What Better Together Animal Alliance does

Better Together Animal Alliance (BTAA) is a 501(c)(3) nonprofit animal welfare organization founded in 1993 and headquartered at 870 Kootenai Cutoff Road in Ponderay, Idaho. It serves Bonner, Boundary, and Kootenai Counties in North Idaho, operating independently of county and city government with no tax support. The organization runs an integrated portfolio of programs addressing the full lifecycle of pet ownership: animal adoption services, on-site veterinary and spay/neuter services, the Home To Home direct-to-adopter rehoming platform, a Community Cats/Trap-Neuter-Return program, and a "Keeping Families Together" suite comprising Pets For Life mobile outreach, the HOPE Pet Food Bank, Temporary Loving Care, and a community helpline. It also operates a retail thrift store that doubles as a fundraising engine and runs youth education programs (Critter Camp summer camp, Book Buddy reading program).

The most distinctive technical component is the Home To Home platform (btaa.home-home.org), a direct-to-adopter rehoming portal allowing pet owners to list pets with detailed personality profiles and find new homes without shelter intervention. The organization uses third-party ClinicQ for spay/neuter scheduling and Mightycause for donation processing; no proprietary AI, API, or SDK offerings are documented. In 2025, the organization reported 1,471 adoptions, 655 community spay/neuter services, 421 cats supported through TNR, 429 pets featured on Home To Home, and 95,000+ lbs of pet food distributed through HOPE.

Revenue is generated through diversified channels: individual donations and monthly giving programs, legacy gifts, workplace giving, donor advised funds, vehicle/property donations, foundation grants (notably BISSELL Pet Foundation and Maddie's Fund), thrift store retail sales, and adoption fees (occasionally sponsored at zero during Empty the Shelters events). Critter Camp is priced at $150 per camper per week. BTAA has 51-100 employees, is led by Executive Director Mandy G. Evans, and is governed by a Board of Directors including Mark Hon (President), Seth Levy, Emma Keverkamp, Marie Shaw, David Thompson, Jim Asche, and Judi Manis.

Name

Better Together Animal Alliance

Legal name

Better Together Animal Alliance

Website

https://bettertogetheranimalalliance.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Better Together Animal Alliance is a 501(c)(3) nonprofit animal welfare organization serving Bonner, Boundary, and Kootenai Counties in North Idaho from Ponderay, Idaho. It operates animal adoption, veterinary and spay/neuter services, the Home To Home direct rehoming platform, community outreach programs, and a retail thrift store.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Animal welfare services
• Pet adoption services
• Veterinary care services
• Nonprofit animal rescue
• Community pet support

Headquarters

HQ city

Ponderay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Donations and Fundraising: Individual donations, monthly giving programs, legacy gifts, workplace giving, and donor advised fund contributions
2. Thrift Store Sales: Retail sales of donated clothing, housewares, electronics, and furniture at the BTAA Thrift Store located at 870 Kootenai Cutoff Road
3. Adoption Fees: Fees collected from animal adoptions, with occasional sponsored fee waivers during Empty the Shelters events
4. Vehicle and Property Donations: Donation of vehicles and other assets as alternative giving options
5. Grant Funding: Support from foundations including BISSELL Pet Foundation and other organizational grants

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Better Together Animal Alliance is a 501(c)(3) nonprofit animal welfare organization that provides animal sheltering, dog and cat adoptions, spay/neuter and veterinary services, and a portfolio of community programs designed to keep pets with their families and prevent unnecessary surrenders. Operations are funded through donations, grants, thrift store retail sales, and adoption fees, with the Home To Home online platform enabling direct-to-adopter pet rehoming.

Product overview

Better Together Animal Alliance is a 501(c)(3) nonprofit animal welfare organization offering a portfolio of integrated programs focused on supporting people and pets to prevent unnecessary owner surrenders. The core offerings include: Animal Adoption Services (facilitating dog and cat adoptions), the Home To Home platform (a direct-to-adopter rehoming program enabling pet owners to find new homes without shelter intervention), Community Cats/Trap-Neuter-Return programs, and Veterinary Services (including spay/neuter and medical care). The Keeping Families Together suite includes Pets For Life, Temporary Loving Care, HOPE Pet Food Bank, and a Helpline—all designed to remove barriers to pet ownership and prevent surrenders. Additional programs include the Thrift Store (retail/fundraising), Critter Camp and Book Buddy (humane education for children), and Lost and Found Resources. The organization serves Bonner, Boundary, and Kootenai Counties in North Idaho from its Ponderay location.

