Community Counselling and Resource Centre

What Community Counselling and Resource Centre does

Community Counselling and Resource Centre (CCRC) is a non-profit charitable organization founded in 1956 and headquartered at 540 George Street North in Peterborough, Ontario. It provides community-based social services across four core programs: a Housing Resource Centre offering homelessness prevention, eviction-prevention support, housing search assistance, and emergency assistance applications; Professional Counselling covering anxiety, grief, trauma, and PTSD (including EMDR therapy); an Employee Assistance Program serving workplaces; and the Peterborough Domestic Abuse Network, which CCRC hosts. In 2021 CCRC exited its 48-year-old Credit Counselling Service, transitioning clients to Credit Canada. CCRC serves individuals and families across Peterborough City and County, Northumberland County, and eligible City of Kawartha Lakes residents, with roughly 25 staff supporting more than 6,500 households per year.

CCRC operates on a 'no one turned away' principle, delivering services through walk-in office hours, phone (705-743-2272), toll-free (1-800-274-1611), text (705-930-9301), email, and virtual counselling channels. It has no proprietary technology platform; its 2024 IT modernization moved data storage to a cloud-based system with cybersecurity enhancements, funded by the Government of Canada's Community Services Recovery Fund. Service delivery is human-counsellor based with no disclosed AI/ML components.

Revenue is not publicly disclosed. The funding stack is diversified across federal and provincial government grants (notably Ontario Trillium Foundation: $55,900 in 2022 and $104,200 in 2023), foundation grants (Bell Let's Talk, Northumberland United Way, Community Foundation of Greater Peterborough), corporate and individual donations processed via CanadaHelps, and fundraising events — primarily the annual Jukebox Mania trivia night, which generated approximately $44,000 gross in 2023, supplemented by a 50/50 raffle and online auctions. The organization is governed by a Board of Directors (currently recruiting in City of Kawartha Lakes) and led by Executive Director Kirsten Armbrust, who succeeded Casey Ready in April 2019.

Name

Community Counselling and Resource Centre

Legal name

Community Counselling and Resource Centre

Website

https://ccrc-ptbo.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

CCRC is a Peterborough, Ontario-based non-profit founded in 1956 that delivers community counselling, housing support, EAP, and domestic-violence services to roughly 6,500 households annually across the Peterborough, Northumberland, and Kawartha Lakes region via about 25 staff and a grant- and donation-funded operating model.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Help Supply Services (7363)

akta.pro primary industry

Independent Living within CCRC Campuses (IL Component) (HLADAAAF)

Keywords

• Community social services
• Professional counselling services
• Housing support services
• Employee assistance programs
• Homelessness prevention

Headquarters

HQ city

Peterborough

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Marketing or Sales

Revenue model

1. Government Grants: Primary funding from federal and provincial government programs including Community Services Recovery Fund, Ontario Trillium Foundation grants ($104,200 Resilient Communities Fund, $55,900 for Housing Resource Centre), and City of Peterborough funding for social assistance counselling.
2. Foundation Grants: Funding from charitable foundations including Bell Let's Talk Community Fund ($20,000 for EMDR therapy), Northumberland United Way, and Community Foundation of Greater Peterborough (administering CSRF).
3. Corporate/Community Donations: Donations from local businesses including Darling Insurance ($2,500 through Gore Mutual Insurance Company), Peterborough and Kawartha Association of REALTORS grants, and individual donors. Monthly donor and one-time gift programs available through CanadaHelps portal.
4. Fundraising Events: Annual Jukebox Mania trivia event is CCRC's main fundraiser, bringing in approximately $44,000 in gross revenue (2023). Includes online auctions and community engagement activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

CCRC delivers integrated community social services through its Housing Resource Centre (homelessness prevention, eviction support, Emergency Assistance Fund navigation), Professional Counselling program (anxiety, grief, trauma, PTSD, EMDR therapy), Employee Assistance Program (workplace counselling for employees and families), and the Peterborough Domestic Abuse Network. Services are delivered regardless of ability to pay on a "no one is turned away" basis across Peterborough City and County, Northumberland County, and eligible City of Kawartha Lakes residents.

