Name

iBuyPower

Legal name

iBUYPOWER

Website

https://ibuypower.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Gaming PCs

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer and Peripheral Equipment Manufacturing (3341), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Electronic Computers (3571), Retail-Computer & Computer Software Stores (5734), Electronic Components & Accessories (3670)

akta.pro primary industry

Gaming PCs (Desktops & Laptops) (HDACAAAH)

akta.pro secondary industries

Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC), PC Cases, Chassis & Case Accessories (HDACAGAG), PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), Desktop Workstations (HDACAAAE)

Keywords

• Custom gaming PCs
• Prebuilt gaming desktops
• PC builder service
• Gaming laptops
• Creator workstations

Headquarters

HQ city

California

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gaming PC Hardware Sales: Primary revenue stream from selling prebuilt gaming desktops, custom-configured PCs, and gaming laptops. Revenue generated from one-time hardware sales with various price points ranging from entry-level to enthusiast tier systems.
2. Custom PC Builder Services: Revenue from the custom PC builder tool where customers configure their own systems. Includes assembly fees and premium for custom configurations.
3. Financing Revenue Share: Partnership with Affirm for 0% APR financing up to 6 months for qualifying US customers. Company benefits from increased average order values through financing options.
4. Gaming Accessories and Peripherals: Gear Store selling gaming accessories including keyboards, mice, monitors, headsets, mouse pads, streaming accessories, and iBUYPOWER apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

iBuyPower designs, hand-assembles, and sells customized high-performance gaming PCs through prebuilt RDY systems, an online Custom PC Builder configurator, and the PC Lab custom build platform. The product portfolio spans gaming desktops across multiple RDY series (Element, Slate, Y70, Scale), the premium Signature Series (Gen 10, Element 9, Trace X, Nexus Touch, Snowblind, Mirror), Creator Series workstations, gaming laptops, refurbished systems, and a Gear Store of gaming peripherals. Systems are configured with NVIDIA GeForce RTX 50 series, AMD Ryzen X3D, and Intel Core Ultra components and supported by a 3-year parts and labor warranty.

Product overview

iBUYPOWER is a custom gaming PC builder offering a comprehensive portfolio of prebuilt (RDY), custom configurable, and signature series gaming desktops and laptops. The core offerings include RDY Prebuilt PCs (Element, Slate, Y70, Scale series) for immediate purchase with free 2-day shipping, the Custom PC Builder for personalized configurations, and PC Lab for advanced customization with 5-day build times. The Signature Series provides premium in-house designed systems including Gen 10 (Trace X, Element Pulse X), Element 9 with tempered glass, Nexus Touch with touchscreen integration, Snowblind with LCD side panel, and Element CL with custom liquid cooling. The Creator Series targets content creators with Adobe Creative Cloud bundling. All systems support AMD Ryzen (9000 Series, X3D), Intel 14th Gen and Core Ultra processors, and NVIDIA GeForce RTX 50 series and AMD Radeon GPUs. The company also offers gaming laptops, refurbished PCs, and a Gear Store with peripherals. Recently expanded warranty to 3-year parts coverage starting July 2026.

Differentiator

Problem solved

Functional benefit

Brands

• HYTE: Family brand for PC hardware cases, peripherals, and accessories
• RDY
• PC Lab
• Signature Series
• Creator Series

