Liverpool

What Liverpool does

Liverpool (El Puerto de Liverpool) is Mexico's largest and oldest department store chain, founded in 1847 and headquartered in Mexico City. It operates 178 department stores across Mexico through its publicly traded entity on the Mexican Stock Exchange (BMV) under ticker LIVEPOL, serving mass-market Mexican consumers across categories including fashion, home goods, electronics, and groceries. The company sells both international and national brands through omnichannel retail spanning physical storefronts, web, and mobile, and is consistently grouped with Walmart, Soriana, Chedraui, OXXO, and Palacio de Hierro as a top-tier national retailer.

The company's underlying commerce technology has shifted to the commercetools agentic commerce platform, which provides an Agent Gateway for secure AI access to product catalogs and checkout, and an AI Hub for experimentation and scaling. Liverpool exposes real-time product, inventory, and pricing data to external AI models including ChatGPT and Gemini for conversational shopping, and has separately engaged Rezolve AI for AI-powered customer engagement in Latin America. The omnichannel stack unifies physical stores, web, mobile, and conversational AI interfaces, with stated objectives of reducing purchase-cycle time and capturing conversational demand.

Liverpool's go-to-market is a hybrid physical-retail and direct-to-consumer e-commerce model targeting Mexico's roughly 129 million consumers, augmented by shop-in-shop partnerships (e.g., David's Bridal) and B2B benefits partnerships (e.g., Pluxee). Pricing is not publicly disclosed and is set per item at point of sale across traditional one-time retail transactions. The group's principal owners extended into US retail via the 2025 take-private of Nordstrom, though no specific consolidated revenue figure for Liverpool was disclosed in the available sources. The company incurred a regulatory setback in June 2026 when COFECE fined it over 500 million pesos for COVID-era rent collusion.

Name

Liverpool

Legal name

Liverpool

Website

https://elpuertodeliverpool.mx

Company type

Public

Founded year

1847

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Liverpool is Mexico's largest and oldest department store chain, operating 178 stores and serving mass-market Mexican consumers across fashion, home, electronics, and groceries through physical retail, e-commerce, and AI-powered conversational commerce built on the commercetools platform.

Ownership category

akta.pro rank

Product category

Department Store Retail

NAICS

Department Stores (4551), Department Stores (45511)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• Department store retail
• Omnichannel commerce
• Fashion and home goods
• Agentic AI commerce
• E-commerce marketplace

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Sales: Traditional department store retail operations selling physical goods including beverages, general merchandise, and fashion products through physical store locations and e-commerce platforms.
2. E-commerce and AI Commerce: Digital commerce revenues from online sales through web, mobile, and conversational AI interfaces, enabling autonomous transactions through AI shopping assistants.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Liverpool operates Mexico's largest department store chain, selling a broad assortment of fashion apparel, home goods, electronics, and general merchandise through 178 owned physical stores and a unified omnichannel e-commerce platform. The retailer is layering agentic AI commerce capabilities — including an Agent Gateway and AI Hub built on commercetools — to enable autonomous shopping transactions through AI assistants and to expose real-time product, inventory, and pricing data to external AI models such as ChatGPT and Gemini.

Product overview

Liverpool is Mexico's largest and oldest department store chain with 178 years of history, operating 178 stores. The company offers a unified retail platform combining physical department stores with digital commerce capabilities. Liverpool's technology infrastructure is built on the commercetools agentic commerce platform, which enables autonomous shopping experiences through AI conversational assistants. The platform integrates external AI models (ChatGPT and Gemini) to provide real-time product data, inventory, and pricing across all customer touchpoints including physical stores, web, mobile apps, and conversational interfaces. Liverpool has also deployed Rezolve Ai's customer engagement platform for enhanced AI-powered interactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Liverpool Department Store Mexico's largest and oldest department store chain, operating 178 stores selling fashion, home goods, electronics, and general merchandise to Mexican consumers through owned physical retail locations, an owned e-commerce platform, and AI-enabled conversational interfaces.
• David's Bridal Shop-in-Shop at Liverpool Shop-in-shop offering operating David's Bridal bridal salons inside selected Liverpool department stores in Mexico, providing bridal fashion and dresses to Mexican consumers.

Quantifiable outcome

• Expected to reduce purchase cycle time through AI-powered commerce
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• PluxeeminorChannel Partner/ Reseller/ Distributor · 7 January 2026Pluxee NV, an employee benefits platform, renewed its contract with Liverpool in Mexico as part of its Q1 FY2026 business operations.
• commercetoolscoreTechnology or Integration · 5 November 2025Liverpool selected commercetools' agentic commerce platform to enhance digital shopping experiences through AI-enabled journeys across channels. The platform includes Agent Gateway for secure AI access to product catalogs and checkout capabilities, and AI Hub for experimentation and scaling. Liverpool provides real-time product data, inventory, and pricing to external AI models like ChatGPT and Gemini.
• David's BridalcoreStrategic or Co-development Partner · 28 August 2025Strategic shop-in-shop partnership establishing the first David's Bridal bridal salon within Liverpool Mexico stores, marking a key milestone in David's Bridal's international retail growth strategy and meeting rising demand for bridal offerings in the Mexican market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Macy's: US public department store chain; a useful proxy for Liverpool's omnichannel, omnibrand department store economics and competitive dynamics against off-price and e-commerce players.
• Walmart de México y Centroamérica: Dominant mass-market retailer in Mexico operating Walmart, Bodega Aurrera, and Sam's Club formats; competes with Liverpool for Mexican discretionary spending on general merchandise, apparel, and home goods at scale.
• Chedraui: Mexican mass-market retailer with growing general-merchandise and apparel exposure; was named alongside Liverpool in the COFECE rent-manipulation case and competes for the same Mexican household basket.
• Soriana: Large Mexican hypermarket and general-merchandise chain; competes with Liverpool for Mexican discretionary and household spending, particularly through its Mega Soriana and Híper Soriana formats.
• Coppel: Mexican retail chain combining department store and consumer credit for mass-market consumers; competes with Liverpool by offering similar general-merchandise categories with integrated financing.
• Costco Mexico: Membership warehouse club operating in Mexico; competes with Liverpool for higher-ticket general merchandise, electronics, and home purchases by Mexican consumers.

Direct peers

• El Palacio de Hierro: Mexico's other major department store chain, also headquartered in Mexico City and competing for the same mass-affluent and middle-class Mexican consumer across apparel, home, and general merchandise. The closest one-to-one format and customer-set comparator to Liverpool in Mexico.
• Sears Mexico (Grupo Sanborns): Operates Sears-branded department stores in Mexico under Grupo Sanborns, targeting overlapping Mexican consumers with a general-merchandise and apparel mix. Directly competes with Liverpool's brick-and-mortar department store footprint and omnichannel proposition.
• Nordstrom: US department store chain taken private in 2025 by family and Liverpool ownership; same department-store format, comparable apparel and home assortment, and now operationally intertwined with Liverpool's commerce and AI roadmap.

Emerging players

• Amazon Mexico: Rapidly growing e-commerce marketplace in Mexico competing directly with Liverpool's online assortment on convenience, selection, and pricing, particularly in general merchandise and electronics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/liverpoolmexico
• Facebookfacebook.com/liverpoolmexico

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liverpool