RideNow Powersports

Name

RideNow Powersports

Legal name

RideNow Group Inc.

Website

https://ridenow.com

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RideNow Powersports is a U.S. powersports dealership group operating 56+ retail locations across multiple states, selling new and pre-owned motorcycles, ATVs, UTVs, and personal watercraft from major OEMs alongside parts, service, and financing.

Ownership category

akta.pro rank

Product category

Powersports Vehicle Retail Dealerships

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Powersports retail
• Motorcycle dealership
• ATV UTV sales
• Powersports service parts
• Vehicle financing

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new powersports vehicles including motorcycles, ATVs, UTVs, and personal watercraft from major OEM brands such as Harley-Davidson, Polaris, Can-Am, Kawasaki, Yamaha, Honda, Indian Motorcycle, and others.
2. Pre-Owned Vehicle Sales: Sale of pre-owned and certified pre-owned powersports vehicles, providing consumers with more affordable options alongside new inventory.
3. Parts and Accessories: Sale of replacement parts, accessories, and the RideNow Powersports Shop Parts online store for customer convenience.
4. Service and Repair: Service department providing maintenance and repair services for powersports vehicles sold at their dealerships.
5. Financing Services: In-house financing options and partnerships with lenders to provide credit/financing solutions for vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

RideNow Powersports operates the country's largest network of multi-brand powersports dealerships, selling new and pre-owned motorcycles, ATVs, UTVs, and personal watercraft from major OEM brands such as Harley-Davidson, Polaris, Can-Am, Kawasaki, Yamaha, Honda, and Indian Motorcycle. Each dealership delivers an integrated retail experience including vehicle sales, in-house and third-party financing, parts, service and repair, insurance quoting, trade-in cash offers, pre-ordering, and a commercial fleet sales program.

Product overview

RideNow Powersports operates as the country's largest powersports dealership group with 56+ locations across the United States, offering a multi-brand retail platform for powersports vehicles. The portfolio consists of new and pre-owned/co-certified vehicle sales as core offerings, supported by parts, service, financing, insurance, trade-in (Cash Offer), pre-order, and fleet services. The company sells across 15,597 new vehicle listings and 4,240 pre-owned listings spanning motorcycles, ATVs, side-by-side vehicles (UTVs), personal watercraft (PWC), snowmobiles, and boats. Key brand partnerships include Harley-Davidson, Polaris, Can-Am, Kawasaki, Yamaha, Honda, Indian Motorcycle, Sea-Doo, Suzuki, KTM, CFMoto, and Segway Powersports. The business operates under a 'RideNow Way' customer engagement philosophy and trades publicly as RideNow Group Inc. (NASDAQ: RDNW).

Differentiator

Problem solved

Functional benefit

Products and services

• New Powersports Vehicle Sales Sale of new motorcycles, ATVs, UTVs, personal watercraft, snowmobiles, and boats from brands such as Harley-Davidson, Polaris, Can-Am, Kawasaki, Yamaha, Honda, Indian Motorcycle, Sea-Doo, Suzuki, KTM, CFMoto, and Segway Powersports, offered to individual retail buyers across the dealership network.
• Pre-Owned and Certified Pre-Owned Vehicle Sales Sale of pre-owned powersports vehicles including a Certified Pre-Owned program with additional warranty coverage, totaling 4,240 pre-owned listings and 1,031 CPO listings across the network.
• Parts Department Sale of OEM and aftermarket parts and accessories for powersports vehicles at dealership parts counters and through the online storefront at ridenowparts.com.
• Service and Repair Department Maintenance and repair services for powersports vehicles performed at each RideNow dealership location.
• Financing Services Vehicle financing solutions including credit applications, pre-qualification, and promotional financing offers (e.g., 0% APR for 60 months on select Ducati models, 1.99% for 36 months on select Indian Motorcycle models, 90-day deferred payments) delivered through Revvable and 700dealer integrations.
• RideNow Cash Offer Trade-in valuation and cash offer service that allows customers to receive a purchase offer for their current vehicle to apply toward a new or pre-owned purchase.
• Pre-Order System Pre-order capability for upcoming powersports vehicle models, with location selection across 56+ dealership locations.
• RideNow Fleet Commercial fleet sales program for business buyers purchasing multiple powersports vehicles, accessible via a dedicated portal at fleet.ridenow.com.

