CBL Group

Name

CBL Group

Legal name

CBL Investments Limited

Website

https://cbllk.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Biscuit and Confectionery Manufacturing

NAICS

Commercial Bakeries (311812), Food Manufacturing (311), Sugar and Confectionery Product Manufacturing (3113), Snack Food Manufacturing (31191)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Ethnic Bakery, Confectionery & Snacks Wholesale (AFAIAIAE), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Biscuit manufacturing
• Confectionery production
• Coconut processing
• Snack food manufacturing
• Cereal production

Headquarters

HQ city

Pannipitiya

HQ country

Sri Lanka

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food Manufacturing and Sales: Manufacturing and selling biscuits, chocolates, cakes, cereals, coconut products, textured soy, convenience foods, snacks, organic products and spices through local retail and distribution networks in Sri Lanka and export markets
2. Export Revenue: Export operations to 65+ countries with own brands and private labelling capabilities. Revenue generated from international distribution through direct buyers and distribution agents
3. Private Label Manufacturing: Contract manufacturing for private label customers with low minimum order quantities and flexible packaging solutions
4. Retail Operations (SPAR): Joint venture retail operations through SPAR Sri Lanka stores, combining global retail expertise with local market knowledge

Go-to-market motion4 records

Distribution channels6 records

Marketing channels5 records

Core offering

CBL Group is a Sri Lankan food manufacturing conglomerate that produces and distributes biscuits, chocolates, cakes, cereals, coconut-based products, textured soy, convenience foods, snacks, organic products, and spices under a multi-brand portfolio that includes Munchee, Ritzbury, Tiara, Samaposha, Lankasoy, Sera, Revello, Nutriline, and Tetos. The company operates 8 manufacturing facilities in Sri Lanka plus overseas production in Bangladesh, Myanmar, Ghana, and Indonesia, exporting to 65+ countries and offering private label and contract manufacturing capabilities.

Product overview

CBL Group is a Sri Lankan diversified food manufacturing conglomerate founded in 1968, operating 10 companies with over 6,000 employees and exporting to 65+ countries. The company offers a multi-brand portfolio organized into distinct product lines: biscuits (Munchee brand with variants like Super Cream Cracker, Hawaiian Cookies, Bourbon), confectionery/chocolate (Ritzbury, Revello), cakes (Tiara), cereals (Samaposha, Nutriline), textured soy protein (Lankasoy), coconut products (Sera including coconut milk, oil, and organic range), convenience foods (noodles, soups, herbal porridge under Samaayu), snacks (Tetos), and export-only organic products. The portfolio also includes retail operations through SPAR Sri Lanka partnership. Products range from mass-market biscuits and snacks to premium chocolates, health-focused cereals, and organic export products, with manufacturing facilities in Sri Lanka and operations in Bangladesh, Ghana, and Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Munchee: Flagship biscuit brand of CBL Group, first launched in 1960 and 1969. The number one FMCG brand in Sri Lanka, offering a wide range of sweet, savory, crackers, cream, and wafer biscuits.
• Ritzbury
• Revello
• Tiara
• Samaposha
• Lankasoy
• Sera
• Nutriline
• Tetos
• CBL Natural
• Sera Organics
• Nice
• Hi-Tapper

Products and services

• Munchee
• Ritzbury
• Revello
• Tiara
• Samaposha
• Lankasoy
• Sera
• Nutriline
• Tetos
• CBL Natural

