Kinship

What Kinship does

Kinship, Inc. is a San Francisco-based, privately held clean beauty company that manufactures and sells vegan, cruelty-free skincare formulated for sensitive, eczema-prone, and reactive skin through its direct-to-consumer e-commerce site lovekinship.com. The company was founded by Christin Powell (Co-Founder and CEO) with Alison Haljun as President, and operates with a 1-10 person team. Its product portfolio spans facial skincare (Self Reflect SPF 32 mineral sunscreen, Naked Papaya enzyme cleanser, Supermello hyaluronic gel cream, Super Rich ceramide + collagen firming cream, Brightwave vitamin C serum, Brightwave eye cream, Dreamwave bio-retinoid serum, Supermelt lip mask) and a body care line (Gentle Body Wash, Restorative Body Serum, Moisturizing Body Cream), priced in the $20-$48 mass-Prestige range and sold individually or via bundled ritual sets.

The company's core technical differentiator is its proprietary Kinbiome™ plant-based pre-probiotic technology, a registered trademark developed with expert skin chemists and clinically positioned to strengthen the skin barrier. Supporting technologies include Non-Nano Zinc Oxide 22.4% for mineral SPF, 10% THD Ascorbate vitamin C, Triple Ceramide Complex, and ocean-waste-plastic packaging sourced from a documented collection network in the Java Sea and Jakarta rivers. Products carry third-party validations including the National Eczema Association Seal of Acceptance, Leaping Bunny certification, and multiple industry awards (Allure Best of Beauty 2023-2024, Cosmopolitan Holy Grail, Byrdie Eco Beauty, Elle Future of Beauty).

Kinship's revenue model combines one-time e-commerce purchases, a subscribe-and-save replenishment program offering 10% discounts on 30/60/90-day cycles, and a newly expanded wholesale channel via Erewhon Market. Customer-acquisition motion blends organic social (Instagram, TikTok, Facebook, Pinterest), an email capture funnel offering 15% off first order, an affiliate program on ShareASale, and a customer referral program. The company has raised at least one funding round (December 2020, True Beauty Ventures, undisclosed amount) and remains privately held with no parent company or subsidiaries.

Name

Kinship

Legal name

Kinship, Inc.

Website

https://lovekinship.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Kinship is a San Francisco-based clean beauty brand that manufactures and sells vegan, cruelty-free skincare formulated for sensitive and eczema-prone skin via DTC e-commerce, a subscription model, and select premium retail (Erewhon). Its portfolio is anchored by proprietary Kinbiome™ pre-probiotic technology.

Ownership category

akta.pro rank

Product category

Sensitive Skin Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sensitive Skin & Barrier Repair (CRABAAAG)

akta.pro secondary industries

Natural/Organic & Clean Skincare (CRABAAAH), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

• Sensitive skin care
• Vegan skincare products
• Clean beauty brand
• Mineral sunscreen SPF
• Natural skincare

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: One-time purchases of skincare products through e-commerce storefront with products ranging from $20-$48 for individual items and bundled sets offering savings.
2. Subscription/Replenishment Model: Subscribe & save model offering 10% discount with automatic delivery every 30, 60, or 90 days for recurring revenue.
3. Gift Cards: E-gift cards sold in denominations from $25 to $200, providing flexible gifting options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Kinship manufactures and sells vegan, cruelty-free, clinically-tested skincare products formulated for sensitive skin, built around its proprietary Kinbiome™ plant-based pre-probiotic technology. The product line spans mineral sunscreen, cleansers, moisturizers, serums, eye cream, lip mask, and body care, sold direct-to-consumer through lovekinship.com with a subscription option and selectively at premium retailers such as Erewhon Market.

Product overview

Kinship is a clean beauty brand specializing in natural, vegan, and cruelty-free skincare products specifically formulated for sensitive skin. The product portfolio centers around a patented Kinbiome™ pre-probiotic technology that strengthens skin barrier and supports clear, healthy skin. Core offerings include: Self Reflect Zinc Oxide Sunscreen SPF 32 (mineral sunscreen with Non-Nano Zinc Oxide 22.4%); Naked Papaya Enzyme Cleanser (gentle milky cleanser with papaya enzymes); Supermello Hyaluronic Gel Cream Moisturizer (water-based gel cream); Super Rich Ceramide + Collagen Firming Cream; and Brightwave 10% Vitamin C + Peptide Brightening Serum. The brand also offers a body care line including Gentle Body Wash, Restorative Body Serum, and Moisturizing Body Cream in vanilla and unscented variants. Additional products include Dreamwave Retinol Serum, Brightwave Eye Cream, and Supermelt Lip Mask. Value sets and bundles combine complementary products for specific routines (brightening, hydration, firming, bodycare rituals). All products are Leaping Bunny certified, dermatologist tested, and made with plant-based ingredients without EU-banned chemicals.

