Champion Homes
Champion Homes is a North American producer of factory-built manufactured and modular homes serving individual homebuyers, builders/developers (via Genesis Homes), and affordable housing providers through 46 manufacturing facilities, 83-95 retail locations, and over 9,000 employees.
- Company typePublic
- Founded1951
- HeadquartersAuburn Hills, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Champion Homes does
Champion Homes (legal entity Champion Home Builders, Inc., NYSE: SKY) is a leading North American producer of factory-built housing, manufacturing and selling manufactured homes, modular homes, CrossMod homes, park models, and accessory dwelling units (ADUs). Founded in 1951 and headquartered in Troy, Michigan, the company operates 46 manufacturing facilities across the United States and western Canada with more than 9,000 employees, supported by a vertically integrated network of 83-95 company-owned retail locations, an independent dealer network, the Star Fleet trucking subsidiary, and the Genesis Homes builder-developer arm. Product breadth spans 2,000+ home plans ranging from 400 to over 2,300 square feet, with key differentiators including a 12-week construction timeline reduction and 13% average cost savings versus site-built homes. Revenue is generated primarily through unit sales of factory-built homes (average selling price $99,300 per U.S. home in FY2026), construction and installation services (single-section installation starting at approximately $18,000), transportation logistics, and direct-to-consumer retail; customers span individual homebuyers, professional builders and developers, affordable housing providers, government entities, and manufactured home community operators.
The business runs on an offsite construction manufacturing model where homes are built in climate-controlled factories, then transported and installed on permanent foundations, with modular and CrossMod products eligible for conventional, FHA, VA, USDA, Fannie Mae, and Freddie Mac financing. Recent strategic activity has centered on retail network expansion through acquisitions (Regional Homes in 2024, Iseman Homes in 2025, Homes Direct in 2026 adding 11 Western U.S. locations for ~$70M annualized revenue), product line extensions (Concord Duplex Series, Innovation Cottages, Coral Haven), and leadership transitions including a new CFO and Board Chair in early 2026. The company holds a multi-brand portfolio (Skyline, Genesis, Regional, Excel, New Era, Highland, ScotBilt, Titan, Atlantic, Dutch Housing, Athens Park Models, Moduline, SRI Homes) and has earned 27 MHI Excellence in Manufactured Housing Awards over 12 consecutive years plus a 2026 NAHB Gold BALA award.
Champion Homes firmographics
Firmographics- Name
- Champion Homes
- Legal name
- Champion Home Builders, Inc.
- Website
- https://championhomes.com
- Company type
- Public
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Champion Homes is a North American producer of factory-built manufactured and modular homes serving individual homebuyers, builders/developers (via Genesis Homes), and affordable housing providers through 46 manufacturing facilities, 83-95 retail locations, and over 9,000 employees.
- Ownership category
- akta.pro rank
Champion Homes industry classification
Industry- Product category
- Manufactured and Modular Housing
- NAICS
- Manufactured Home (Mobile Home) Manufacturing (321991), Manufactured (Mobile) Home Dealers (459930), Manufactured (Mobile) Home Dealers (45993), New Housing For-Sale Builders (236117)
- SIC
- Mobile Homes (2451), Retail-Mobile Home Dealers (5271)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Residential Accessory Dwelling Units (ADUs) & Backyard Homes (IMAFABAK), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Champion Homes is headquartered
LocationHeadquarters
- HQ city
- Auburn Hills
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Champion Homes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Manufactured and Modular Home Sales: Core revenue from manufacturing and selling factory-built housing including manufactured homes, modular homes, park models, and ADUs. Average selling price of $99,300 per US home. FY2026 net sales of $2.7 billion, up 7.3% year-over-year.
- Retail Operations: Company-owned factory-direct retail business with 83-95 retail locations across the United States, providing direct-to-consumer sales and integration with manufacturing network.
- Construction Services: Installation and setup services for factory-built homes, including delivery, setting on foundation, and finishing services. Basic installation starting at approximately $18,000 for single-section homes and $25,000 for double-section homes.
- Star Fleet Trucking: Transportation services subsidiary providing manufactured housing transport and logistics from several dispatch locations across the United States.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Average US Home Selling Price |
| Unit Pricing | Pay-as-you-go | Basic Installation Services |
| Subscription | Monthly | Modular Home Financing Options |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Champion Homes product offering
Product offeringCore offering
Champion Homes designs, manufactures, and sells factory-built manufactured homes, modular homes, CrossMod homes, park models, and accessory dwelling units (ADUs) through a multi-brand portfolio across 46 manufacturing facilities in the United States and western Canada. The company operates 83–95 company-owned and independent retail sales centers, an enterprise builder-developer channel (Genesis Homes), and a transportation subsidiary (Star Fleet Trucking), producing and selling factory-built housing for both individual homebuyers and professional developers.
