Haifa Group
Haifa Group is a privately held Israeli multinational manufacturer of specialty fertilizers, including potassium nitrate (Multi-K™), controlled release (Multicote™), and biostimulants (HaifaStim™), serving commercial growers, greenhouse operators, and field crop producers in over 100 countries through 19 subsidiaries and a digital precision agriculture platform.
- Company typePrivate
- Founded1996
- HeadquartersHaifa, Israel
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Haifa Group does
Haifa Group is a privately-held Israeli multinational corporation founded in 1996 and headquartered in Haifa, Israel, specializing in specialty plant nutrition products. The company manufactures and distributes potassium nitrate-based fertilizers (Multi-K™), water-soluble NPK products (Poly-Feed™), controlled release fertilizers (Multicote™, CoteN™), calcium nitrate (Haifa Cal™), phosphate fertilizers (Haifa MKP™, Haifa MAP™), chelated micronutrients (Haifa Micro™), and biostimulants (HaifaStim™). Production occurs in Israel, France, and Canada, with proprietary blending facilities in Brazil and South Africa, and the company reaches growers in more than 100 countries through 19 wholly-owned subsidiaries and authorized distributors. Haifa holds 12-15% global market share in controlled release fertilizers, positioning it among five tier-one multinationals in this category.
The company's core technology centers on precision plant nutrition, principally Nutrigation™ (integration of fertilization with irrigation systems) and coated controlled release fertilizer technology. Layered on top of these physical products is the Nutri Haitech digital platform, which includes the NutriNet™ expert system, the Croptune™ AI-powered smartphone application for nitrogen measurement using computer vision and deep learning, MultiMatch™ for controlled release customization, and FertiMatch™ and FoliMatch™ mobile apps. Revenue is generated through one-time product sales of specialty fertilizers, plant nutrition solutions, and industrial products (Technical KNO3, Solar), distributed via direct subsidiary sales to enterprise growers and through distributor networks to mid-market customers. Customers span commercial growers, greenhouse operations, field crop producers, and fruit tree growers across vegetables, fruits, and ornamentals. Sustainability commitments include 2030 targets of 10 million tons GHG emissions reduction, 7 million hectares transitioned to specialty fertilizers, 50% renewable energy in production, and 20% Scope 1+2 emission reductions.
Haifa Group firmographics
Firmographics- Name
- Haifa Group
- Legal name
- Haifa Chemicals Ltd.
- Website
- https://haifa-group.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Haifa Group is a privately held Israeli multinational manufacturer of specialty fertilizers, including potassium nitrate (Multi-K™), controlled release (Multicote™), and biostimulants (HaifaStim™), serving commercial growers, greenhouse operators, and field crop producers in over 100 countries through 19 subsidiaries and a digital precision agriculture platform.
- Ownership category
- akta.pro rank
Haifa Group industry classification
Industry- Product category
- Specialty Fertilizers
- NAICS
- Fertilizer and Compost Manufacturing (32531), Fertilizer (Mixing Only) Manufacturing (325314)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- NPK & Compound/Blended Fertilizers (IMAEAEAD)
- akta.pro secondary industries
- Potash Fertilizers (MOP/KCl, SOP/K2SO4, Potassium Nitrate) (AFABABAC), Controlled-Release & Stabilized Fertilizers (Inhibitors/Coatings) (IMAEAEAN), Fertilizer & Micronutrient Formulations (NPK blends, chelates, suspensions) (AFABAIAB), Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL), Micronutrient & Secondary-Nutrient Fertilizers (IMAEAEAE)
Keywords
Where Haifa Group is headquartered
LocationHeadquarters
- HQ city
- Haifa
- HQ country
- Israel
- HQ region
- Middle East
Offices11 records
Markets served
Haifa Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Specialty Fertilizers: Water-soluble fertilizers, controlled release fertilizers, potassium nitrate products (Multi-K™), NPK fertilizers for greenhouse and field applications
- Plant Nutrition Solutions: Complete plant nutrition portfolio including macronutrients, secondary nutrients, micronutrients, and biostimulants (HaifaStim™)
- Industrial Products: Technical KNO3 and solar energy products for industrial applications
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Haifa Group product offering
Product offeringCore offering
Haifa Group manufactures and globally distributes specialty fertilizers for agriculture, anchored by its Multi-K™ potassium nitrate and Poly-Feed™ water-soluble NPK product lines, alongside controlled-release fertilizers (Multicote™, CoteN™), biostimulants (HaifaStim™), micronutrients, and calcium/phosphate products. The company complements these physical inputs with proprietary digital precision agriculture tools (NutriNet™, Croptune™, MultiMatch™, FertiMatch™, FoliMatch™, MyMultifeed™) and an integrated Nutrigation™ fertigation method, selling through 19 subsidiaries and distributor networks into 100+ countries.