Differentiator

Problem solved

Functional benefit

Brands

• Kinbiome™: Proprietary plant-based pre-probiotic technology that strengthens the skin barrier and supports clear, healthy skin. Used across Kinship's product line.

Products and services

• Self Reflect Probiotic Moisturizing Sunscreen SPF 32 Mineral face sunscreen with 22.4% Non-Nano Zinc Oxide providing broad-spectrum UVA/UVB protection; formulated with Kinbiome™ pre-probiotic to moisturize, prime, and strengthen the skin barrier for sensitive skin. Benzene-free. Priced at $32 for 3.5 oz; $28.80 on subscription.
• Naked Papaya Gentle Enzyme Milky Cleanser Gentle milky cleanser with papaya enzyme, jojoba oil, and sunflower oil that removes makeup, oil, and impurities while hydrating, brightening, and softening dry, sensitive skin. Priced at $24.
• Supermello Hyaluronic Gel Cream Moisturizer Water-based gel cream moisturizer with hyaluronic acid, marshmallow root, coconut water, and Kinbiome™ that delivers all-day hydration. Accepted by the National Eczema Association. Priced at $38 in standard 1.75 oz size.
• Super Rich Ceramide + Collagen Firming Cream Rich firming face cream with Triple Ceramide Complex and vegan collagen peptides that hydrates, plumps, and smooths fine lines while restoring ceramide levels for sensitive skin. Priced at $45 for 1.69 fl oz / 50 ml.
• Brightwave 10% Vitamin C + Peptide Brightening Serum Potent 10% Vitamin C serum using THD Ascorbate (described as up to 50x more powerful than traditional Vitamin C) combined with peptides to brighten, fade dark spots, firm, and reduce fine lines. 1 fl oz / 30 ml.
• Dreamwave 2% Bio-Retinoid Complex Overnight Serum Overnight serum with 2% bio-retinoid complex that improves the appearance of fine lines and wrinkles, strengthens the skin barrier, fights sun damage, and provides deep hydration.
• Brightwave Brightening + Energizing Vitamin C Eye Cream Eye cream with vitamin C that reduces dark circles and smooths fine lines in the delicate eye area. Priced at $40.
• Gentle Body Wash (Vanilla and Unscented) Velvety-soft body wash for sensitive skin powered by ceramides and pre+probiotics that gently cleanses, supports a healthy microbiome, and restores barrier hydration without stripping. 13 fl oz / 400 ml, $20. Available in Vanilla and Unscented variants.
• Restorative Body Serum (Vanilla and Unscented) Fast-absorbing body serum powered by ceramides and pre+probiotics that restores skin barrier, relieves dryness and irritation, and locks in post-shower hydration. Infused with natural vanilla. $20. Available in Vanilla and Unscented.
• Moisturizing Body Cream (Vanilla and Unscented) Rich, cushiony body cream powered by ceramides and pre+probiotics that repairs the skin barrier, relieves dryness and irritation, and locks in long-lasting hydration. Approved by the National Eczema Association. $20. Available in Vanilla and Unscented.
• Supermelt Vegan Lip Mask Hyaluronic plumping lip treatment that hydrates and enhances lip fullness.
• The Bodycare Ritual Bundle Sets Limited-edition 3-piece bodycare sets bundling Gentle Body Wash, Restorative Body Serum, and Moisturizing Body Cream in unscented or vanilla variants. Was $60, now $42 (30% savings) for unscented; 36% savings for vanilla.
• The Brightening Ritual Bundle Limited-edition brightening routine set featuring Brightwave brightening serum and Brightwave brightening eye cream. Was $109, now $70 (38% savings).
• The Hydrate + Brighten Ritual Bundle Limited-edition 4-piece set designed for hydration and brightening routines. Was $152, now $95 (25% savings).
• SPF Duo Bundle Set of two Self Reflect Probiotic Moisturizing Sunscreen SPF 32 tubes in value and standard sizes. Was $84, now $67 (21% savings).
• E-Gift Card Digital gift cards available in denominations of $25, $50, $75, $100, $150, and $200 for purchasing Kinship skincare products.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Pact CollectivecoreStrategic or Co-development PartnerKinship joined Pact Collective on their mission to end cosmetic packaging waste in the beauty and wellness industries. This collaboration makes it easier for customers to properly recycle empties. Kinship invites customers to drop off their empties at Pact Collection Bins across the country at pactcollective.org/locations.
• Erewhon MarketcoreChannel Partner/ Reseller/ DistributorKinship expanded retail footprint to include Erewhon Market, a premium specialty grocery and wellness retailer. This is part of broader indie beauty brand expansion into major retail stores.
• Ocean Waste Plastic (OWP) Collection NetworkcoreStrategic or Co-development PartnerPartnership with local fishing communities in and around the Java Sea and rivers in Jakarta to collect ocean waste plastic. Plastic is removed through a fully documented and certified process and recycled into new sustainable packaging for Kinship products.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Tower 28 Beauty: Clean beauty brand built around sensitive and reactive skin (eczema-prone, rosacea-prone); DTC-first with Sephora and Ulta distribution at comparable $20-$48 price points. Direct head-to-head competitor in the 'clean beauty for sensitive skin' positioning Kinship occupies.
• Youth to the People: Plant-based, vegan skincare brand with a strong sustainability story (superfood ingredients, cold-pressed formulations) sold at Sephora at comparable premium pricing. Closely comparable in target customer (clean beauty millennials/Gen Z with ingredient consciousness) and channel mix (DTC + premium retail).
• Cocokind: Clean, sustainable skincare with a barrier/microbiome focus (similar in spirit to Kinship's Kinbiome™ pre-probiotic positioning). Indie DTC brand carried at Sephora and Target with overlapping price points; direct competitor for the same sensitive-skin, sustainability-conscious buyer.
• Necessaire: Clean, dermatologist-developed body and skincare brand positioned on clinically active ingredients (niacinamide, retinol, peptides) with sustainability credentials. Comparable DTC-first premium bodycare strategy that directly overlaps Kinship's recent body wash/serum/cream launch.
• Ilia Beauty: Clean beauty brand combining skincare + color cosmetics with a strong sustainability story (refillable packaging, Bio-Siegel certifications). Competes for the same conscious consumer with overlapping SPF, serum, and moisturizer SKUs at comparable price points.
• Indie Lee: Clean beauty pioneer focused on simple, ingredient-conscious formulations suitable for sensitive skin; DTC plus Sephora/Whole Foods distribution. Comparable target customer and product philosophy, with similar award-driven credibility-building playbook.

