TotalEnergies Marketing Nigeria

What TotalEnergies Marketing Nigeria does

TotalEnergies Marketing Nigeria Plc is a publicly listed Nigerian downstream energy marketing subsidiary of TotalEnergies SE, incorporated on 1 June 1956 and headquartered on Churchgate Street, Victoria Island, Lagos. The company sells automotive fuels (Premium Motor Spirit, diesel, kerosene), Jet A1 aviation fuel at four airports, lubricants under the TotalEnergies, Quartz, ELF, Rubia and Lubmarine brands, bitumen, solar lighting products, and fleet management cards, distributing primarily through 570+ company-owned service stations plus 19 customer service centers, 5 depots, 2 lubricants blending plants (Koko, Delta State and Apapa, Lagos) and 20+ lubricant resellers. B2B revenue streams include enterprise/fleet cards (TemC+ prepaid and postpaid), Vendor Management Service for bulk petroleum, and aviation fuel supply to Nigerian airlines; B2C revenue includes fuels, lubricants, the Cafe Bonjour convenience retail format, AutoFast by CFAO automotive services, Quartz Auto Service EV after-sales, and Sunshine solar solutions for off-grid consumers.

The business model is largely transactional: per-litre fuel margins across the network, transaction and take-rate economics on lubricants, aviation fuel margins at airport refuelling infrastructure, hardware sales on solar products, and subscription/fleet-card economics on enterprise fuels. Lubricants command higher unit economics supported by proprietary Quartz Age-Resistance Technology (claimed up to 74% less wear vs industry limits) and Eco-Science Technology for hybrids. Distribution is mixed: direct-to-consumer through owned stations; direct enterprise field sales for fleets, aviation and bulk customers; channel partners including CFAO (AutoFast), Qoray (EV after-sales), and lubricant distributors. Long-dated OEM lubricant partnerships with KIA (since 2011), Stellantis (renewed 2022-2025, expanded to Opel/Vauxhall) and Renault-Nissan Alliance (RENAULT, DACIA, NISSAN, KAWASAKI) anchor the B2B lubricants franchise.

Fiscal 2025 results were weak on a reported basis (revenue of NGN 767.63 billion, -26% YoY; N17.1 billion loss after tax; N11.92 billion 9-month pre-tax loss) but the company has set out a Q2 2026 turnaround plan (N1.3 billion projected pre-tax profit versus a N2.7 billion loss in Q2 2025, N16.6 billion cost base versus N21.3 billion) and has restructured supply via the Dangote Petroleum Refinery offtake (60-65 million litres/day), expanded AutoFast to 9 bays, and opened new growth verticals in EV after-sales (Qoray) and solar. HSEQ moat is established via ISSSRS level 2-4 certifications (DNV-audited) and being the first downstream Nigerian operator to obtain ISO 14001:2004 (2012, Lagos Plant and Apapa depot). Nigerian Citizens and Associations hold 38.28% of share capital post the 2001 merger.

Name

TotalEnergies Marketing Nigeria

Legal name

TotalEnergies Marketing Nigeria Plc

Website

https://services.totalenergies.ng

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

TotalEnergies Marketing Nigeria Plc is a Lagos-based downstream petroleum marketing subsidiary of TotalEnergies SE, selling fuels, lubricants, aviation fuel, bitumen and solar products through 570+ service stations, two lubricants blending plants, five depots and a fleet-card network serving Nigerian consumers, fleets, industry and airlines.

Ownership category

akta.pro rank

Product category

Downstream Petroleum Marketing

NAICS

Gasoline Stations (4571), Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum Bulk Stations and Terminals (424710)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

Keywords

• Downstream petroleum marketing
• Fuel retail distribution
• Automotive lubricants
• Aviation fuel supply
• Service station network

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Petroleum Product Sales: Sale of fuels (Premium Motor Spirit/PMS, diesel, kerosene) through 570+ service stations and bulk sales to corporate customers. Major supplier of petrol in Nigeria with 2025 revenue of N767.63 billion.
2. Lubricants Manufacturing and Sales: Two lubricants blending plants at Koko (Delta State) and Apapa (Lagos) producing automotive, industrial and marine lubricants under TotalEnergies, ELF and Rubia brands.
3. Aviation Fuel Supply: Major supplier of JET A1 fuel to aviation industry in Nigeria via Air TotalEnergies International (Switzerland). Operations at Lagos airports (domestic and international), Kano, Abuja and Port Harcourt airports. One of two largest JET A1 suppliers in Nigeria.
4. Automotive Services: Revenue from Auto Express, Auto Clean Deluxe, Autofast maintenance services, Quartz Auto Service centers, TouchPoint services at service stations.
5. Solar Solutions: Sale of solar lamps and solar home/industrial solutions including Little Sunshine, Family Sunshine, Home Sunshine, Sunking Pico, Sunking Boom, Sunking Home 120 products.
6. Bitumen Sales: Bitumen products for road construction and industrial applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

TotalEnergies Marketing Nigeria markets and distributes petroleum products, lubricants, aviation fuel, bitumen, solar energy solutions and automotive services across Nigeria through 570+ service stations, 19 customer service centers, 5 depots and 2 lubricants blending plants. Its portfolio spans automotive fuels (PMS, diesel, kerosene), branded lubricants (Quartz, Rubia, ELF, Lubmarine), JET A1 aviation fuel, TotalEnergies Cards for fleet/individuals, Sunshine solar lamps, and convenience/auto services including Bonjour shops and Autofast by CFAO.

