Southern National Bancorp of Virginia
- Company typePrivate
- Founded2005
- HeadquartersGlen Allen, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Southern National Bancorp of Virginia firmographics
Firmographics- Name
- Southern National Bancorp of Virginia
- Legal name
- Primis Financial Corp
- Website
- https://sonabank.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Southern National Bancorp of Virginia industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022)
- akta.pro industry
- General SME & Middle-Market Commercial BankingFinancial & Insurance/Banking (Commerical, Retail & Consumer)/Commercial Banking (SME & Middle Market)Mass-Market Consumer Deposit Banking (Checking/Savings)SME Business Lending (Term Loans, Lines of Credit, Overdrafts)Financial & Insurance/Banking (Commerical, Retail & Consumer)/Commercial Banking (SME & Middle Market)Small Business Banking (Microbusiness/Sole Proprietor)
Keywords
Where Southern National Bancorp of Virginia is headquartered
LocationHeadquarters
- HQ city
- Glen Allen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southern National Bancorp of Virginia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Net Interest Income: Interest income from loan portfolio including commercial loans, residential mortgages, and consumer loans, offset by interest paid on deposits
- Non-Interest Income: Fee income from deposit accounts, mortgage banking operations, and other banking services
- Mortgage Banking: Origination and servicing of mortgage loans including USDA, VA, jumbo, and refinance products through dedicated mortgage platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Primis Premium Checking - Best High-Yield Checking Account |
| Subscription | Monthly | Personal Savings Accounts |
| Subscription | Monthly | Business Checking and Savings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Southern National Bancorp of Virginia product offering
Product offeringCore offering
Southern National Bancorp of Virginia operates Primis Bank, a community bank providing personal banking (checking, savings, personal credit cards, lines of credit), business banking (checking, savings, SBA loans, lines of credit, payment and receivables solutions), and a residential mortgage platform offering USDA, VA, jumbo, refinance, and DSCR loans. Specialty offerings include V1BE tip-management cash solutions for restaurants, warehouse lending, franchise banking, sole-proprietor banking, and an extended FDIC coverage program. The bank serves consumers and small-to-medium businesses across Virginia and the Mid-Atlantic, with digital account opening, online and mobile banking, physical branches, and a dedicated mortgage division.
Product overview
Southern National Bancorp of Virginia (operates as Primis Bank) offers a comprehensive banking platform combining personal and business banking products with specialized lending services. The core banking platform includes fee-free personal checking (Primis Perks Checking, Primis Premium Checking) and savings accounts, alongside competitive business checking and savings solutions. The company provides specialized banking for niche segments including V1BE wage access for restaurant employees, franchise banking, sole proprietors, and warehouse lending. Mortgage operations are conducted through a dedicated mortgage platform offering USDA loans, VA loans, jumbo loans, and DSCR investment property loans. All products are supported by digital banking platforms accessible via web and mobile applications, with 24/7 customer service staffed by company employees. The product architecture integrates third-party platforms including Finxact for online banking and Apiture for business banking services.
Differentiator
Problem solved
Functional benefit
Brands
- V1BE: Specialty banking service for restaurants enabling nightly tip-outs and employee cash management features.
- Primis Perks Checking
- Primis Premium Checking
Products and services
- Primis Perks Checking Personal checking account offering rewards for every debit card purchase with fee-free banking and no hidden fees, targeted at individual consumers.
- Primis Premium Checking High-yield personal checking account recognized by WalletHub as the 2026 Best High-Yield Checking Account, offering competitive APY rates and fee-free banking to individual consumers.
- Personal Savings Accounts Personal savings accounts with competitive interest rates and no minimum balance required to obtain APY, for individual consumers.
- Personal Credit Card and Lines of Credit Personal credit card and revolving personal lines of credit for personal borrowing needs of individual consumers.
- Business Checking Account Checking account designed for business needs with digital banking access, available to small and medium business owners.
- Business Savings Account Savings account designed for business owners offering competitive interest rates.
- Business Loans and Lines of Credit Commercial lending solutions including term loans and revolving lines of credit to support business growth for small and medium businesses.
