Dr. Dennis Gross Skincare

What Dr. Dennis Gross Skincare does

Dr. Dennis Gross Skincare is a US-based prestige skincare brand founded in 2000 by board-certified dermatologist Dr. Dennis Gross and co-founder/CEO Carrie Gross. The company develops and sells science-backed skincare formulations and at-home devices, with the flagship Alpha Beta Daily Peel (a 2-step AHA/BHA exfoliation system available in Extra Strength, Universal, and Ultra Gentle variants) and the FDA-cleared DRx SpectraLite LED light therapy device family (FaceWare Pro, EyeCare Pro/Max Pro, BodyWare Pro, LipWare Pro) anchoring the portfolio. Supporting lines include DermInfusions, Advanced Retinol + Ferulic, Hyaluronic Marine, and Vitamin C Lactic, plus standard skincare categories (moisturizers, serums, cleansers, masks, eye, lip, sunscreens, self-tanners, treatments).

The business operates a direct-to-consumer-first model: primary revenue runs through drdennisgross.com e-commerce, supplemented by an Amazon marketplace presence, a Subscribe to Save auto-replenishment subscription (15% off, free shipping), e-gift cards ($25-$500 denominations), and a Spa & Pro channel serving professional partners such as Lake Austin Spa Resort. Payment integrations include PayPal, Apple Pay, Afterpay (4-installment BNPL for $35-$1,000 orders), and Flex for HSA/FSA eligible products. Free virtual consultations with licensed estheticians and interactive skincare/peel quizzes support mid-funnel conversion. Marketing relies on email/SMS, organic social (Instagram, TikTok, YouTube), celebrity endorsements (Sydney Sweeney, Emily Ratajkowski, Zoë Kravitz, Rosie Huntington-Whiteley), affiliate partnerships, and PR-driven earned media.

In February 2024, Shiseido Americas acquired DDG Skincare Holdings LLC for $450 million, integrating Dr. Dennis Gross Skincare into Shiseido's prestige portfolio alongside Drunk Elephant, Nars, and Clé de Peau Beauté as part of Shiseido Americas' recovery plan. The brand is PETA-certified cruelty-free, headquartered at 390 Madison Avenue, New York, employs 101-250 people, and ships only within the United States.

Name

Dr. Dennis Gross Skincare

Legal name

Dr. Dennis Gross Skincare LLC

Website

https://drdennisgross.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Dr. Dennis Gross Skincare is a US prestige skincare brand founded in 2000 by a board-certified dermatologist, selling science-backed peels, LED devices, and treatment lines direct-to-consumer via drdennisgross.com, subscription, and professional spa channels; acquired by Shiseido Americas for $450M in 2024.

Ownership category

akta.pro rank

Product category

Prestige Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Clinical skincare products
• Dermatologist skincare brand
• At-home chemical peels
• LED light therapy devices
• Prestige beauty products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue channel through drdennisgross.com. Consumers purchase directly with various payment options including credit cards, PayPal, Afterpay, and e-gift cards. Free shipping on orders over $75.
2. Subscribe to Save (Subscription): Auto-replenishment subscription service offering 15% discount and free shipping on select products. Provides predictable recurring revenue and customer retention.
3. Professional/Spa Channel: Spa & Pro program for professional skincare providers and spas including partnerships like Lake Austin Spa Resort.
4. E-Gift Cards: Digital gift cards sold in denominations from $25 to $500.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dr. Dennis Gross Skincare develops, manufactures, and sells science-backed prestige skincare products and at-home beauty devices direct to consumers via drdennisgross.com. The portfolio centers on the Alpha Beta Daily Peel 2-step exfoliation system and the FDA-cleared DRx SpectraLite LED light therapy device family, supported by full skincare categories (moisturizers, serums, cleansers, masks, eye, lip, sunscreens, treatments, self-tanners) and targeted ingredient lines such as Advanced Retinol + Ferulic, Hyaluronic Marine, and Vitamin C Lactic.