Product overview

TotalEnergies Marketing Nigeria Plc operates a diversified downstream petroleum and energy portfolio as a marketing and services subsidiary of TotalEnergies. The company manages over 570 service stations, 5 depots, 19 customer service centres, and 2 lubricants blending plants (Koko and Apapa). Its core product range spans automotive fuels (Premium Motor Spirit, diesel, kerosene), aviation Jet A1 fuel (one of two largest suppliers in Nigeria), and bitumen. The lubricants portfolio includes the Quartz engine oil sub-brand (with Age-Resistance Technology for cars and hybrid/EV-specific formulations), the Rubia heavy-duty engine oil range, the ELF motorsport-focused lubricant sub-brand, and the Lubmarine marine lubricant range (covering vessel two-stroke/four-stroke engines and ancillary equipment). The company differentiates through convenience retail at Bonjour/Cafe Bonjour shops, automotive quick-service (AutoFast by CFAO at 9 locations), EV after-sales support via Quartz Auto Service centres, solar energy products (Sunshine solar lamps and home kits), and fleet management cards (Membership TotalEnergies Card, TemC+). Community initiatives include L.E.A.D. Career Project, Startupper of the Year Challenge, VIA Safe Mobility, and Football Together (title sponsor of CAF AFCON and related competitions).

Differentiator

Problem solved

Functional benefit

Brands

• Quartz: Premium engine oil brand with Age Resistance Technology for vehicles
• Cafe Bonjour
• Auto Express
• Auto Clean Deluxe
• Quartz Auto Service
• Autofast
• Lubmarine
• Rubia
• ELF
• Sunshine

Products and services

• Automotive Fuels (Petrol, Diesel, Kerosene) Premium Motor Spirit (petrol), Automotive Gas Oil (diesel), and kerosene sold across 570+ service stations nationwide for automotive and domestic heating use.
• Quartz Engine Oils

Quantifiable outcome

• Quartz engine oil with Age-Resistance Technology offers up to 74% less wear compared to industry limits (ACEA OM646LA test)
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered strategic, minor and core.