Product overview

Community Counselling and Resource Centre (CCRC) is a not-for-profit social service organization providing a multi-service approach to community support. The organization operates several core service programs including the Housing Resource Centre (offering homelessness prevention and housing support services), Professional Counselling (providing trauma-informed therapy including EMDR), the Employee Assistance Program (workplace counselling services), and the Peterborough Domestic Abuse Network. CCRC also runs Jukebox Mania as its primary annual fundraising initiative. Services are delivered through an integrated model allowing clients to transition between programs based on their needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Housing Resource Centre Provides housing support services to anyone who is homeless or at risk of losing their housing, including assistance with eviction prevention, housing searches, Emergency Assistance Fund applications for rent/mortgage/utility arrears, moving costs, and last month's rent. Walk-in Housing Help clinic offered Mon/Wed/Fri 9:30-11:30 and 1-3pm at 540 George St N, Peterborough.
• Professional Counselling Professional counselling services delivered by trained counsellors to help clients explore options for dealing with anxiety, grief, trauma, change, work stress, relationships, and health challenges. Includes EMDR therapy for PTSD and trauma survivors funded by Bell Let's Talk Community Fund grant. Available in-person and virtually.
• Employee Assistance Program (EAP) Workplace-based assistance program providing professional counselling and support services to employees and their families dealing with personal and work-related issues, plus management consultation for employers. Serves as CCRC's B2B offering for local and regional employers.
• Peterborough Domestic Abuse Network (PDAN) CCRC-hosted network providing services, coordination, and support for those experiencing intimate partner violence and domestic violence in the Peterborough area, including safety planning for survivors.
• Community Service Orders Program Program helping individuals with court-ordered community service obligations fulfill their requirements while building community connections and addressing underlying factors such as housing precarity, poverty, mental health, and addiction.

Quantifiable outcome

• Over 1,500 people and families served by Housing Resource Centre annually
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• John Howard Society of PeterboroughminorStrategic or Co-development Partner · 10 March 2022Partnership to transfer 'Healing from Within' program for male survivors of sexual harm from John Howard Society to CCRC's services.
• Credit CanadaminorChannel Partner/ Reseller/ Distributor · 1 June 2021After 48 years, CCRC's Credit Counselling Service closed (May 2021). Clients referred to Credit Canada, an affiliate not-for-profit and accredited member of Credit Counselling Canada.
• Emmanuel United ChurchminorOthersCCRC's main office is located at 540 George St. North in downtown Peterborough, utilizing space rented from Emmanuel United Church.
• CanadaHelpsminorChannel Partner/ Reseller/ DistributorOnline donation processing through CanadaHelps portal (www.canadahelps.org). Donors directed to CanadaHelps for payment processing and donation receipts.
• Peterborough Domestic Abuse Network (PDAN)minorStrategic or Co-development PartnerPDAN is a CCRC-hosted network working to improve services for those experiencing Intimate Partner Violence/Domestic Violence in the area.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Goodwill Industries Ontario: A larger established non-profit operating employment, housing, and community services across Ontario. Overlaps with CCRC on community-services delivery but at meaningfully larger scale and broader mandate.

Direct peers

• 211 Ontario (Community Connection 211): Provides community resource referral and information services across Ontario, including the catchment areas CCRC serves. Directly comparable in the community-resource navigation function CCRC performs through its Housing Help Clinic and walk-in services.
• Canadian Mental Health Association (CMHA) – Ontario Division: CMHA Ontario delivers community-based mental health counselling, housing support, and crisis services across the province. Highly comparable to CCRC's Professional Counselling and Housing Resource Centre offerings, though at much larger provincial scale.
• YWCA Peterborough Haliburton: Delivers housing, counselling, and empowerment programs for vulnerable populations in the same Peterborough region. Highly comparable multi-service non-profit model with overlapping housing support and counselling offerings.
• Distress Centres Ontario: Network of community-based distress and crisis support lines offering counselling-adjacent services comparable to CCRC's Professional Counselling program. Operates across Ontario with similar volunteer/staff-supported service delivery.
• John Howard Society of Ontario: Provides community-based social services for justice-involved individuals, including trauma and reintegration programming. Directly comparable to CCRC's Community Service Orders program and the 'Healing from Within' program transferred from the local John Howard Society chapter.
• United Way Peterborough & District: A local United Way that funds and coordinates social services in CCRC's primary service area and is itself a CCRC funder. Operates a comparable community-social-services mandate focused on vulnerable populations in the same region.

Regional players

• Family Services à la famille Ottawa: A non-profit family and individual counselling organization in Ontario with a similar mix of professional counselling, EAP, and community programming. Comparable in service model, though operating in a different region.
• Hospice Peterborough: A community-based organization in the same region providing counselling, grief support, and navigation services. Comparable in mission and regional footprint, though specialized in end-of-life care rather than housing and trauma.
• Community Foundation of Greater Peterborough: Administers local grant programs (including CSRF) that fund CCRC. While not a direct service provider, it is a key ecosystem partner and a useful comparator for understanding regional funding dynamics affecting CCRC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CCRC.Peterborough
• Instagraminstagram.com/ccrc_ptbo
• Xx.com/CCRC_Ptbo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Community Counselling and Resource Centre