Products and services

• RDY Prebuilt Gaming PCs Pre-built, ready-to-ship gaming desktops configured by iBuyPower with components from NVIDIA, AMD, and Intel, available in Element, Slate, Y70, and Scale series with free 2-day shipping on select models. Targeted at individual gaming consumers who want a ready-to-play system.
• Custom PC Builder Online PC configuration tool where customers select individual components (Intel, AMD, ASUS) and iBuyPower assembles the system with component compatibility handled in-platform. Targeted at individual buyers who want a personalized build without assembling it themselves.
• PC Lab Custom PC building platform with approximately 5 business day build time, including Creator Builds featuring configurations from gaming personalities such as fl0m, Deputy, ARUUUSam, Tracy Allen, and Sam Slade. Includes 3-year labor and 3-year parts warranty.
• Signature Series Premium in-house designed gaming PCs including Gen 10 cases (Trace X, Element Pulse X), Element 9 Series with tempered glass, Nexus Touch with integrated touchscreen, Snowblind with customizable LCD side panel, Element Hybrid, Element CL with custom liquid cooling, Mirror Series with RGB internals, and Nexus Edition with HYTE Nexus Link software.
• Creator Series Custom and RDY prebuilt PCs optimized for content creators, featuring premium components for video editing, 3D rendering, streaming, and creative workflows, with complimentary 1-month Adobe Creative Cloud All Apps subscription bundling.
• Gaming Laptops Portable gaming laptops with high-performance components for gaming on the go, with free shipping. Targeted at individual gamers seeking portability.
• Refurbished Gaming PCs Certified refurbished gaming computers available in Grade A (like new), Grade B (minor signs of use), and Grade C (visible scratches) quality tiers, backed by 90 days standard limited warranty, priced from $899 to $1,849.
• Workstations
• Gear Store Online store selling standalone gaming accessories including keyboards (iBUYPOWER MK9 RGB Mechanical, CORSAIR K70 Core TKL), mice (CORSAIR M75, Razer DeathAdder, Logitech G502), monitors (MSI MAG, ASUS VG279QE5A), headsets, mouse pads, streaming accessories, and iBUYPOWER apparel.
• Trace X Custom Loop Concept Gaming PC Concept gaming PC unveiled at CES 2026 reviving the Element CL line, with a redesigned transparent distroplate that integrates pump, reservoir, and coolant routing to make hardline water cooling more accessible in a prebuilt system.
• Gen 10 Product Lineup (Trace X Case, Element Pulse X Case, AW5 AIO Cooler, AC5 RGB Fan, KM10 Keyboard and Mouse) Gen 10 product lineup including Trace X and Element Pulse X computer cases, AW5 360mm ARGB AIO liquid cooler, AC5 RGB tower air fan, and KM10 gaming keyboard and mouse combo, announced at CES 2026 and expected to launch in Q1 2026 at price points from $34.99 to $99.99.

Quantifiable outcome

• 3-year parts warranty, 3-year labor service, and lifetime technical support included with all new desktop PC purchases (starting 07/01/2026)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• NVIDIAcoreTechnology or Integration · 6 January 2026At CES 2026, NVIDIA announced pre-built desktops from iBUYPOWER alongside CyberPowerPC and ORIGIN PC as part of the GeForce RTX 50 series ecosystem launch. iBUYPOWER featured systems with RTX 5090, RTX 5080, RTX 5070 Ti, and RTX 5070 GPUs. NVIDIA G-SYNC Pulsar technology support included in displays.
• Micro CentercoreImplementation/ SI/ Consulting Partner · 17 November 2025iBUYPOWER expanded its warranty policy to include in-store repair and diagnosis services through a partnership with Micro Center, with Micro Center acting as an Authorized Service Provider across the United States. Customers with under-warranty systems can visit Micro Center stores for diagnostics, repairs, or upgrades without shipping their systems to the company's headquarters. This collaboration enhances customer accessibility and support for gaming PCs.
• AMDcoreTechnology or IntegrationAMD is a key technology partner providing Ryzen processors (Ryzen 5, 7, 9 series including X3D variants) for iBUYPOWER gaming PCs. Featured in AMD Gaming PCs product line with exclusive optimizations and the Gamers First initiative.
• IntelcoreTechnology or IntegrationIntel provides processors (Core i5, i7, i9, Core Ultra series) for iBUYPOWER gaming desktops. Featured in Intel Gaming PCs product line with thermal technologies and performance optimizations.
• ASUSmajorTechnology or IntegrationASUS provides motherboards (ASUS PRIME, ROG STRIX, ProArt series), graphics cards, and Aura Sync RGB integration for iBUYPOWER systems. Custom PCs feature world-class hardware aesthetic finesse with ASUS components.
• AdobemajorGTM or Marketing PartneriBUYPOWER Creator Series partnership offering complimentary 1-month Adobe Creative Cloud All Apps subscription with purchase of any RDY or custom configurator PC. Valid from 11/01/2024 to 11/01/2025, available in US and CA for new Adobe customers.
• AffirmmajorGTM or Marketing PartnerFinancing partnership offering 0% APR for up to 6 months for US customers with qualifying credit. Enables higher average order values by allowing customers to finance purchases over time.
• HYTEmajorTechnology or IntegrationHYTE is iBUYPOWER's family brand providing PC hardware including the Nexus Link software for RGB control in Nexus Edition PCs, custom PC cases, peripherals, and accessories. HYTE hololive collaboration products available through iBUYPOWER.
• HYTE Honkai: Star RailminorGTM or Marketing PartnerHYTE launched a Firefly-themed PC hardware lineup based on Honkai: Star Rail, including a prebuilt PC system by iBUYPOWER available through HYTE's storefront.