Differentiator

Problem solved

Functional benefit

Brands

• Home To Home: A unique, direct-to-adopter program for pet owners looking to rehome their pets without shelter intervention. It helps pets stay out of shelters and is free to use for both pet owners and adopters.

Products and services

• Home To Home A direct-to-adopter online platform that helps pet owners rehome their pets without shelter intervention by allowing current owners to find new homes directly. Free for both pet owners and adopters.
• Animal Adoption Services Facilitates adoptions of dogs and cats from BTAA's animal care center at 870 Kootenai Cutoff Rd, Ponderay, ID, open 12pm-6pm Monday-Saturday.
• Community Cats Trap-Neuter-Return TNR program supporting community cat colonies; in 2025, over 421 cats were supported through this program.
• Pets For Life A community-centered initiative dedicated to keeping families and their pets together by removing barriers to care and providing resources, support, and compassion to pet owners in rural and underserved areas.
• HOPE Pet Food Bank Pet food distribution program helping families who may struggle to afford pet food; distributed over 95,000+ lbs of pet food annually.
• Temporary Loving Care Program designed to help families keep their pets during temporary crises by providing short-term care support.
• Veterinary Services On-site veterinary care including medical treatment for sick and injured stray animals, and vaccination/microchip clinics.
• Spay/Neuter Services Community spay and neuter services, scheduled online via ClinicQ; 655 community spay/neuter services were provided in 2025.
• Helpline

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BISSELL Pet FoundationcoreStrategic or Co-development Partner · 1 October 2025BISSELL Pet Foundation sponsors Empty the Shelters events where BTAA participates by offering waived adoption fees. This nationwide initiative helps pets find homes through reduced adoption barriers. BTAA joined 300+ shelters across 38 states for the October 2025 event.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASPCA: National animal welfare leader with community outreach, spay/neuter programs, and grant funding for regional shelters. Overlaps with BTAA on Pets For Life-style programming and shelter support services.
• Humane Society of the United States: The largest national animal welfare organization in the U.S., providing advocacy, grantmaking, and program support to regional shelters. BTAA is a recipient of HSUS recognition (Pets for Life Storyteller Award) and operates within HSUS's programmatic umbrella.
• Best Friends Animal Society: National no-kill animal welfare organization operating sanctuaries and supporting regional shelters through programs and grants. Comparable on mission alignment, particularly around reducing euthanasia and community-based programming.
• Petco Love (formerly Petco Foundation): National nonprofit supporting shelter and rescue organizations through grants, adoption events, and pet food assistance. Directly comparable to BTAA's spay/neuter, adoption, and pet food bank programming.
• Maddie's Fund: Major national animal welfare foundation that has directly granted BTAA ($50K in 2018, $4,375 in 2023) and funds community-based shelter programs nationwide. A grantmaker peer with overlapping mission focus on keeping pets and people together.

Direct peers

• BISSELL Pet Foundation: Animal welfare foundation that sponsors the nationwide Empty the Shelters adoption fee-waiver events in which BTAA participates. Operates a national network of 300+ partner shelters, making it both a funder and a peer in adoption-event programming.
• Kootenai Humane Society: Animal welfare organization serving Kootenai County in North Idaho — one of the three counties BTAA serves. Directly competes for adopters, donors, and surrendered animals in BTAA's home territory.
• Rehome by Adopt-a-Pet: National direct-to-adopter rehoming platform that competes directly with BTAA's Home To Home platform. Operates a peer self-serve model for pet owners seeking to rehome without surrendering to a shelter.

Regional players

• Idaho Humane Society: Regional animal welfare organization based in Boise, Idaho, providing shelter, veterinary, and adoption services. Operates within Idaho but in a different region than BTAA, making it a comparable regional peer rather than a direct competitor.
• SpokAnimal: Regional animal welfare organization serving the Spokane, Washington area, just west of BTAA's North Idaho territory. Comparable in mission scope (shelter, adoption, spay/neuter) and operates in an adjacent geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8pxs-WB6TsZS5hL9p6epQw
• Facebookfacebook.com/BetterTogetherAnimalAlliance
• Instagraminstagram.com/bettertogetheranimalalliance
• Xx.com/btaalliance
• LinkedInlinkedin.com/company/better-together-animal-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Together Animal Alliance