Bloombox Co
Bloombox Co is an Australian B2B marketplace founded in 2014 that connects flower growers with buyers through a flower distribution system. The private company employs 11–50 people and is headquartered in Fitzroy North, Australia.
- Company typePrivate
- Founded2014
- HeadquartersFitzroy North, Australia
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Bloombox Co does
Bloombox Co is an Australian for-profit private company founded in 2014 that operates a flower distribution system connecting flower growers and buyers. The company is headquartered in Fitzroy North, a suburb of Melbourne, and positions itself as a B2B intermediary in the floral supply chain, intended to facilitate transactions between upstream growers and downstream buyers such as florists, retailers, and event buyers. It employs between 11 and 50 people and is co-founded by Philomena Kwok. The firm is small and lightly capitalized, with only two disclosed funding events: a $40,000 round led by Sproutx (an Australian agtech accelerator) in July 2017, and a 2019 round involving Artesian VC that shows $0 raised — suggesting a non-equity arrangement, a placeholder filing, or an incomplete transaction.
The company's underlying technology, platform architecture, and product surface are not described in the source data — the company website (bloomboxco.com.au) was inaccessible at time of analysis, returning only a loader/verification page with no content. There is no information on pricing, revenue model, go-to-market motion, customer count, or technology stack. Consequently, the business model mechanics cannot be characterized from evidence; only the high-level marketplace framing ("connecting flower growers and buyers") is supported. The cumulative capital raised ($40,000) is unusually low even for an early-stage Australian startup, and the absence of any post-2019 activity raises questions about the current operating status of the business, though no formal closure or dormancy notice is present in the data.
Bloombox Co firmographics
Firmographics- Name
- Bloombox Co
- Website
- https://bloomboxco.com.au
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 11–50 employees
- Short description
- Bloombox Co is an Australian B2B marketplace founded in 2014 that connects flower growers with buyers through a flower distribution system. The private company employs 11–50 people and is headquartered in Fitzroy North, Australia.
- Ownership category
- akta.pro rank
Bloombox Co industry classification
Industry- Product category
- Floral Distribution Marketplace
- NAICS
- Nursery and Floriculture Production (11142)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)
- akta.pro secondary industries
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)
Keywords
Where Bloombox Co is headquartered
LocationHeadquarters
- HQ city
- Fitzroy North
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Bloombox Co business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain
Bloombox Co product offering
Product offeringCore offering
Bloombox Co operates an online flower distribution platform that connects flower growers with flower buyers, enabling streamlined ordering and delivery of fresh-cut flowers. The service replaces traditional fragmented wholesale flower supply chains with a centralized digital marketplace for B2B floral transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Bloombox Flower Distribution Platform Online B2B marketplace platform that connects flower growers with flower buyers, enabling ordering and distribution of fresh-cut flowers through a centralized digital workflow.
Companies that use Bloombox Co
Customer profileIdeal customer profiles2 records
Bloombox Co technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bloombox Co partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Bloombox Co competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Bloombox Co social profiles
Digital presenceBloombox Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloombox Co leadership team
Management profileNumber of profiles
Profiles1 record
Bloombox Co funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloombox Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloombox Co
What does Bloombox Co do?
Bloombox Co operates an online flower distribution platform that connects flower growers with flower buyers, enabling streamlined ordering and delivery of fresh-cut flowers. The service replaces traditional fragmented wholesale flower supply chains with a centralized digital marketplace for B2B floral transactions.
When was Bloombox Co founded?
Bloombox Co was founded in 2014. It employs 11 to 50 people.
Where is Bloombox Co based?
Bloombox Co is headquartered in Fitzroy North, Australia, in the Oceania region.
Does Bloombox Co have an API?
No public API is recorded for Bloombox Co.
What industry is Bloombox Co in?
Bloombox Co's product category is Floral Distribution Marketplace. Its primary akta.pro industry code is CRAOAFAH, Gardening, Lawn & Outdoor Living Distribution, with a secondary code of AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers). Its NAICS code is 11142 and its SIC code is 5200.