Broad incumbents

• Drunk Elephant: Premium clean/biocompatible skincare brand with a 'suspicious 6' ingredient avoidance philosophy that mirrors Kinship's 1,300+ EU-banned-ingredient exclusion. Larger, Shiseido-owned, with broader retail footprint; competes in the same sensitive-skin DTC lane with significantly more scale.
• Beautycounter: Established clean beauty brand with strong ingredient-restriction narrative ('Never List' of 1,800+ ingredients) and significant retail plus consultant network. Competes for the same ingredient-conscious buyer though with a much larger operational footprint and broader category coverage.
• Tatcha: Premium Japanese-inspired skincare with strong sensitive-skin credentials (rice-based, gentle formulations) and barrier-repair positioning. Uniqlo-owned, Sephora-anchored; competes at the higher end of the same mass-prestige tier Kinship targets and benefits from significantly greater brand awareness.

Emerging players

• Codex Beauty: Science-led, plant-based skincare brand with clinical claims and a sustainability/preservative-system story (their BiaComplex™). Comparable in stage, DTC orientation, and clinical positioning to Kinship, though with a more biotech-forward brand narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KinshipForAll
• Instagraminstagram.com/lovekinship
• TikToktiktok.com/@lovekinship
• Pinterestpinterest.com/lovekinship
• LinkedInlinkedin.com/company/lovekinship

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinship