What Rfider does

Rfider, operating commercially under the brand Haloglide, is a New Zealand–based SaaS company that provides a supply chain traceability and transparency platform built on GS1 and EPCIS 2.0 open standards. The platform is composed of five integrated modules: Mission Control (a unified dashboard for end-to-end supply chain visibility), Halo ID (GS1-native serialised identity supporting QR, DataMatrix, RFID, and NFC), Recall Command (unit-level recall management), Flight Recorder (signed, append-only immutable event records for auditors and regulators), and Halo Connect (controlled traceability-data sharing with partners, regulators, and consumers). The company sells to enterprises and mid-market firms in regulated verticals — food and agriculture (including specialty coffee), pharmaceutical and life sciences, luxury and consumer goods, manufacturing, and certification providers — where origin verification, recall precision, and regulatory-grade audit evidence are competitive requirements.\n\nThe business model is a quote-based annual SaaS subscription, delivered cloud-direct with no disclosed marketplace or reseller channel. Go-to-market is sales-led, with website CTAs oriented around "Book a demo" and "Contact," supported by content marketing, SEO, and industry-event presence. The company is privately held, founded in 2017 (per firmographics), headquartered in Auckland, and operates with a headcount in the 1–10 range. Disclosed external capital is limited to two small Callaghan Innovation grants (NZD ~$217K in 2019 and ~$12K in 2021), indicating a bootstrapped, government-innovation-supported operating posture rather than a venture-backed scale-up.\n\nStrategically, the company has invested in third-party validation — most notably FDA recognition of its traceability platform — and in vertical-specific go-to-market assets (e.g., a specialty coffee spotlight and an EUDR-compliance narrative). The product surface is broad across the traceability workflow, but there are no disclosed enterprise customer logos, no named partner ecosystem, no published pricing, and no disclosed revenue, which limits external visibility into commercial traction.

Name

Rfider

Legal name

Haloglide

Website

https://rfider.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Rfider (operating as Haloglide) provides a GS1 and EPCIS 2.0–based SaaS platform for end-to-end supply chain traceability, unit-level recall management, and regulator-ready audit evidence, serving regulated enterprises in food and agriculture, pharma, luxury goods, manufacturing, and certification.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

akta.pro primary industry

Traceability & Chain-of-Custody Certification (Mass Balance, Segregation, Identity Preserved) (AFALAMAK)

akta.pro secondary industries

Product Authentication & Adulteration Testing (Origin, Species, Fraud) (AFALAGAE), Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ), Supply Chain Traceability & Food Fraud/Adulteration Prevention (HLAJAEAO)

Keywords

• Supply chain traceability
• GS1 EPCIS platform
• Recall management software
• Unit-level product identity
• Regulator-ready audit trails

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Supply chain traceability software delivered as a cloud-based SaaS platform with subscription pricing model. Includes platform modules: Mission Control, Halo ID, Recall Command, Flight Recorder, and Halo Connect.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rfider provides a cloud-based supply chain traceability and transparency SaaS platform (marketed under the Haloglide brand) that captures every product, lot and event as a defensible, regulator-ready record from raw material to consumer. Built on GS1 and EPCIS 2.0 open standards and FDA-recognised, it offers unit-level identity, end-to-end visibility, unit-level recall management, immutable audit trails, and controlled evidence sharing for regulated industries including food & agriculture, certification providers, coffee, pharma & life sciences, luxury & consumer goods, and manufacturing.

Product overview

Haloglide is a unified supply chain traceability and transparency platform built on GS1 and EPCIS 2.0 open standards. The platform consists of five integrated modules: Mission Control (unified visibility dashboard), Halo ID (unit-level identity and scannable codes), Recall Command (recall management), Flight Recorder (immutable event records), and Halo Connect (data sharing). Together, these modules capture every product, lot and event as a defensible, regulator-ready record from raw material to consumer.

Differentiator

Problem solved

Functional benefit

Brands

• Mission Control: End-to-end visibility dashboard providing one live view of every product, lot, partner and exception across the supply chain.
• Halo ID
• Recall Command
• Flight Recorder
• Halo Connect

Products and services

• Mission Control End-to-end supply chain visibility dashboard providing a single live view of every product, lot, partner and exception across the supply chain, with drill-down from summary numbers to individual unit-level details in seconds. Designed for supply chain, quality and compliance teams in regulated industries.
• Halo ID Unique scannable identity system for every product, lot or asset, supporting GS1-native GTINs, SSCCs and serialised IDs across QR, DataMatrix, RFID and NFC carriers and verifiable with any phone. Used by growers, manufacturers and brands to issue unit-level identities across the supply chain.
• Recall Command Unit-level recall management module that scopes recalls to exact lots rather than whole product lines, includes partner, retailer and regulator notification capabilities, and produces audit-ready evidence of every recall action. Targeted at food & agriculture, pharma, and other regulated industries facing recall exposure.
• Flight Recorder Signed, append-only immutable record of every traceability event built on EPCIS 2.0 standards, providing an audit-ready history of every supply chain event for auditors and regulators. Used by compliance and quality teams to demonstrate chain-of-custody integrity.
• Halo Connect Transparency and evidence-sharing module enabling controlled sharing of traceability data with partners, auditors, regulators and consumers without losing control of underlying data. Used by brands and certification providers to publish verified supply chain information downstream.

Quantifiable outcome

• Recall scoping reduced from weeks to minutes at unit-level vs. whole product lines

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TraceLink: Direct peer in pharmaceutical and life sciences supply chain traceability. TraceLink is the dominant network for DSCSA serialization and compliance, the exact regulatory problem Haloglide's Pharma & Life Sciences solution targets.
• IBM Food Trust: Direct peer in food supply chain traceability. IBM Food Trust provides unit- and lot-level provenance for growers, processors, and retailers — directly competing with Haloglide's Food & Agriculture and coffee use cases.
• FoodLogiQ (by FSQA): Direct peer in food and agriculture supply chain traceability and recall management. FoodLogiQ's supplier management and recall modules overlap closely with Haloglide's Mission Control and Recall Command.

Broad incumbents

• SAP (Supply Chain / Responsible Design and Traceability): Broad incumbent with overlapping supply chain traceability, recall, and compliance capabilities embedded in its ERP and BTP platforms. Competes with Haloglide in large enterprise pharma and manufacturing deals where SAP is the system of record.
• Oracle (Supply Chain Management and Blockchain Platform): Broad incumbent offering supply chain traceability as part of its SCM cloud and blockchain applications. Competes with Haloglide in regulated enterprise accounts where Oracle is already the application backbone.

Emerging players

• OriginTrail: Emerging player in decentralized knowledge graph and supply chain data trust layer. Comparable to Haloglide in cross-organization data sharing and audit-trail capabilities, though with a different architecture and stronger Web3 orientation.
• Circulor: Emerging player in raw material and battery/automotive supply chain traceability. Comparable to Haloglide in its focus on ESG, EUDR, and unit-level provenance across complex multi-tier supply chains.
• VeChain: Emerging player combining blockchain, RFID/NFC, and supply chain traceability. Comparable to Haloglide in luxury and consumer goods anti-counterfeiting and provenance use cases, with a tokenized ecosystem model.
• TE-FOOD: Emerging player in farm-to-table food traceability, particularly livestock and fresh produce. Comparable to Haloglide in paddock-to-plate food/agriculture traceability, recall, and certification evidence use cases.
• Ripe.io: Emerging player in food supply chain transparency and provenance. Comparable to Haloglide in delivering farm-to-fork traceability and authenticity verification for food and agriculture buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rfider

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rfider