Maxwell Locke & Ritter

What Maxwell Locke & Ritter does

Maxwell Locke & Ritter LLP is a privately held, full-service CPA and advisory firm headquartered in Austin, Texas, operating as a Limited Liability Partnership since 1991. With 170+ professionals across two Texas offices (Austin headquarters and Round Rock), the firm is positioned as the largest independently owned and managed accounting and advisory firm in Central Texas. It serves a diversified client base across eleven industry verticals — including technology (with a stated focus on SaaS and recurring-revenue businesses), healthcare, nonprofit, private equity & venture capital, real estate & construction, government, life sciences, entertainment, consumer & industrial products, and business & professional services — as well as high-net-worth individuals. The firm is led by Kyle Parks as Leading Partner, with Lesley Hargraves designated as Incoming Leading Partner.

The firm's offering is organized around three core practices — Financial Statement Assurance & Advisory (audit, attestation, Single Audits under Uniform Guidance), Tax Compliance & Advisory (federal and multi-state), and Transaction Advisory (Quality of Earnings and buy-side/sell-side M&A due diligence, with stated deal experience up to $1 billion in enterprise value) — plus 401(k) Plan Management. Delivery is grounded in an experienced-hire staffing model and partner-led engagement, with several partners recruited from Ernst & Young, PricewaterhouseCoopers, Deloitte & Touche, and Grant Thornton. Through CPAmerica membership and Crowe Global affiliation, the firm accesses 4,000+ US and 35,000+ worldwide professionals without ceding independent ownership.

Revenue is earned through traditional, engagement-based professional services rather than proprietary technology products. The firm has no APIs, SDKs, or software platforms. Distribution is direct from its two physical offices, supplemented by content marketing (insights blog, webinars, newsletter) and community involvement. Ownership is held among firm partners, with no identified external private equity, venture capital, or institutional investor involvement; the partnership was expanded by three promotions (Tara Hojnacki, Michelle Kopplow, Shannon Peterson) effective January 1, 2024.

Name

Maxwell Locke & Ritter

Legal name

Maxwell Locke & Ritter LLP

Website

https://mlrpc.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Maxwell Locke & Ritter LLP is a privately held CPA and advisory firm based in Austin, Texas, serving businesses and high-net-worth individuals through financial statement assurance, tax compliance, transaction advisory, and 401(k) plan management services.

Ownership category

akta.pro rank

Product category

Accounting & Advisory Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industries

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA), Buy-Side M&A Advisory (FSAEAGAB)

Keywords

• CPA services
• Audit assurance services
• Tax advisory
• Transaction advisory
• Financial statement audits

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Financial Statement Assurance & Advisory: Audit and attestation services providing assurance on financial statements and advisory consulting for clients.
2. Tax Compliance & Advisory: Federal and multi-state tax compliance and consulting services for businesses and individuals.
3. Transaction Advisory: Quality of Earnings (QoE) services, buy-side and sell-side transaction advisory for SaaS and recurring revenue companies.
4. 401(k) Plan Management: Retirement plan management and advisory services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Maxwell Locke & Ritter is a CPA and advisory firm providing Financial Statement Assurance & Advisory (audit, attestation, Government Auditing Standards and Single Audits under Uniform Guidance), Tax Compliance & Advisory (federal and multi-state tax compliance and planning for businesses, nonprofits, and individuals), and Transaction Advisory (buy-side and sell-side M&A advisory, Quality of Earnings reporting, SaaS MRR analysis, and due diligence). The firm also provides 401(k) Plan Management as part of its advisory offering.

Product overview

Maxwell Locke & Ritter is a CPA and advisory firm offering a unified portfolio of professional services centered around three core practice areas: Financial Statement Assurance & Advisory (audit and attestation), Tax Compliance & Advisory, and Transaction Advisory (M&A and due diligence). Additional services include 401(k) Plan Management. The firm serves diverse industries including technology, healthcare, nonprofit, real estate, private equity, and high-net-worth individuals. As a member of CPAmerica, the firm has access to national firm resources through Crowe Global.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Statement Assurance & Advisory Audit, attestation, and consulting services for financial statements, including Government Auditing Standards compliance and Single Audits under the Uniform Guidance. Served to businesses, nonprofits, government entities, real estate investment funds, and employee benefit plans.
• Tax Compliance & Advisory Federal and multi-state tax compliance and consulting services, including tax planning for individuals, businesses, nonprofits, and high-net-worth clients, with coverage of U.S. tax aspects of international operations.
• Transaction Advisory Buy-side and sell-side transaction advisory services for M&A, Quality of Earnings (QoE) reports, SaaS MRR analysis, and due diligence support. Firm has executed engagements on deals up to $1 billion in enterprise value with depth in SaaS and recurring revenue companies.
• 401(k) Plan Management Retirement plan management and advisory services offered as part of the firm's comprehensive advisory practice, supporting employer-sponsored 401(k) plans.

Quantifiable outcome

• 35+ years of experience
• +1 more outcomes

Named customers7 records

Segments11 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CPAmerica, Inc.coreStrategic or Co-development PartnerML&R is a member of CPAmerica, Inc., which provides access to more than 4,000 professionals across the US. CPAmerica is a member of Crowe Global, extending global access to more than 35,000 professionals worldwide. This affiliation allows the firm to offer resources of a much larger national firm while maintaining independent ownership.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Moss Adams: Top 15 US accounting and business advisory firm with strong West Coast presence. Comparable service mix and mid-market-to-large client focus, including industry specializations in healthcare, technology, and consumer products.
• Eide Bailly: Top 25 US accounting firm with similar regional concentration (Midwest/Southwest) and comparable service mix including transaction advisory. Directly comparable in size band and business model.
• CliftonLarsonAllen (CLA): Top 10 US accounting firm serving middle-market clients with similar service portfolio. Comparable size and client segment, with growing national footprint that pressures regional peers.
• Plante Moran: One of the largest US accounting firms by headcount, with comparable service mix and mid-market focus. Closely comparable in structure and culture (independent, employee-owned).
• Baker Tilly US: Top 15 US accounting firm with global Baker Tilly network affiliation (similar to ML&R's CPAmerica/Crowe Global model). Comparable size and service offering.
• Crowe LLP: Top 10 US accounting firm and the global affiliate of ML&R's CPAmerica network. Shares the same Crowe Global affiliation and offers directly comparable services, including cross-border capabilities ML&R can leverage.
• Wipfli: Top 25 US accounting and advisory firm with similar mid-market focus across audit, tax, and advisory services. Closely comparable size and target customer profile.
• Whitley Penn: Texas-based Top 100 US accounting and advisory firm with comparable service mix (audit, tax, advisory) and similar regional concentration. Most directly comparable peer given overlapping Texas geography and mid-market focus.

Broad incumbents

• RSM US: Top 5 US accounting firm with strong middle-market focus and global network. Represents the upper bound of ML&R's competitive set and a likely consolidation partner in any future M&A scenario.
• FORVIS (formerly BKD and Dixon Hughes Goodman): Top 10 US accounting firm formed by merger of BKD and Dixon Hughes Goodman in 2022. Offers the same core services (audit, tax, advisory) as ML&R but at significantly larger national scale, making it both a peer and a competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maxlocrit
• Facebookfacebook.com/maxlocrit
• LinkedInlinkedin.com/company/maxlocrit

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxwell Locke & Ritter