Product overview
Haifa Group is a multi-national corporation and global leading supplier of specialty fertilizers operating through 19 subsidiaries worldwide with production sites in Israel, France, and Canada, and proprietary blending facilities in Brazil and South Africa. The company's product portfolio centers on potassium nitrate-based specialty fertilizers under the Multi-K™ brand (including Classic, GG, pHorte, Reci, and Multi-npK™ variants), complemented by the Poly-Feed™ line of water-soluble NPK fertilizers available in greenhouse grade (GG), drip/fertigation (Drip), foliar, and seaweed-enriched (MAR) formulations. Additional core products include Haifa Cal™ calcium nitrate, Haifa MKP™ and MAP™ phosphate fertilizers, Haifa Bonus™ high-potassium foliar formulas, Haifa Micro™ chelated micronutrients, and the HaifaStim™ biostimulant sub-brand featuring multiple formulations (Force, Vital, Wall-Up, eNergy, Rally, Calmaster, KIR, Combat, Promo, HumiK). The company also offers controlled release fertilizers under the Multicote™ and CoteN™ brands, along with digital precision agriculture tools including NutriNet™ expert system, Croptune™ AI-powered nitrogen analysis app, MultiMatch™, FertiMatch™, FoliMatch™, and MyMultifeed™. Industrial products include Technical KNO3 and Solar solutions. The integrated portfolio is delivered to growers in over 100 countries through extensive distribution networks.
Differentiator
Problem solved
Functional benefit
Brands
- Multi-K™: Potassium nitrate fertilizer products - the world's pioneer potassium nitrate brand
- Poly-Feed™
- Haifa Cal™
- Haifa MKP™
- Haifa MAP™
- Multicote™
- CoteN™
- HaifaStim™
- Haifa Micro™
- Nutri Haitech
- NutriNet™
- MultiMatch™
- Croptune™
Products and services
- Multi-K™ Classic
- Multi-K™ GG (Greenhouse Grade)
- Multi-K™ pHorte
- Multi-K™ Reci
- Multi-npK™
- Poly-Feed™ GG
- Poly-Feed™ Drip
- Poly-Feed™ Foliar
- Poly-Feed™ MAR
- Haifa Cal™
- Haifa MKP™
- Haifa MAP™
- Haifa Bonus™
- Haifa Micro™
- HaifaStim™
- Multicote™ Agri
- Multicote™ (6) PREMIER
- CoteN™
- Haifa SOP Bio
- Haifa Soluble DUO
- NutriNet™
- Croptune™
- MultiMatch™
- FertiMatch™
- FoliMatch™
- MyMultifeed™
- Technical KNO3
- Solar (Industrial)
Quantifiable outcome
- Target 10 million tons GHG emissions reduction by 2030 through sustainable agriculture practices
- +4 more outcomes
Companies that use Haifa Group
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Haifa Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Haifa Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hortocoop (Horticoop Andina)coreAcquisition of Ecuadorian subsidiary Horticoop Andina from Dutch company Hortocoop, which had been Haifa's distributor for 12 years. The deal involved rebranding to Haifa Ecuador, expanding Haifa Group's presence in Latin America. Current CEO of Horticoop Andina continues to manage the company as part of Haifa Ecuador.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Haifa Group competitors and assessment
Company assessmentDirect peers
- K+S AG:
- Yara International: Norway-based global leader in nitrogen-based fertilizers and specialty crop nutrition. Directly competes with Haifa in water-soluble NPK, fertigation products, and digital agronomy tools (e.g., YaraVita, Yara FarmCare), serving the same commercial grower and greenhouse segments worldwide.
- ICL Group: Israel-headquartered specialty fertilizers and specialty plant nutrition company producing potash, phosphate, and controlled-release fertilizers (e.g., Agrocote, Osmocote). Direct overlap with Haifa's Multi-K, Multicote, and water-soluble NPK portfolios, including the biostimulant and micronutrient categories.
- SQM (Sociedad Química y Minera de Chile): Chile-based global leader in specialty plant nutrition, particularly potassium-based products (potassium nitrate, potassium sulfate), iodine, and lithium. Direct competitor to Haifa's Multi-K potassium nitrate franchise and specialty crop nutrition offerings across Latin America and globally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Haifa Group social profiles
Digital presenceHaifa Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haifa Group leadership team
Management profileNumber of profiles
Profiles2 records
Haifa Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
Haifa Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haifa Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haifa Group
What does Haifa Group do?
Haifa Group manufactures and globally distributes specialty fertilizers for agriculture, anchored by its Multi-K™ potassium nitrate and Poly-Feed™ water-soluble NPK product lines, alongside controlled-release fertilizers (Multicote™, CoteN™), biostimulants (HaifaStim™), micronutrients, and calcium/phosphate products. The company complements these physical inputs with proprietary digital precision agriculture tools (NutriNet™, Croptune™, MultiMatch™, FertiMatch™, FoliMatch™, MyMultifeed™) and an integrated Nutrigation™ fertigation method, selling through 19 subsidiaries and distributor networks into 100+ countries.
Is Haifa Group a public or private company?
Haifa Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haifa Group founded?
Haifa Group was founded in 1996. It employs 251 to 500 people.
Where is Haifa Group based?
Haifa Group is headquartered in Haifa, Israel, in the Middle East region.
How does Haifa Group make money?
Three revenue lines are on record. Specialty Fertilizers are the primary driver. The others are plant Nutrition Solutions and industrial Products.
Who are Haifa Group's main competitors?
Direct peers on record are K+S AG, Yara International, ICL Group and SQM (Sociedad Química y Minera de Chile).
Does Haifa Group have an API?
No public API is recorded for Haifa Group.
What industry is Haifa Group in?
Haifa Group's product category is Specialty Fertilizers. Its primary akta.pro industry code is IMAEAEAD, NPK & Compound/Blended Fertilizers, with a secondary code of AFABABAC, Potash Fertilizers (MOP/KCl, SOP/K2SO4, Potassium Nitrate). Its NAICS code is 32531 and its SIC code is 2870.