Chiq

What Chiq does

CHiQ is the international consumer electronics brand of Sichuan Changhong Electric Co. (Changhong Group), a major Chinese appliance and electronics manufacturer, founded in 2016 to serve overseas markets. The company designs, produces, and sells AI-powered smart home appliances spanning four core categories: televisions, air conditioners, refrigerators, and washing machines, plus mobile phones and small home appliances per its brand positioning. Underlying product features are marketed as AI-driven, including intelligent climate control, food/freshness management in refrigeration, optimized wash cycles, and smart TV viewing, with an integrated smart-home platform tying the portfolio together across categories.

The business is fundamentally a hardware sales model, monetized through one-time unit sales of appliances distributed via retail channels in Europe, Australia, Southeast Asia, and Latin America. The Berlin-based eu.chiq.com website serves as the European commercial front door, while parent-company resources in China provide manufacturing scale and component supply. CHiQ's go-to-market is direct-to-consumer via third-party retail and electronics distribution networks; the company supplements this with brand-building activity at CES (Las Vegas) and ESG-led sponsorships such as the 2025 German Wheelchair Tennis Open. Customer base is the global consumer market seeking affordable connected appliances, segmented horizontally across geographies rather than verticals, with no disclosed enterprise or B2B channel of significance. As a wholly-owned subsidiary brand of a large conglomerate, CHiQ's financials are not independently reported and there is no public listing, dedicated funding history, or standalone management team disclosed.

Name

Chiq

Website

https://eu.chiq.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

CHiQ is the international consumer-electronics brand of Chinese conglomerate Changhong Group, selling AI-powered smart TVs, air conditioners, refrigerators, and washing machines through retail channels across Europe, Australia, Southeast Asia, and Latin America.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522), Electronics and Appliance Retailers (449210)

SIC

Household Appliances (3630), Household Audio & Video Equipment (3651), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG)

akta.pro secondary industries

Smart Thermostats & HVAC Controls Retail (CRAIAMAC), Smart Speakers & Voice Assistant Devices Retail (CRACAGAF)

Keywords

• Smart home appliances
• Consumer electronics
• AI-powered home appliances
• Smart television sets
• Smart home ecosystem

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Hardware Sales: CHiQ generates revenue through the sale of AI-powered consumer electronics and home appliances including TVs, air conditioners, refrigerators, and washing machines. Revenue is derived from one-time product sales to consumers and retailers across global markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

CHiQ manufactures and sells a portfolio of AI-powered consumer electronics and home appliances, including smart televisions, air conditioners, refrigerators, and washing machines, along with an integrated Smart Home Ecosystem platform. Products are distributed through retail channels across Europe, Australia, Southeast Asia, and Latin America under the umbrella of parent company Changhong Group.

Product overview

CHiQ is a consumer electronics brand under Changhong Group offering a portfolio of AI-powered smart home appliances. The product lineup includes smart TVs, air conditioners, refrigerators, and washing machines, all featuring AI integration for enhanced functionality. CHiQ positions itself as a global smart home brand, with products and services available across major markets in Europe, Australia, Southeast Asia, and Latin America. At CES 2026, the company showcased its complete AI-powered appliance portfolio and was recognized among the '2025-2026 Global Smart Home Brands Top 10.'

Differentiator

Problem solved

Functional benefit

Products and services

• CHiQ AI-Powered TVs Smart televisions with integrated AI capabilities for enhanced viewing experience and smart home connectivity, targeted at consumers seeking connected home entertainment.
• CHiQ AI-Powered Air Conditioners Smart air conditioning units with AI technology for intelligent climate control and energy efficiency, targeted at households seeking automated climate management.
• CHiQ AI-Powered Refrigerators Smart refrigerators featuring AI-powered food management and freshness optimization capabilities, targeted at households seeking connected food preservation solutions.
• CHiQ AI-Powered Washing Machines Smart washing machines with AI technology for optimized wash cycles and fabric care, targeted at households seeking automated laundry solutions.
• CHiQ Smart Home Ecosystem Integrated smart home platform under Changhong Group that connects AI-powered appliances across major global markets including Europe, Australia, Southeast Asia, and Latin America.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• German Wheelchair Tennis OpenminorGTM or Marketing Partner · 23 July 2025CHiQ served as presenting partner of the 2025 German Wheelchair Tennis Open, held at SCC Berlin from July 23-27, 2025. The tournament hosted over 100 elite athletes competing across multiple categories. CHiQ frames this partnership under its ESG leadership strategy, emphasizing human-centric technology, inclusion, and community empowerment.

Scale indicators3 records

Direct peers

• Hisense: Chinese consumer electronics and appliance manufacturer with a global retail footprint across TVs, refrigerators, and air conditioners. Highly comparable to CHiQ in product categories, Chinese OEM origin, and multi-region go-to-market strategy.
• Midea: Chinese appliance and HVAC manufacturer selling under multiple brands globally, including in major home appliance categories CHiQ competes in. Comparable product breadth and OEM-to-brand evolution.
• Skyworth: Chinese consumer electronics company specializing in smart TVs and connected appliances, with expanding international presence. Closely comparable in TV-centric appliance portfolio and Chinese OEM heritage.
• Haier: Major Chinese home appliance manufacturer with strong global presence in refrigerators, washing machines, and air conditioners. Comparable as a Chinese appliance conglomerate expanding Western and emerging market share under its own brand.
• TCL: Chinese-origin global brand competing in smart TVs, air conditioners, and home appliances across Europe, Australia, Southeast Asia, and Latin America. Closely mirrors CHiQ's product portfolio and international expansion playbook.

Broad incumbents

• LG Electronics: Global incumbent in consumer electronics and home appliances with a strong AI/ThinQ smart-home platform. Direct competitor across CHiQ's portfolio and a benchmark for the AI-appliance category.
• Samsung: Global consumer electronics incumbent with a full appliance lineup and deep smart-home ecosystem (SmartThings). Sets the competitive ceiling in every category CHiQ enters.

Regional players

• BSH Hausgeräte (Bosch & Siemens): European home appliance leader operating Bosch, Siemens, and Neff brands. Primary incumbent CHiQ must displace in German and broader EU retail channels.
• Vestel: Turkish OEM and branded appliance manufacturer with strong European retail penetration in TVs and white goods. Comparable as a non-incumbent European-focused appliance competitor.

Emerging players

• Xiaomi: Chinese smart-device and appliance ecosystem competitor with AIoT positioning across home appliances, TVs, and mobile. Overlaps with CHiQ's AI-powered smart home narrative and Chinese OEM origin, though stronger in mobile.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CHiQGermany
• LinkedInlinkedin.com/company/chiq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiq