Hana Technologies
Hana Technologies, Inc. (Hana RFID) is an Ohio-based designer and manufacturer of UHF RAIN RFID inlays and embeddable tire tags, serving label converters, service bureaus, and tire OEMs (including Michelin) within the HANA Microelectronics Group.
- Company typePrivate
- Founded2000
- HeadquartersTwinsburg, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hana Technologies does
Hana Technologies, Inc. (operating as Hana RFID) designs and manufactures UHF RAIN RFID inlays and embeddable RFID tags, with two main product programs. The first is a portfolio of ARC-certified inlays — including the 2025-launched ultra-compact Brava (42x16mm), TX7010 M830, and TX5015 M830, all based on the Impinj M830 chip — sold as semi-finished inputs to label converters and service bureaus for downstream conversion into finished tags and labels. The second is an embeddable RFID tire-tagging program, operational since 2005, comprising linkless and direct-attached tag variants sold directly into tire manufacturers for OEM embedding; approximately 50 million Michelin tires have already been tagged using Hana's platform.
The company is incorporated in Ohio, USA, headquartered at 29000 Aurora Rd, Solon, OH, and operates as a business unit of the HANA Microelectronics Group, which provides shared high-tech manufacturing infrastructure exceeding 1,000,000 square feet and supports annual production of more than 700 million RFID inlays. Hana RFID runs a B2B direct sales motion organized by region — Sales Director Asia (Shanghai), Sales Director Europe & Middle East (Sipi Savolainen, appointed 2025), and a global VP of Sales (Tony Morris, appointed December 2025) — targeting label converters and service bureaus for inlay volume and tire OEMs for embeddable tag programs. Customers span industrial manufacturing, retail, healthcare, aviation, agriculture, governmental, and hospitality verticals, with ARC certification acting as a procurement prerequisite at large retail and supply-chain buyers. Pricing is quote-based per project and volume; there is no consumer or self-serve channel.
The company's strategic posture is anchored to the EU Ecodesign for Sustainable Products Regulation, which will mandate Digital Product Passports (and effectively embedded RFID) for tires sold in Europe from 2027, positioning Hana as a qualified supplier of compliance-grade embeddable tags. Industry recognition includes the AIM Global Allan Gilligan Award (2025), the IOTE Shenzhen RFID Use Case Award (2024), ARC Quality Certified Manufacturer status, Impinj Gold Partner status, and board membership in the Auburn University RFID Lab.
Hana Technologies firmographics
Firmographics- Name
- Hana Technologies
- Legal name
- Hana Technologies, Inc.
- Website
- https://hanaoh.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hana Technologies, Inc. (Hana RFID) is an Ohio-based designer and manufacturer of UHF RAIN RFID inlays and embeddable tire tags, serving label converters, service bureaus, and tire OEMs (including Michelin) within the HANA Microelectronics Group.
- Ownership category
- akta.pro rank
Hana Technologies industry classification
Industry- Product category
- RFID Inlays and Tags
- NAICS
- Communications Equipment Manufacturing (3342)
- SIC
- Electronic Coils, Transformers & Other Inductors (3677)
- akta.pro primary industry
- RF Front-End Modules (FEMs) & Integrated RF Modules (HDAHAMAA)
Keywords
Where Hana Technologies is headquartered
LocationHeadquarters
- HQ city
- Twinsburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hana Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- RFID Inlay and Label Product Sales: Hana manufactures and sells RFID inlays and labels as semi-finished products to label converters, service bureaus, and system integrators. These are bulk, recurring orders driven by customer inventory management, supply chain, and retail tracking needs.
- Embeddable RFID Tire Tags: Hana sells embeddable RFID tags directly to tire manufacturers (OEMembedded), supplying tags that are embedded into tires during production. This is a B2B hardware revenue stream with long sales cycles tied to automotive OEM procurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | B2B enterprise sales — no public pricing tiers listed |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Hana Technologies product offering
Product offeringCore offering
Hana Technologies (operating as Hana RFID) designs and manufactures ARC-certified UHF RAIN RFID inlays and embeddable RFID tags. Its product lines include ultra-compact inlays (Brava TX4216, TX5015, TX7010) powered by Impinj M830 chips for label converters and service bureaus, and specialized embeddable tire tags (Linkless and Direct-Attached) for tire manufacturers. The company supplies these as semi-finished or OEM-embedded components for supply chain, retail, and tire tracking applications.
Product overview
Hana RFID is a dedicated RFID manufacturer offering two core product programs: RFID Inlay & Label Solutions and Embeddable RFID Tire Tag Solutions. The inlay program provides ARC-certified UHF RAIN RFID inlays including the Brava (TX4216), TX7010 M830, and TX5015 M830 models, all powered by Impinj M830 chips for label converters and service bureaus. The tire tagging program, operational since 2005, provides the industry's most extensive embeddable RFID tire tag offering, including Linkless RFID Tire Tags and Direct Attached RFID Tags for automotive tire tracking applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Brava (TX4216) Ultra-Compact Inlay Ultra-compact ARC-certified RFID inlay measuring 42x16 mm, equipped with Impinj M830 chip for high-performance tracking in space-constrained applications. Designed for label converters and service bureaus.
- TX7010 M830 Inlay RFID inlay powered by the Impinj M830 chip, designed for RFID inlay manufacturing and labeling applications. Targeted at label converters and service bureaus.
- TX5015 M830 Ultra-Compact Inlay Ultra-compact high-performance RFID inlay designed for tight spaces, powered by Impinj M830 chip. Targeted at label converters and service bureaus serving space-constrained applications.
