Ringana
Ringana is an Austrian life sciences company (founded 1993, 800+ employees) that develops and distributes preservative-free skincare, nutritional supplements, and functional beverages via a direct-to-consumer subscription model across Europe, Latin America, and the United States.
- Company typePrivate
- Founded1993
- HeadquartersHartberg, Austria
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ringana does
Ringana is an Austrian life sciences company founded in 1993 that develops, manufactures, and distributes preservative-free skincare products, nutritional supplements, and functional beverages. The company maintains proprietary formulation expertise enabling stable, effective products without synthetic preservatives — a technical differentiator reinforced by its 2025 Sustainable Beauty Award win. Products span three core categories: topical skincare, dietary supplements, and functional beverages, all positioned in the premium natural-wellness segment.
The company operates a direct-to-consumer, subscription-based revenue model, selling through its own sales channel without retail intermediaries. This vertical integration extends from formulation through manufacturing, warehousing, and distribution, giving Ringana control over quality and supply chain. The company employs more than 800 people globally and operates across five countries: Austria (headquarters in Hartberg, with Vienna also referenced), Mexico, Colombia, Peru, and most recently the United States.
Ringana is currently executing a major North American expansion via an $85 million investment over five years to establish its first U.S. headquarters, production, warehousing, and R&D hub at the former Johnson and Johnson facility in Roanoke, Virginia. The project will create 435 jobs at an average salary of ~$62,000, supported by a $5 million grant from the Commonwealth of Virginia's Opportunity Fund and partnerships with Virginia Tech Fralin Biomedical Research Institute, the City of Roanoke, and regional economic development bodies. The company is private, founded by Andreas Wilfinger, who remains Owner and Managing Director, with Michael Russ serving as COO.
Ringana firmographics
Firmographics- Name
- Ringana
- Legal name
- Ringana
- Website
- https://ringana.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ringana is an Austrian life sciences company (founded 1993, 800+ employees) that develops and distributes preservative-free skincare, nutritional supplements, and functional beverages via a direct-to-consumer subscription model across Europe, Latin America, and the United States.
- Ownership category
- akta.pro rank
Ringana industry classification
Industry- Product category
- Natural Personal Care and Wellness Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industry
- Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)
Keywords
Where Ringana is headquartered
LocationHeadquarters
- HQ city
- Hartberg
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Ringana business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Direct-to-Consumer Skincare and Nutrition Products: Ringana generates revenue through the direct sale of preservative-free skincare products, nutritional supplements, and functional beverages to consumers. The company operates its own production and distribution infrastructure.
Go-to-market motion2 records
Distribution channels1 record
Ringana product offering
Product offeringCore offering
Ringana develops, produces, and distributes preservative-free skincare products, nutritional supplements, and functional beverages. The company sells directly to consumers through its own sales channels, with products manufactured in its own facilities and distributed internationally across Europe, Mexico, Colombia, Peru, and now the United States.
Product overview
Ringana is an Austrian life sciences company offering a portfolio of preservative-free skincare products, nutritional supplements, and functional beverages. The company operates a direct-to-consumer model and has expanded internationally across Europe, Central and South America, and now North America. The products are manufactured, warehoused, and distributed from company facilities, with the U.S. headquarters serving as the North American production and distribution hub.
Differentiator
Problem solved
Functional benefit
Products and services
- Preservative-Free Skincare Products
Quantifiable outcome
- 435 new jobs created in Roanoke region over five years with average salary of $62,000
- +1 more outcomes
Companies that use Ringana
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Ringana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ringana partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Virginia Tech Fralin Biomedical Research InstitutecorePlayed a key role in recruiting Ringana to the Roanoke region. The institute facilitated the connection that led to the company's decision to establish its U.S. headquarters in Virginia, leveraging regional research and development capabilities.
- Virginia Economic Development PartnershipcorePartnered with the City of Roanoke and Roanoke Regional Partnership to secure the Ringana project. Provided economic development support and coordination for the company's U.S. market entry.
