OkCupid
OkCupid is a consumer dating app and website that matches users via a compatibility algorithm based on thousands of preference questions. Founded in 2001, it operates as a Match Group subsidiary serving individual daters globally across 190+ countries on a freemium subscription model.
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What OkCupid does
OkCupid is an online dating platform founded in 2001 by four Harvard students and acquired by Match.com for $50 million in 2011; it operates today as a wholly-owned subsidiary of Match Group (NASDAQ: MTCH), the parent that controls approximately two-thirds of the global dating app market. The platform's core product is a mobile and web dating application that matches users based on compatibility percentages derived from responses to thousands of questions spanning topics from politics and lifestyle to preferences such as cilantro. OkCupid pioneered inclusive gender identity options in 2013, becoming the first dating app to offer 22 gender and 13 orientation choices, and it has since accumulated roughly 25 years of structured preference data that powers its matching system. The company serves a consumer user base across 190+ countries, with the platform facilitating over 91 million connections annually and approximately 50,000 dates per week.
OkCupid's technology stack centers on a proprietary compatibility algorithm that weights question responses and user-stated partner preferences, complemented by the OkQuizzy personality quiz platform used for engagement and content marketing. Distribution is entirely product-led and self-serve via iOS App Store, Google Play, and the okcupid.com web platform, with no enterprise or B2B sales motion. The business model is freemium: core matching functionality is free, with enhanced features available through paid premium subscriptions. The company employs 101-250 people, headquartered in New York.
Recent strategic activity includes a Hebrew-language localization launched in March 2026 for the Israeli market, a strategic collaboration with LGBTQutie announced in July 2025 to deepen LGBTQ segment positioning, and an FTC settlement in March 2026 stemming from the unauthorized 2014 sharing of approximately 3 million user photos with AI company Clarifai. The settlement imposes a 20-year prohibition on misrepresenting data practices and resulted in deletion of the shared photos and facial recognition models. OkCupid monetizes as part of Match Group's portfolio strategy, and standalone financial metrics are not separately disclosed.
OkCupid firmographics
Firmographics- Name
- OkCupid
- Legal name
- OkCupid (operated by Match Group Americas, LLC)
- Website
- https://okcupid.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OkCupid is a consumer dating app and website that matches users via a compatibility algorithm based on thousands of preference questions. Founded in 2001, it operates as a Match Group subsidiary serving individual daters globally across 190+ countries on a freemium subscription model.
- Ownership category
- akta.pro rank
OkCupid industry classification
Industry- Product category
- Online Dating
- akta.pro primary industry
- Dating & Relationship Networking (MPACAJAH)
- akta.pro secondary industry
- Dating & Relationship Networks (BPAMABAF)
Keywords
Where OkCupid is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OkCupid business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Premium Services: Freemium model with free basic features and paid premium subscriptions. Core dating functionality available at no cost, with enhanced features requiring payment.
- Match Group Portfolio: OkCupid is owned by Match Group and operates alongside Tinder, Hinge, and other dating apps within the corporate portfolio. Match Group reported $3.5 billion in annual revenue across its portfolio in 2024.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
OkCupid product offering
Product offeringCore offering
OkCupid operates an online dating platform that matches users through a proprietary question-based compatibility algorithm. Members answer more than 3,000 questions covering values, beliefs, and preferences, and the service is offered as a free download with in-app purchases for premium features. The platform is accessible via iOS, Android, and web browsers.
Product overview
OkCupid operates as a unified dating platform with a core matching app and an associated personality quiz feature called OkQuizzy. The main OkCupid Dating App uses a question-based matching algorithm to connect users based on compatibility across thousands of topics. OkQuizzy complements the platform by offering personality assessments and quizzes that help users explore their own characteristics and dating preferences. The platform is owned by Match Group and serves users globally with over 91 million connections made annually.