Product overview
Champion Homes is a leading producer of factory-built housing in North America operating a multi-brand portfolio across a platform-plus-modules architecture. The core Champion Homes brand serves as the parent entity, while specialized sub-brands including Genesis Homes (builder-developer solutions), Skyline Homes, Regional Homes, Excel Homes, New Era Building Systems, Highland Manufacturing, ScotBilt Homes, Titan Homes, Atlantic Homes, Dutch Housing, and regional Canada brands (Moduline, SRI Homes) serve distinct geographic markets and customer segments. Product offerings span manufactured homes, modular homes, CrossMod homes, park models and cabins, and accessory dwelling units (ADUs), supported by builder-developer services through Genesis Homes and a network of 95+ retail locations. The company operates 46 manufacturing facilities across the United States and western Canada with over 9,000 employees, and provides related services including construction installation and Star Fleet Trucking transportation.
Differentiator
Problem solved
Functional benefit
Brands
- Genesis Homes: Builder-developer arm of Champion Homes specializing in providing manufactured and modular homes for residential developments with offsite construction solutions for multi-lot projects.
- Skyline Homes
- Regional Homes
- Concord Duplex Series
- EcoWise
- Champion Park Models Cabins
Products and services
- Manufactured Homes
Quantifiable outcome
- 12-week construction time reduction vs site-built homes
- +5 more outcomes
Companies that use Champion Homes
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Champion Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Champion Homes partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Ted Moon (Developer)corePartnership with developer Ted Moon for Blythe Village 67-unit affordable build-to-rent development in Fresno, California. Development aligned with Mayor Dyer's One Fresno Housing Strategy, providing attainable housing through manufactured housing with 3-bedroom homes (933-1,120 sq ft) ready for leasing.
- Mayor Dyer / City of FresnocorePartnership with Fresno Mayor Dyer's One Fresno Housing Strategy for affordable housing delivery. Champion providing offsite-built homes for Blythe Village development addressing housing shortages in Central California.
- Virginia HousingminorInnovation Cottages partnership with iUnit Communities and Virginia Housing showcasing energy-efficient offsite-built homes designed to meet International Residential Code and HUD standards. Homes marketed in early 2026.
- iUnit CommunitiesminorCollaboration with iUnit Communities and Virginia Housing for Innovation Cottages energy-efficient offsite-built homes in Parksley, Virginia.
- Cleveland City Council / Councilman Mike PolensekcoreCity of Cleveland provided $5 million ARPA funding for 19 modular homes in Cleveland neighborhoods. Councilman Polensek identified property for Habitat project and advocated for affordable single-family homes, working to ensure project approval.
- Greater Cleveland Habitat for HumanitycorePartnership delivering 10 modular homes for North Shore Collinwood neighborhood (Ward 8) as part of Habitat's 400-Home Initiative. Project received $5 million ARPA funding from Cleveland City Council ($90,000 per home). Champion delivered four modular homes in September 2024 with 10 additional homes following in Q4 2024.
- Quartz PropertiescoreOngoing partnership for build-to-rent community developments including Belle Meadow (90-unit, Asheville NC), Padgett Place (42 homes, Black Mountain NC), and Cascade Ridge (32 homes, Fairview NC). Quartz Properties is a modular-centric residential development platform launched in 2018, optimizing cost and efficiency of offsite construction for value-driven attainable housing.
- Arbor Day FoundationcoreSustainability partnership since 2021 planting nearly 2 million trees across 51 projects in U.S. and Canada. Environmental impact includes 975,000 metric tons CO2 sequestered, 106 million gallons runoff water avoided, and 3,800 tons air pollutants removed. Company maintains policy of planting one tree for every one used in home construction.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Champion Homes competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Champion Homes social profiles
Digital presenceChampion Homes compliance and trust
Trust signalCompliance3 records
Champion Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Champion Homes leadership team
Management profileNumber of profiles
Profiles5 records
Champion Homes subsidiaries and ownership
Company hierarchySubsidiaries19 records
Champion Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Champion Homes M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Champion Homes
What does Champion Homes do?
Champion Homes designs, manufactures, and sells factory-built manufactured homes, modular homes, CrossMod homes, park models, and accessory dwelling units (ADUs) through a multi-brand portfolio across 46 manufacturing facilities in the United States and western Canada. The company operates 83–95 company-owned and independent retail sales centers, an enterprise builder-developer channel (Genesis Homes), and a transportation subsidiary (Star Fleet Trucking), producing and selling factory-built housing for both individual homebuyers and professional developers.
Is Champion Homes a public or private company?
Champion Homes is a public company. It is classified as public and is currently operating.
When was Champion Homes founded?
Champion Homes was founded in 1951. It employs 5,001 to 10,000 people.
Where is Champion Homes based?
Champion Homes is headquartered in Auburn Hills, United States, in the North America region.
How does Champion Homes make money?
Four revenue lines are on record. Manufactured and Modular Home Sales are the primary driver. The others are retail Operations, construction Services and star Fleet Trucking.
Does Champion Homes have an API?
No public API is recorded for Champion Homes.
What industry is Champion Homes in?
Champion Homes's product category is Manufactured and Modular Housing. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAK, Residential Accessory Dwelling Units (ADUs) & Backyard Homes. Its NAICS code is 321991 and its SIC code is 2451.