MindGeek

What MindGeek does

MindGeek, now operating under the Aylo brand, is a privately held global digital media company headquartered in Luxembourg that operates a portfolio of consumer-facing adult entertainment platforms. The company was founded by Bernd Bergmair (founded year cited as 2004 in firmographic data and 2007 in historical sources) and was acquired by Ethical Capital Partners in 2023, after which the parent entity was rebranded to Aylo. Its owned-and-operated sub-brands include Brazzers, Pornhub, Reality Kings, Sean Cody, Men, and My Dirty Hobby, which collectively serve a global base of individual adult consumers through web and mobile access. Distribution is exclusively direct-to-consumer, with revenue generated from recurring subscription access to premium content and from advertising across the platform portfolio.

The company operates large-scale, purpose-built media infrastructure to deliver and manage its content. The disclosed footprint includes 4 terabits per second of CDN bandwidth, 65+ petabytes of stored media content, 2,000 continuously running cloud instances, and 1,700 bare metal servers. Operational scale includes 13M+ hours of video streamed per day, an average of 8,000 new videos added daily, and 67,000 hours of video encoded per day. Trust & Safety is a central operational pillar, comprising content fingerprinting, uploader verification, content flagging and removal, moderation, NGO relations, and deterrence messaging. In 2025, the company partnered with Kindred Tech to combat CSAM worldwide, co-launched the Adult Studio Alliance and its Code of Conduct for industry-wide performer safety, and announced a partnership with Look.Fun to explore blockchain infrastructure for user and creator engagement.

MindGeek/Aylo's business model is a hybrid of subscription-based premium access and advertising, monetized through its owned platform portfolio. The company does not publicly disclose pricing for its consumer tiers; subscription terms are managed at the individual brand level. Customer segmentation is horizontal, targeting individual adult consumers globally with no disclosed enterprise or B2B channel. The company is privately held under Ethical Capital Partners, employs 5,001-10,000 people, and operates across North America and additional international markets. Its competitive position rests on brand recognition, content library scale, capital-intensive streaming infrastructure, and an industry-leading Trust & Safety posture in a category where regulatory and reputational risk is structurally elevated.

Name

MindGeek

Legal name

Aylo

Website

https://mindgeek.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MindGeek, operating as Aylo, is a privately held global digital media company that runs a portfolio of direct-to-consumer adult entertainment platforms — including Pornhub, Brazzers, Reality Kings, Sean Cody, Men, and My Dirty Hobby — serving individual consumers worldwide via subscription and advertising.

Ownership category

akta.pro rank

Product category

Adult Entertainment Platforms

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Music & Audio Streaming Platforms (BPAMAJAC)

akta.pro secondary industries

Digital Content & Media Subscriptions (CRAFAIAA), Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)

Keywords

• Adult entertainment platforms
• Video streaming services
• Subscription content platforms
• Digital media infrastructure
• Content moderation technology

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription Access: Premium subscription access to adult entertainment platforms, providing recurring revenue from paying subscribers across brands such as Brazzers, Reality Kings, and Sean Cody.
2. Advertising: Advertising revenue generated across platforms, including display ads, pre-roll, and native advertising placements.
3. Adult Content Market Revenue: The digital adult content market reached $70.3 billion in 2026, with subscription platforms cited as a primary growth driver, indicating the broader market context for MindGeek/Aylo's revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MindGeek (now operating as Aylo) operates a portfolio of adult entertainment streaming platforms including Brazzers, Pornhub, Reality Kings, Sean Cody, Men, and My Dirty Hobby. The company delivers subscription-based premium content via web and mobile channels globally, backed by large-scale CDN, cloud, and video encoding infrastructure, and monetizes through recurring subscriber fees and advertising.

Product overview

MindGeek (operating under the Aylo brand) is a multi-platform adult entertainment conglomerate offering world-class adult entertainment across several of the internet's safest platforms. The portfolio includes flagship sub-brands Brazzers, PornHub, Reality Kings, Sean Cody, Men, and My Dirty Hobby, each serving distinct content niches within the adult entertainment market. The company operates advanced technology infrastructure supporting these platforms, including content delivery, streaming, and trust & safety systems.

Differentiator

Problem solved

Functional benefit

Brands

• Brazzers: Adult entertainment platform brand
• Pornhub
• Reality Kings
• Sean Cody
• Men
• My Dirty Hobby

Products and services

• Aylo Parent corporate platform and brand encompassing the company's portfolio of adult entertainment sites, delivered as some of the internet's safest platforms with advanced content moderation and Trust & Safety technology.
• Brazzers

Quantifiable outcome

• 13M+ hours of video streamed per day
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Look.FunminorStrategic or Co-development Partner · 22 December 2025Aylo partnered with Look.Fun to explore blockchain integrations to support users and creators. The partnership focuses on exploring blockchain infrastructure and understanding how blockchain technology can improve engagement, participation, and experiences across Aylo platforms.
• Adult Studio AllianceminorStrategic or Co-development Partner · 10 November 2025Aylo participated in the launch of the Adult Studio Alliance (ASA), which establishes a common set of values and guidelines to foster a safe, healthy, and respectful environment for everyone on set. The ASA Code of Conduct standardizes performer safety across the industry.
• Kindred TechcoreTechnology or IntegrationAylo partnered with Kindred Tech to combat Child Sexual Abuse Material (CSAM) worldwide. This partnership focuses on leveraging technology to detect, prevent, and remove CSAM from Aylo platforms, enhancing the company's Trust & Safety capabilities.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OnlyFans: Direct peer — large-scale subscription platform for adult creator content, operating the same D2C subscription business model as Aylo's premium brands (Brazzers, Reality Kings). OnlyFans differentiates via creator-direct monetization, while Aylo aggregates professional studio content.
• Chaturbate: Direct peer — major adult live-cam and on-demand platform with token-based monetization. Competes with Aylo for consumer attention and ad/subscription spend in the same category.
• Stripchat: Direct peer — global adult live-cam and premium content platform. Competes with Aylo's portfolio (notably Pornhub and Brazzers) for the same consumer wallet across web and mobile.
• LiveJasmin: Direct peer — large premium live-cam platform with subscription and token billing. Operates the same compliance-heavy adult monetization model and competes for high-spending subscribers.
• XVideos: Direct peer — one of the largest free ad-supported adult tube sites globally. Direct substitute for Pornhub's free tier and a primary competitor for traffic and advertising inventory in the adult category.
• xHamster: Direct peer — major ad-supported adult tube platform with premium subscription tiers. Competes directly with Pornhub and other Aylo properties for global free-user traffic and paid subscribers.
• Pornhub (independent competitors within Aylo): Aylo's flagship free, ad-supported tube site competes with XVideos, xHamster, and YouPorn for global traffic; comparing these tube sites is the most direct competitive frame for Pornhub specifically.

Emerging players

• Fansly: Emerging player — OnlyFans-style creator subscription platform with growing share among adult creators. Competes with Aylo's premium subscription brands (Brazzers, Sean Cody) for high-LTV subscribers.
• Clips4Sale: Emerging player — niche clip marketplace for adult creators, focused on specialized fetishes. Comparable to Aylo's My Dirty Hobby in offering category-specific content with subscription/marketplace dynamics.

Others

• Ethical Capital Partners (parent): Aylo's private equity parent. Included here as the relevant ecosystem/ownership comparator rather than as a product peer — useful for understanding Aylo's capital structure and governance posture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aylodmca
• Facebookfacebook.com/MindGeekOfficial
• LinkedInlinkedin.com/company/ayloservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MindGeek