Y'OUR Personalized Skincare

What Y'OUR Personalized Skincare does

Y'OUR Personalized Skincare is a San Francisco-based direct-to-consumer beauty and wellness company founded in 2018 that uses artificial intelligence to deliver personalized skincare regimens to individual consumers. The company employs 11–50 people, is privately held, and operates exclusively through its own e-commerce storefront at yourskin.com. It appears to be bootstrapped, with no disclosed venture capital, private equity, or other institutional investment, and no documented funding rounds in the available data.

The company's core technology is its proprietary Skin AI® algorithm and the Four Factors personalization framework (biology, behavior, goals, habitat). The algorithm processes structured quiz inputs across these four dimensions to generate a customized four-product skincare system comprising a Day Cream with SPF, a Night Cream, a Custom Facial Serum, and a fourth formulation. An in-person concierge team described as consisting of MIT-affiliated data scientists, chemists, and hygienists continuously refines formulas based on customer feedback and lifestyle or environmental changes, creating a human-in-the-loop personalization system rather than a purely autonomous AI.

Y'OUR's revenue model is subscription-based recurring DTC sales, supplemented by aggressive tiered promotional discounts (10%, 20%, 30%, 40%, and 50% off) and a free-refills policy. Products are vegan, paraben-free, cruelty-free, made in the USA, and priced on a personalized basis revealed after the customer completes the skin quiz. Customer acquisition is product-led through a self-serve quiz funnel, supported by organic social media presence across TikTok, Facebook, Instagram, Twitter/X, and LinkedIn, plus earned media coverage in Allure, Elle, InStyle, Essence, and Refinery29. The company serves both women and men and addresses skin concerns spanning acne, hyperpigmentation, fine lines, brightness, and hydration.

Name

Y'OUR Personalized Skincare

Legal name

Y'OUR Personalized Skincare

Website

https://y-ourskin.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Y'OUR Personalized Skincare is a San Francisco-based direct-to-consumer beauty company that uses its proprietary Skin AI® algorithm to create customized four-product skincare regimens for individual consumers, sold via subscription through its own e-commerce platform.

Ownership category

akta.pro rank

Product category

Personalized Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Personalized skincare
• AI skincare
• Custom skin care
• Skincare subscription
• Clean beauty products

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Personalized Skincare Product Sales: The company sells a four-product personalized skincare system. Products are customized per individual and delivered on a recurring basis, with free refills offered. Discount tiers (10%, 20%, 30%, 40%, 50% off) indicate promotional pricing for first and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Y'OUR sells a personalized 4-step skincare system customized to each individual through its proprietary Skin AI® algorithm, which analyzes four factors — biology, behavior, goals, and habitat. The system typically includes a Day Cream with SPF, Night Cream, Custom Facial Serum, and an additional formulation, with products delivered on a recurring basis and free refills included. A concierge team of MIT data scientists, chemists, and hygienists continuously refines formulas based on customer feedback and lifestyle/environmental changes.

Product overview

Y'OUR Personalized Skincare is an AI-driven personalized skincare platform offering a customized 4-product system. The core offering consists of Skin AI® technology that analyzes four key factors—biology, behavior, goals, and habitat—to generate personalized skincare formulations. The product portfolio includes Day Cream with SPF, Night Cream, Custom Facial Serum, and an additional formulation, all working together as a coordinated system. The system is further enhanced by an in-person concierge team of MIT data scientists, chemists, and hygienists who continuously customize formulas based on user feedback and changing needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized 4-Step Skincare System

Quantifiable outcome

• Users report dramatic improvement in skin radiance, texture, brightness, and reduction in blemishes within weeks of consistent use.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Proven Skincare: Proven is a direct peer — a DTC skincare brand that uses a quiz-driven AI engine (the Skin Genome Project) to formulate personalized cleansers, moisturizers, and serums for each customer, with a near-identical GTM motion to Y'OUR.
• Curology: Curology is a direct peer — an online telehealth platform that delivers custom prescription-grade skincare formulations (typically serums) tailored to each subscriber's skin profile, with a subscription business model closely aligned with Y'OUR's personalized 4-product system.
• Atolla: Atolla is a direct peer — a data-driven personalized skincare brand that uses at-home skin testing plus algorithmic formulation to ship custom serums, mirroring Y'OUR's quiz-and-data driven customization approach in a similar startup-stage profile.
• Function of Beauty: Function of Beauty is a direct peer — a leading DTC custom beauty brand built on a quiz-driven personalization engine for haircare (and now skincare/body), pioneering the product-led custom formulation playbook that Y'OUR's Skin AI® system mirrors.
• Prose: Prose is a direct peer — a DTC personalized haircare and beauty brand that uses a digital consultation and proprietary formulation algorithm to ship customized products on subscription, mapping closely to Y'OUR's quiz + AI recommendation + recurring fulfillment model.
• Skinsei: Skinsei is a direct peer — an AI-based custom skincare brand that built its proposition around a lifestyle-and-skin questionnaire to formulate personalized regimens, an offering that directly parallels Y'OUR's Four Factors personalization engine.

Broad incumbents

• L'Oréal: L'Oréal is a broad incumbent — the world's largest beauty conglomerate, whose Perso device and broader personalization initiatives (including acquisitions like ModiFace) make it the most relevant large incumbent working in the same AI-personalized beauty space as Y'OUR.
• Estée Lauder Companies: Estée Lauder is a broad incumbent — the global skincare leader whose portfolio (Clinique, La Mer, DECIEM/The Ordinary, Drunk Elephant) and stated personalization strategy put it in direct competitive orbit with a personalization-focused brand like Y'OUR.

Emerging players

• Hims & Hers Health: Hims & Hers is an emerging player — a fast-growing tele-personalization wellness brand whose Skincare by Hims line applies a telehealth-and-quiz model to custom skincare regimens, representing the same product-led personalized care motion Y'OUR uses.
• Sienna Naturals: Sienna Naturals is an emerging player — a clean, DTC custom haircare/skincare brand that formulates per-customer products from a quiz, overlapping with Y'OUR on personalization, clean ingredients, and direct-to-consumer distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/y_ourskin
• Facebookfacebook.com/yourpersonalizedskincare
• LinkedInlinkedin.com/company/y-our-personalized-skincare
• Instagraminstagram.com/yourpersonalizedskincare
• TikToktiktok.com/@yourpersonalizedskincare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Y'OUR Personalized Skincare