Product overview

Dr. Dennis Gross Skincare is a science-backed skincare brand founded by board-certified dermatologist Dr. Dennis Gross, offering a comprehensive portfolio of at-home skincare products and LED light therapy devices. The core product line centers on the Alpha Beta Daily Peel system—the original 2-step derm method available in Extra Strength, Universal, and Ultra Gentle formulations—complemented by the DRx SpectraLite LED device line (FaceWare Pro, EyeCare Pro/Max Pro, BodyWare Pro, LipWare Pro), advanced treatment lines (DermInfusions, Advanced Retinol + Ferulic, Vitamin C Lactic, Hyaluronic Marine), and standard skincare categories (moisturizers, serums, cleansers, masks, eye, lip, sunscreens, self-tanners, treatments). The brand operates as an e-commerce-first business, offering subscription auto-replenishment services, virtual consultations, and retail partnerships. Shiseido Americas acquired the brand in February 2024 for $450 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpha Beta Daily Peel The brand's flagship 2-step daily peel system combining alpha hydroxy acids and beta hydroxy acids to deliver brighter, smoother, clearer skin in 2 minutes. Sold across Extra Strength, Universal, and Ultra Gentle formulations to accommodate different skin types.
• DRx SpectraLite FaceWare Pro FDA-cleared LED light therapy face mask offering Anti-Aging (red lights), Anti-Blemish (blue lights), and combination modes. Automatic 3-minute treatment sessions, used directly on the skin without protective goggles.
• DRx SpectraLite EyeCare Pro / EyeCare Max Pro LED light therapy devices targeting fine lines, wrinkles, and dark circles around the eye area. EyeCare Max Pro is the enhanced version with expanded treatment coverage.
• DRx SpectraLite BodyWare Pro LED light therapy body device for delivering red light therapy treatments to larger body areas.
• DRx SpectraLite LipWare Pro LED light therapy lip device designed to improve lip texture, fullness, and overall lip health through targeted light treatment.
• DermInfusions Line Advanced infusion line delivering professional-grade skincare actives deep into the skin, with targeted treatments for various skin concerns.
• Advanced Retinol + Ferulic Line Anti-aging retinol treatment line formulated with ferulic acid to protect and hydrate the skin's moisture barrier. Includes daily peels and treatment peels.
• Hyaluronic Marine Line Hydrating skincare line featuring hyaluronic acid and marine-based ingredients. Includes cleansers, moisturizers, and treatments for deep hydration.
• Vitamin C Lactic Line Brightening skincare line combining vitamin C and lactic acid to improve skin radiance, tone, and texture. Includes masks and treatment products.
• Alpha Beta pH Balance Replenishing Cream Replenishing cream launched as part of the Alpha Beta moisturizing line to support skin pH balance and hydration.
• Pigmented Lip Treatment Tints Pigmented lip treatment tints released in January 2026, expanding the brand's lip treatment line.
• E-Gift Cards Digital gift cards available in denominations of $25, $50, $100, $200, $300, $400, and $500, redeemable for purchases on drdennisgross.com.
• Subscribe to Save Auto-Replenishment Service Subscription auto-replenishment service offering 15% off and free ground shipping on select products, with deliveries scheduled at the customer's preferred cadence.
• Free Virtual Skincare Consultation Complimentary 1-on-1 virtual consultation service with a licensed esthetician to recommend personalized skincare routines and products.

Quantifiable outcome

• 25 years of brand heritage and product innovation
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• Lake Austin Spa ResortminorStrategic or Co-development PartnerLake Austin Spa Resort has an ongoing partnership with Dr. Dennis Gross Skincare, moving beyond simple product sales to include on-site treatments, staff training, and collaborative wellness events. The partnership exemplifies the trend of luxury spas deepening relationships with high-end skincare brands.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Paula's Choice: Science-led, ingredient-focused skincare brand with strong DTC e-commerce, subscription, and Amazon presence. Direct comp on clinically positioned skincare, exfoliation/chemical-peel hero SKUs, and education-driven content marketing.
• Dermalogica: Professional-grade skincare brand with a strong spa and esthetician channel, marketed on clinical efficacy. Closely comparable on dermatologist-grade positioning, professional channel distribution, and treatment-product hero SKUs.
• SkinMedica: Allergan Aesthetics' professional skincare brand distributed largely through physician channels. Competes with DDG on dermatologist-positioned, clinical-grade product lines and treatment-led assortment.
• Sunday Riley: Clinically formulated, active-ingredient skincare brand sold DTC and through Sephora. Comparable on science-backed positioning, treatment-serum hero products, and prestige DTC e-commerce motion.
• Tatcha: Prestige skincare brand owned by Unilever, built around proprietary ingredient stories (e.g., HADASEI-3) and sold through Sephora and DTC. Direct comp on prestige positioning, hero-product narrative, and DTC + retail omni-channel model.
• SkinCeuticals: Medical-grade skincare brand owned by L'Oréal, sold through dermatologists, med-spas, and DTC. Comparable on science-backed, clinical-positioned skincare with a heavy professional/medical channel and serums-led assortment.
• Obagi Medical: Physician-dispensed, medical-grade skincare brand focused on treatment regimens. Comparable on clinical positioning, dermatologist-channel distribution, and retinol/active-led product portfolio.
• The Ordinary (DECIEM): DECIEM-owned, science- and active-ingredient-led skincare brand (Estée Lauder). Comparable on AHA/BHA peel and serum-led assortment, founder/expert credibility, and DTC-first distribution.
• Drunk Elephant: Prestige, science-backed skincare brand also owned by Shiseido Americas and sitting alongside Dr. Dennis Gross in the same portfolio. Competes directly on dermatologist-positioned, clinical-grade skincare sold DTC and through Sephora.
• Kate Somerville: Celebrity esthetician-founded skincare brand with strong spa/clinic heritage and DTC. Comparable on expert-founder positioning, professional/spa channel, and exfoliation/treatment hero SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DGSkincare
• Instagraminstagram.com/drdennisgross
• TikToktiktok.com/@drdennisgross
• Xx.com/dgskincare
• Facebookfacebook.com/dgskincare
• LinkedInlinkedin.com/company/dr--dennis-gross-skincare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Dennis Gross Skincare