- SBA Loans Small Business Administration loans, including SBA 7(a) and SBA 504 programs, for qualified small business borrowers.
- V1BE Employee wage access benefit enabling daily or nightly tip-outs and on-demand pay access for restaurant and hospitality workers, helping restaurants attract and retain employees.
- Payment Solutions (Payables) Business payment processing solutions for outgoing payments to vendors and counterparties, for small and medium business customers.
- Receivables Business payment collection and fund reception solutions enabling SMBs to receive customer payments.
- Mortgage Overview Residential mortgage lending platform offering various loan products (USDA, VA, jumbo, refinance, DSCR) through a dedicated mortgage website, for homebuyers and refinancers.
- USDA Loan Zero down payment mortgage option for eligible rural and suburban homebuyers, available through Primis Mortgage.
- VA Loans Mortgage product offering favorable terms for eligible veterans and service members, originated through Primis Mortgage.
- Refinance Loans Mortgage refinance options that consolidate debt, lower the interest rate, or access home equity, for existing homeowners.
- Jumbo Loans Mortgage financing for high-value residential properties that exceed conventional conforming loan limits.
- Debt Service Coverage Ratio (DSCR) Loans Investment property loans qualified using the property's debt service coverage ratio (DSCR) instead of the borrower's personal income, for real estate investors.
- Warehouse Lending Specialized lending facilities provided to mortgage warehouse providers to fund residential mortgage originations.
- Franchise Banking Banking services tailored for franchise business owners, including checking, lending, and cash management solutions specific to franchise operations.
- Sole Proprietors Banking Banking solutions designed for individual business owners and self-employed professionals operating as sole proprietors.
- Extended FDIC Coverage Program providing FDIC coverage beyond the standard $250,000 deposit insurance limit for deposit accounts held at Primis Bank.
Quantifiable outcome
- Recognized as 2026 Best Overall Checking Account by WalletHub
- +2 more outcomes
Companies that use Southern National Bancorp of Virginia
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Southern National Bancorp of Virginia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Southern National Bancorp of Virginia partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Southern National Bancorp of Virginia competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Southern National Bancorp of Virginia social profiles
Digital presenceSouthern National Bancorp of Virginia compliance and trust
Trust signalCompliance2 records
Southern National Bancorp of Virginia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern National Bancorp of Virginia leadership team
Management profileNumber of profiles
Profiles2 records
Southern National Bancorp of Virginia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern National Bancorp of Virginia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern National Bancorp of Virginia
What does Southern National Bancorp of Virginia do?
Southern National Bancorp of Virginia operates Primis Bank, a community bank providing personal banking (checking, savings, personal credit cards, lines of credit), business banking (checking, savings, SBA loans, lines of credit, payment and receivables solutions), and a residential mortgage platform offering USDA, VA, jumbo, refinance, and DSCR loans. Specialty offerings include V1BE tip-management cash solutions for restaurants, warehouse lending, franchise banking, sole-proprietor banking, and an extended FDIC coverage program. The bank serves consumers and small-to-medium businesses across Virginia and the Mid-Atlantic, with digital account opening, online and mobile banking, physical branches, and a dedicated mortgage division.
Is Southern National Bancorp of Virginia a public or private company?
Southern National Bancorp of Virginia is a private company. It is classified as public and is currently operating.
When was Southern National Bancorp of Virginia founded?
Southern National Bancorp of Virginia was founded in 2005. It employs 501 to 1,000 people.
Where is Southern National Bancorp of Virginia based?
Southern National Bancorp of Virginia is headquartered in Glen Allen, United States, in the North America region.
How does Southern National Bancorp of Virginia make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income and mortgage Banking.
Does Southern National Bancorp of Virginia have an API?
No public API is recorded for Southern National Bancorp of Virginia.
What industry is Southern National Bancorp of Virginia in?
Southern National Bancorp of Virginia's product category is Community Banking. Its primary akta.pro industry code is FSABABAA, General SME & Middle-Market Commercial Banking, with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6022.