Lionsgate Play

What Lionsgate Play does

Lionsgate Play is a premium over-the-top (OTT) streaming platform that distributes Hollywood films, international TV series, and live sports across South Asia and Southeast Asia, serving eight Asian markets including India, Singapore and the broader region. The platform reaches over 40 million viewers in India and maintains a direct subscriber base of approximately 5 million, targeting growth to 12–15 million over a three-to-five-year horizon. Its core product is a subscription-based streaming service that also operates a B2B2C distribution model through partnerships with JioHotstar, Airtel Xstream, and Amazon Prime Video Channels, with exclusive content assets including Lionsgate catalogue titles and shows such as Schitt's Creek and Heated Rivalry.

The platform is built on streaming and content delivery infrastructure supplemented by AI-led workflows for content production and operational processes, intended to enable scaling of output with a lean team of 51–100 employees. In January 2026, the company underwent a management buyout led by Rohit Jain (former Asia president) for approximately $30 million, separating it from Lionsgate/Starz Entertainment while retaining a multi-year content licensing agreement for the Lionsgate catalogue and brand. Post-buyout, Lionsgate Play is pivoting from a pure-play streaming service to a multi-platform content and distribution company, with plans to launch theatrical-first releases of 10–12 premium Hollywood films annually in Indian cinemas from September 2026, and to create IP worth Rs 1,000 crore while expanding the annual content slate from 50–60 titles to over 100.

The revenue model combines recurring subscription revenue from direct streaming, transaction-based revenue from theatrical distribution, and licensing/royalty economics under the Lionsgate content deal. Pricing is not publicly disclosed. The customer base skews to urban millennials and Gen-Z aged 20–45 seeking premium Hollywood and international content in multiple languages including Hindi, Tamil, Telugu, and English. With headcount of 51–100 and a Mumbai regional headquarters, the operating model is lean relative to the announced content and theatrical ambitions, making the success of the expansion plan contingent on partner distribution leverage and AI-enabled production scale-up.

Name

Lionsgate Play

Legal name

Lionsgate Play

Website

https://lionsgateplay.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Lionsgate Play is a premium OTT streaming platform serving South Asia and Southeast Asia with Hollywood films, TV series, and live sports, distributing via direct subscription and B2B2C partnerships with JioHotstar, Airtel Xstream, and Amazon Prime Video Channels across eight Asian markets.

Ownership category

akta.pro rank

Product category

Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (51212), Spectator Sports (7112)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

akta.pro secondary industries

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ), Theatrical Distribution (Domestic) (MPADAJAA)

Keywords

• Video streaming service
• OTT entertainment platform
• Hollywood content distribution
• Premium movie streaming
• B2B2C content delivery

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Streaming Subscription: Subscription-based streaming service providing access to Hollywood and international content library. Platform targets subscriber growth from 5 million to 12-15 million over three to five years.
2. Theatrical Distribution: Revenue from theatrical releases of 10-12 premium Hollywood films annually before streaming debut, creating visibility and audience engagement journey from cinemas to digital.
3. Content Licensing: Multi-year licensing agreement with Lionsgate for films and series catalogue, providing content inventory while Lionsgate retains brand and content distribution rights.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Lionsgate Play is a premium OTT streaming platform providing on-demand access to Hollywood movies, TV shows, and web series across eight South Asian and Southeast Asian markets. The platform combines direct subscription streaming with B2B2C distribution through JioHotstar, Airtel Xstream, and Amazon Prime Video Channels, and is expanding into theatrical distribution of 10-12 premium Hollywood films annually beginning September 2026.

Product overview

Lionsgate Play is a premium OTT streaming platform that serves as the company's core product offering Hollywood movies, TV shows, and web series. The platform operates across eight Asian markets, distributing content through B2B2C partners including JioHotstar, Airtel Xstream, and Amazon Prime Video Channels, reaching over 40 million viewers. Following the management buyout led by Rohit Jain, the platform is expanding from a pure-play streaming service into a multi-platform content and distribution company spanning theatrical releases, television licensing, and digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Lionsgate Play Streaming Platform Premium OTT streaming service offering Hollywood movies, TV shows, and web series (including titles such as Schitt's Creek and Heated Rivalry) across eight South Asian and Southeast Asian markets. Available via direct subscription and through B2B2C partners JioHotstar, Airtel Xstream, and Amazon Prime Video Channels, reaching over 40 million monthly viewers in India. Targets the 20-45 urban millennial and Gen-Z demographic with multi-language availability in Hindi, Tamil, Telugu, and English.
• Theatrical Distribution of Premium Hollywood Films Theatrical release of 10-12 premium Hollywood films annually in Indian cinemas beginning September 2026, ahead of their exclusive streaming debut on the Lionsgate Play platform. Creates a cinema-to-digital engagement funnel that drives theatrical box-office revenue and subsequent streaming subscriptions.

Quantifiable outcome

• Platform reaches over 40 million viewers in India
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• JioHotstarcoreChannel Partner/ Reseller/ DistributorB2B2C distribution partner providing Lionsgate Play content access to JioHotstar's large subscriber base across India.
• Airtel XstreamcoreChannel Partner/ Reseller/ DistributorB2B2C distribution partner providing Lionsgate Play content access to Airtel Xstream subscribers.
• Amazon Prime Video ChannelscoreChannel Partner/ Reseller/ DistributorB2B2C distribution through Amazon Prime Video Channel add-on service, enabling Lionsgate Play content access to Amazon's Prime subscriber ecosystem.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lionsgateplayIN

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lionsgate Play