The Lionesque Group
The Lionesque Group is a New York-based experiential retail design firm that built and executed more than 60 pop-up retail experiences in NYC, LA, and the Hamptons; since 2026 it operates fully integrated into MG2, delivering MG2 Consumer Experiences and MG2 Advisory services to retail clients.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Lionesque Group does
The Lionesque Group is a New York-based experiential retail design firm founded in 2009 by CEO Melissa Gonzalez. Over its independent life it produced more than 60 pop-up retail experiences across New York City, Los Angeles, and the Hamptons, serving retail brands seeking immersive, short-format physical environments. The firm's value proposition centered on combining creative design judgment with hands-on execution for clients that lacked in-house experiential capabilities.
In 2019 the firm entered a partnership with MG2, a strategic operating parent with international reach. That relationship deepened through 2026 into a full integration: The Lionesque Group is no longer an independent entity and now operates as a division of MG2. The combined offering has been reorganized into two service lines, MG2 Consumer Experiences (immersive retail space design and execution) and MG2 Advisory (strategic consulting for retail clients), distributed through direct client engagement and supported by a social media presence on LinkedIn, Instagram, Twitter, and Pinterest. Revenue mechanics are project-based advisory and design fees; no SaaS, subscription, or platform/technology component is disclosed in the input.
The Lionesque Group firmographics
Firmographics- Name
- The Lionesque Group
- Legal name
- The Lionesque Group
- Website
- https://lionesquegroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- The Lionesque Group is a New York-based experiential retail design firm that built and executed more than 60 pop-up retail experiences in NYC, LA, and the Hamptons; since 2026 it operates fully integrated into MG2, delivering MG2 Consumer Experiences and MG2 Advisory services to retail clients.
- Ownership category
- akta.pro rank
The Lionesque Group industry classification
Industry- Product category
- Experiential Retail Design Services
- NAICS
- Department Stores (4551), General Merchandise Retailers (455)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Department Stores (5311)
- akta.pro primary industry
- Full-Line Traditional Department Stores (CRAGAAAA)
- akta.pro secondary industry
- Strategy/Euro Board Games Retail (CRALALAC)
Keywords
Where The Lionesque Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The Lionesque Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Marketing channels4 records
The Lionesque Group product offering
Product offeringCore offering
The Lionesque Group is a New York-based experiential retail design and strategy firm that conceives, designs, and executes pop-up retail experiences and brand activations for consumer brands. Founded in 2009, the firm has produced over 60 pop-up retail experiences in premier locations including New York City, Los Angeles, and the Hamptons, providing turnkey services from concept and design through execution and on-site management.
Product overview
The Lionesque Group is now fully integrated into MG2 as a unified experiential retail design and advisory services company. The company operates as a single platform offering two interconnected service areas: Consumer Experiences (immersive retail space design and execution) and Advisory (strategic consulting services). Founded in partnership with MG2 in 2019, the company now functions as one integrated business serving new and existing retail clients with personal touch and innovative design expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Pop-Up Retail Design & Execution
- Experiential Retail Strategy & Advisory
- Brand Activation Services
Companies that use The Lionesque Group
Customer profileSegments1 record
Ideal customer profiles1 record
The Lionesque Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Lionesque Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MG2coreThe partnership with MG2 began in 2019, allowing The Lionesque Group to continue designing and executing immersive experiential retail spaces while gaining access to MG2's deep bench of expertise and international experience. The Lionesque Group has now become fully integrated into MG2's business and culture, continuing to serve retail clients with personal touch and innovative design expertise.
- Glam SeamlessminorGlam Seamless partnered with The Lionesque Group as part of the broader hair extension market developments. This partnership falls within the context of the beauty and hair extension industry where The Lionesque Group provides experiential retail expertise.
Recent moves5 records
Expansion highlights4 records
The Lionesque Group competitors and assessment
Company assessmentBroad incumbents
- MG2: Parent company and platform partner of The Lionesque Group; a global architecture and design firm offering retail design, advisory, and consumer experience services across multiple verticals and geographies.
- CallisonRTKL: Large architecture and design practice with a dedicated retail and experiential environments team serving global retail and consumer brand clients.
- Gensler: Global architecture and design firm with a substantial consumer goods and retail practice, designing flagship stores, pop-ups, and brand experiences for the world's largest retailers.
Direct peers
- Chute Gerdeman: A retail-focused design consultancy that creates immersive store environments and brand experiences for major retailers — directly comparable to The Lionesque Group's experiential retail design practice.
- FRCH Design Worldwide: Global retail architecture and design firm creating brand-defining store and experiential environments for retailers and consumer brands, overlapping directly with The Lionesque Group's core service.
- Sparks: Experiential marketing and brand experience agency that designs and executes pop-ups, retail activations, and immersive environments — directly overlapping The Lionesque Group's pop-up retail model.
- Civic Entertainment Group: Experiential marketing agency specializing in retail and consumer activations, including pop-up experiences and immersive brand environments for major retailers.
- Geometry: WPP-owned experiential commerce agency that delivers retail activations, pop-ups, and shopper experiences for global consumer brands — comparable in service mix and client base.
Emerging players
- The Rockwell Group: Design and architecture firm known for hospitality, retail, and immersive brand environments; competes for premium experiential retail design mandates that The Lionesque Group also targets.
- Set & Stage: Boutique retail design and experiential agency producing pop-ups, store concepts, and brand activations for fashion, beauty, and lifestyle brands — directly comparable boutique-scale competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Lionesque Group social profiles
Digital presenceThe Lionesque Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lionesque Group leadership team
Management profileNumber of profiles
Profiles1 record
The Lionesque Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lionesque Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lionesque Group
What does The Lionesque Group do?
The Lionesque Group is a New York-based experiential retail design and strategy firm that conceives, designs, and executes pop-up retail experiences and brand activations for consumer brands. Founded in 2009, the firm has produced over 60 pop-up retail experiences in premier locations including New York City, Los Angeles, and the Hamptons, providing turnkey services from concept and design through execution and on-site management.
Is The Lionesque Group a public or private company?
The Lionesque Group is a private company. It is classified as corporate owned and is currently acquired.
When was The Lionesque Group founded?
The Lionesque Group was founded in 2009. It employs 1 to 10 people.
Where is The Lionesque Group based?
The Lionesque Group is headquartered in New York, United States, in the North America region.
Who are The Lionesque Group's main competitors?
Broad incumbents on record are MG2, CallisonRTKL and Gensler. Direct peers are Chute Gerdeman, FRCH Design Worldwide, Sparks, Civic Entertainment Group and Geometry. Emerging players are The Rockwell Group and Set & Stage.
Does The Lionesque Group have an API?
No public API is recorded for The Lionesque Group.
What industry is The Lionesque Group in?
The Lionesque Group's product category is Experiential Retail Design Services. Its primary akta.pro industry code is CRAGAAAA, Full-Line Traditional Department Stores, with a secondary code of CRALALAC, Strategy/Euro Board Games Retail. Its NAICS code is 4551 and its SIC code is 5940.