Scale indicators3 records

Recent moves7 records

Expansion highlights2 records

Broad incumbents

• Alienware (Dell): Broad incumbent in gaming PCs through Dell's OEM scale, financing, and retail presence. Alienware's Aurora desktops and gaming laptops compete head-to-head with iBuyPower across mainstream and enthusiast tiers, with substantially larger procurement and marketing budgets.
• Corsair (including ORIGIN PC): Acquired ORIGIN PC and competes broadly in gaming PCs, components, and peripherals. Corsair's vertical integration across cases, cooling, power supplies, and prebuilts makes it a strategic competitor and ecosystem peer to iBuyPower + HYTE.
• HP Omen: Broad incumbent gaming PC brand from HP with significant retail shelf share at Best Buy and Walmart. Competes directly with iBuyPower RDY prebuilts at mainstream price points and benefits from HP's component procurement scale.
• Lenovo Legion: Broad incumbent gaming PC and laptop brand from Lenovo, with significant retail and direct distribution. Competes with iBuyPower across desktops and laptops, leveraging Lenovo's global supply chain and brand scale.
• ASUS ROG: Broad incumbent gaming hardware brand from ASUS — both a key component supplier to iBuyPower (motherboards, GPUs) and a competing system builder (ROG desktops and laptops). Represents both partnership and competitive overlap.

Direct peers

• CyberPowerPC: Direct peer and fellow NVIDIA RTX 50 launch partner at CES 2026. CyberPowerPC is a US-based gaming PC system integrator with a near-identical product set (prebuilt, custom configurator, gaming laptops) and similar retail distribution through Best Buy, Walmart, Newegg, and Amazon — making it the closest 1:1 comparable to iBuyPower.
• ORIGIN PC: Direct peer and the third NVIDIA RTX 50 launch partner at CES 2026. ORIGIN PC specializes in high-end custom gaming desktops and workstations with strong enthusiast positioning, overlapping iBuyPower's Signature Series and Creator Series offerings.
• NZXT: Direct peer offering both prebuilt gaming PCs (BLD) and custom component ecosystems (cases, cooling, peripherals). NZXT competes with iBuyPower on enthusiast builders and has built a strong DTC brand, comparable to iBuyPower's Signature Series approach.
• Maingear: Boutique custom gaming PC integrator competing in the high-end enthusiast and creator workstation segment. Maingear's premium positioning and custom builds directly overlap iBuyPower's Y70 and Creator Series lines.
• Falcon Northwest: Boutique custom gaming PC and workstation integrator with strong premium positioning. Comparable to iBuyPower's Signature Series in the ultra-high-end custom build segment, though with a smaller scale and higher ASP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iBUYPOWER
• YouTubeyoutube.com/user/ibuypower
• Facebookfacebook.com/iBuypowerPC
• LinkedInlinkedin.com/company/ibuypower
• Instagraminstagram.com/ibuypower
• TikToktiktok.com/@ibuypower

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iBuyPower