- City of RoanokecoreCollaborated with Virginia Economic Development Partnership and Roanoke Regional Partnership to attract Ringana's $85 million investment and 435 jobs to the city. Provided local support and incentives.
- Roanoke Regional PartnershipcorePartnered with Virginia Economic Development Partnership and City of Roanoke to recruit Ringana to the region. Facilitated the location decision and provided regional economic development support.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Ringana competitors and assessment
Company assessmentEmerging players
- GT's Living Foods: Leading U.S. kombucha and fermented functional beverage producer. Comparable on the functional/fermented non-alcoholic beverage side of Ringana's portfolio, providing a category benchmark for the beverage line.
- Ritual: Modern D2C nutritional supplement brand with a 'clean label', subscription model and women-focused positioning. Comparable on D2C subscription model and clean-wellness positioning, though supplements-only vs. Ringana's broader portfolio.
- Juice Beauty: Organic skincare and wellness brand with a similar natural/clean formulation ethos. Comparable as a clean-skincare brand with selective wellness extensions, though smaller and U.S.-centric.
- Beautycounter: U.S.-based clean beauty brand selling 'safer' skincare and cosmetics through consultant-driven direct sales. Comparable on clean/natural positioning and direct-selling channel, though Ringana is broader (supplements + beverages).
Direct peers
- Weleda: Swiss-founded natural skincare and anthroposophic wellness brand with overlapping product mix (natural skincare, supplements) and similar international multi-channel distribution. Directly comparable in heritage, positioning and product breadth.
- Dr. Hauschka (WALA): German natural cosmetics and medicinal skin care brand with preservative-conscious, plant-based formulations similar to Ringana. Comparable as a premium European naturals skincare specialist with international reach.
Broad incumbents
- USANA Health Sciences: Public direct-selling nutritional supplement and personal care company with a science-led positioning similar to Ringana's 'life sciences' framing. Comparable on premium positioning, MLM distribution and wellness+skincare portfolio.
- Amway: Global direct-selling incumbent with extensive nutrition, personal care and beauty product lines distributed via independent representatives. Comparable on the proprietary direct-selling channel, multi-category wellness breadth and international presence.
- Herbalife: Large direct-selling wellness company with nutritional supplements and personal care sold through independent distributors. Comparable on direct-selling/MLM go-to-market and nutrition-led product portfolio, though much larger and more supplement-focused.
- Nu Skin Enterprises: Public direct-selling beauty and wellness company selling anti-aging skincare and nutritional supplements via a distributor model. Comparable in combining premium skincare with a network-marketing D2C channel and international footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ringana social profiles
Digital presenceRingana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ringana leadership team
Management profileNumber of profiles
Profiles2 records
Ringana funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ringana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ringana
What does Ringana do?
Ringana develops, produces, and distributes preservative-free skincare products, nutritional supplements, and functional beverages. The company sells directly to consumers through its own sales channels, with products manufactured in its own facilities and distributed internationally across Europe, Mexico, Colombia, Peru, and now the United States.
Is Ringana a public or private company?
Ringana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ringana founded?
Ringana was founded in 1993. It employs 251 to 500 people.
Where is Ringana based?
Ringana is headquartered in Hartberg, Austria, in the Europe region.
How does Ringana make money?
One revenue line is on record: direct-to-Consumer Skincare and Nutrition Products.
Who are Ringana's main competitors?
Emerging players on record are GT's Living Foods, Ritual, Juice Beauty and Beautycounter. Direct peers are Weleda and Dr. Hauschka (WALA). Broad incumbents are USANA Health Sciences, Amway, Herbalife and Nu Skin Enterprises.
Does Ringana have an API?
No public API is recorded for Ringana.
What industry is Ringana in?
Ringana's product category is Natural Personal Care and Wellness Products. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages. Its NAICS code is 45612 and its SIC code is 2844.