• Nigerian National Petroleum Company Limited (NNPC)strategicStrategic or Co-development Partner · 2 May 2026Joint launch of 2026 VIA Safe Mobility for Young People programme targeting 600 students in 30 public secondary schools across FCT, Lagos, Rivers states. Programme encourages students to become road safety ambassadors through artworks, songs, poems, drama. Focus on vulnerable children walking long distances or navigating high-traffic routes.
• GreenLight InitiativeminorImplementation/ SI/ Consulting Partner · 2 May 2026Implementing partner for VIA Safe Mobility programme. Handles programme implementation including student recruitment, activity coordination, road safety ambassador training through artworks, songs, poems, drama.
• Federal Road Safety CorpsminorImplementation/ SI/ Consulting Partner · 2 May 2026Collaboration partner for VIA Safe Mobility programme providing road safety expertise, curriculum input, and programme endorsement. Contributes to UN Sustainable Development Goals alignment.
• Energy Core Lanka (Pvt) LtdminorChannel Partner/ Reseller/ Distributor · 9 December 2025Partnership announced December 2025 between TotalEnergies Marketing India (TEMIPL) and Energy Core Lanka to introduce high-performance lubricants in Sri Lanka. Supports industrial growth and mobility through innovative lubricant solutions backed by global engineering expertise.
• Qoray Mobility and Energies LtdstrategicStrategic or Co-development Partner · 10 July 2025TotalEnergies appointed official after-sales support partner for Qoray's 4-wheeler electric vehicles in Nigeria. MoU signed July 10, 2025. Qoray EV owners access diagnostics, maintenance, and repair at TotalEnergies Quartz Auto Service centres. Collaboration addresses key barrier to EV adoption by building service ecosystem. Operational rollout already underway.
• Dangote Petroleum Refinery & PetrochemicalscoreChannel Partner/ Reseller/ Distributor · 25 February 2025TotalEnergies is one of 13 major marketing companies in structured offtake agreement with Dangote Refinery to distribute 60-65 million litres of Premium Motor Spirit daily domestically. Framework endorsed by Nigerian Midstream and Downstream Petroleum Regulatory Authority. Positions Nigeria toward fuel self-sufficiency and reduces reliance on imported refined products.
• CFAOcoreChannel Partner/ Reseller/ Distributor · 12 December 2024Partnership for Autofast automotive maintenance franchise. State-of-the-art facility with CFAO-certified technicians, latest technology, genuine OEM parts, affordable pricing. Expanded to 9 locations including Old Toll Gate (newest grand opening), Igbobi, Alapere 2, Sura, Lekki stations in Lagos; Asokoro, Tipa Garage, Wuse 2 in Abuja.
• StellantisstrategicStrategic or Co-development Partner · 1 January 2022Five-year partnership renewal 2022-2025 for Peugeot, Citroën, DS Automobiles brands. Expansion to include Opel and Vauxhall. Approved repair specialists access TotalEnergies high-tech innovative motor oils under Quartz range specifically developed for these brands' engines.
• KIA MotorsstrategicStrategic or Co-development Partner · 1 January 2011Lubricants partnership since 2011 showcasing shared vision on performance, quality, innovation. Collaboration on high-quality products and innovative solutions, strengthened global market presence, provided customized services to KIA customers.
• Renault-Nissan Alliance (RENAULT, DACIA, NISSAN, KAWASAKI)strategicStrategic or Co-development PartnerLong-lasting ELF lubricants partnerships with RENAULT, DACIA, NISSAN and KAWASAKI. Brands trusted by leading international manufacturers for ELF engine oils and speciality products.
• FABE International FoundationminorImplementation/ SI/ Consulting PartnerClimate Change and Sustainability Expert Mr. Okeyinka Israel led Climate Action session at L.E.A.D Career project 2023. Partnered to educate students on Sustainable Development Goals with focus on Goal 13 - Climate Action.
• Air TotalEnergies InternationalcoreStrategic or Co-development PartnerSwiss-incorporated partner supporting TotalEnergies Marketing Nigeria as one of two largest JET A1 fuel suppliers in Nigeria. Aviation fuel operations at Lagos airports (domestic/international), Kano, Abuja, Port Harcourt airports.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Oando Plc: One of Nigeria's largest integrated energy companies with downstream marketing through Oando Energy Services and fuel retail operations. Listed on the NGX with comparable downstream footprint, lubricants portfolio, and aviation fuel exposure.
• MRS Holdings: MRS operates fuel retail stations, lubricants distribution, and aviation fuel supply across Nigeria. Direct competitor in forecourt retail and in the Dangote Refinery offtake consortium, making it a near-perfect peer for product mix and channel strategy.
• Conoil Plc: Conoil operates service stations across Nigeria with fuel retail, lubricants, and aviation fueling. One of the longest-standing downstream competitors with similar forecourt retail model and aviation fuel position at major Nigerian airports.
• Ardova Plc: Formerly Forte Oil, Ardova operates a nationwide network of service stations and downstream petroleum marketing in Nigeria with fuels, lubricants, and convenience retail — directly comparable in scale and product mix to TotalEnergies Marketing Nigeria.
• Eterna Plc: Nigeria-listed downstream petroleum marketer with lubricants manufacturing/blending, fuel retail, and bitumen operations. Smaller in forecourt scale but directly comparable in lubricants blending and bulk petroleum product marketing.

Regional players

• Heyden Petroleum: Nigeria-focused independent downstream petroleum marketer with lubricants blending and fuel distribution. Smaller-scale direct peer providing comparison on independent marketing economics outside of the major international oil companies.

Broad incumbents

• Puma Energy: Global downstream fuel marketer with African presence including fuel retail, lubricants, and aviation fuel supply. Comparable business model across forecourt retail and B2B fuel marketing, though with less Nigeria-specific footprint than TotalEnergies Marketing Nigeria.
• NNPC Retail Limited: Subsidiary of the Nigerian National Petroleum Company, NNPC Retail operates a large nationwide fuel station network as part of the broader state-oil group. Comparable in retail footprint but with structural advantages from NNPC's upstream and refining integration.
• Vivo Energy (Engen acquisition): Pan-African downstream marketer (now operating Engen-branded retail across Africa including Nigeria). Comparable forecourt retail model, Shell-aligned lubricants portfolio, and aviation fuel supply across multiple African countries — sister marketer to TotalEnergies in the region.
• TotalEnergies Marketing (other African affiliates e.g., TotalEnergies Marketing Kenya): Sister subsidiaries of TotalEnergies SE operating forecourt retail, lubricants, and aviation fuel across other African markets. Highly comparable business model, brand portfolio, and product range — useful benchmark for regional performance and strategy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TotalenergiesNigeria
• Instagraminstagram.com/totalenergies_ng

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TotalEnergies Marketing Nigeria