com/PlymouthRockAssurance
• LinkedInlinkedin.com/company/plymouth-rock-assurance
• Instagraminstagram.com/plymouthrockassurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plymouth Rock Assurance Corp.