Quantifiable outcome

• 40% new unit sales increase at Indian Motorcycle Daytona Beach during Daytona Bike Week 2026
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Major Powersports OEMscoreChannel Partner/ Reseller/ DistributorRideNow Group operates as an authorized dealer for major powersports manufacturers including Harley-Davidson, Polaris, Can-Am, Kawasaki, Yamaha, Honda, Indian Motorcycle, Sea-Doo, and numerous other brands. The company sells vehicles from these OEM partners through its 56+ dealership locations across the United States.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MarineMax: MarineMax (NYSE: HZO) is a publicly traded recreational boat and powersports dealership group. While focused on marine rather than motorcycles/ATVs, it operates the same multi-location retail dealership model selling big-ticket recreational vehicles with financing, parts, and service.

Emerging players

• Camping World Holdings: Camping World (NYSE: CWH) operates a large network of RV dealerships with adjacent outdoor recreation consumer base. While focused on RVs rather than motorcycles/ATVs, it shares the lifestyle-vehicle dealership model, financing attach, and discretionary consumer cyclical exposure.

Broad incumbents

• AutoNation: AutoNation (NYSE: AN) is the largest US automotive retailer with hundreds of franchised dealerships. While focused on passenger vehicles, it shares the multi-store dealership group business model, finance/insurance product attach strategies, and exposure to consumer credit cycles.
• Brunswick Corporation: Brunswick (NYSE: BC) is a marine and powersports OEM whose brands (Sea-Doo, etc.) are sold at RideNow. Comparable as an upstream supplier shaping the demand environment for personal watercraft and powersports vehicles RideNow retails.
• Lithia Motors: Lithia Motors (NYSE: LAD) is a Fortune 500 automotive retailer with global operations and an aggressive acquisition strategy. Its Driveway omnichannel platform and Pendragon acquisition strategy make it a model for large-scale dealership roll-ups, with overlapping operational practices even though core focus is autos.
• Sonic Automotive: Sonic Automotive (NYSE: SAH) is a US franchised auto dealer group with EchoPark used vehicle operations. Comparable as a multi-brand dealer group with franchise relationships, F&I revenue streams, and exposure to consumer financing conditions.
• Asbury Automotive Group: Asbury Automotive (NYSE: ABG) operates franchised dealerships across the Sun Belt. Particularly comparable due to its geographic overlap with RideNow's footprint (Texas, Florida, Georgia) and similar exposure to F&I attach economics.
• Polaris Inc. Polaris (NYSE: PII) is a leading powersports OEM whose vehicles are sold through RideNow's dealerships. While Polaris is a manufacturer not a dealer, it shapes the demand and supply economics of RideNow's core inventory and is the most influential upstream partner.
• Harley-Davidson: Harley-Davidson (NYSE: HOG) is a major motorcycle OEM whose brand dominates RideNow's product mix. Comparable because Harley-Davidson's dealer network economics, franchise standards, and brand-level demand directly drive RideNow's largest revenue category.
• Group 1 Automotive: Group 1 Automotive (NYSE: GPI) operates franchised auto dealerships across the US and UK. It shares the franchise-dealer business model, F&I attach economics, and same-store sales growth dynamics, even though its core product is passenger vehicles rather than powersports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RideNowPwrsprts
• YouTubeyoutube.com/channel/UCXH1ucCZun1UqGqNdCv7QOw
• Facebookfacebook.com/RideNowPowersports
• Instagraminstagram.com/ridenow.powersports
• LinkedInlinkedin.com/company/ridenow-powersports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RideNow Powersports