Grinnell Mutual
Grinnell Mutual is a 115-year-old mutual property-casualty insurance and reinsurance company based in Grinnell, Iowa, serving personal, farm, and commercial customers across ten Midwest US states through an independent agent network and its Grinnell Re division.
- Company typePrivate
- Founded1909
- HeadquartersGrinnell, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Grinnell Mutual does
Grinnell Mutual Reinsurance Company, SI is a 115-year-old mutual property-casualty insurance carrier headquartered in Grinnell, Iowa, writing business across a defined Midwest footprint of Iowa, Illinois, Indiana, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin. The company operates four lines of business: personal lines (auto, home (Pennsylvania excluded), umbrella); farm insurance under registered trademarks Farm-Mate and Farm-Guard; commercial lines with industry-specific packages for restaurants, veterinarians, florists, funeral homes, auto repair shops, barber shops/salons, photographers, mini-storage warehouses, multi-family residential, contractors, agribusiness, and houses of worship; and a Reinsurance division (Grinnell Re) serving farm mutual insurance companies and broker-assumed accounts.
Underlying the operation is a property-casualty insurance technology platform supporting quoting, policy administration, claims, and agent servicing, complemented by an Agent Portal for independent agents and a member mutual login (GMRConnect) for policyholders. The product line-up is enriched by a partner ecosystem that bundles third-party services onto policyholder relationships: Beazley for cyber liability and data breach response; J.J. Keller for on-demand commercial safety training; IntelliCorp for background screening (including a house-of-worship variant); and CyberScout for identity theft protection on farm policies. Adjacent loss-control services include safety bulletins, safety program booklets, safety talks, and on-demand video training.
Grinnell Mutual is a mutual insurance company owned by its policyholders, with no external shareholders, no parent company, no venture or private equity investors, and no identified subsidiaries. Revenue is generated through recurring insurance premiums collected via independent agents, with a subscription-style billing cadence; pricing is quote-based and not publicly disclosed. Distribution is anchored in an independent agent network rather than direct-to-consumer, with customers directed to a 'Find an Agent' locator on the corporate website. Leadership comprises President and CEO Jeff Menary and Executive Vice President and Chief Operating Officer Dave Wingert.
Grinnell Mutual firmographics
Firmographics- Name
- Grinnell Mutual
- Legal name
- Grinnell Mutual Reinsurance Company, SI
- Website
- https://grinnellmutual.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Grinnell Mutual is a 115-year-old mutual property-casualty insurance and reinsurance company based in Grinnell, Iowa, serving personal, farm, and commercial customers across ten Midwest US states through an independent agent network and its Grinnell Re division.
- Ownership category
- akta.pro rank
Where Grinnell Mutual is headquartered
LocationHeadquarters
- HQ city
- Grinnell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grinnell Mutual business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premiums: Grinnell Mutual generates revenue through insurance premiums collected from policyholders across personal lines (auto, home, farm, umbrella), commercial lines (business insurance), and reinsurance products. Premiums are collected on a recurring basis through agent relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Lines Insurance |
| Subscription | Monthly | Commercial Insurance |
| Subscription | Annual | Reinsurance Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Grinnell Mutual product offering
Product offeringCore offering
Grinnell Mutual is a mutual property-casualty insurer selling personal lines (auto, home, umbrella), farm insurance (Farm-Mate and Farm-Guard), and industry-tailored commercial coverages (restaurants, contractors, agribusiness, veterinarians, and more) through independent agents. Its Grinnell Re division additionally provides farm mutual reinsurance and broker-assumed reinsurance. Products are underwritten by Grinnell Mutual Reinsurance Company, SI and affiliated companies, distributed primarily across the Midwest.
Product overview
Grinnell Mutual is a 115-year-old property-casualty insurance and reinsurance company offering a portfolio of personal lines (auto, home, farm), commercial lines, and reinsurance products. Its core offerings include Farm-Mate and Farm-Guard farm insurance policies, a broad suite of commercial coverages targeting specific industries (restaurants, contractors, agribusiness, veterinarians, photographers, funeral homes, florists, auto repair shops, barbershops and salons, mini-storage warehouses, multi-family residential, and houses of worship), plus personal lines and umbrella products. Commercial coverages include add-on modules for cyber liability (via Beazley partnership), commercial auto, commercial umbrella, EPLI, equipment breakdown, and workers' compensation. The company also provides adjacent services including loss control bulletins and safety training materials, identity theft protection via CyberScout, and background screening via IntelliCorp. Its Grinnell Re division provides farm mutual and broker-assumed reinsurance.
Differentiator
Problem solved
Functional benefit
Brands
- Farm-Mate: Farm insurance policy covering farm structures, personal property, home, and household contents.
- Farm-Guard
- Grinnell Re
Products and services
- Auto Insurance
Companies that use Grinnell Mutual
Customer profileSegments4 records
Ideal customer profiles4 records
Grinnell Mutual technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Grinnell Mutual partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- IntelliCorpcoreGrinnell Mutual has partnered with IntelliCorp to provide commercial background check services to policyholders at discounted rates. The partnership offers a package of $21.75 per background check plus monthly service fee, including department of corrections searches, unlimited single county searches, and SSN verification. This service helps commercial policyholders mitigate hiring risks.
- IntelliCorp (House of Worship)coreSpecial partnership with IntelliCorp for house of worship policyholders to conduct background checks on existing employees and volunteers at discounted rates of $21.75 per check. Includes waived activation fee and validated criminal database searches.
- J.J. KellercoreGrinnell Mutual provides commercial policyholders access to J.J. Keller's library of on-demand safety training videos. This partnership offers specialized safety training content for high-risk industries through a secure website accessible with an access code provided to policyholders.
- CyberScoutminorGrinnell Mutual provides free access to fraud specialists at CyberScout as part of identity theft protection for farm policyholders, offering identity management and fraud education services.
- BeazleycoreGrinnell Mutual has partnered with Beazley, a leading insurer of information security risks, to provide cyber liability and data breach response coverage to commercial policyholders. Coverage includes breach response, third-party liability, and access to online resources and webinars.
- IntelliCorp (Background Screening)corePartnership with IntelliCorp to offer risk-mitigating products for hiring and screening of new employees. Available to commercial policyholders with special pricing.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Grinnell Mutual competitors and assessment
Company assessmentDirect peers
- Auto-Owners Insurance: Mid-sized mutual property-casualty insurer writing personal, commercial, and life lines across the Midwest and Southeast through independent agents — the closest structural analog to Grinnell Mutual in size, mutual ownership, and agent-channel distribution.
- Erie Insurance: Regional mutual P&C insurer with a strong personal-lines and small-commercial franchise distributed exclusively through independent agents across the Midwest, Mid-Atlantic, and Southeast — directly comparable in mutual structure and channel model.
- Cincinnati Financial: Midwest-headquartered P&C carrier using independent agents with a notable commercial-_lines focus and excess-and-surplus capabilities; comparable to Grinnell Mutual in mutual structure, regional concentration, and agent distribution.
- Westfield Insurance: Ohio-based mutual P&C insurer offering personal, commercial, farm, and surety lines through independent agents in the Midwest — directly comparable on geographic footprint, mutual ownership, and farm/commercial mix.
- Shelter Insurance: Mutual P&C and life insurer headquartered in Missouri, distributed through captive and independent agents across the Midwest — overlapping territory and product mix with Grinnell Mutual, particularly in personal and small-commercial lines.
- Country Financial: Midwest-based mutual insurer with a strong farm/agribusiness franchise (Country Hedging, farm underwriting) plus personal and commercial lines — directly comparable to Grinnell Mutual in mutual structure, Midwest territory, and farm-insurance specialization.
- EMC Insurance: Iowa-based P&C insurer with both direct commercial writing and reinsurance assumed through EMC Reinsurance — closely comparable to Grinnell Mutual given the shared Iowa headquarters, mutual ownership, and combined primary/reinsurance business model.
- Farm Bureau Financial Group: Multi-state Farm Bureau-affiliated mutual offering farm, crop, personal, and commercial insurance across the Midwest — a direct peer in farm-insurance specialization, mutual ownership, and agent-driven Midwest distribution.
Broad incumbents
- Nationwide Mutual Insurance: Large national mutual P&C carrier with a significant agribusiness and farm underwriting unit operating across the Midwest — overlaps directly with Grinnell Mutual in farm and commercial lines but at materially greater scale and geographic breadth.
Regional players
- Donegal Group: Regional mutual holding company writing P&C through independent agents in the Mid-Atlantic and Midwest — comparable in mutual structure and agent-channel distribution but focused more heavily east of Grinnell Mutual's core territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Grinnell Mutual social profiles
Digital presenceGrinnell Mutual financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grinnell Mutual leadership team
Management profileNumber of profiles
Profiles2 records
Grinnell Mutual funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grinnell Mutual M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grinnell Mutual
What does Grinnell Mutual do?
Grinnell Mutual is a mutual property-casualty insurer selling personal lines (auto, home, umbrella), farm insurance (Farm-Mate and Farm-Guard), and industry-tailored commercial coverages (restaurants, contractors, agribusiness, veterinarians, and more) through independent agents. Its Grinnell Re division additionally provides farm mutual reinsurance and broker-assumed reinsurance. Products are underwritten by Grinnell Mutual Reinsurance Company, SI and affiliated companies, distributed primarily across the Midwest.
Is Grinnell Mutual a public or private company?
Grinnell Mutual is a private company. It is classified as unknown and is currently operating.
When was Grinnell Mutual founded?
Grinnell Mutual was founded in 1909. It employs 501 to 1,000 people.
Where is Grinnell Mutual based?
Grinnell Mutual is headquartered in Grinnell, United States, in the North America region.
How does Grinnell Mutual make money?
One revenue line is on record: insurance Premiums.
Who are Grinnell Mutual's main competitors?
Direct peers on record are Auto-Owners Insurance, Erie Insurance, Cincinnati Financial, Westfield Insurance, Shelter Insurance, Country Financial, EMC Insurance and Farm Bureau Financial Group. Nationwide Mutual Insurance is listed as a broad incumbent. Donegal Group is listed as a regional player.
Does Grinnell Mutual have an API?
No public API is recorded for Grinnell Mutual.