Hana Technologies

What Hana Technologies does

Hana Technologies, Inc. (operating as Hana RFID) designs and manufactures UHF RAIN RFID inlays and embeddable RFID tags, with two main product programs. The first is a portfolio of ARC-certified inlays — including the 2025-launched ultra-compact Brava (42x16mm), TX7010 M830, and TX5015 M830, all based on the Impinj M830 chip — sold as semi-finished inputs to label converters and service bureaus for downstream conversion into finished tags and labels. The second is an embeddable RFID tire-tagging program, operational since 2005, comprising linkless and direct-attached tag variants sold directly into tire manufacturers for OEM embedding; approximately 50 million Michelin tires have already been tagged using Hana's platform.

The company is incorporated in Ohio, USA, headquartered at 29000 Aurora Rd, Solon, OH, and operates as a business unit of the HANA Microelectronics Group, which provides shared high-tech manufacturing infrastructure exceeding 1,000,000 square feet and supports annual production of more than 700 million RFID inlays. Hana RFID runs a B2B direct sales motion organized by region — Sales Director Asia (Shanghai), Sales Director Europe & Middle East (Sipi Savolainen, appointed 2025), and a global VP of Sales (Tony Morris, appointed December 2025) — targeting label converters and service bureaus for inlay volume and tire OEMs for embeddable tag programs. Customers span industrial manufacturing, retail, healthcare, aviation, agriculture, governmental, and hospitality verticals, with ARC certification acting as a procurement prerequisite at large retail and supply-chain buyers. Pricing is quote-based per project and volume; there is no consumer or self-serve channel.

The company's strategic posture is anchored to the EU Ecodesign for Sustainable Products Regulation, which will mandate Digital Product Passports (and effectively embedded RFID) for tires sold in Europe from 2027, positioning Hana as a qualified supplier of compliance-grade embeddable tags. Industry recognition includes the AIM Global Allan Gilligan Award (2025), the IOTE Shenzhen RFID Use Case Award (2024), ARC Quality Certified Manufacturer status, Impinj Gold Partner status, and board membership in the Auburn University RFID Lab.

Name

Hana Technologies

Legal name

Hana Technologies, Inc.

Website

https://hanaoh.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Hana Technologies, Inc. (Hana RFID) is an Ohio-based designer and manufacturer of UHF RAIN RFID inlays and embeddable tire tags, serving label converters, service bureaus, and tire OEMs (including Michelin) within the HANA Microelectronics Group.

Ownership category

akta.pro rank

Product category

RFID Inlays and Tags

NAICS

Communications Equipment Manufacturing (3342)

SIC

Electronic Coils, Transformers & Other Inductors (3677)

akta.pro primary industry

RF Front-End Modules (FEMs) & Integrated RF Modules (HDAHAMAA)

Keywords

• RFID inlay manufacturing
• Embeddable RFID tags
• UHF RAIN RFID
• Tire tracking RFID
• ARC certified inlays

Headquarters

HQ city

Twinsburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. RFID Inlay and Label Product Sales: Hana manufactures and sells RFID inlays and labels as semi-finished products to label converters, service bureaus, and system integrators. These are bulk, recurring orders driven by customer inventory management, supply chain, and retail tracking needs.
2. Embeddable RFID Tire Tags: Hana sells embeddable RFID tags directly to tire manufacturers (OEMembedded), supplying tags that are embedded into tires during production. This is a B2B hardware revenue stream with long sales cycles tied to automotive OEM procurement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hana Technologies (operating as Hana RFID) designs and manufactures ARC-certified UHF RAIN RFID inlays and embeddable RFID tags. Its product lines include ultra-compact inlays (Brava TX4216, TX5015, TX7010) powered by Impinj M830 chips for label converters and service bureaus, and specialized embeddable tire tags (Linkless and Direct-Attached) for tire manufacturers. The company supplies these as semi-finished or OEM-embedded components for supply chain, retail, and tire tracking applications.

