Vegas PBS

What Vegas PBS does

Vegas PBS (legally Southern Nevada Public Television, or SNPT) is a 501(c)(3) nonprofit public broadcasting station licensed to the Clark County School District since 1966, operating as the sole PBS affiliate in Southern Nevada. The station delivers educational, cultural, and public affairs programming through over-the-air broadcast (Channel 10.1 and sub-channels including Create, WORLD, and KIDS 24/7), the PBS App, and video.vegaspbs.org streaming. It produces locally original content such as Nevada Week, Outdoor Nevada, Student Spotlight, and Varsity Quiz, supplementing national PBS programming with hyper-local coverage unavailable elsewhere.

Beyond traditional broadcasting, Vegas PBS operates a substantial workforce education division offering over 400 career training programs that have served nearly one million students, including newly launched VR Learning Labs using Meta Quest 3 headsets for hands-on trades training (welding, power tools, spray painting). The station also provides K-12 educational resources — OnePlace, ClassroomCast, Ready To Learn, and a Special Needs Resource Library — supporting teachers and students across the Clark County School District. A strategic partnership with ed2go extends its online training catalog.

The business model is a diversified nonprofit revenue stack: recurring donor memberships starting at $5/month or $60/year (which unlock PBS Passport streaming benefits), corporate sponsorships and Corporate Champions programs, philanthropy vehicles including the Charlotte Hill Society ($1,200/year) and Silver Legacy Society planned giving, ticket and trip offers (such as Josh Groban concerts), production services, and grants. Federal public media funding has been eliminated, making individual donations and corporate support increasingly critical to operations. The station employs 51-100 staff at its Educational Technology Campus at 3050 E Flamingo Road in Las Vegas.

Name

Vegas PBS

Legal name

Southern Nevada Public Television

Website

https://vegaspbs.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Vegas PBS is a 501(c)(3) nonprofit public broadcasting station serving Southern Nevada with broadcast television, PBS App streaming, and a workforce education division offering 400+ career training programs to nearly one million students, including new VR-based trades learning labs.

Ownership category

akta.pro rank

Product category

Public Television Broadcasting and Educational Media Services

NAICS

Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National Public Television Networks & Member Stations (PBS-style) (MPABADAA)

akta.pro secondary industries

Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG), Educational/Public-Service Broadcast Networks (MPABAAAE)

Keywords

• Public television broadcasting
• Educational programming
• Streaming media services
• Workforce training
• K-12 educational resources

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Membership and Donations: Recurring monthly or annual donations from viewers, with membership tiers including family membership. Donors receive PBS Passport benefits for contributions of $60/year or $5/month.
2. Corporate Support and Sponsorships: Program sponsors and corporate champion partnerships provide funding in exchange for on-air recognition and promotional consideration.
3. Philanthropy Programs: Charlotte Hill Society and Silver Legacy Society recognition programs for major donors, planned giving, donor advised funds, and vehicle donations.
4. Ticket and Trip Offers: Revenue from Josh Groban concerts and other entertainment events offered to the community, with proceeds supporting Vegas PBS operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vegas PBS (legally Southern Nevada Public Television) is an FCC-licensed public television station that broadcasts educational, cultural, and public affairs programming over-the-air on Channel 10.1 and via streaming platforms. It also operates K-12 educational resource services, workforce training programs including VR-based trade skills labs, and locally produced original programming such as Nevada Week and Outdoor Nevada, all funded primarily through viewer donations and corporate sponsorships.

Product overview

Vegas PBS is a public broadcasting television station serving Southern Nevada, operated by Southern Nevada Public Television (SNPT), a 501(c)(3) nonprofit. The organization offers a multi-platform media ecosystem comprising broadcast television (LIVE TV 10.1 and additional channels including Vegas PBS Create, WORLD, and Vegas PBS Kids), streaming services (Vegas PBS Passport and PBS App), original local programming (Nevada Week, Student Spotlight, Varsity Quiz, Outdoor Nevada, Vegas All In), and workforce/educational services (Workforce Education, VR Learning Labs, OnePlace, ClassroomCast, Special Needs Resource Library). The station provides educational content through Ready To Learn, American Graduate initiatives, and teacher professional development programs. Programming spans drama, science, history, public affairs, arts, and culture through both national PBS content and locally-produced Vegas PBS Originals.