- RFID Inlay & Label Solutions (UHF RAIN) Dedicated ARC-certified UHF RAIN RFID inlay manufacturing program for label converters and service bureaus, providing reliable inlay supply at scale for high-volume RFID tag production.
- Embeddable RFID Tire Tag Program Embeddable RFID tire tagging solutions for the tire industry, operational since 2005 and marketed as the most extensive offering in the market. Includes linkless and direct-attached tag variants for automotive tire tracking and Digital Product Passport compliance.
- Linkless RFID Tire Tag Linkless RFID tire tag solution designed for tire tracking and identification, used as part of the embeddable tire tagging program.
- Direct Attached RFID Tag Direct attached RFID tire tag solution for tire tracking and identification, used as part of the embeddable tire tagging program.
Quantifiable outcome
- Over 700 million RFID inlays produced annually
- +2 more outcomes
Companies that use Hana Technologies
Customer profileNamed customers1 record
Segments10 records
Ideal customer profiles2 records
Hana Technologies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hana Technologies partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Auburn University RFID LabcoreHana RFID serves as a board member of the Auburn University RFID Lab. This provides Hana with influence over RFID industry standards, access to cutting-edge research, and a talent pipeline for the RFID industry.
- ImpinjcoreHana is an Impinj Gold Partner and manufactures RFID inlays using Impinj chips, specifically the Impinj M830 chip featured in multiple Hana inlay products (TX5015, TX7010, Brava).
- MichelincoreHana supplies embeddable RFID tags to Michelin for embedding in passenger and commercial tires. Michelin has already embedded approximately 50 million RFID-tagged tires. Hana partnered with Beontag in December 2024 to scale tire tagging technology across more tire manufacturers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Hana Technologies competitors and assessment
Company assessmentDirect peers
- SML Group: RFID inlay and tag manufacturer with strong retail and apparel vertical focus. Competes with Hana for ARC-certified inlay business with major retail and brand customers, particularly in item-level apparel tagging.
- Invengo: Global RFID inlay, tag, and reader manufacturer with strong presence in library, retail, and logistics. Comparable to Hana in UHF inlay offerings and in serving multi-vertical RFID deployments.
- Alien Technology: Long-standing UHF RFID inlay and tag manufacturer with comparable ARC-certified products. Competes head-to-head with Hana in the inlay/program space and serves overlapping retail, logistics, and asset tracking customers.
- Avery Dennison: Largest global RFID inlay and label manufacturer following its acquisition of Smartrac. Directly competes with Hana's ARC-certified UHF inlay program, serving the same label converter and retail/supply chain end customers with overlapping Impinj-based inlay products.
- Beontag: RFID and smart label company that partnered with Hana in December 2024 to scale tire tagging technology. Competes in adjacent RFID inlay and label markets and is positioned as a co-developer/peer in the tire RFID vertical.
- Xindeco IOT: Major Chinese RFID inlay and label manufacturer with global converter relationships. Competes with Hana on volume, price, and ARC-certified UHF inlay supply for label converters and service bureaus worldwide.
- Securitag Assembly Group (SAG): Taiwan-based RFID inlay and tag manufacturer with similar ARC-certified product lines. Competes with Hana in UHF inlay supply to converters and integrators serving retail and supply chain customers.
Broad incumbents
- Impinj: Leading supplier of UHF RFID chips and reader infrastructure, including the M830 chip used in Hana's flagship 2025 inlays. While a strategic supplier partner (Gold Partner), Impinj also sells end-reader and gateway products, making it a broad incumbent in the same RAIN RFID ecosystem.
- Zebra Technologies: Major enterprise RFID solutions provider, including readers, printers, and integrated tracking systems. Operates across Hana's end markets (retail, healthcare, logistics) and competes at the solution level rather than the inlay level.
- HID Global: Broad identification and RFID tag/reader provider serving access control, asset tracking, and supply chain. Overlaps with Hana in RFID tagging applications but operates a much wider portfolio across multiple identification technologies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Hana Technologies social profiles
Digital presenceHana Technologies compliance and trust
Trust signalCompliance2 records
Hana Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hana Technologies leadership team
Management profileNumber of profiles
Profiles3 records
Hana Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hana Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hana Technologies
What does Hana Technologies do?
Hana Technologies (operating as Hana RFID) designs and manufactures ARC-certified UHF RAIN RFID inlays and embeddable RFID tags. Its product lines include ultra-compact inlays (Brava TX4216, TX5015, TX7010) powered by Impinj M830 chips for label converters and service bureaus, and specialized embeddable tire tags (Linkless and Direct-Attached) for tire manufacturers. The company supplies these as semi-finished or OEM-embedded components for supply chain, retail, and tire tracking applications.
Is Hana Technologies a public or private company?
Hana Technologies is a private company. It is classified as corporate owned and is currently operating.
When was Hana Technologies founded?
Hana Technologies was founded in 2000. It employs 51 to 100 people.
Where is Hana Technologies based?
Hana Technologies is headquartered in Twinsburg, United States, in the North America region.
How does Hana Technologies make money?
Two revenue lines are on record. RFID Inlay and Label Product Sales are the primary driver. The others are embeddable RFID Tire Tags.
Who are Hana Technologies's main competitors?
Direct peers on record are SML Group, Invengo, Alien Technology, Avery Dennison, Beontag, Xindeco IOT and Securitag Assembly Group (SAG). Broad incumbents are Impinj, Zebra Technologies and HID Global.
Does Hana Technologies have an API?
No public API is recorded for Hana Technologies.
What industry is Hana Technologies in?
Hana Technologies's product category is RFID Inlays and Tags. Its primary akta.pro industry code is HDAHAMAA, RF Front-End Modules (FEMs) & Integrated RF Modules. Its NAICS code is 3342 and its SIC code is 3677.