NBC Sports

Name

NBC Sports

Legal name

NBC Sports (A Division of NBCUniversal Media, LLC)

Website

https://nbcsports.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Sports Broadcasting

NAICS

Television Broadcasting Stations (51612), Spectator Sports (7112), Radio Broadcasting Stations (51611)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841), Radio Broadcasting Stations (4832)

akta.pro primary industry

National & Regional Sports TV Networks (Linear) (MPABAJAA)

akta.pro secondary industries

Sports Cable Networks (MPABAFAD), Sports Audio Rights & Live Game Audio Networks (MPABAJAK), Sports Radio Networks & Talk Stations (MPABAJAB)

Keywords

• Sports broadcasting
• Live sports media
• Sports streaming
• Media rights distribution
• Sports content production

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Broadcast Advertising Revenue: NBC Sports generates primary revenue through advertising during live sports broadcasts. The network sells commercial inventory to brands seeking access to large, engaged audiences for sports programming. Ratings performance directly impacts advertising rates.
2. Streaming Subscriptions (Peacock): NBC Sports content is bundled with Peacock streaming service, driving subscriber acquisition and retention. Exclusive sports rights (Premier League, NFL, Olympics, MLB Sunday Night Baseball) serve as key differentiators for the streaming platform.
3. Media Rights Deals: NBC Sports pays leagues for exclusive broadcasting rights and monetizes through advertising and subscriptions. The company holds rights to NFL (~$2B/year), NBA, MLB, Premier League, Olympics, PGA/USGA events. Rights fees represent major costs offset by advertising and subscriber revenue.
4. Sports Betting Data and Partnerships: NBC Sports partners with sports betting platforms (DraftKings, FanDuel) for odds integration and betting content. The company also has research partnerships with betting operators, though ethical concerns have been raised about blurring lines between journalism and gambling promotion.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

NBC Sports is the sports broadcasting division of NBCUniversal, producing and distributing live and on-demand coverage of major professional and collegiate sports leagues across broadcast television (NBC), cable (Golf Channel, NBC Sports Network, USA Network), and streaming (Peacock) platforms. Its portfolio centers on exclusive multi-year media rights for the NFL (Sunday Night Football), MLB (Sunday Night Baseball starting 2026), NBA, Premier League, golf majors (U.S. Open, Ryder Cup, PGA Tour), the Olympics and Paralympics, and horse racing's Triple Crown, supplemented by digital products such as Rotoworld fantasy content, sports betting integration, podcasts, and mobile applications.

Product overview

NBC Sports is the sports broadcasting division of NBCUniversal, operating as a multi-platform sports media network offering live and on-demand coverage across broadcast (NBC), cable (Golf Channel, USA Network), and streaming (Peacock) channels. The portfolio centers on major live sports rights including NFL (Sunday Night Football), MLB (Sunday Night Baseball, new in 2026 via a $200M/year three-year deal), NBA (playoffs and select regular-season games), Premier League soccer, golf (U.S. Open, Ryder Cup, PGA Tour through 2033), horse racing (Triple Crown), WNBA, Olympics/Paralympics, and FIFA World Cup. The digital ecosystem comprises Rotoworld for fantasy sports content, NBC Sports Podcasts (PFT Live, Chris Simms Unbuttoned, MLB According to CC, The 2 Robbies, Title 24) powered by Triton Digital's podcast infrastructure, NBC Sports Betting integrated with DraftKings odds, and NBC Sports Regional Networks delivering local coverage integrated with Sportradar's real-time data visualization and Genius Sports' AI-powered augmented advertising across NBA broadcasts. The mobile offering includes dedicated iOS and Android apps alongside Peacock, while AI-powered production tools (FOR-A/Nippon TV AiDi) enable vertical video and automated broadcast workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Peacock Sports: NBC Sports' streaming platform for live sports content on Peacock
• Courtside Live
• Rinkside Live

Products and services

• Sunday Night Football NBC's flagship NFL broadcast property, airing weekly NFL games on the NBC broadcast network and Peacock. The 2026 schedule includes 26 total NFL games (Hall of Fame game, 22 regular-season games, two wild-card playoff contests, and one divisional postseason broadcast), plus additional late-season weekend coverage rights.
• Sunday Night Baseball NBC's MLB prime-time broadcast package acquired from ESPN starting in 2026, part of a three-year deal valued at $200 million annually featuring 25 MLB games across NBC and Peacock.
• Rotoworld NBC Sports' fantasy sports content brand providing fantasy analysis, player news, rankings, and betting recommendations across NFL, NBA, MLB, and other sports, integrated within the NBC Sports platform.
• NBC Sports Podcasts
• NBC Sports Betting
• NBC Sports Regional Networks
• Football Night in America
• Golf Channel
• NBC Sports Mobile Apps
• Peacock Streaming (Sports)