Differentiator

Problem solved

Functional benefit

Brands

• Vegas PBS Passport: A membership benefit providing extended access to past seasons of PBS shows, early releases of new series, and binge-watching capabilities for donors.
• Vegas PBS Originals

Products and services

• Vegas PBS Passport Streaming membership service providing extended, on-demand access to past seasons of PBS programs and select local productions. Requires a donation of $60 per year or $5 per month. Targets PBS donors and engaged viewers seeking binge-watching and early access.
• Vegas PBS Kids Children's programming block and content platform featuring educational shows, the Vegas PBS Kids Writers Contest, and 24/7 streaming. Targets families with PreK-5 children and early learners.
• VR Learning Labs for the Trades Virtual reality learning program using Meta Quest 3 headsets to provide hands-on training for trade professions including welding, power tools, and spray painting. Targets adult learners seeking accessible trade skills certification.
• Nevada Week Local public affairs program covering Nevada politics, policy, and community issues with weekly broadcast and in-person events. Targets Southern Nevada viewers seeking local news and civic engagement.
• Workforce Education Career training programs and course catalog including online training opportunities, partnering with ed2go to expand educational offerings. Has served close to one million workforce students. Targets adult learners seeking trade certification and career advancement.
• OnePlace Educational resource service providing lesson-ready resources for educators and students, aligned with curriculum standards. Targets K-12 teachers and students in Southern Nevada.
• ClassroomCast Classroom resource library providing educational content for teachers and students. Targets K-12 educators seeking classroom-ready educational video content.
• Special Needs Resource Library Grant-funded, free-loan special needs resource library for students with special requirements. Targets families, educators, and therapists serving students with special needs.
• LIVE TV 10.1 Over-the-air broadcast television channel airing PBS programming, local shows, and community content 24/7. Targets all Southern Nevada households with antenna access.
• PBS App Mobile application for streaming PBS content, watching live TV, and accessing on-demand programming. Local PBS station membership required for some content. Targets PBS viewers across mobile devices.
• Vegas PBS Source Monthly program guide providing schedules and program information for Vegas PBS viewers. Targets general public viewers seeking program schedules.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ed2gocoreStrategic or Co-development Partner · 10 February 2026Vegas PBS partnered with ed2go to expand its workforce education offerings and online training opportunities. The partnership enables Vegas PBS to provide a broader catalog of career training programs accessible to Southern Nevada students.
• Clark County School District (CCSD)coreStrategic or Co-development PartnerVegas PBS is licensed to the School Trustees of CCSD who serve as federal licensees and provide financial support for K-12 classroom activities. The station was licensed to CCSD in 1966.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WGBH (Boston) / GBH: GBH is a major PBS member station in Boston and one of the largest producers of public broadcasting content in the U.S. Like Vegas PBS, it operates broadcast, streaming, and educational services, and produces nationally distributed original programming. Directly comparable in mission, funding model, and product mix.
• WNET (New York): WNET operates Thirteen and WLIW21, the New York metro PBS stations, and produces flagship PBS programming including Nature and Great Performances. Highly comparable as a PBS member station combining broadcast, local originals, and educational services.
• WETA (Washington, DC): WETA is a PBS member station in the DC metro area and the presenting station for PBS NewsHour. Comparable to Vegas PBS as a non-commercial public broadcaster with national content production capabilities and educational programming.
• KQED (San Francisco): KQED is the PBS and NPR member station for the San Francisco Bay Area, operating broadcast, digital, and education services. Directly comparable as a public broadcasting station combining local content production, educational programs, and donor-funded membership model.
• WTTW (Chicago): WTTW is the PBS member station serving the Chicago metropolitan area, producing local programming and operating a multi-channel ecosystem. Comparable to Vegas PBS in operating model, revenue mix (membership, corporate, philanthropy), and educational outreach.
• Oregon Public Broadcasting (OPB): OPB is a PBS and NPR member organization serving Oregon and Southern Washington, with broadcast, digital, and educational services. Highly comparable structure and mission, including local news, educational content, and donor-supported funding.
• Houston Public Media (KUHT): Houston Public Media operates KUHT, one of the oldest public television stations in the U.S., serving the Houston metro. Comparable to Vegas PBS in its public broadcasting operations, educational programming, and nonprofit funding model.

Broad incumbents

• PBS (national): PBS is the national public television network of which Vegas PBS is a member station. It is the parent brand providing the content library, streaming infrastructure (PBS App, PBS Passport), and national programming that Vegas PBS distributes alongside its local originals.

Emerging players

• Coursera: Coursera is a major online education platform partnering with universities and companies to deliver career-oriented courses and certificates. Comparable to Vegas PBS's workforce education and ed2go partnership ambitions, though operating at much larger scale and with employer/enterprise distribution.
• ed2go: ed2go is an established online continuing education provider that partners with colleges and PBS stations to deliver career training. It is already a named partner of Vegas PBS for workforce education, making it a direct operational peer in the online career training category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/follow
• YouTubeyoutube.com/vegaspbs
• Facebookfacebook.com/vegaspbs
• LinkedInlinkedin.com/company/vegas-pbs
• Instagraminstagram.com/vegaspbs
• TikToktiktok.com/@vegaspbs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegas PBS