Quantifiable outcome

• CBL Group ranked #1 at Best Corporate Citizen Sustainability Awards 2020 - highest recognition of private sector sustainability efforts
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• MasterChef Sri LankacoreGTM or Marketing Partner · 12 February 2026CBL Group as Main Sponsor of MasterChef Sri Lanka with brands Sera as Official Culinary Partner, Munchee as Official Biscuit Partner, and Ritzbury Professional as Official Chocolatier. MasterChef is a globally recognized cooking show format with over 300 million viewers across more than 70 territories.
• PT Tri Jaya Tangguh Indonesia (TJT)coreStrategic or Co-development Partner · 21 January 2026Strategic acquisition of PT Tri Jaya Tangguh Indonesia, a large coconut processing facility, for over USD 25 million investment supported by IFC. This acquisition strengthens CBL Group's presence in the value-added coconut products segment, leveraging Indonesia as the world's largest coconut-producing country.
• Sri Lanka Football Federation / Ministry of SportsminorGTM or Marketing Partner · 24 October 2025CBL Samaposha has sponsored the 'Samaposha Under-14 National Football Championship' for 14 consecutive years. The tournament involves over 12,000 young players across Sri Lanka, promoting youth development and sports excellence.
• Aamalcom HoldingsflagshipChannel Partner/ Reseller/ Distributor · 1 September 2025Strategic partnership to expand CBL's footprint in Saudi Arabia. Through Aamalcom Holdings, flagship brands Munchee, Ritzbury, and Tiara will see wider distribution in Riyadh starting November 2025, with phased expansion into Jeddah, Dammam, Madinah, and Qassim.
• SPAR InternationalflagshipStrategic or Co-development Partner · 1 January 2017CBL Group partnered with SPAR - the world's leading voluntary food retail chain - to establish SPAR Sri Lanka. The partnership combines global retail expertise with local market knowledge, expanding presence with 13 stores islandwide and plans for continued growth through SPAR SaveMor initiative supporting local entrepreneurs.

Scale indicators13 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Britannia Industries: India's largest biscuit manufacturer by market share with flagship brands like Good Day, Marie Gold, and Bourbon. Most direct comparable to CBL on biscuit-led FMCG conglomerate model, multi-country presence, and portfolio expansion into dairy, breads, and adjacent snacks.
• Parle Products: India's historic biscuit maker (Parle-G) with comparable mass-market biscuit positioning, confectionery portfolio (Parle Hide & Seek, Milano), and South Asian export reach. Directly comparable in product categories (biscuits, confectionery) and emerging market distribution model.
• Lotus Bakeries: Belgian specialty biscuit maker with Biscoff brand and healthy snacks (Nākd, BEAR) — comparable as a premium/specialty biscuit and health-focused snack player operating globally with strong brand premiumization, similar to CBL's Munchee/Ritzbury positioning in select markets.
• Burton's Biscuit Company: UK biscuit manufacturer (Cadbury Fingers, Maryland Cookies, Jammie Dodgers) with strong private label manufacturing capability for international retailers. Comparable to CBL's biscuit manufacturing scale, private label OEM model, and export-led distribution.

Broad incumbents

• Mondelez International: Global confectionery and biscuits incumbent owning Cadbury, Oreo, Belvita, and Toblerone. Comparable as a broad chocolate/biscuit portfolio operator across CBL's Ritzbury/Revello/Munchee categories, with vastly larger scale in international distribution and brand investment.
• Nestlé SA: Global packaged foods incumbent operating in cereals (CBL's Samaposha/Nutriline), confectionery, dairy, and nutrition. Overlaps with CBL across breakfast cereals, infant/child nutrition, and coconut-based dairy alternatives across the same export geographies.
• ITC Foods: Indian conglomerate's foods division with Aashirvaad, Sunfeast (biscuits), Yippee (noodles), and Bingo (snacks). Closely comparable to CBL as a conglomerate-led diversified foods business targeting similar South Asian consumer segments across biscuits, snacks, and convenience foods.

Regional players

• Hemas Holdings: Sri Lankan conglomerate with consumer brands (Diva, Kello, Farm's Best) and a dedicated consumer foods business. Most direct Sri Lankan comparable to CBL as a diversified domestic FMCG operator competing in similar local retail channels and export markets.
• Hatton Plantations / Watawala Plantations: Sri Lankan plantation and dairy operators with downstream consumer foods exposure (dairy, coconut). Relevant regional comparables for CBL's coconut and agricultural commodity sourcing strategy in the Sri Lankan context, though less direct in branded biscuits/confectionery.

Emerging players

• Emami Group: Indian FMCG company with health and personal care plus a growing foods portfolio (Zandu, Mentho Plus Balm, and edible oils/natural foods). Comparable as a branded FMCG player expanding from core categories into foods/health-oriented segments in emerging Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GroupCBL
• LinkedInlinkedin.com/company/ceylon-biscuits-limited

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBL Group