Quantifiable outcome

• NBC's 2026 U.S. Open achieved highest east coast viewership in 13 years with 9.3 million peak viewers
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability15 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• USGA (United States Golf Association)coreStrategic or Co-development Partner · 1 June 2026USGA extended its broadcast partnership with NBC Sports through 2032, covering U.S. Open and other USGA championships. The partnership represents NBC's commitment to premium golf content, with the 2026 U.S. Open achieving highest east coast viewership in 13 years.
• NFL (National Football League)coreStrategic or Co-development Partner · 1 May 2026NBC holds 11-year NFL deal worth approximately $2 billion annually for Sunday Night Football, playoff games, and special events. The partnership includes Patriots-Seahawks season opener on September 9.
• Overtime (OT7 League)minorStrategic or Co-development Partner · 9 April 2026NBC Sports partnered with Overtime to broadcast OT7 playoff and championship weekend, with select games airing June 13-14 on NBC and Peacock. Partnership includes Navy All-American Bowl Week and original content creation.
• PGA of AmericacoreStrategic or Co-development Partner · 2 March 2026PGA of America extended media rights agreement with NBC Sports and USA Sports through 2033, covering Ryder Cup, KPMG Women's PGA Championship, Senior PGA Championship, and PGA Professional Championship. The 2033 Ryder Cup will be held at The Olympic Club in San Francisco.
• VersantcoreStrategic or Co-development Partner · 2 March 2026Versant (spun off from Comcast) co-broadcasts major golf properties with NBC Sports including the Ryder Cup and US Open under multi-year agreements through the early 2030s.
• DraftKingsminorGTM or Marketing PartnerDraftKings provides betting odds integration across NBC Sports platforms, including website sportsbook links and integrated betting content. NBC Sports Bet promotes DraftKings odds in game previews and betting coverage.
• Kenny Beecham / Enjoy BasketballminorStrategic or Co-development PartnerNBC Sports partnered with Enjoy Basketball founder Kenny Beecham in October 2025 to produce original NBA programming. This marked NBC's first partnership with a creator-led media company, creating original content for NBA coverage.
• US Olympic Committee / IOCcoreStrategic or Co-development PartnerNBC serves as U.S. broadcast home for Olympic Games, covering Milan Cortina 2026 Winter Olympics and future Games. Mike Tirico became first broadcaster to call Super Bowl and host Winter Olympics in same year (2026).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ESPN (Disney): ESPN is the largest direct competitor to NBC Sports in U.S. sports broadcasting, holding rights to Monday Night Football, NBA, college football (CFP), MLB (until NBC's 2026 return), and major college sports. ESPN operates linear (ESPN, ESPN2), cable sports channels, and the ESPN+ streaming service — directly mirroring NBC Sports' broadcast / cable / streaming (Peacock) trinity.
• Fox Sports: Fox Sports is a direct competitor holding NFL (including NFC package and Thursday Night Football rights), MLB (long-term deal), college football (Big Ten and Big 12), FIFA World Cup, and NASCAR rights. Fox competes with NBC Sports across the same broadcast, cable (FS1), and streaming (Fox One) channels.
• CBS Sports: CBS Sports is a direct competitor that held the Sunday Night Baseball rights NBC just acquired, broadcasts the AFC NFL package, the NCAA Men's Basketball Tournament, and the Masters via parent Paramount. CBS competes with NBC Sports for both viewers and league rights auctions.
• TNT Sports (Warner Bros. Discovery): TNT Sports operates Bleacher Report, NBA on TNT (a major NBA rights holder), NHL, MLB (shared), and NCAA March Madness coverage. TNT Sports is a direct competitor in cable sports and is part of the broader Big Ten rights consortium alongside NBC Sports.

Emerging players

• Amazon Prime Video (Thursday Night Football): Amazon Prime Video holds exclusive U.S. rights to Thursday Night Football and is expanding into NFL playoff games, NBA, and NASCAR. It represents the most credible Big Tech entrant into NBC Sports' traditional territory and is bidding aggressively on the same sports rights pool.
• Apple TV+ (MLS Season Pass): Apple TV+ holds exclusive 10-year MLS rights and has begun bidding on other major sports. It competes with Peacock as a premium sports subscription bundle and pressures NBC Sports' exclusive-streaming economics.
• YouTube / YouTube TV: YouTube holds NFL Sunday Ticket rights and distributes NFL Network/RedZone via YouTube TV. It competes with NBC Sports for both the rights bidding table and the connected-TV viewing audience, and is a primary alternative distribution channel for sports fans cutting the cable cord.
• DAZN: DAZN is a global sports streaming service holding rights to boxing, MMA, and various international soccer leagues. While not directly competing in U.S. primetime rights, DAZN competes for sports subscription dollars and is a relevant streaming-side peer.

Broad incumbents

• Comcast (NBCUniversal parent): Comcast is the parent of NBCUniversal and therefore NBC Sports, also operating Xfinity (cable distribution) and Sky. While not a peer in the market-comparable sense, Comcast/Xfinity's strategic and capital allocation decisions directly shape NBC Sports' rights bidding and Peacock bundling strategy.
• The Walt Disney Company: Disney owns ESPN, ABC, and Disney+, providing the integrated broadcast / cable / streaming footprint that NBC Sports is competing against. Disney is the closest broad incumbent peer for the corporate parent of NBC Sports' primary competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nbcsports
• YouTubeyoutube.com/nbcsports
• Facebookfacebook.com/NBCSports
• Instagraminstagram.com/NBCSports

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBC Sports