Differentiator
Problem solved
Functional benefit
Products and services
- OkCupid Dating Platform
Quantifiable outcome
- Over 91 million connections made every year
- +1 more outcomes
Companies that use OkCupid
Customer profileSegments3 records
Ideal customer profiles2 records
OkCupid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OkCupid partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- LGBTQutiecoreOkCupid collaboration with LGBTQutie announced in July 2025 as part of strategic LGBTQ dating app market development. LGBTQutie is identified as a key industry player in the LGBTQ dating app market alongside OkCupid, Tinder, and Bumble.
- Match GroupflagshipMatch Group is the parent company of OkCupid, acquired in 2011. Match Group controls approximately two-thirds of the dating app market through Tinder, Hinge, OkCupid, and other apps. The company operates in 190+ countries.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
OkCupid competitors and assessment
Company assessmentDirect peers
- Hinge: Match Group sister app positioning itself as 'designed to be deleted'; directly competes with OkCupid's values-based matching narrative among millennials and Gen Z.
- Tinder: Direct peer and Match Group sister app; the dominant swipe-based dating app competing for the same pool of single adults globally, especially in the 18-34 segment.
- Zoosk: Global dating platform with behavioral matchmaking; offers a freemium model and international reach comparable to OkCupid, particularly across Europe and Latin America.
- Bumble: Publicly traded independent dating app (women-message-first) that competes head-to-head with OkCupid for relationship-minded daters in North America and Europe.
- Plenty of Fish (POF): Match Group-owned freemium dating app; targets similar budget-conscious daters as OkCupid with overlapping freemium mechanics and shared Match Group distribution.
- Match.com: Match Group's flagship legacy dating site; targets a similar relationship-seeking demographic as OkCupid and shares cross-promotion within the same corporate portfolio.
- eHarmony: Long-standing compatibility-focused dating service; competes directly with OkCupid on the values-and-personality matching proposition for users seeking serious relationships.
Regional players
- Grindr: Largest LGBTQ-specific dating app; competes with OkCupid in the LGBTQ segment where OkCupid pioneered inclusive gender options, but Grindr is more narrowly focused on gay/bisexual men.
Emerging players
- HER: Dating and community app for lesbian, bisexual, and queer women; partial overlap with OkCupid's LGBTQ-inclusive positioning but targets a more specific community with social/community features.
- Coffee Meets Bagel: Curated, women-focused dating app emphasizing quality matches over volume; competes for the same relationship-minded demographic as OkCupid but with a more selective delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
OkCupid social profiles
Digital presenceOkCupid financial estimates
Financial estimateRevenue estimate
Valuation estimate
OkCupid leadership team
Management profileNumber of profiles
Profiles6 records
OkCupid funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OkCupid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OkCupid
What does OkCupid do?
OkCupid operates an online dating platform that matches users through a proprietary question-based compatibility algorithm. Members answer more than 3,000 questions covering values, beliefs, and preferences, and the service is offered as a free download with in-app purchases for premium features. The platform is accessible via iOS, Android, and web browsers.
Is OkCupid a public or private company?
OkCupid is a private company. It is classified as corporate owned and is currently operating.
When was OkCupid founded?
OkCupid was founded in 2001. It employs 101 to 250 people.
Where is OkCupid based?
OkCupid is headquartered in New York, United States, in the North America region.
How does OkCupid make money?
Two revenue lines are on record. Subscription Premium Services are the primary driver. The others are match Group Portfolio.
Who are OkCupid's main competitors?
Direct peers on record are Hinge, Tinder, Zoosk, Bumble, Plenty of Fish (POF), Match.com and eHarmony. Grindr is listed as a regional player. Emerging players are HER and Coffee Meets Bagel.
Does OkCupid have an API?
No public API is recorded for OkCupid.
What industry is OkCupid in?
OkCupid's product category is Online Dating. Its primary akta.pro industry code is MPACAJAH, Dating & Relationship Networking, with a secondary code of BPAMABAF, Dating & Relationship Networks.