Rexel USA

What Rexel USA does

Rexel USA is the US operating subsidiary of Rexel Group (Euronext Paris: RXL), a wholesale electrical supply distributor serving residential, commercial, and industrial electricians across the United States. The company operates a multi-brand platform under the REXEL, PLATT, and GEXPRO sub-brands and distributes over 1 million products across 18 major categories including wire and cable, conduit and raceway, power distribution, lighting, control and automation, safety tools, solar and clean energy (including EV charging), and utility products. Distribution occurs through company-owned branch locations, a transactional e-commerce site (rexelusa.com), iOS and Android mobile applications, and inside-sales phone support, with free delivery offered from most locations and curbside pickup as a convenience option.

Revenue is generated through wholesale product sales with B2B account-based pricing that is not publicly disclosed and varies by relationship and volume. Customers are segmented horizontally across residential, commercial, and industrial electrician personas, with a secondary clean-energy-contractor use case. Rexel USA has grown primarily through acquisitions, including Mayer Electric Supply ($456M, 2021), Schwing Electrical Supply (2025), and Revere Electric Supply (May 2026, adding 10 Midwest branches and 375 employees, plus an authorized Rockwell Automation distributorship). Leadership includes CEO Bradley Paulsen, with John Cady assuming expanded Midwest regional leadership following the Revere transaction. The company competes with other major US industrial distributors including W.W. Grainger, Fastenal, Ferguson, and Wesco International, and supports its customers with education, training, and credit programs.

Name

Rexel USA

Legal name

Rexel USA

Website

https://rexelusa.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Rexel USA is a wholesale electrical supply distributor (subsidiary of Euronext-listed Rexel Group) serving residential, commercial, industrial, and clean-energy electricians across the US through branch locations, e-commerce, mobile apps, and inside sales, operating under REXEL, PLATT, and GEXPRO brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Electrical Distribution: Rexel USA generates revenue through wholesale distribution of electrical supplies, equipment, and components to residential, commercial, and industrial electricians. Revenue is generated through product sales with pricing based on market rates, volume discounts, and account relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rexel USA is a wholesale distributor of electrical, lighting, communications, security, and energy management products, supplying more than one million SKUs across 18+ categories to professional contractors and facility operators. The company sells to residential, commercial, and industrial electricians through a national branch network, an online e-commerce platform, mobile applications, and dedicated inside-sales support. It also operates specialty banners (PLATT and GEXPRO) and recently acquired Revere Electric Supply to extend its Midwest footprint.

Product overview

Rexel USA is a wholesale electrical supply distributor serving residential, commercial, and industrial electricians. The company operates a multi-brand platform under REXEL, PLATT, and GEXPRO sub-brands, offering over 1 million electrical products. The product portfolio spans 18 major categories including Boxes & Enclosures, Conduit/Duct/Raceway, Connectors/Crimps/Termination, Control & Automation (PLC, VFD, Starters, Sensors), Data/Video/Audio, Fasteners, Fittings, Heating & Ventilation, Lamps/Bulbs/Ballasts, Lighting & Lighting Controls, Motors, Power Distribution (Breakers, Transformers, Fuses), Safety/Tools/Testing, Signaling & Security, Solar & Clean Energy (including EV Charging), Utility Products, Wire/Cable/Cord, and Wiring Devices. The company also acquired Revere Electric Supply in 2026 to expand its Midwest presence and industrial automation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Platt: Wholesale electrical supply distributor brand operating under Rexel USA
• Gexpro

Products and services

• Residential Electrical Products
• Commercial Electrical Products
• Industrial Electrical Products
• Lighting Products
• Solar and Clean Energy Products
• Data Network Products
• PLATT Specialty Distribution A specialty distribution banner under Rexel USA serving distinct customer segments with focused electrical, lighting, and industrial product offerings.
• GEXPRO Specialty Distribution A specialty distribution banner under Rexel USA serving distinct customer segments with focused electrical and industrial product offerings.

Quantifiable outcome

• 10 additional Midwest branch locations with 375 employees through Revere Electric Supply acquisition

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Revere Electric SupplycoreStrategic or Co-development Partner · 12 May 2026Rexel USA acquired Revere Electric Supply, a Midwest-based electrical distributor headquartered in Mokena, Illinois. Founded in 1919, Revere operates 10 locations with 375 employees across Northern Illinois, Central Illinois, Southeast Wisconsin, and Northwest Indiana. The acquisition strengthens Rexel's Midwest presence, with Revere continuing to operate under its name while gaining access to Rexel's greater scale, resources, and global capability. John Cady assumes expanded leadership over Rexel's combined Midwest region. Revere specializes in industrial automation as an authorized Rockwell Automation distributor.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sonepar: Sonepar is a Paris-headquartered global electrical distribution group with substantial U.S. operations (acquired Cooper Electric and others). Competes head-to-head with Rexel USA on electrical product breadth, industrial automation, and national branch coverage.
• CED (Consolidated Electrical Distributors): CED is a privately held U.S. electrical distribution company with national branch coverage serving residential, commercial and industrial customers. Direct competitor to Rexel USA on product breadth, contractor relationships, and industrial-automation adjacencies.
• Graybar Electric Company: Graybar is a large, employee-owned U.S. electrical, communications and data networking distributor with a national branch footprint. Directly comparable to Rexel USA in product breadth (wire, cable, lighting, controls, automation) and customer mix of electrical contractors, industrial and commercial accounts.
• Border States Electric: Border States is a 100% employee-owned U.S. electrical distribution company with branch density in the Midwest, South and Southwest. Comparable to Rexel USA in product focus (electrical supplies, lighting, utility) and customer mix of contractors and industrial accounts.
• Wesco International: Wesco is a publicly traded U.S. electrical, communications and utility distribution and supply chain services provider. Closely comparable to Rexel USA on electrical MRO and construction-oriented distribution, including data communications and automation adjacencies.

Broad incumbents

• Fastenal: Fastenal is a large publicly traded U.S. industrial and construction supplies distributor with deep branch density and vending/on-site solutions. Adjacent to Rexel USA on fasteners, tools and MRO electrical items but not focused on core electrical distribution.
• Ferguson Enterprises: Ferguson is a large publicly traded U.S. distributor of plumbing, heating, ventilation and related industrial supplies. Overlaps with Rexel USA in serving residential and commercial contractors and increasingly in industrial PVF/electrical, but its core is plumbing/HVAC rather than electrical.
• W.W. Grainger: Grainger is a large publicly traded U.S. industrial MRO distributor with a broad catalog (including electrical supplies). Overlaps with Rexel USA on electrical SKUs but competes from a maintenance-and-industrial base rather than a contractor-construction base.
• HD Supply: HD Supply is a large U.S. distributor serving maintenance, repair and operations across infrastructure, construction and industrial markets. Adjacent competitor to Rexel USA on electrical and lighting categories aimed at facility and construction customers.

Emerging players

• Johnstone Supply: Johnstone is a U.S. cooperative wholesale distributor focused on HVACR parts, equipment and supplies. Partial overlap with Rexel USA on heating/ventilation electrical categories and contractor customers, but its core is HVACR rather than full-line electrical distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rexel USA