Lionsgate Play
Lionsgate Play is a premium OTT streaming platform serving South Asia and Southeast Asia with Hollywood films, TV series, and live sports, distributing via direct subscription and B2B2C partnerships with JioHotstar, Airtel Xstream, and Amazon Prime Video Channels across eight Asian markets.
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lionsgate Play does
Lionsgate Play is a premium over-the-top (OTT) streaming platform that distributes Hollywood films, international TV series, and live sports across South Asia and Southeast Asia, serving eight Asian markets including India, Singapore and the broader region. The platform reaches over 40 million viewers in India and maintains a direct subscriber base of approximately 5 million, targeting growth to 12–15 million over a three-to-five-year horizon. Its core product is a subscription-based streaming service that also operates a B2B2C distribution model through partnerships with JioHotstar, Airtel Xstream, and Amazon Prime Video Channels, with exclusive content assets including Lionsgate catalogue titles and shows such as Schitt's Creek and Heated Rivalry.
The platform is built on streaming and content delivery infrastructure supplemented by AI-led workflows for content production and operational processes, intended to enable scaling of output with a lean team of 51–100 employees. In January 2026, the company underwent a management buyout led by Rohit Jain (former Asia president) for approximately $30 million, separating it from Lionsgate/Starz Entertainment while retaining a multi-year content licensing agreement for the Lionsgate catalogue and brand. Post-buyout, Lionsgate Play is pivoting from a pure-play streaming service to a multi-platform content and distribution company, with plans to launch theatrical-first releases of 10–12 premium Hollywood films annually in Indian cinemas from September 2026, and to create IP worth Rs 1,000 crore while expanding the annual content slate from 50–60 titles to over 100.
The revenue model combines recurring subscription revenue from direct streaming, transaction-based revenue from theatrical distribution, and licensing/royalty economics under the Lionsgate content deal. Pricing is not publicly disclosed. The customer base skews to urban millennials and Gen-Z aged 20–45 seeking premium Hollywood and international content in multiple languages including Hindi, Tamil, Telugu, and English. With headcount of 51–100 and a Mumbai regional headquarters, the operating model is lean relative to the announced content and theatrical ambitions, making the success of the expansion plan contingent on partner distribution leverage and AI-enabled production scale-up.
Lionsgate Play firmographics
Firmographics- Name
- Lionsgate Play
- Legal name
- Lionsgate Play
- Website
- https://lionsgateplay.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lionsgate Play is a premium OTT streaming platform serving South Asia and Southeast Asia with Hollywood films, TV series, and live sports, distributing via direct subscription and B2B2C partnerships with JioHotstar, Airtel Xstream, and Amazon Prime Video Channels across eight Asian markets.
- Ownership category
- akta.pro rank
Lionsgate Play industry classification
Industry- Product category
- Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (51212), Spectator Sports (7112)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
- akta.pro secondary industries
- B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ), Theatrical Distribution (Domestic) (MPADAJAA)
Keywords
Where Lionsgate Play is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Lionsgate Play business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Streaming Subscription: Subscription-based streaming service providing access to Hollywood and international content library. Platform targets subscriber growth from 5 million to 12-15 million over three to five years.
- Theatrical Distribution: Revenue from theatrical releases of 10-12 premium Hollywood films annually before streaming debut, creating visibility and audience engagement journey from cinemas to digital.
- Content Licensing: Multi-year licensing agreement with Lionsgate for films and series catalogue, providing content inventory while Lionsgate retains brand and content distribution rights.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Lionsgate Play product offering
Product offeringCore offering
Lionsgate Play is a premium OTT streaming platform providing on-demand access to Hollywood movies, TV shows, and web series across eight South Asian and Southeast Asian markets. The platform combines direct subscription streaming with B2B2C distribution through JioHotstar, Airtel Xstream, and Amazon Prime Video Channels, and is expanding into theatrical distribution of 10-12 premium Hollywood films annually beginning September 2026.
Product overview
Lionsgate Play is a premium OTT streaming platform that serves as the company's core product offering Hollywood movies, TV shows, and web series. The platform operates across eight Asian markets, distributing content through B2B2C partners including JioHotstar, Airtel Xstream, and Amazon Prime Video Channels, reaching over 40 million viewers. Following the management buyout led by Rohit Jain, the platform is expanding from a pure-play streaming service into a multi-platform content and distribution company spanning theatrical releases, television licensing, and digital platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Lionsgate Play Streaming Platform Premium OTT streaming service offering Hollywood movies, TV shows, and web series (including titles such as Schitt's Creek and Heated Rivalry) across eight South Asian and Southeast Asian markets. Available via direct subscription and through B2B2C partners JioHotstar, Airtel Xstream, and Amazon Prime Video Channels, reaching over 40 million monthly viewers in India. Targets the 20-45 urban millennial and Gen-Z demographic with multi-language availability in Hindi, Tamil, Telugu, and English.
- Theatrical Distribution of Premium Hollywood Films Theatrical release of 10-12 premium Hollywood films annually in Indian cinemas beginning September 2026, ahead of their exclusive streaming debut on the Lionsgate Play platform. Creates a cinema-to-digital engagement funnel that drives theatrical box-office revenue and subsequent streaming subscriptions.
Quantifiable outcome
- Platform reaches over 40 million viewers in India
- +1 more outcomes
Companies that use Lionsgate Play
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Lionsgate Play technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lionsgate Play partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- JioHotstarcoreB2B2C distribution partner providing Lionsgate Play content access to JioHotstar's large subscriber base across India.
- Airtel XstreamcoreB2B2C distribution partner providing Lionsgate Play content access to Airtel Xstream subscribers.
- Amazon Prime Video ChannelscoreB2B2C distribution through Amazon Prime Video Channel add-on service, enabling Lionsgate Play content access to Amazon's Prime subscriber ecosystem.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Lionsgate Play competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lionsgate Play social profiles
Digital presenceLionsgate Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lionsgate Play leadership team
Management profileNumber of profiles
Profiles1 record
Lionsgate Play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lionsgate Play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lionsgate Play
What does Lionsgate Play do?
Lionsgate Play is a premium OTT streaming platform providing on-demand access to Hollywood movies, TV shows, and web series across eight South Asian and Southeast Asian markets. The platform combines direct subscription streaming with B2B2C distribution through JioHotstar, Airtel Xstream, and Amazon Prime Video Channels, and is expanding into theatrical distribution of 10-12 premium Hollywood films annually beginning September 2026.
Is Lionsgate Play a public or private company?
Lionsgate Play is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lionsgate Play founded?
Lionsgate Play was founded in 2020. It employs 51 to 100 people.
Where is Lionsgate Play based?
Lionsgate Play is headquartered in Mumbai, India, in the Asia region.
How does Lionsgate Play make money?
Three revenue lines are on record. Streaming Subscription is the primary driver. The others are theatrical Distribution and content Licensing.
Does Lionsgate Play have an API?
No public API is recorded for Lionsgate Play.
What industry is Lionsgate Play in?
Lionsgate Play's product category is Video Streaming. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms, with a secondary code of MPAKAOAJ, B2B Sports Digital Syndication & White-Label Streaming Services. Its NAICS code is 5162 and its SIC code is 7822.