Product overview

Hana RFID is a dedicated RFID manufacturer offering two core product programs: RFID Inlay & Label Solutions and Embeddable RFID Tire Tag Solutions. The inlay program provides ARC-certified UHF RAIN RFID inlays including the Brava (TX4216), TX7010 M830, and TX5015 M830 models, all powered by Impinj M830 chips for label converters and service bureaus. The tire tagging program, operational since 2005, provides the industry's most extensive embeddable RFID tire tag offering, including Linkless RFID Tire Tags and Direct Attached RFID Tags for automotive tire tracking applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Brava (TX4216) Ultra-Compact Inlay Ultra-compact ARC-certified RFID inlay measuring 42x16 mm, equipped with Impinj M830 chip for high-performance tracking in space-constrained applications. Designed for label converters and service bureaus.
• TX7010 M830 Inlay RFID inlay powered by the Impinj M830 chip, designed for RFID inlay manufacturing and labeling applications. Targeted at label converters and service bureaus.
• TX5015 M830 Ultra-Compact Inlay Ultra-compact high-performance RFID inlay designed for tight spaces, powered by Impinj M830 chip. Targeted at label converters and service bureaus serving space-constrained applications.
• RFID Inlay & Label Solutions (UHF RAIN) Dedicated ARC-certified UHF RAIN RFID inlay manufacturing program for label converters and service bureaus, providing reliable inlay supply at scale for high-volume RFID tag production.
• Embeddable RFID Tire Tag Program Embeddable RFID tire tagging solutions for the tire industry, operational since 2005 and marketed as the most extensive offering in the market. Includes linkless and direct-attached tag variants for automotive tire tracking and Digital Product Passport compliance.
• Linkless RFID Tire Tag Linkless RFID tire tag solution designed for tire tracking and identification, used as part of the embeddable tire tagging program.
• Direct Attached RFID Tag Direct attached RFID tire tag solution for tire tracking and identification, used as part of the embeddable tire tagging program.

Quantifiable outcome

• Over 700 million RFID inlays produced annually
• +2 more outcomes

Named customers1 record

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Auburn University RFID LabcoreStrategic or Co-development PartnerHana RFID serves as a board member of the Auburn University RFID Lab. This provides Hana with influence over RFID industry standards, access to cutting-edge research, and a talent pipeline for the RFID industry.
• ImpinjcoreTechnology or IntegrationHana is an Impinj Gold Partner and manufactures RFID inlays using Impinj chips, specifically the Impinj M830 chip featured in multiple Hana inlay products (TX5015, TX7010, Brava).
• MichelincoreOEM/ Whitelabel/ Licensing PartnerHana supplies embeddable RFID tags to Michelin for embedding in passenger and commercial tires. Michelin has already embedded approximately 50 million RFID-tagged tires. Hana partnered with Beontag in December 2024 to scale tire tagging technology across more tire manufacturers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SML Group: RFID inlay and tag manufacturer with strong retail and apparel vertical focus. Competes with Hana for ARC-certified inlay business with major retail and brand customers, particularly in item-level apparel tagging.
• Invengo: Global RFID inlay, tag, and reader manufacturer with strong presence in library, retail, and logistics. Comparable to Hana in UHF inlay offerings and in serving multi-vertical RFID deployments.
• Alien Technology: Long-standing UHF RFID inlay and tag manufacturer with comparable ARC-certified products. Competes head-to-head with Hana in the inlay/program space and serves overlapping retail, logistics, and asset tracking customers.
• Avery Dennison: Largest global RFID inlay and label manufacturer following its acquisition of Smartrac. Directly competes with Hana's ARC-certified UHF inlay program, serving the same label converter and retail/supply chain end customers with overlapping Impinj-based inlay products.
• Beontag: RFID and smart label company that partnered with Hana in December 2024 to scale tire tagging technology. Competes in adjacent RFID inlay and label markets and is positioned as a co-developer/peer in the tire RFID vertical.
• Xindeco IOT: Major Chinese RFID inlay and label manufacturer with global converter relationships. Competes with Hana on volume, price, and ARC-certified UHF inlay supply for label converters and service bureaus worldwide.
• Securitag Assembly Group (SAG): Taiwan-based RFID inlay and tag manufacturer with similar ARC-certified product lines. Competes with Hana in UHF inlay supply to converters and integrators serving retail and supply chain customers.

Broad incumbents

• Impinj: Leading supplier of UHF RFID chips and reader infrastructure, including the M830 chip used in Hana's flagship 2025 inlays. While a strategic supplier partner (Gold Partner), Impinj also sells end-reader and gateway products, making it a broad incumbent in the same RAIN RFID ecosystem.
• Zebra Technologies: Major enterprise RFID solutions provider, including readers, printers, and integrated tracking systems. Operates across Hana's end markets (retail, healthcare, logistics) and competes at the solution level rather than the inlay level.
• HID Global: Broad identification and RFID tag/reader provider serving access control, asset tracking, and supply chain. Overlaps with Hana in RFID tagging applications but operates a much wider portfolio across multiple identification technologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hanatechn
• Facebookfacebook.com/hana.techn
• LinkedInlinkedin.com/showcase/hana-rfid
• Instagraminstagram.com/hana_technologies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hana Technologies